--- title: "Smart baby monitor brands: Which brands are most popular in search?" description: "Compare brands selling connected nursery cameras and baby monitors. Share of Search among Nanit, Owlet, CuboAi, Babysense and Lollipop, the smart baby monitor brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/smart-baby-monitor-brands" publisher: "Brandwave" --- # Smart baby monitor brands: Which brands are most popular in search? Compare brands selling connected nursery cameras and baby monitors. Share of Search among Nanit, Owlet, CuboAi, Babysense and Lollipop, the smart baby monitor brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Smart baby monitor brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Nanit, 48.8% ## Which brand is most popular in search among smart baby monitor brands worldwide? - In August 2026, Nanit was the most searched among smart baby monitor brands worldwide, with an estimated 111K branded searches and 48.8% estimated Share of Search within this set. - Owlet is in 2nd place, 10.9 percentage points behind at 37.9% Share of Search. - Across the 11 months ending August 2026, Nanit’s estimated Share of Search among smart baby monitor brands worldwide decreased from 50.6% to 48.8%. - Across the 11 months ending August 2026, Owlet’s estimated Share of Search among smart baby monitor brands worldwide increased from 32% to 37.9%. - Across the 11 months ending August 2026, CuboAi’s estimated Share of Search among smart baby monitor brands worldwide decreased from 8.7% to 7.2%. - Across the 11 months ending August 2026, Babysense’s estimated Share of Search among smart baby monitor brands worldwide decreased from 6.7% to 4.9%. - Across the 11 months ending August 2026, Lollipop’s estimated Share of Search among smart baby monitor brands worldwide decreased from 2% to 1.3%. - Across the 11 months ending August 2026, Nanit’s estimated Share of Search among smart baby monitor brands worldwide peaked at 54.1% in November 2025 and was lowest at 47.5% in March 2026. - Across the 11 months ending August 2026, Owlet’s estimated Share of Search among smart baby monitor brands worldwide peaked at 37.9% in August 2026 and was lowest at 28.7% in November 2025. - Across the 11 months ending August 2026, CuboAi’s estimated Share of Search among smart baby monitor brands worldwide peaked at 9.9% in January 2026 and was lowest at 7.1% in March 2026. - Across the 11 months ending August 2026, Babysense’s estimated Share of Search among smart baby monitor brands worldwide peaked at 7.9% in March 2026 and was lowest at 4.9% in August 2026. ## Compare search popularity between leading brands - [Nanit vs Owlet: compare search popularity](/demand/global-en/compare/nanit-vs-owlet): 48.8% against 37.9% Share of Search. - [Nanit vs CuboAi: compare search popularity](/demand/global-en/compare/cuboai-vs-nanit): 48.8% against 7.2% Share of Search. - [Nanit vs Babysense: compare search popularity](/demand/global-en/compare/babysense-vs-nanit): 48.8% against 4.9% Share of Search. - [Owlet vs CuboAi: compare search popularity](/demand/global-en/compare/cuboai-vs-owlet): 37.9% against 7.2% Share of Search. - [Owlet vs Babysense: compare search popularity](/demand/global-en/compare/babysense-vs-owlet): 37.9% against 4.9% Share of Search. - [CuboAi vs Babysense: compare search popularity](/demand/global-en/compare/babysense-vs-cuboai): 7.2% against 4.9% Share of Search. ## How did search popularity change for smart baby monitor brands worldwide in August 2026? - In August 2026, Owlet gained estimated Share of Search among smart baby monitor brands worldwide, from 33% to 37.9%. - In August 2026, Nanit lost estimated Share of Search among smart baby monitor brands worldwide, from 51.2% to 48.8%. - In August 2026, CuboAi lost estimated Share of Search among smart baby monitor brands worldwide, from 9.1% to 7.2%. - Estimated monthly branded searches for Lollipop worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026. - Estimated monthly branded searches for Babysense worldwide fell 25.3% over 11 measured months, from 15K to 11.2K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Nanit | 48.8% | 111K | +0.1% | Nanit | | 2 | Owlet | 37.9% | 86.4K | +20.7% | Owlet | | 3 | CuboAi | 7.2% | 16.4K | -17.0% | CuboAi | | 4 | Babysense | 4.9% | 11.2K | -2.6% | Babysense | | 5 | Lollipop | 1.3% | 2.9K | 0.0% | Lollipop | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nanit | 113K | 50.6% | 1 | | Oct 2025 | Owlet | 71.6K | 32% | 2 | | Oct 2025 | CuboAi | 19.5K | 8.7% | 3 | | Oct 2025 | Babysense | 15K | 6.7% | 4 | | Oct 2025 | Lollipop | 4.4K | 2% | 5 | | Nov 2025 | Nanit | 139K | 54.1% | 1 | | Nov 2025 | Owlet | 73.7K | 28.7% | 2 | | Nov 2025 | CuboAi | 23.9K | 9.3% | 3 | | Nov 2025 | Babysense | 15.7K | 6.1% | 4 | | Nov 2025 | Lollipop | 4.4K | 1.7% | 5 | | Dec 2025 | Nanit | 111K | 53.8% | 1 | | Dec 2025 | Owlet | 63.6K | 30.7% | 2 | | Dec 2025 | CuboAi | 16.2K | 7.8% | 3 | | Dec 2025 | Babysense | 12.3K | 5.9% | 4 | | Dec 2025 | Lollipop | 3.6K | 1.7% | 5 | | Jan 2026 | Nanit | 122K | 50.4% | 1 | | Jan 2026 | Owlet | 77.8K | 32% | 2 | | Jan 2026 | CuboAi | 24K | 9.9% | 3 | | Jan 2026 | Babysense | 15K | 6.2% | 4 | | Jan 2026 | Lollipop | 3.6K | 1.5% | 5 | | Feb 2026 | Nanit | 111K | 51.4% | 1 | | Feb 2026 | Owlet | 70K | 32.4% | 2 | | Feb 2026 | CuboAi | 19.9K | 9.2% | 3 | | Feb 2026 | Babysense | 12.3K | 5.7% | 4 | | Feb 2026 | Lollipop | 2.9K | 1.3% | 5 | | Mar 2026 | Nanit | 111K | 47.5% | 1 | | Mar 2026 | Owlet | 84.3K | 36% | 2 | | Mar 2026 | Babysense | 18.4K | 7.9% | 3 | | Mar 2026 | CuboAi | 16.6K | 7.1% | 4 | | Mar 2026 | Lollipop | 3.6K | 1.5% | 5 | | Apr 2026 | Nanit | 102K | 50.2% | 1 | | Apr 2026 | Owlet | 70K | 34.5% | 2 | | Apr 2026 | CuboAi | 16.6K | 8.2% | 3 | | Apr 2026 | Babysense | 11.8K | 5.8% | 4 | | Apr 2026 | Lollipop | 2.9K | 1.4% | 5 | | May 2026 | Nanit | 109K | 48.1% | 1 | | May 2026 | Owlet | 81.4K | 35.8% | 2 | | May 2026 | CuboAi | 19.6K | 8.6% | 3 | | May 2026 | Babysense | 14K | 6.2% | 4 | | May 2026 | Lollipop | 2.9K | 1.3% | 5 | | Jun 2026 | Nanit | 111K | 51.1% | 1 | | Jun 2026 | Owlet | 72.5K | 33.3% | 2 | | Jun 2026 | CuboAi | 19.6K | 9% | 3 | | Jun 2026 | Babysense | 11.5K | 5.3% | 4 | | Jun 2026 | Lollipop | 2.9K | 1.3% | 5 | | Jul 2026 | Nanit | 111K | 51.2% | 1 | | Jul 2026 | Owlet | 71.6K | 33% | 2 | | Jul 2026 | CuboAi | 19.7K | 9.1% | 3 | | Jul 2026 | Babysense | 11.5K | 5.3% | 4 | | Jul 2026 | Lollipop | 2.9K | 1.3% | 5 | | Aug 2026 | Nanit | 111K | 48.8% | 1 | | Aug 2026 | Owlet | 86.4K | 37.9% | 2 | | Aug 2026 | CuboAi | 16.4K | 7.2% | 3 | | Aug 2026 | Babysense | 11.2K | 4.9% | 4 | | Aug 2026 | Lollipop | 2.9K | 1.3% | 5 | | Sep 2026 | Babysense | — | — | — | | Sep 2026 | CuboAi | — | — | — | | Sep 2026 | Lollipop | — | — | — | | Sep 2026 | Nanit | — | — | — | | Sep 2026 | Owlet | — | — | — | ## What is being compared - **Babysense**: Measured on the search terms “babysense” and “babysense maxview”, summed into one figure. - **CuboAi**: Measured on the search terms “cubo ai”, “cuboai”, “cuboai 3” and “cuboai plus”, summed into one figure. - **Lollipop**: Measured on the search term “lollipop camera”. - **Nanit**: Measured on the search terms “nanit”, “nanit baby monitor”, “nanit com”, “nanit flex” and “nanit pro”, summed into one figure. - **Owlet**: Measured on the search terms “owlet baby monitor”, “owlet dream duo”, “owlet dream sight”, “owlet dream sock” and “owletcare com”, summed into one figure. - [Babysense](/demand/global-en/brands/babysense) - [CuboAi](/demand/global-en/brands/cuboai) - [Lollipop](/demand/global-en/brands/lollipop-baby) - [Nanit](/demand/global-en/brands/nanit) - [Owlet](/demand/global-en/brands/owlet) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among smart baby monitor brands worldwide? In August 2026, Nanit was the most searched among smart baby monitor brands worldwide, with an estimated 111K branded searches and 48.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Smart baby monitor brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/smart-baby-monitor-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smart-baby-monitor-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.