--- title: "Smart bulb brands: Which are searched most?" description: "Compare the smart bulb brands people buy. Share of Search among Philips Hue, Kasa, WiZ and TP-Link, the smart bulb brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/smart-bulb-brands" publisher: "Brandwave" --- # Smart bulb brands: Which are searched most? Compare the smart bulb brands people buy. Share of Search among Philips Hue, Kasa, WiZ and TP-Link, the smart bulb brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Smart bulb brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Philips Hue, 66.2% ## Which brand is most popular in search among smart bulb brands worldwide? - In September 2026, Philips Hue was the most searched among smart bulb brands worldwide, with an estimated 368K branded searches and 66.2% estimated Share of Search within this set. - Kasa is in 2nd place, 35.1 percentage points behind at 31.2% Share of Search. - Across the 12 months ending September 2026, Philips Hue’s estimated Share of Search among smart bulb brands worldwide decreased from 73.9% to 66.2%. - Across the 12 months ending September 2026, Kasa’s estimated Share of Search among smart bulb brands worldwide increased from 23.8% to 31.2%. - Across the 12 months ending September 2026, Philips Hue’s estimated Share of Search among smart bulb brands worldwide peaked at 79.7% in November 2025 and was lowest at 61.5% in April 2026. - Across the 12 months ending September 2026, Kasa’s estimated Share of Search among smart bulb brands worldwide peaked at 36.2% in April 2026 and was lowest at 18.6% in November 2025. - Across the 12 months ending September 2026, WiZ’s estimated Share of Search among smart bulb brands worldwide peaked at 2.8% in August 2026 and was lowest at 1.6% in November 2025. - Across the 12 months ending September 2026, WiZ and TP-Link held steady: their estimated Share of Search among smart bulb brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Philips Hue vs Kasa: compare search popularity](/demand/global-en/compare/kasa-vs-philips-hue): 66.2% against 31.2% Share of Search. - [Philips Hue vs WiZ: compare search popularity](/demand/global-en/compare/philips-hue-vs-wiz-lights): 66.2% against 2.4% Share of Search. - [Kasa vs WiZ: compare search popularity](/demand/global-en/compare/kasa-vs-wiz-lights): 31.2% against 2.4% Share of Search. ## How did search popularity change for smart bulb brands worldwide in September 2026? - In September 2026, Philips Hue gained estimated Share of Search among smart bulb brands worldwide, from 61.6% to 66.2%. - In September 2026, Kasa lost estimated Share of Search among smart bulb brands worldwide, from 35.4% to 31.2%. - Estimated monthly branded searches for TP-Link worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. - Estimated monthly branded searches for WiZ worldwide fell 11.8% over 12 measured months, from 15.3K to 13.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Philips Hue | 66.2% | 368K | +22.3% | Philips Hue | | 2 | Kasa | 31.2% | 173K | 0.0% | Kasa | | 3 | WiZ | 2.4% | 13.5K | 0.0% | WiZ | | 4 | TP-Link | 0.18% | 1K | 0.0% | TP-Link | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Philips Hue | 550K | 73.9% | 1 | | Oct 2025 | Kasa | 177K | 23.8% | 2 | | Oct 2025 | WiZ | 15.3K | 2.1% | 3 | | Oct 2025 | TP-Link | 1.6K | 0.22% | 4 | | Nov 2025 | Philips Hue | 823K | 79.7% | 1 | | Nov 2025 | Kasa | 192K | 18.6% | 2 | | Nov 2025 | WiZ | 16.5K | 1.6% | 3 | | Nov 2025 | TP-Link | 1.6K | 0.15% | 4 | | Dec 2025 | Philips Hue | 550K | 71.9% | 1 | | Dec 2025 | Kasa | 198K | 25.9% | 2 | | Dec 2025 | WiZ | 15.3K | 2% | 3 | | Dec 2025 | TP-Link | 1.6K | 0.21% | 4 | | Jan 2026 | Philips Hue | 550K | 70% | 1 | | Jan 2026 | Kasa | 219K | 27.9% | 2 | | Jan 2026 | WiZ | 15.3K | 1.9% | 3 | | Jan 2026 | TP-Link | 1.6K | 0.2% | 4 | | Feb 2026 | Philips Hue | 368K | 65.7% | 1 | | Feb 2026 | Kasa | 180K | 32.1% | 2 | | Feb 2026 | WiZ | 11K | 2% | 3 | | Feb 2026 | TP-Link | 1K | 0.18% | 4 | | Mar 2026 | Philips Hue | 368K | 65.5% | 1 | | Mar 2026 | Kasa | 180K | 32% | 2 | | Mar 2026 | WiZ | 12.5K | 2.2% | 3 | | Mar 2026 | TP-Link | 1.3K | 0.23% | 4 | | Apr 2026 | Philips Hue | 301K | 61.5% | 1 | | Apr 2026 | Kasa | 177K | 36.2% | 2 | | Apr 2026 | WiZ | 10.2K | 2.1% | 3 | | Apr 2026 | TP-Link | 1K | 0.2% | 4 | | May 2026 | Philips Hue | 301K | 61.7% | 1 | | May 2026 | Kasa | 175K | 35.8% | 2 | | May 2026 | WiZ | 11K | 2.3% | 3 | | May 2026 | TP-Link | 1K | 0.2% | 4 | | Jun 2026 | Philips Hue | 301K | 65.7% | 1 | | Jun 2026 | Kasa | 145K | 31.6% | 2 | | Jun 2026 | WiZ | 11K | 2.4% | 3 | | Jun 2026 | TP-Link | 1K | 0.22% | 4 | | Jul 2026 | Philips Hue | 301K | 61.9% | 1 | | Jul 2026 | Kasa | 173K | 35.6% | 2 | | Jul 2026 | WiZ | 11K | 2.3% | 3 | | Jul 2026 | TP-Link | 1K | 0.21% | 4 | | Aug 2026 | Philips Hue | 301K | 61.6% | 1 | | Aug 2026 | Kasa | 173K | 35.4% | 2 | | Aug 2026 | WiZ | 13.5K | 2.8% | 3 | | Aug 2026 | TP-Link | 1K | 0.2% | 4 | | Sep 2026 | Philips Hue | 368K | 66.2% | 1 | | Sep 2026 | Kasa | 173K | 31.2% | 2 | | Sep 2026 | WiZ | 13.5K | 2.4% | 3 | | Sep 2026 | TP-Link | 1K | 0.18% | 4 | ## What is being compared - **Kasa**: Measured on the search terms “kasa” and “kasa smart plug”, summed into one figure. - **Philips Hue**: Measured on the search term “philipshue”. - **TP-Link**: Measured on the search term “tp link smart bulb”. - **WiZ**: Measured on the search terms “wiz light”, “wiz light bulbs” and “wizlighting”, summed into one figure. - [Kasa](/demand/global-en/brands/kasa) - [Philips Hue](/demand/global-en/brands/philips-hue) - [TP-Link](/demand/global-en/brands/tp-link) - [WiZ](/demand/global-en/brands/wiz-lights) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among smart bulb brands worldwide? In September 2026, Philips Hue was the most searched among smart bulb brands worldwide, with an estimated 368K branded searches and 66.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Smart bulb brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/smart-bulb-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smart-bulb-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.