---
title: "Breville vs Philips: Which is more popular by branded search?"
description: "Which is more popular in search, Breville or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Slow cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/slow-cooker-brands/compare/breville-vs-philips"
publisher: "Brandwave"
---

# Breville vs Philips: Which is more popular by branded search?

Which is more popular in search, Breville or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Slow cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Breville and Philips
- **Competitive set**: Slow cooker brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Breville Share of Search**: 33.9%
- **Philips Share of Search**: 44.1%

## Which is more popular in search, Breville or Philips?

- In August 2026, Philips had more branded searches than Breville among slow cooker brands worldwide. Philips was estimated to have 1.1M branded searches compared to Breville’s 845K, and held a 44.1% Share of Search versus Breville’s 33.9%.
- The lead changed hands 2 times in the 11 months ending August 2026: Breville took it in November 2025, Philips took it in December 2025.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among slow cooker brands worldwide moved from 30.6% to 33.9%, and its estimated monthly branded searches moved from 820K to 845K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among slow cooker brands worldwide moved from 40.4% to 44.1%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for slow cooker brands worldwide in August 2026?

- In August 2026, Breville lost estimated Share of Search among slow cooker brands worldwide, from 35.8% to 33.9%.

## Month by month

| Month | Breville estimated searches | Breville Share of Search | Breville rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 820K | 30.6% | 2 | 1.1M | 40.4% | 1 |
| Nov 2025 | 1.4M | 38.1% | 1 | 1.3M | 35.9% | 2 |
| Dec 2025 | 1.3M | 36.9% | 2 | 1.4M | 37.8% | 1 |
| Jan 2026 | 1.1M | 36.1% | 2 | 1.1M | 37.4% | 1 |
| Feb 2026 | 759K | 33.2% | 2 | 975K | 42.6% | 1 |
| Mar 2026 | 765K | 33.4% | 2 | 957K | 41.8% | 1 |
| Apr 2026 | 768K | 35.1% | 2 | 939K | 42.9% | 1 |
| May 2026 | 768K | 35.6% | 2 | 909K | 42.1% | 1 |
| Jun 2026 | 775K | 37% | 2 | 911K | 43.5% | 1 |
| Jul 2026 | 848K | 35.8% | 2 | 1.1M | 44.6% | 1 |
| Aug 2026 | 845K | 33.9% | 2 | 1.1M | 44.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Breville’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista touch”, “breville coffee machine”, “breville com”, “breville dual boiler”, “breville espresso machine” and “breville oracle”, summed into one figure.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.

- [Breville profile](/demand/global-en/brands/breville)
- [Philips profile](/demand/global-en/brands/philips)
- [All slow cooker brands worldwide](/demand/global-en/categories/slow-cooker-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Breville or Philips?

In August 2026, Philips had more branded searches than Breville among slow cooker brands worldwide. Philips was estimated to have 1.1M branded searches compared to Breville’s 845K, and held a 44.1% Share of Search versus Breville’s 33.9%.

## Cite this page

Brandwave. "Breville vs Philips: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/slow-cooker-brands/compare/breville-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/slow-cooker-brands/compare/breville-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.