--- title: "Russell Hobbs vs Sunbeam: Which is searched more?" description: "Is Russell Hobbs or Sunbeam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Slow cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/slow-cooker-brands/compare/russell-hobbs-vs-sunbeam" publisher: "Brandwave" --- # Russell Hobbs vs Sunbeam: Which is searched more? Is Russell Hobbs or Sunbeam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Slow cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Russell Hobbs and Sunbeam - **Competitive set**: Slow cooker brands - **Market**: Global - **Month measured**: Sep 2026 - **Russell Hobbs Share of Search**: 40.8% - **Sunbeam Share of Search**: 23.8% ## Is Russell Hobbs or Sunbeam more popular in search? - In September 2026, Russell Hobbs had more branded searches than Sunbeam among slow cooker brands worldwide. Russell Hobbs had about 138,000 branded searches, while Sunbeam had 80,600. Russell Hobbs made up 40.8% of all slow cooker brand searches we track, and Sunbeam accounted for 23.8%. - Russell Hobbs was ahead of Sunbeam in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among slow cooker brands worldwide moved from 42.6% to 40.8%, and its estimated monthly branded searches moved from 194K to 138K. - Across the 12 months ending September 2026, Sunbeam’s share of searches among slow cooker brands worldwide moved from 21.7% to 23.8%, and its estimated monthly branded searches moved from 98.6K to 80.6K. ## Top slow cooker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Russell Hobbs nor Sunbeam showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Crockpot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hamilton Beach | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Cuisinart | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sunbeam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Breville | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about slow cooker brands - Asked ChatGPT "Which slow cooker brand should I buy?": 1. Crockpot, 2. Hamilton Beach, 3. Cuisinart - Asked ChatGPT "What are the best slow cooker brands?": 1. Crockpot, 2. Hamilton Beach, 3. Cuisinart - Asked ChatGPT "What's the best slow cooker brand for easy family meals?": 1. Crockpot, 2. Hamilton Beach - Searched Google, AI Overview "slow cooker brands": 1. Crockpot, 2. Hamilton Beach, 3. Cuisinart - Searched Google, AI Overview "best slow cooker": 1. Cuisinart, 2. Hamilton Beach, 3. Crockpot Not named in any answer: Russell Hobbs, Sunbeam, Breville and Philips. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for slow cooker brands worldwide in September 2026? - In September 2026, Russell Hobbs gained share of searches among slow cooker brands worldwide, from 37.2% to 40.8%. - In September 2026, Sunbeam lost share of searches among slow cooker brands worldwide, from 26.1% to 23.8%. ## Month by month | Month | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | Sunbeam estimated searches | Sunbeam Share of Search | Sunbeam rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 194K | 42.6% | 1 | 98.6K | 21.7% | 2 | | Nov 2025 | 242K | 47.4% | 1 | 103K | 20.1% | 2 | | Dec 2025 | 237K | 43.8% | 1 | 105K | 19.5% | 2 | | Jan 2026 | 203K | 42.1% | 1 | 100K | 20.9% | 2 | | Feb 2026 | 158K | 43.9% | 1 | 82.1K | 22.8% | 2 | | Mar 2026 | 165K | 41.5% | 1 | 98.6K | 24.8% | 2 | | Apr 2026 | 138K | 38.2% | 1 | 98.6K | 27.2% | 2 | | May 2026 | 138K | 39.5% | 1 | 98.6K | 28.1% | 2 | | Jun 2026 | 138K | 41.6% | 1 | 80.6K | 24.2% | 2 | | Jul 2026 | 136K | 39.2% | 1 | 80.6K | 23.3% | 3 | | Aug 2026 | 138K | 37.2% | 1 | 97.1K | 26.1% | 2 | | Sep 2026 | 138K | 40.8% | 1 | 80.6K | 23.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Russell Hobbs’ and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Russell Hobbs**: Measured on the search terms “russell hobbs”, “russell hobbs kettle”, “russell hobbs toaster” and “russellhobbs”, summed into one figure. - **Sunbeam**: Measured on the search terms “sunbeam” and “sunbeam mixmaster”, summed into one figure. - [Russell Hobbs profile](/demand/global-en/brands/russell-hobbs) - [Sunbeam profile](/demand/global-en/brands/sunbeam) - [All slow cooker brands worldwide](/demand/global-en/categories/slow-cooker-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Russell Hobbs or Sunbeam more popular in search? In September 2026, Russell Hobbs had more branded searches than Sunbeam among slow cooker brands worldwide. Russell Hobbs had about 138,000 branded searches, while Sunbeam had 80,600. Russell Hobbs made up 40.8% of all slow cooker brand searches we track, and Sunbeam accounted for 23.8%. ## Cite this page Brandwave. "Russell Hobbs vs Sunbeam: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/slow-cooker-brands/compare/russell-hobbs-vs-sunbeam This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/slow-cooker-brands/compare/russell-hobbs-vs-sunbeam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.