---
title: "Kasa vs TP-Link: Which is searched more?"
description: "Which is more popular in search, Kasa or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Smart bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/smart-bulb-brands/compare/kasa-vs-tp-link"
publisher: "Brandwave"
---

# Kasa vs TP-Link: Which is searched more?

Which is more popular in search, Kasa or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Smart bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kasa and TP-Link
- **Competitive set**: Smart bulb brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kasa Share of Search**: 6.6%
- **TP-Link Share of Search**: 72.8%

## Which is more popular in search, Kasa or TP-Link?

- In September 2026, TP-Link had more branded searches than Kasa among smart bulb brands worldwide. TP-Link was estimated to have 1.9M branded searches compared to Kasa’s 173K, and held a 72.8% Share of Search versus Kasa’s 6.6%.
- TP-Link was ahead of Kasa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kasa’s estimated Share of Search among smart bulb brands worldwide moved from 5.5% to 6.6%, and its estimated monthly branded searches moved from 177K to 173K.
- Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among smart bulb brands worldwide moved from 71.9% to 72.8%, and its estimated monthly branded searches moved from 2.3M to 1.9M.

## How did search popularity change for smart bulb brands worldwide in September 2026?

- In September 2026, TP-Link lost estimated Share of Search among smart bulb brands worldwide, from 75.4% to 72.8%.

## Month by month

| Month | Kasa estimated searches | Kasa Share of Search | Kasa rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 177K | 5.5% | 3 | 2.3M | 71.9% | 1 |
| Nov 2025 | 192K | 5.4% | 4 | 2.3M | 65.2% | 1 |
| Dec 2025 | 198K | 6.1% | 3 | 2.3M | 71.4% | 1 |
| Jan 2026 | 219K | 6.7% | 3 | 2.3M | 70.2% | 1 |
| Feb 2026 | 180K | 6.8% | 4 | 1.9M | 71.5% | 1 |
| Mar 2026 | 180K | 6.5% | 4 | 2M | 71.1% | 1 |
| Apr 2026 | 177K | 6.8% | 3 | 2M | 75% | 1 |
| May 2026 | 175K | 6.7% | 3 | 2M | 75.2% | 1 |
| Jun 2026 | 145K | 5.6% | 4 | 2M | 76.1% | 1 |
| Jul 2026 | 173K | 6.6% | 3 | 2M | 75.3% | 1 |
| Aug 2026 | 173K | 6.6% | 3 | 2M | 75.4% | 1 |
| Sep 2026 | 173K | 6.6% | 3 | 1.9M | 72.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kasa’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kasa**: Measured on the search terms “kasa” and “kasa smart plug”, summed into one figure.
- **TP-Link**: Measured on the search terms “router tp-link”, “tp link”, “tp link deco”, “tp link router”, “tp-link” and “tp-link wifi router”, summed into one figure.

- [Kasa profile](/demand/global-en/brands/kasa)
- [TP-Link profile](/demand/global-en/brands/tp-link)
- [All smart bulb brands worldwide](/demand/global-en/categories/smart-bulb-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kasa or TP-Link?

In September 2026, TP-Link had more branded searches than Kasa among smart bulb brands worldwide. TP-Link was estimated to have 1.9M branded searches compared to Kasa’s 173K, and held a 72.8% Share of Search versus Kasa’s 6.6%.

## Cite this page

Brandwave. "Kasa vs TP-Link: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/smart-bulb-brands/compare/kasa-vs-tp-link

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smart-bulb-brands/compare/kasa-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.