---
title: "Smart glasses brands: Which are searched most?"
description: "Compare the brands people buy smart glasses and AR glasses from. Share of Search among Ray-Ban, VITURE, Even Realities, XREAL and Rokid, the smart glasses brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/smart-glasses-brands"
publisher: "Brandwave"
---

# Smart glasses brands: Which are searched most?

Compare the brands people buy smart glasses and AR glasses from. Share of Search among Ray-Ban, VITURE, Even Realities, XREAL and Rokid, the smart glasses brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smart glasses brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ray-Ban, 80.4%

## Which brand is most popular in search among smart glasses brands worldwide?

- In September 2026, Ray-Ban was the most searched among smart glasses brands worldwide, with an estimated 2.3M branded searches, 80.4% of all searches for the five we track.
- VITURE is in 2nd place, 67.7 percentage points behind at 12.7%.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among smart glasses brands worldwide decreased from 92.6% to 80.4%.
- Across the 12 months ending September 2026, VITURE’s share of searches among smart glasses brands worldwide increased from 1.8% to 12.7%.
- Across the 12 months ending September 2026, Even Realities’ share of searches among smart glasses brands worldwide increased from 0.55% to 2.6%.
- Across the 12 months ending September 2026, Rokid’s share of searches among smart glasses brands worldwide decreased from 2.2% to 1.7%.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among smart glasses brands worldwide peaked at 94.1% in June 2026 and was lowest at 80.4% in September 2026.
- Across the 12 months ending September 2026, VITURE’s share of searches among smart glasses brands worldwide peaked at 12.7% in September 2026 and was lowest at 1.1% in June 2026.
- Across the 12 months ending September 2026, XREAL’s share of searches among smart glasses brands worldwide peaked at 4.8% in January 2026 and was lowest at 2.1% in June 2026.
- Across the 12 months ending September 2026, Rokid’s share of searches among smart glasses brands worldwide peaked at 2.4% in March 2026 and was lowest at 1.2% in December 2025.
- Across the 12 months ending September 2026, VITURE rose from 4th to 2nd among smart glasses brands worldwide.
- Across the 12 months ending September 2026, Even Realities rose from 5th to 3rd among smart glasses brands worldwide.
- Across the 12 months ending September 2026, XREAL fell from 2nd to 4th among smart glasses brands worldwide.
- Across the 12 months ending September 2026, Rokid fell from 3rd to 5th among smart glasses brands worldwide.

## Top smart glasses brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ray-Ban appeared every time. Ray-Ban was recommended most often, coming first in all four answers that gave a list. VITURE was second, and Even Realities was third. Rokid, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ray-Ban | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| VITURE | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Even Realities | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| XREAL | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Rokid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about smart glasses brands

- Asked ChatGPT "Which smart glasses should I buy?": 1. Ray-Ban, 2. VITURE
- Asked ChatGPT "What are the best smart glasses brands?": 1. Ray-Ban, 2. VITURE, 3. XREAL, 4. Even Realities
- Asked ChatGPT "What's the best pair of smart glasses for everyday use?": 1. Ray-Ban, 2. Even Realities, 3. VITURE
- Searched Google, AI Overview "smart glasses": 1. Ray-Ban, 2. Even Realities, 3. VITURE
- Searched Google, AI Overview "ai glasses": 1. Ray-Ban

Not named in any answer: Rokid.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Ray-Ban vs VITURE: compare search popularity](/demand/global-en/compare/ray-ban-vs-viture): 80.4% against 12.7% Share of Search.
- [Ray-Ban vs Even Realities: compare search popularity](/demand/global-en/compare/even-realities-vs-ray-ban): 80.4% against 2.6% Share of Search.
- [Ray-Ban vs XREAL: compare search popularity](/demand/global-en/compare/ray-ban-vs-xreal): 80.4% against 2.6% Share of Search.
- [VITURE vs Even Realities: compare search popularity](/demand/global-en/compare/even-realities-vs-viture): 12.7% against 2.6% Share of Search.
- [VITURE vs XREAL: compare search popularity](/demand/global-en/compare/viture-vs-xreal): 12.7% against 2.6% Share of Search.
- [Even Realities vs XREAL: compare search popularity](/demand/global-en/compare/even-realities-vs-xreal): 2.6% Share of Search each.

## How did search popularity change for smart glasses brands worldwide in September 2026?

- In September 2026, VITURE overtook XREAL and 2 others to rank 2nd among smart glasses brands worldwide, with 12.7% of the searches.
- In September 2026, Even Realities gained share of searches among smart glasses brands worldwide, from 2% to 2.6%.
- In September 2026, Ray-Ban lost share of searches among smart glasses brands worldwide, from 91.2% to 80.4%.
- Estimated monthly branded searches for Rokid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ray-Ban | 80.4% | 2.3M | -17.9% | Ray-Ban |
| 2 | VITURE | 12.7% | 368K | +508.3% | VITURE |
| 3 | Even Realities | 2.6% | 74K | +22.3% | Even Realities |
| 4 | XREAL | 2.6% | 74K | -18.2% | XREAL |
| 5 | Rokid | 1.7% | 49.5K | -18.2% | Rokid |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ray-Ban | 2.5M | 92.6% | 1 |
| Oct 2025 | XREAL | 74K | 2.7% | 2 |
| Oct 2025 | Rokid | 60.5K | 2.2% | 3 |
| Oct 2025 | VITURE | 49.5K | 1.8% | 4 |
| Oct 2025 | Even Realities | 14.8K | 0.55% | 5 |
| Nov 2025 | Ray-Ban | 2.8M | 92.3% | 1 |
| Nov 2025 | XREAL | 74K | 2.4% | 2 |
| Nov 2025 | Rokid | 60.5K | 2% | 3 |
| Nov 2025 | VITURE | 60.5K | 2% | 4 |
| Nov 2025 | Even Realities | 40.5K | 1.3% | 5 |
| Dec 2025 | Ray-Ban | 3.7M | 93.8% | 1 |
| Dec 2025 | XREAL | 90.5K | 2.3% | 2 |
| Dec 2025 | VITURE | 74K | 1.9% | 3 |
| Dec 2025 | Rokid | 49.5K | 1.2% | 4 |
| Dec 2025 | Even Realities | 33.1K | 0.83% | 5 |
| Jan 2026 | Ray-Ban | 2.5M | 89.4% | 1 |
| Jan 2026 | XREAL | 135K | 4.8% | 2 |
| Jan 2026 | Rokid | 60.5K | 2.2% | 3 |
| Jan 2026 | VITURE | 60.5K | 2.2% | 4 |
| Jan 2026 | Even Realities | 40.5K | 1.4% | 5 |
| Feb 2026 | Ray-Ban | 2.2M | 91.5% | 1 |
| Feb 2026 | XREAL | 74K | 3.1% | 2 |
| Feb 2026 | Rokid | 49.5K | 2% | 3 |
| Feb 2026 | VITURE | 49.5K | 2% | 4 |
| Feb 2026 | Even Realities | 33.1K | 1.4% | 5 |
| Mar 2026 | Ray-Ban | 2.3M | 91.2% | 1 |
| Mar 2026 | XREAL | 74K | 2.9% | 2 |
| Mar 2026 | Rokid | 60.5K | 2.4% | 3 |
| Mar 2026 | VITURE | 49.5K | 1.9% | 4 |
| Mar 2026 | Even Realities | 40.5K | 1.6% | 5 |
| Apr 2026 | Ray-Ban | 2.5M | 92% | 1 |
| Apr 2026 | XREAL | 74K | 2.7% | 2 |
| Apr 2026 | Rokid | 60.5K | 2.2% | 3 |
| Apr 2026 | VITURE | 49.5K | 1.8% | 4 |
| Apr 2026 | Even Realities | 33.1K | 1.2% | 5 |
| May 2026 | Ray-Ban | 2.8M | 92.5% | 1 |
| May 2026 | XREAL | 90.5K | 3% | 2 |
| May 2026 | Rokid | 49.5K | 1.6% | 3 |
| May 2026 | VITURE | 49.5K | 1.6% | 4 |
| May 2026 | Even Realities | 40.5K | 1.3% | 5 |
| Jun 2026 | Ray-Ban | 4.1M | 94.1% | 1 |
| Jun 2026 | XREAL | 90.5K | 2.1% | 2 |
| Jun 2026 | Rokid | 74K | 1.7% | 3 |
| Jun 2026 | VITURE | 49.5K | 1.1% | 4 |
| Jun 2026 | Even Realities | 40.5K | 0.94% | 5 |
| Jul 2026 | Ray-Ban | 3.3M | 92.7% | 1 |
| Jul 2026 | XREAL | 90.5K | 2.5% | 2 |
| Jul 2026 | Even Realities | 74K | 2.1% | 3 |
| Jul 2026 | Rokid | 49.5K | 1.4% | 4 |
| Jul 2026 | VITURE | 49.5K | 1.4% | 5 |
| Aug 2026 | Ray-Ban | 2.8M | 91.2% | 1 |
| Aug 2026 | XREAL | 90.5K | 2.9% | 2 |
| Aug 2026 | Even Realities | 60.5K | 2% | 3 |
| Aug 2026 | Rokid | 60.5K | 2% | 4 |
| Aug 2026 | VITURE | 60.5K | 2% | 5 |
| Sep 2026 | Ray-Ban | 2.3M | 80.4% | 1 |
| Sep 2026 | VITURE | 368K | 12.7% | 2 |
| Sep 2026 | Even Realities | 74K | 2.6% | 3 |
| Sep 2026 | XREAL | 74K | 2.6% | 4 |
| Sep 2026 | Rokid | 49.5K | 1.7% | 5 |

## What is being compared

- **Even Realities**: Measured on the search term “even realities”.
- **Ray-Ban**: Measured on the search terms “ray ban meta” and “ray ban meta glasses”, summed into one figure.
- **Rokid**: Measured on the search term “rokid glasses”.
- **VITURE**: Measured on the search term “viture glasses”.
- **XREAL**: Measured on the search term “xreal”.

- [Even Realities](/demand/global-en/brands/even-realities)
- [Ray-Ban](/demand/global-en/brands/ray-ban)
- [Rokid](/demand/global-en/brands/rokid)
- [VITURE](/demand/global-en/brands/viture)
- [XREAL](/demand/global-en/brands/xreal)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smart glasses brands worldwide?

In September 2026, Ray-Ban was the most searched among smart glasses brands worldwide, with an estimated 2.3M branded searches, 80.4% of all searches for the five we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Smart glasses brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/smart-glasses-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smart-glasses-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.