--- title: "Crockpot vs Hamilton Beach: Which is searched more?" description: "Is Crockpot or Hamilton Beach more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Slow cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/slow-cooker-brands/compare/crockpot-vs-hamilton-beach" publisher: "Brandwave" --- # Crockpot vs Hamilton Beach: Which is searched more? Is Crockpot or Hamilton Beach more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Slow cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crockpot and Hamilton Beach - **Competitive set**: Slow cooker brands - **Market**: Global - **Month measured**: Sep 2026 - **Crockpot Share of Search**: 9.8% - **Hamilton Beach Share of Search**: 21.8% ## Is Crockpot or Hamilton Beach more popular in search? - In September 2026, Hamilton Beach had more branded searches than Crockpot among slow cooker brands worldwide. Hamilton Beach had about 74,000 branded searches, while Crockpot had 33,100. Hamilton Beach made up 21.8% of all slow cooker brand searches we track, and Crockpot accounted for 9.8%. - The lead changed hands once in the 12 months ending September 2026: Hamilton Beach took it in February 2026. - Across the 12 months ending September 2026, Crockpot’s share of searches among slow cooker brands worldwide moved from 16.3% to 9.8%, and its estimated monthly branded searches moved from 74K to 33.1K. - Across the 12 months ending September 2026, Hamilton Beach’s share of searches among slow cooker brands worldwide moved from 16.3% to 21.8%, and its estimated monthly branded searches held steady at 74K. ## Top slow cooker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Crockpot and Hamilton Beach showed up in all five answers. Crockpot was listed before Hamilton Beach in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Crockpot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hamilton Beach | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Cuisinart | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sunbeam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Breville | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about slow cooker brands - Asked ChatGPT "Which slow cooker brand should I buy?": 1. Crockpot, 2. Hamilton Beach, 3. Cuisinart - Asked ChatGPT "What are the best slow cooker brands?": 1. Crockpot, 2. Hamilton Beach, 3. Cuisinart - Asked ChatGPT "What's the best slow cooker brand for easy family meals?": 1. Crockpot, 2. Hamilton Beach - Searched Google, AI Overview "slow cooker brands": 1. Crockpot, 2. Hamilton Beach, 3. Cuisinart - Searched Google, AI Overview "best slow cooker": 1. Cuisinart, 2. Hamilton Beach, 3. Crockpot Not named in any answer: Russell Hobbs, Sunbeam, Breville and Philips. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for slow cooker brands worldwide in September 2026? - In September 2026, Crockpot gained share of searches among slow cooker brands worldwide, from 8.9% to 9.8%. - In September 2026, Hamilton Beach lost share of searches among slow cooker brands worldwide, from 24.3% to 21.8%. ## Month by month | Month | Crockpot estimated searches | Crockpot Share of Search | Crockpot rank | Hamilton Beach estimated searches | Hamilton Beach Share of Search | Hamilton Beach rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 16.3% | 3 | 74K | 16.3% | 4 | | Nov 2025 | 74K | 14.5% | 3 | 74K | 14.5% | 4 | | Dec 2025 | 90.5K | 16.7% | 3 | 90.5K | 16.7% | 4 | | Jan 2026 | 90.5K | 18.8% | 3 | 74K | 15.4% | 4 | | Feb 2026 | 49.5K | 13.8% | 4 | 60.5K | 16.8% | 3 | | Mar 2026 | 49.5K | 12.4% | 4 | 74K | 18.6% | 3 | | Apr 2026 | 40.5K | 11.2% | 4 | 74K | 20.4% | 3 | | May 2026 | 27.1K | 7.7% | 4 | 74K | 21.1% | 3 | | Jun 2026 | 27.1K | 8.1% | 4 | 74K | 22.3% | 3 | | Jul 2026 | 27.1K | 7.8% | 4 | 90.5K | 26.1% | 2 | | Aug 2026 | 33.1K | 8.9% | 4 | 90.5K | 24.3% | 3 | | Sep 2026 | 33.1K | 9.8% | 4 | 74K | 21.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Crockpot’s and Hamilton Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crockpot**: Measured on the search term “crockpot slow cooker”. - **Hamilton Beach**: Measured on the search term “hamilton beach”. - [Crockpot profile](/demand/global-en/brands/crockpot) - [Hamilton Beach profile](/demand/global-en/brands/hamilton-beach) - [All slow cooker brands worldwide](/demand/global-en/categories/slow-cooker-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crockpot or Hamilton Beach more popular in search? In September 2026, Hamilton Beach had more branded searches than Crockpot among slow cooker brands worldwide. Hamilton Beach had about 74,000 branded searches, while Crockpot had 33,100. Hamilton Beach made up 21.8% of all slow cooker brand searches we track, and Crockpot accounted for 9.8%. ## Cite this page Brandwave. "Crockpot vs Hamilton Beach: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/slow-cooker-brands/compare/crockpot-vs-hamilton-beach This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/slow-cooker-brands/compare/crockpot-vs-hamilton-beach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.