---
title: "Smart lighting brands: Which brands are most popular in search?"
description: "Compare the smart lighting brands people buy. Share of Search among Govee, Philips Hue, Wyze, Nanoleaf and LIFX, the smart lighting brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/smart-lighting-brands"
publisher: "Brandwave"
---

# Smart lighting brands: Which brands are most popular in search?

Compare the smart lighting brands people buy. Share of Search among Govee, Philips Hue, Wyze, Nanoleaf and LIFX, the smart lighting brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smart lighting brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Govee, 90.7%

## Which brand is most popular in search among smart lighting brands worldwide?

- In August 2026, Govee was the most searched among smart lighting brands worldwide, with an estimated 6.1M branded searches and 90.7% estimated Share of Search within this set.
- Philips Hue is in 2nd place, 86.2 percentage points behind at 4.5% Share of Search.
- Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands worldwide increased from 86.6% to 90.7%.
- Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands worldwide decreased from 7.8% to 4.5%.
- Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands worldwide peaked at 91.9% in May 2026 and was lowest at 82.7% in November 2025.
- Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands worldwide peaked at 11.1% in November 2025 and was lowest at 3.7% in April 2026.
- Across the 11 months ending August 2026, Wyze’s estimated Share of Search among smart lighting brands worldwide peaked at 4.4% in July 2026 and was lowest at 3.4% in January 2026.
- Across the 11 months ending August 2026, Wyze, Nanoleaf and LIFX held steady: their estimated Share of Search among smart lighting brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Govee vs Philips Hue: compare search popularity](/demand/global-en/compare/govee-vs-philips-hue): 90.7% against 4.5% Share of Search.
- [Govee vs Wyze: compare search popularity](/demand/global-en/compare/govee-vs-wyze): 90.7% against 3.7% Share of Search.
- [Philips Hue vs Wyze: compare search popularity](/demand/global-en/compare/philips-hue-vs-wyze): 4.5% against 3.7% Share of Search.

## How did search popularity change for smart lighting brands worldwide in August 2026?

- In August 2026, Govee gained estimated Share of Search among smart lighting brands worldwide, from 88.9% to 90.7%.
- In August 2026, Philips Hue lost estimated Share of Search among smart lighting brands worldwide, from 5.4% to 4.5%.
- In August 2026, Wyze lost estimated Share of Search among smart lighting brands worldwide, from 4.4% to 3.7%.
- Estimated monthly branded searches for Nanoleaf worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
- Estimated monthly branded searches for LIFX worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Govee | 90.7% | 6.1M | +22.4% | Govee |
| 2 | Philips Hue | 4.5% | 301K | 0.0% | Philips Hue |
| 3 | Wyze | 3.7% | 250K | +1.8% | Wyze |
| 4 | Nanoleaf | 0.9% | 60.5K | 0.0% | Nanoleaf |
| 5 | LIFX | 0.27% | 18.1K | +22.3% | LIFX |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Govee | 6.1M | 86.6% | 1 |
| Oct 2025 | Philips Hue | 550K | 7.8% | 2 |
| Oct 2025 | Wyze | 282K | 4% | 3 |
| Oct 2025 | Nanoleaf | 90.5K | 1.3% | 4 |
| Oct 2025 | LIFX | 22.2K | 0.31% | 5 |
| Nov 2025 | Govee | 6.1M | 82.7% | 1 |
| Nov 2025 | Philips Hue | 823K | 11.1% | 2 |
| Nov 2025 | Wyze | 317K | 4.3% | 3 |
| Nov 2025 | Nanoleaf | 110K | 1.5% | 4 |
| Nov 2025 | LIFX | 27.1K | 0.37% | 5 |
| Dec 2025 | Govee | 6.1M | 86.4% | 1 |
| Dec 2025 | Philips Hue | 550K | 7.8% | 2 |
| Dec 2025 | Wyze | 285K | 4% | 3 |
| Dec 2025 | Nanoleaf | 110K | 1.6% | 4 |
| Dec 2025 | LIFX | 22.2K | 0.31% | 5 |
| Jan 2026 | Govee | 7.5M | 88.7% | 1 |
| Jan 2026 | Philips Hue | 550K | 6.5% | 2 |
| Jan 2026 | Wyze | 283K | 3.4% | 3 |
| Jan 2026 | Nanoleaf | 90.5K | 1.1% | 4 |
| Jan 2026 | LIFX | 27.1K | 0.32% | 5 |
| Feb 2026 | Govee | 6.1M | 89.4% | 1 |
| Feb 2026 | Philips Hue | 368K | 5.4% | 2 |
| Feb 2026 | Wyze | 282K | 4.1% | 3 |
| Feb 2026 | Nanoleaf | 60.5K | 0.88% | 4 |
| Feb 2026 | LIFX | 18.1K | 0.26% | 5 |
| Mar 2026 | Govee | 7.5M | 91% | 1 |
| Mar 2026 | Philips Hue | 368K | 4.5% | 2 |
| Mar 2026 | Wyze | 280K | 3.4% | 3 |
| Mar 2026 | Nanoleaf | 74K | 0.9% | 4 |
| Mar 2026 | LIFX | 18.1K | 0.22% | 5 |
| Apr 2026 | Govee | 7.5M | 91.5% | 1 |
| Apr 2026 | Wyze | 319K | 3.9% | 2 |
| Apr 2026 | Philips Hue | 301K | 3.7% | 3 |
| Apr 2026 | Nanoleaf | 60.5K | 0.74% | 4 |
| Apr 2026 | LIFX | 18.1K | 0.22% | 5 |
| May 2026 | Govee | 7.5M | 91.9% | 1 |
| May 2026 | Philips Hue | 301K | 3.7% | 2 |
| May 2026 | Wyze | 279K | 3.4% | 3 |
| May 2026 | Nanoleaf | 60.5K | 0.74% | 4 |
| May 2026 | LIFX | 18.1K | 0.22% | 5 |
| Jun 2026 | Govee | 6.1M | 90.7% | 1 |
| Jun 2026 | Philips Hue | 301K | 4.5% | 2 |
| Jun 2026 | Wyze | 248K | 3.7% | 3 |
| Jun 2026 | Nanoleaf | 60.5K | 0.9% | 4 |
| Jun 2026 | LIFX | 14.8K | 0.22% | 5 |
| Jul 2026 | Govee | 5M | 88.9% | 1 |
| Jul 2026 | Philips Hue | 301K | 5.4% | 2 |
| Jul 2026 | Wyze | 246K | 4.4% | 3 |
| Jul 2026 | Nanoleaf | 60.5K | 1.1% | 4 |
| Jul 2026 | LIFX | 14.8K | 0.26% | 5 |
| Aug 2026 | Govee | 6.1M | 90.7% | 1 |
| Aug 2026 | Philips Hue | 301K | 4.5% | 2 |
| Aug 2026 | Wyze | 250K | 3.7% | 3 |
| Aug 2026 | Nanoleaf | 60.5K | 0.9% | 4 |
| Aug 2026 | LIFX | 18.1K | 0.27% | 5 |
| Sep 2026 | Govee | — | — | — |
| Sep 2026 | LIFX | — | — | — |
| Sep 2026 | Nanoleaf | — | — | — |
| Sep 2026 | Philips Hue | — | — | — |
| Sep 2026 | Wyze | — | — | — |

## What is being compared

- **Govee**: Measured on the search term “govee”.
- **LIFX**: Measured on the search term “lifx”.
- **Nanoleaf**: Measured on the search term “nanoleaf”.
- **Philips Hue**: Measured on the search term “philipshue”.
- **Wyze**: Measured on the search terms “camera wyze”, “security camera wyze”, “wyze”, “wyze cam”, “wyze com”, “wyze doorbell”, “wyze floodlight”, “wyze home security” and “wyze security camera”, summed into one figure.

- [Govee](/demand/global-en/brands/govee)
- [LIFX](/demand/global-en/brands/lifx)
- [Nanoleaf](/demand/global-en/brands/nanoleaf)
- [Philips Hue](/demand/global-en/brands/philips-hue)
- [Wyze](/demand/global-en/brands/wyze)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smart lighting brands worldwide?

In August 2026, Govee was the most searched among smart lighting brands worldwide, with an estimated 6.1M branded searches and 90.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Smart lighting brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/smart-lighting-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smart-lighting-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.