---
title: "Slipper brands: Which are searched most?"
description: "Compare the slipper brands people buy. Share of Search among UGG, Birkenstock, Bombas, Glerups, Haflinger, L.L.Bean, Vionic, Dearfoams, Isotoner, Minnetonka, Mahabis, Giesswein and EMU Australia, the slipper brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/slipper-brands"
publisher: "Brandwave"
---

# Slipper brands: Which are searched most?

Compare the slipper brands people buy. Share of Search among UGG, Birkenstock, Bombas, Glerups, Haflinger, L.L.Bean, Vionic, Dearfoams, Isotoner, Minnetonka, Mahabis, Giesswein and EMU Australia, the slipper brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Slipper brands
- **Market**: Global
- **Brands compared**: 13
- **Month measured**: Sep 2026
- **Highest Share of Search**: UGG, 64.9%

## Which brand is most popular in search among slipper brands worldwide?

- In September 2026, UGG was the most searched among slipper brands worldwide, with an estimated 550K branded searches, 64.9% of all searches for the 13 we track.
- Birkenstock is in 2nd place, 49 percentage points behind at 15.9%.
- Across the 12 months ending September 2026, UGG’s share of searches among slipper brands worldwide decreased from 70.4% to 64.9%.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among slipper brands worldwide increased from 9.5% to 15.9%.
- Across the 12 months ending September 2026, Bombas’ share of searches among slipper brands worldwide decreased from 7.7% to 5.8%.
- Across the 12 months ending September 2026, Glerups’ share of searches among slipper brands worldwide increased from 2.9% to 3.9%.
- Across the 12 months ending September 2026, L.L.Bean’s share of searches among slipper brands worldwide decreased from 2.3% to 1.7%.
- Across the 12 months ending September 2026, UGG’s share of searches among slipper brands worldwide peaked at 72.6% in November 2025 and was lowest at 46.6% in June 2026.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among slipper brands worldwide peaked at 31.3% in June 2026 and was lowest at 5% in December 2025.
- Across the 12 months ending September 2026, Bombas’ share of searches among slipper brands worldwide peaked at 13.6% in December 2025 and was lowest at 5.7% in July 2026.
- Across the 12 months ending September 2026, Glerups’ share of searches among slipper brands worldwide peaked at 5.5% in April 2026 and was lowest at 2% in November 2025.
- Across the 12 months ending September 2026, Haflinger’s share of searches among slipper brands worldwide peaked at 2.5% in April 2026 and was lowest at 1.3% in November 2025.
- Across the 12 months ending September 2026, L.L.Bean’s share of searches among slipper brands worldwide peaked at 4.4% in January 2026 and was lowest at 1.4% in July 2026.
- Across the 12 months ending September 2026, Vionic’s share of searches among slipper brands worldwide peaked at 3% in April 2026 and was lowest at 1.1% in November 2025.
- Across the 12 months ending September 2026, Mahabis’ share of searches among slipper brands worldwide peaked at 1.3% in April 2026 and was lowest at 0.3% in December 2025.
- Across the 12 months ending September 2026, Haflinger rose from 6th to 5th among slipper brands worldwide.
- Across the 12 months ending September 2026, L.L.Bean fell from 5th to 6th among slipper brands worldwide.
- Across the 12 months ending September 2026, Dearfoams rose from 9th to 8th among slipper brands worldwide.
- Across the 12 months ending September 2026, Isotoner rose from 10th to 9th among slipper brands worldwide.
- Across the 12 months ending September 2026, Minnetonka fell from 8th to 10th among slipper brands worldwide.
- Across the 12 months ending September 2026, Vionic, Mahabis, Giesswein and EMU Australia held steady: their share of searches among slipper brands worldwide each moved less than 0.5 percentage points.

## Top slipper brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, UGG appeared every time. UGG was recommended most often, coming first in two out of five answers. Dearfoams was second, and L.L.Bean was third. Mahabis, which ranked 11th in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| UGG | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Dearfoams | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| L.L.Bean | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Vionic | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Minnetonka | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Isotoner | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Glerups | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Birkenstock | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Haflinger | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Bombas | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mahabis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Giesswein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| EMU Australia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about slipper brands

- Asked ChatGPT "Which slipper brand should I buy?": 1. L.L.Bean, 2. UGG, 3. Vionic, 4. Dearfoams
- Asked ChatGPT "What are the best slipper brands?": 1. UGG, 2. Vionic, 3. L.L.Bean, 4. Birkenstock, 5. Dearfoams, 6. Haflinger
- Asked ChatGPT "What's the best slipper brand for keeping feet warm in winter?": 1. UGG, 2. Glerups, 3. Haflinger
- Searched Google, AI Overview "slippers": 1. Dearfoams, 2. UGG
- Searched Google, AI Overview "mens slippers": 1. Minnetonka, 2. Isotoner, 3. Dearfoams, 4. UGG, 5. Bombas

Not named in any answer: Mahabis, Giesswein and EMU Australia.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [UGG vs Birkenstock: compare search popularity](/demand/global-en/compare/birkenstock-vs-ugg): 64.9% against 15.9% Share of Search.
- [UGG vs Bombas: compare search popularity](/demand/global-en/compare/bombas-vs-ugg): 64.9% against 5.8% Share of Search.
- [UGG vs Glerups: compare search popularity](/demand/global-en/compare/glerups-vs-ugg): 64.9% against 3.9% Share of Search.
- [Birkenstock vs Bombas: compare search popularity](/demand/global-en/compare/birkenstock-vs-bombas): 15.9% against 5.8% Share of Search.
- [Birkenstock vs Glerups: compare search popularity](/demand/global-en/compare/birkenstock-vs-glerups): 15.9% against 3.9% Share of Search.
- [Bombas vs Glerups: compare search popularity](/demand/global-en/compare/bombas-vs-glerups): 5.8% against 3.9% Share of Search.

## How did search popularity change for slipper brands worldwide in September 2026?

- In September 2026, UGG gained share of searches among slipper brands worldwide, from 58.5% to 64.9%.
- In September 2026, Birkenstock lost share of searches among slipper brands worldwide, from 21.5% to 15.9%.
- In September 2026, Bombas lost share of searches among slipper brands worldwide, from 6.4% to 5.8%.
- Vionic’s share of searches among slipper brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.7% in September 2026.
- Isotoner’s share of searches among slipper brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.96% in September 2026.
- Haflinger’s share of searches among slipper brands worldwide has lost ground for 3 months in a row, from 2.3% to 1.7% in September 2026.
- In September 2026, Dearfoams rose from 10th to 8th among slipper brands worldwide.
- In September 2026, Giesswein rose from 13th to 12th among slipper brands worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | UGG | 64.9% | 550K | +49.5% | UGG |
| 2 | Birkenstock | 15.9% | 135K | 0.0% | Birkenstock |
| 3 | Bombas | 5.8% | 49.5K | +22.2% | Bombas |
| 4 | Glerups | 3.9% | 33.1K | +49.1% | Glerups |
| 5 | Haflinger | 1.7% | 14.8K | +22.3% | Haflinger |
| 6 | L.L.Bean | 1.7% | 14.8K | +49.5% | L.L.Bean |
| 7 | Vionic | 1.7% | 14.8K | +22.3% | Caleres |
| 8 | Dearfoams | 0.96% | 8.1K | +50.0% | Dearfoams |
| 9 | Isotoner | 0.96% | 8.1K | 0.0% | Isotoner |
| 10 | Minnetonka | 0.96% | 8.1K | +22.7% | Minnetonka |
| 11 | Mahabis | 0.64% | 5.4K | 0.0% | Mahabis |
| 12 | Giesswein | 0.34% | 2.9K | +52.6% | Giesswein |
| 13 | EMU Australia | 0.28% | 2.4K | +26.3% | EMU Australia |

UGG, Birkenstock and 6 other brands sell other things too, so only their searches that name this product count here, like “ugg slippers”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | UGG | 1M | 70.4% | 1 |
| Oct 2025 | Birkenstock | 135K | 9.5% | 2 |
| Oct 2025 | Bombas | 110K | 7.7% | 3 |
| Oct 2025 | Glerups | 40.5K | 2.9% | 4 |
| Oct 2025 | L.L.Bean | 33.1K | 2.3% | 5 |
| Oct 2025 | Haflinger | 22.2K | 1.6% | 6 |
| Oct 2025 | Vionic | 22.2K | 1.6% | 7 |
| Oct 2025 | Minnetonka | 18.1K | 1.3% | 8 |
| Oct 2025 | Dearfoams | 12.1K | 0.85% | 9 |
| Oct 2025 | Isotoner | 12.1K | 0.85% | 10 |
| Oct 2025 | Mahabis | 6.6K | 0.46% | 11 |
| Oct 2025 | Giesswein | 5.4K | 0.38% | 12 |
| Oct 2025 | EMU Australia | 3.6K | 0.25% | 13 |
| Nov 2025 | UGG | 2.2M | 72.6% | 1 |
| Nov 2025 | Bombas | 368K | 11.9% | 2 |
| Nov 2025 | Birkenstock | 165K | 5.3% | 3 |
| Nov 2025 | L.L.Bean | 74K | 2.4% | 4 |
| Nov 2025 | Glerups | 60.5K | 2% | 5 |
| Nov 2025 | Haflinger | 40.5K | 1.3% | 6 |
| Nov 2025 | Minnetonka | 40.5K | 1.3% | 7 |
| Nov 2025 | Vionic | 33.1K | 1.1% | 8 |
| Nov 2025 | Dearfoams | 22.2K | 0.72% | 9 |
| Nov 2025 | Isotoner | 18.1K | 0.59% | 10 |
| Nov 2025 | Giesswein | 9.9K | 0.32% | 11 |
| Nov 2025 | Mahabis | 9.9K | 0.32% | 12 |
| Nov 2025 | EMU Australia | 5.4K | 0.17% | 13 |
| Dec 2025 | UGG | 2.2M | 67.9% | 1 |
| Dec 2025 | Bombas | 450K | 13.6% | 2 |
| Dec 2025 | Birkenstock | 165K | 5% | 3 |
| Dec 2025 | L.L.Bean | 135K | 4.1% | 4 |
| Dec 2025 | Glerups | 90.5K | 2.7% | 5 |
| Dec 2025 | Haflinger | 49.5K | 1.5% | 6 |
| Dec 2025 | Minnetonka | 49.5K | 1.5% | 7 |
| Dec 2025 | Vionic | 40.5K | 1.2% | 8 |
| Dec 2025 | Dearfoams | 33.1K | 1% | 9 |
| Dec 2025 | Isotoner | 22.2K | 0.67% | 10 |
| Dec 2025 | Mahabis | 9.9K | 0.3% | 11 |
| Dec 2025 | Giesswein | 8.1K | 0.25% | 12 |
| Dec 2025 | EMU Australia | 5.4K | 0.16% | 13 |
| Jan 2026 | UGG | 673K | 59.8% | 1 |
| Jan 2026 | Bombas | 135K | 12% | 2 |
| Jan 2026 | Birkenstock | 110K | 9.8% | 3 |
| Jan 2026 | Glerups | 49.5K | 4.4% | 4 |
| Jan 2026 | L.L.Bean | 49.5K | 4.4% | 5 |
| Jan 2026 | Haflinger | 27.1K | 2.4% | 6 |
| Jan 2026 | Vionic | 22.2K | 2% | 7 |
| Jan 2026 | Minnetonka | 18.1K | 1.6% | 8 |
| Jan 2026 | Dearfoams | 14.8K | 1.3% | 9 |
| Jan 2026 | Isotoner | 12.1K | 1.1% | 10 |
| Jan 2026 | Mahabis | 6.6K | 0.59% | 11 |
| Jan 2026 | Giesswein | 5.4K | 0.48% | 12 |
| Jan 2026 | EMU Australia | 2.4K | 0.21% | 13 |
| Feb 2026 | UGG | 450K | 59.4% | 1 |
| Feb 2026 | Birkenstock | 110K | 14.5% | 2 |
| Feb 2026 | Bombas | 74K | 9.8% | 3 |
| Feb 2026 | Glerups | 33.1K | 4.4% | 4 |
| Feb 2026 | L.L.Bean | 22.2K | 2.9% | 5 |
| Feb 2026 | Haflinger | 14.8K | 2% | 6 |
| Feb 2026 | Vionic | 14.8K | 2% | 7 |
| Feb 2026 | Minnetonka | 12.1K | 1.6% | 8 |
| Feb 2026 | Dearfoams | 8.1K | 1.1% | 9 |
| Feb 2026 | Isotoner | 8.1K | 1.1% | 10 |
| Feb 2026 | Mahabis | 5.4K | 0.71% | 11 |
| Feb 2026 | Giesswein | 3.6K | 0.48% | 12 |
| Feb 2026 | EMU Australia | 1.6K | 0.21% | 13 |
| Mar 2026 | UGG | 368K | 56% | 1 |
| Mar 2026 | Birkenstock | 135K | 20.6% | 2 |
| Mar 2026 | Bombas | 49.5K | 7.5% | 3 |
| Mar 2026 | Glerups | 27.1K | 4.1% | 4 |
| Mar 2026 | L.L.Bean | 14.8K | 2.3% | 5 |
| Mar 2026 | Vionic | 14.8K | 2.3% | 6 |
| Mar 2026 | Haflinger | 12.1K | 1.8% | 7 |
| Mar 2026 | Minnetonka | 9.9K | 1.5% | 8 |
| Mar 2026 | Isotoner | 8.1K | 1.2% | 9 |
| Mar 2026 | Dearfoams | 6.6K | 1% | 10 |
| Mar 2026 | Mahabis | 5.4K | 0.82% | 11 |
| Mar 2026 | Giesswein | 2.9K | 0.44% | 12 |
| Mar 2026 | EMU Australia | 2.4K | 0.37% | 13 |
| Apr 2026 | UGG | 246K | 50.1% | 1 |
| Apr 2026 | Birkenstock | 110K | 22.4% | 2 |
| Apr 2026 | Bombas | 40.5K | 8.2% | 3 |
| Apr 2026 | Glerups | 27.1K | 5.5% | 4 |
| Apr 2026 | Vionic | 14.8K | 3% | 5 |
| Apr 2026 | Haflinger | 12.1K | 2.5% | 6 |
| Apr 2026 | L.L.Bean | 9.9K | 2% | 7 |
| Apr 2026 | Isotoner | 6.6K | 1.3% | 8 |
| Apr 2026 | Mahabis | 6.6K | 1.3% | 9 |
| Apr 2026 | Minnetonka | 6.6K | 1.3% | 10 |
| Apr 2026 | Dearfoams | 5.4K | 1.1% | 11 |
| Apr 2026 | EMU Australia | 2.9K | 0.59% | 12 |
| Apr 2026 | Giesswein | 2.9K | 0.59% | 13 |
| May 2026 | UGG | 246K | 49% | 1 |
| May 2026 | Birkenstock | 135K | 26.9% | 2 |
| May 2026 | Bombas | 33.1K | 6.6% | 3 |
| May 2026 | Glerups | 22.2K | 4.4% | 4 |
| May 2026 | Vionic | 14.8K | 2.9% | 5 |
| May 2026 | Haflinger | 12.1K | 2.4% | 6 |
| May 2026 | L.L.Bean | 8.1K | 1.6% | 7 |
| May 2026 | Dearfoams | 6.6K | 1.3% | 8 |
| May 2026 | Isotoner | 6.6K | 1.3% | 9 |
| May 2026 | Mahabis | 6.6K | 1.3% | 10 |
| May 2026 | Minnetonka | 5.4K | 1.1% | 11 |
| May 2026 | EMU Australia | 3.6K | 0.72% | 12 |
| May 2026 | Giesswein | 2.4K | 0.48% | 13 |
| Jun 2026 | UGG | 201K | 46.6% | 1 |
| Jun 2026 | Birkenstock | 135K | 31.3% | 2 |
| Jun 2026 | Bombas | 27.1K | 6.3% | 3 |
| Jun 2026 | Glerups | 14.8K | 3.4% | 4 |
| Jun 2026 | Vionic | 12.1K | 2.8% | 5 |
| Jun 2026 | Haflinger | 9.9K | 2.3% | 6 |
| Jun 2026 | Isotoner | 6.6K | 1.5% | 7 |
| Jun 2026 | L.L.Bean | 6.6K | 1.5% | 8 |
| Jun 2026 | Minnetonka | 5.4K | 1.3% | 9 |
| Jun 2026 | Dearfoams | 4.4K | 1% | 10 |
| Jun 2026 | Mahabis | 4.4K | 1% | 11 |
| Jun 2026 | EMU Australia | 2.4K | 0.56% | 12 |
| Jun 2026 | Giesswein | 1.9K | 0.44% | 13 |
| Jul 2026 | UGG | 246K | 51.6% | 1 |
| Jul 2026 | Birkenstock | 135K | 28.3% | 2 |
| Jul 2026 | Bombas | 27.1K | 5.7% | 3 |
| Jul 2026 | Glerups | 14.8K | 3.1% | 4 |
| Jul 2026 | Vionic | 12.1K | 2.5% | 5 |
| Jul 2026 | Haflinger | 9.9K | 2.1% | 6 |
| Jul 2026 | Isotoner | 6.6K | 1.4% | 7 |
| Jul 2026 | L.L.Bean | 6.6K | 1.4% | 8 |
| Jul 2026 | Dearfoams | 5.4K | 1.1% | 9 |
| Jul 2026 | Mahabis | 4.4K | 0.92% | 10 |
| Jul 2026 | Minnetonka | 4.4K | 0.92% | 11 |
| Jul 2026 | EMU Australia | 2.4K | 0.5% | 12 |
| Jul 2026 | Giesswein | 1.6K | 0.34% | 13 |
| Aug 2026 | UGG | 368K | 58.5% | 1 |
| Aug 2026 | Birkenstock | 135K | 21.5% | 2 |
| Aug 2026 | Bombas | 40.5K | 6.4% | 3 |
| Aug 2026 | Glerups | 22.2K | 3.5% | 4 |
| Aug 2026 | Haflinger | 12.1K | 1.9% | 5 |
| Aug 2026 | Vionic | 12.1K | 1.9% | 6 |
| Aug 2026 | L.L.Bean | 9.9K | 1.6% | 7 |
| Aug 2026 | Isotoner | 8.1K | 1.3% | 8 |
| Aug 2026 | Minnetonka | 6.6K | 1% | 9 |
| Aug 2026 | Dearfoams | 5.4K | 0.86% | 10 |
| Aug 2026 | Mahabis | 5.4K | 0.86% | 11 |
| Aug 2026 | EMU Australia | 1.9K | 0.3% | 12 |
| Aug 2026 | Giesswein | 1.9K | 0.3% | 13 |
| Sep 2026 | UGG | 550K | 64.9% | 1 |
| Sep 2026 | Birkenstock | 135K | 15.9% | 2 |
| Sep 2026 | Bombas | 49.5K | 5.8% | 3 |
| Sep 2026 | Glerups | 33.1K | 3.9% | 4 |
| Sep 2026 | Haflinger | 14.8K | 1.7% | 5 |
| Sep 2026 | L.L.Bean | 14.8K | 1.7% | 6 |
| Sep 2026 | Vionic | 14.8K | 1.7% | 7 |
| Sep 2026 | Dearfoams | 8.1K | 0.96% | 8 |
| Sep 2026 | Isotoner | 8.1K | 0.96% | 9 |
| Sep 2026 | Minnetonka | 8.1K | 0.96% | 10 |
| Sep 2026 | Mahabis | 5.4K | 0.64% | 11 |
| Sep 2026 | Giesswein | 2.9K | 0.34% | 12 |
| Sep 2026 | EMU Australia | 2.4K | 0.28% | 13 |

## What is being compared

- **Birkenstock**: Measured on the search term “birkenstock slippers”.
- **Bombas**: Measured on the search term “bombas slippers”.
- **Dearfoams**: Measured on the search term “dearfoams”.
- **EMU Australia**: Measured on the search term “emu slippers”.
- **Giesswein**: Measured on the search term “giesswein slippers”.
- **Glerups**: Measured on the search term “glerups”.
- **Haflinger**: Measured on the search term “haflinger slippers”.
- **Isotoner**: Measured on the search term “isotoner slippers”.
- **L.L.Bean**: Measured on the search term “ll bean slippers”.
- **Mahabis**: Measured on the search term “mahabis”.
- **Minnetonka**: Measured on the search term “minnetonka slippers”.
- **UGG**: Measured on the search term “ugg slippers”.
- **Vionic**: Measured on the search term “vionic slippers”.

- [Birkenstock](/demand/global-en/brands/birkenstock)
- [Bombas](/demand/global-en/brands/bombas)
- [Dearfoams](/demand/global-en/brands/dearfoams)
- [EMU Australia](/demand/global-en/brands/emu-australia)
- [Giesswein](/demand/global-en/brands/giesswein)
- [Glerups](/demand/global-en/brands/glerups)
- [Haflinger](/demand/global-en/brands/haflinger)
- [Isotoner](/demand/global-en/brands/isotoner)
- [L.L.Bean](/demand/global-en/brands/ll-bean)
- [Mahabis](/demand/global-en/brands/mahabis)
- [Minnetonka](/demand/global-en/brands/minnetonka)
- [UGG](/demand/global-en/brands/ugg)
- [Vionic](/demand/global-en/brands/vionic)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among slipper brands worldwide?

In September 2026, UGG was the most searched among slipper brands worldwide, with an estimated 550K branded searches, 64.9% of all searches for the 13 we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Slipper brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/slipper-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/slipper-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.