---
title: "Sleepwear brands: Which are searched most?"
description: "Compare the pyjama and sleepwear brands people buy. Share of Search among Lake Pajamas, Peter Alexander, Eberjey, Petite Plume, Printfresh, SKIMS, Derek Rose, Cozy Earth, Lunya, Papinelle, PJ Salvage, BedHead Pajamas, Desmond & Dempsey and Quince, the sleepwear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sleepwear-brands"
publisher: "Brandwave"
---

# Sleepwear brands: Which are searched most?

Compare the pyjama and sleepwear brands people buy. Share of Search among Lake Pajamas, Peter Alexander, Eberjey, Petite Plume, Printfresh, SKIMS, Derek Rose, Cozy Earth, Lunya, Papinelle, PJ Salvage, BedHead Pajamas, Desmond & Dempsey and Quince, the sleepwear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sleepwear brands
- **Market**: Global
- **Brands compared**: 14
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lake Pajamas, 16.9%

## Which brand is most popular in search among sleepwear brands worldwide?

- In September 2026, Lake Pajamas was the most searched among sleepwear brands worldwide, with an estimated 74K branded searches, 16.9% of all searches for the 14 we track.
- Peter Alexander is in 2nd place, 4.3 percentage points behind at 12.6%.
- Across the 12 months ending September 2026, Lake Pajamas’ share of searches among sleepwear brands worldwide increased from 16.2% to 16.9%.
- Across the 12 months ending September 2026, Peter Alexander’s share of searches among sleepwear brands worldwide decreased from 18.1% to 12.6%.
- Across the 12 months ending September 2026, Eberjey’s share of searches among sleepwear brands worldwide decreased from 13.3% to 11.3%.
- Across the 12 months ending September 2026, Printfresh’s share of searches among sleepwear brands worldwide increased from 7.3% to 11.3%.
- Across the 12 months ending September 2026, SKIMS’s share of searches among sleepwear brands worldwide increased from 7.3% to 9.3%.
- Across the 12 months ending September 2026, Derek Rose’s share of searches among sleepwear brands worldwide increased from 4% to 6.2%.
- Across the 12 months ending September 2026, Lunya’s share of searches among sleepwear brands worldwide decreased from 4.9% to 4.1%.
- Across the 12 months ending September 2026, Papinelle’s share of searches among sleepwear brands worldwide increased from 2.7% to 3.4%.
- Across the 12 months ending September 2026, PJ Salvage’s share of searches among sleepwear brands worldwide decreased from 4.9% to 3.4%.
- Across the 12 months ending September 2026, Lake Pajamas’ share of searches among sleepwear brands worldwide peaked at 27.8% in July 2026 and was lowest at 16.2% in October 2025.
- Across the 12 months ending September 2026, Peter Alexander’s share of searches among sleepwear brands worldwide peaked at 21.1% in June 2026 and was lowest at 11.4% in July 2026.
- Across the 12 months ending September 2026, Eberjey’s share of searches among sleepwear brands worldwide peaked at 13.3% in October 2025 and was lowest at 9% in January 2026.
- Across the 12 months ending September 2026, Petite Plume’s share of searches among sleepwear brands worldwide peaked at 11.3% in September 2026 and was lowest at 6.8% in July 2026.
- Across the 12 months ending September 2026, Printfresh’s share of searches among sleepwear brands worldwide peaked at 11.5% in August 2026 and was lowest at 4.8% in November 2025.
- Across the 12 months ending September 2026, SKIMS’s share of searches among sleepwear brands worldwide peaked at 16.7% in December 2025 and was lowest at 5.7% in June 2026.
- Across the 12 months ending September 2026, Derek Rose’s share of searches among sleepwear brands worldwide peaked at 7.4% in January 2026 and was lowest at 2.1% in November 2025.
- Across the 12 months ending September 2026, Cozy Earth’s share of searches among sleepwear brands worldwide peaked at 7.5% in December 2025 and was lowest at 3.4% in March 2026.
- Across the 12 months ending September 2026, Lunya’s share of searches among sleepwear brands worldwide peaked at 6.2% in May 2026 and was lowest at 3.2% in November 2025.
- Across the 12 months ending September 2026, Papinelle’s share of searches among sleepwear brands worldwide peaked at 4.5% in April 2026 and was lowest at 1.7% in November 2025.
- Across the 12 months ending September 2026, PJ Salvage’s share of searches among sleepwear brands worldwide peaked at 4.9% in October 2025 and was lowest at 2.7% in May 2026.
- Across the 12 months ending September 2026, BedHead Pajamas’ share of searches among sleepwear brands worldwide peaked at 3.2% in October 2025 and was lowest at 1.7% in November 2025.
- Across the 12 months ending September 2026, Desmond & Dempsey’s share of searches among sleepwear brands worldwide peaked at 3.1% in June 2026 and was lowest at 2% in July 2026.
- Across the 12 months ending September 2026, Lake Pajamas rose from 2nd to 1st among sleepwear brands worldwide.
- Across the 12 months ending September 2026, Peter Alexander fell from 1st to 2nd among sleepwear brands worldwide.
- Across the 12 months ending September 2026, Derek Rose rose from 10th to 7th among sleepwear brands worldwide.
- Across the 12 months ending September 2026, Cozy Earth rose from 9th to 8th among sleepwear brands worldwide.
- Across the 12 months ending September 2026, Lunya fell from 7th to 9th among sleepwear brands worldwide.
- Across the 12 months ending September 2026, Papinelle rose from 13th to 10th among sleepwear brands worldwide.
- Across the 12 months ending September 2026, PJ Salvage fell from 8th to 11th among sleepwear brands worldwide.
- Across the 12 months ending September 2026, BedHead Pajamas fell from 11th to 12th among sleepwear brands worldwide.
- Across the 12 months ending September 2026, Desmond & Dempsey fell from 12th to 13th among sleepwear brands worldwide.
- Across the 12 months ending September 2026, Petite Plume and Quince held steady: their share of searches among sleepwear brands worldwide each moved less than 0.5 percentage points.

## Top sleepwear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Lake Pajamas appeared every time. Lake Pajamas was recommended most often, coming first in two out of five answers. Eberjey was second, and Cozy Earth was third. Peter Alexander, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Lake Pajamas | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Eberjey | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Cozy Earth | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| SKIMS | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Printfresh | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Quince | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Petite Plume | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Lunya | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Peter Alexander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Derek Rose | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Papinelle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| PJ Salvage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BedHead Pajamas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Desmond & Dempsey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sleepwear brands

- Asked ChatGPT "Which pajama brand should I buy?": 1. Eberjey, 2. Lake Pajamas
- Asked ChatGPT "What are the best pajama brands?": 1. Lake Pajamas, 2. Eberjey, 3. Petite Plume, 4. Lunya, 5. Printfresh, 6. Cozy Earth, 7. Quince
- Asked ChatGPT "What's the best pajama brand for hot sleepers?": 1. Cozy Earth, 2. Quince, 3. Eberjey, 4. Lake Pajamas
- Searched Google, AI Overview "pajamas": 1. SKIMS, 2. Lake Pajamas, 3. Eberjey
- Searched Google, AI Overview "pajama sets": 1. Lake Pajamas, 2. Printfresh

Not named in any answer: Peter Alexander, Derek Rose, Papinelle, PJ Salvage, BedHead Pajamas and Desmond & Dempsey.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Lake Pajamas vs Peter Alexander: compare search popularity](/demand/global-en/compare/lake-pajamas-vs-peter-alexander): 16.9% against 12.6% Share of Search.
- [Lake Pajamas vs Eberjey: compare search popularity](/demand/global-en/compare/eberjey-vs-lake-pajamas): 16.9% against 11.3% Share of Search.
- [Lake Pajamas vs Petite Plume: compare search popularity](/demand/global-en/compare/lake-pajamas-vs-petite-plume): 16.9% against 11.3% Share of Search.
- [Lake Pajamas vs Printfresh: compare search popularity](/demand/global-en/compare/lake-pajamas-vs-printfresh): 16.9% against 11.3% Share of Search.
- [Peter Alexander vs Eberjey: compare search popularity](/demand/global-en/compare/eberjey-vs-peter-alexander): 12.6% against 11.3% Share of Search.
- [Peter Alexander vs Petite Plume: compare search popularity](/demand/global-en/compare/peter-alexander-vs-petite-plume): 12.6% against 11.3% Share of Search.
- [Peter Alexander vs Printfresh: compare search popularity](/demand/global-en/compare/peter-alexander-vs-printfresh): 12.6% against 11.3% Share of Search.
- [Eberjey vs Petite Plume: compare search popularity](/demand/global-en/compare/eberjey-vs-petite-plume): 11.3% Share of Search each.
- [Eberjey vs Printfresh: compare search popularity](/demand/global-en/compare/eberjey-vs-printfresh): 11.3% Share of Search each.
- [Petite Plume vs Printfresh: compare search popularity](/demand/global-en/compare/petite-plume-vs-printfresh): 11.3% Share of Search each.

## How did search popularity change for sleepwear brands worldwide in September 2026?

- In September 2026, Cozy Earth overtook Lunya to rank 8th among sleepwear brands worldwide, with 4.1% of the searches.
- In September 2026, Petite Plume overtook Printfresh to rank 4th among sleepwear brands worldwide, with 11.3% of the searches.
- In September 2026, Derek Rose gained share of searches among sleepwear brands worldwide, from 5.2% to 6.2%.
- In September 2026, Peter Alexander lost share of searches among sleepwear brands worldwide, from 14.9% to 12.6%.
- In September 2026, Desmond & Dempsey lost share of searches among sleepwear brands worldwide, from 2.8% to 2.3%.
- In September 2026, BedHead Pajamas rose from 13th to 12th among sleepwear brands worldwide.
- Estimated monthly branded searches for Printfresh worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.
- Estimated monthly branded searches for SKIMS worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lake Pajamas | 16.9% | 74K | 0.0% | Lake Pajamas |
| 2 | Peter Alexander | 12.6% | 55.3K | -14.0% | Peter Alexander |
| 3 | Eberjey | 11.3% | 49.5K | 0.0% | Eberjey |
| 4 | Petite Plume | 11.3% | 49.5K | +22.2% | Petite Plume |
| 5 | Printfresh | 11.3% | 49.5K | 0.0% | Printfresh |
| 6 | SKIMS | 9.3% | 40.5K | 0.0% | SKIMS |
| 7 | Derek Rose | 6.2% | 27.1K | +22.1% | Derek Rose |
| 8 | Cozy Earth | 4.1% | 18.1K | +22.3% | Cozy Earth |
| 9 | Lunya | 4.1% | 18.1K | 0.0% | Lunya |
| 10 | Papinelle | 3.4% | 14.8K | 0.0% | Papinelle |
| 11 | PJ Salvage | 3.4% | 14.8K | 0.0% | PJ Salvage |
| 12 | BedHead Pajamas | 2.8% | 12.1K | +22.2% | BedHead Pajamas |
| 13 | Desmond & Dempsey | 2.3% | 9.9K | -18.2% | Desmond & Dempsey |
| 14 | Quince | 1% | 4.5K | -18.5% | Quince |

Cozy Earth sells other things too, so only its searches that name this product count here, like “cozy earth pajamas”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Peter Alexander | 82.7K | 18.1% | 1 |
| Oct 2025 | Lake Pajamas | 74K | 16.2% | 2 |
| Oct 2025 | Eberjey | 60.5K | 13.3% | 3 |
| Oct 2025 | Petite Plume | 49.5K | 10.8% | 4 |
| Oct 2025 | Printfresh | 33.1K | 7.3% | 5 |
| Oct 2025 | SKIMS | 33.1K | 7.3% | 6 |
| Oct 2025 | Lunya | 22.2K | 4.9% | 7 |
| Oct 2025 | PJ Salvage | 22.2K | 4.9% | 8 |
| Oct 2025 | Cozy Earth | 18.1K | 4% | 9 |
| Oct 2025 | Derek Rose | 18.1K | 4% | 10 |
| Oct 2025 | BedHead Pajamas | 14.8K | 3.2% | 11 |
| Oct 2025 | Desmond & Dempsey | 12.1K | 2.7% | 12 |
| Oct 2025 | Papinelle | 12.1K | 2.7% | 13 |
| Oct 2025 | Quince | 3.8K | 0.83% | 14 |
| Nov 2025 | Lake Pajamas | 201K | 19.3% | 1 |
| Nov 2025 | SKIMS | 165K | 15.8% | 2 |
| Nov 2025 | Peter Alexander | 151K | 14.4% | 3 |
| Nov 2025 | Eberjey | 135K | 13% | 4 |
| Nov 2025 | Petite Plume | 110K | 10.6% | 5 |
| Nov 2025 | Cozy Earth | 60.5K | 5.8% | 6 |
| Nov 2025 | PJ Salvage | 49.5K | 4.8% | 7 |
| Nov 2025 | Printfresh | 49.5K | 4.8% | 8 |
| Nov 2025 | Lunya | 33.1K | 3.2% | 9 |
| Nov 2025 | Derek Rose | 22.2K | 2.1% | 10 |
| Nov 2025 | Desmond & Dempsey | 22.2K | 2.1% | 11 |
| Nov 2025 | BedHead Pajamas | 18.1K | 1.7% | 12 |
| Nov 2025 | Papinelle | 18.1K | 1.7% | 13 |
| Nov 2025 | Quince | 7.3K | 0.7% | 14 |
| Dec 2025 | Lake Pajamas | 165K | 16.7% | 1 |
| Dec 2025 | SKIMS | 165K | 16.7% | 2 |
| Dec 2025 | Peter Alexander | 160K | 16.2% | 3 |
| Dec 2025 | Eberjey | 110K | 11.2% | 4 |
| Dec 2025 | Petite Plume | 90.5K | 9.2% | 5 |
| Dec 2025 | Cozy Earth | 74K | 7.5% | 6 |
| Dec 2025 | Printfresh | 49.5K | 5% | 7 |
| Dec 2025 | PJ Salvage | 40.5K | 4.1% | 8 |
| Dec 2025 | Lunya | 33.1K | 3.4% | 9 |
| Dec 2025 | Derek Rose | 27.1K | 2.7% | 10 |
| Dec 2025 | Desmond & Dempsey | 22.2K | 2.3% | 11 |
| Dec 2025 | Papinelle | 22.2K | 2.3% | 12 |
| Dec 2025 | BedHead Pajamas | 18.1K | 1.8% | 13 |
| Dec 2025 | Quince | 9.8K | 0.99% | 14 |
| Jan 2026 | Lake Pajamas | 110K | 20% | 1 |
| Jan 2026 | Peter Alexander | 78.6K | 14.3% | 2 |
| Jan 2026 | SKIMS | 60.5K | 11% | 3 |
| Jan 2026 | Eberjey | 49.5K | 9% | 4 |
| Jan 2026 | Petite Plume | 49.5K | 9% | 5 |
| Jan 2026 | Derek Rose | 40.5K | 7.4% | 6 |
| Jan 2026 | Printfresh | 40.5K | 7.4% | 7 |
| Jan 2026 | Cozy Earth | 27.1K | 4.9% | 8 |
| Jan 2026 | Lunya | 27.1K | 4.9% | 9 |
| Jan 2026 | PJ Salvage | 22.2K | 4% | 10 |
| Jan 2026 | Papinelle | 14.8K | 2.7% | 11 |
| Jan 2026 | BedHead Pajamas | 12.1K | 2.2% | 12 |
| Jan 2026 | Desmond & Dempsey | 12.1K | 2.2% | 13 |
| Jan 2026 | Quince | 5.3K | 0.96% | 14 |
| Feb 2026 | Lake Pajamas | 90.5K | 21% | 1 |
| Feb 2026 | SKIMS | 60.5K | 14% | 2 |
| Feb 2026 | Peter Alexander | 52.6K | 12.2% | 3 |
| Feb 2026 | Eberjey | 40.5K | 9.4% | 4 |
| Feb 2026 | Petite Plume | 40.5K | 9.4% | 5 |
| Feb 2026 | Printfresh | 27.1K | 6.3% | 6 |
| Feb 2026 | Cozy Earth | 22.2K | 5.1% | 7 |
| Feb 2026 | Derek Rose | 22.2K | 5.1% | 8 |
| Feb 2026 | Lunya | 22.2K | 5.1% | 9 |
| Feb 2026 | PJ Salvage | 18.1K | 4.2% | 10 |
| Feb 2026 | Papinelle | 12.1K | 2.8% | 11 |
| Feb 2026 | Desmond & Dempsey | 9.9K | 2.3% | 12 |
| Feb 2026 | BedHead Pajamas | 8.1K | 1.9% | 13 |
| Feb 2026 | Quince | 5.3K | 1.2% | 14 |
| Mar 2026 | Peter Alexander | 92.1K | 20.9% | 1 |
| Mar 2026 | Lake Pajamas | 74K | 16.8% | 2 |
| Mar 2026 | SKIMS | 49.5K | 11.3% | 3 |
| Mar 2026 | Eberjey | 40.5K | 9.2% | 4 |
| Mar 2026 | Petite Plume | 40.5K | 9.2% | 5 |
| Mar 2026 | Printfresh | 33.1K | 7.5% | 6 |
| Mar 2026 | Lunya | 22.2K | 5% | 7 |
| Mar 2026 | Derek Rose | 18.1K | 4.1% | 8 |
| Mar 2026 | Cozy Earth | 14.8K | 3.4% | 9 |
| Mar 2026 | Papinelle | 14.8K | 3.4% | 10 |
| Mar 2026 | PJ Salvage | 14.8K | 3.4% | 11 |
| Mar 2026 | Desmond & Dempsey | 12.1K | 2.8% | 12 |
| Mar 2026 | BedHead Pajamas | 9.9K | 2.3% | 13 |
| Mar 2026 | Quince | 3.4K | 0.77% | 14 |
| Apr 2026 | Lake Pajamas | 74K | 18.4% | 1 |
| Apr 2026 | Peter Alexander | 67.6K | 16.8% | 2 |
| Apr 2026 | Eberjey | 40.5K | 10% | 3 |
| Apr 2026 | Printfresh | 40.5K | 10% | 4 |
| Apr 2026 | Petite Plume | 33.1K | 8.2% | 5 |
| Apr 2026 | SKIMS | 33.1K | 8.2% | 6 |
| Apr 2026 | Lunya | 22.2K | 5.5% | 7 |
| Apr 2026 | Cozy Earth | 18.1K | 4.5% | 8 |
| Apr 2026 | Derek Rose | 18.1K | 4.5% | 9 |
| Apr 2026 | Papinelle | 18.1K | 4.5% | 10 |
| Apr 2026 | PJ Salvage | 14.8K | 3.7% | 11 |
| Apr 2026 | BedHead Pajamas | 9.9K | 2.5% | 12 |
| Apr 2026 | Desmond & Dempsey | 9.9K | 2.5% | 13 |
| Apr 2026 | Quince | 3.3K | 0.81% | 14 |
| May 2026 | Peter Alexander | 82.7K | 18.8% | 1 |
| May 2026 | Lake Pajamas | 74K | 16.8% | 2 |
| May 2026 | Eberjey | 49.5K | 11.2% | 3 |
| May 2026 | Printfresh | 49.5K | 11.2% | 4 |
| May 2026 | Petite Plume | 40.5K | 9.2% | 5 |
| May 2026 | Lunya | 27.1K | 6.2% | 6 |
| May 2026 | SKIMS | 27.1K | 6.2% | 7 |
| May 2026 | Cozy Earth | 18.1K | 4.1% | 8 |
| May 2026 | Derek Rose | 18.1K | 4.1% | 9 |
| May 2026 | Papinelle | 18.1K | 4.1% | 10 |
| May 2026 | PJ Salvage | 12.1K | 2.7% | 11 |
| May 2026 | BedHead Pajamas | 9.9K | 2.2% | 12 |
| May 2026 | Desmond & Dempsey | 9.9K | 2.2% | 13 |
| May 2026 | Quince | 3.9K | 0.89% | 14 |
| Jun 2026 | Peter Alexander | 82.7K | 21.1% | 1 |
| Jun 2026 | Lake Pajamas | 74K | 18.9% | 2 |
| Jun 2026 | Eberjey | 40.5K | 10.3% | 3 |
| Jun 2026 | Petite Plume | 33.1K | 8.4% | 4 |
| Jun 2026 | Printfresh | 33.1K | 8.4% | 5 |
| Jun 2026 | SKIMS | 22.2K | 5.7% | 6 |
| Jun 2026 | Cozy Earth | 18.1K | 4.6% | 7 |
| Jun 2026 | Derek Rose | 18.1K | 4.6% | 8 |
| Jun 2026 | Lunya | 18.1K | 4.6% | 9 |
| Jun 2026 | Papinelle | 14.8K | 3.8% | 10 |
| Jun 2026 | Desmond & Dempsey | 12.1K | 3.1% | 11 |
| Jun 2026 | PJ Salvage | 12.1K | 3.1% | 12 |
| Jun 2026 | BedHead Pajamas | 9.9K | 2.5% | 13 |
| Jun 2026 | Quince | 3.1K | 0.8% | 14 |
| Jul 2026 | Lake Pajamas | 135K | 27.8% | 1 |
| Jul 2026 | SKIMS | 60.5K | 12.4% | 2 |
| Jul 2026 | Peter Alexander | 55.3K | 11.4% | 3 |
| Jul 2026 | Eberjey | 49.5K | 10.2% | 4 |
| Jul 2026 | Printfresh | 40.5K | 8.3% | 5 |
| Jul 2026 | Petite Plume | 33.1K | 6.8% | 6 |
| Jul 2026 | Cozy Earth | 22.2K | 4.6% | 7 |
| Jul 2026 | Derek Rose | 18.1K | 3.7% | 8 |
| Jul 2026 | Lunya | 18.1K | 3.7% | 9 |
| Jul 2026 | Papinelle | 14.8K | 3% | 10 |
| Jul 2026 | PJ Salvage | 14.8K | 3% | 11 |
| Jul 2026 | BedHead Pajamas | 9.9K | 2% | 12 |
| Jul 2026 | Desmond & Dempsey | 9.9K | 2% | 13 |
| Jul 2026 | Quince | 4.5K | 0.93% | 14 |
| Aug 2026 | Lake Pajamas | 74K | 17.2% | 1 |
| Aug 2026 | Peter Alexander | 64.3K | 14.9% | 2 |
| Aug 2026 | Eberjey | 49.5K | 11.5% | 3 |
| Aug 2026 | Printfresh | 49.5K | 11.5% | 4 |
| Aug 2026 | Petite Plume | 40.5K | 9.4% | 5 |
| Aug 2026 | SKIMS | 40.5K | 9.4% | 6 |
| Aug 2026 | Derek Rose | 22.2K | 5.2% | 7 |
| Aug 2026 | Lunya | 18.1K | 4.2% | 8 |
| Aug 2026 | Cozy Earth | 14.8K | 3.4% | 9 |
| Aug 2026 | Papinelle | 14.8K | 3.4% | 10 |
| Aug 2026 | PJ Salvage | 14.8K | 3.4% | 11 |
| Aug 2026 | Desmond & Dempsey | 12.1K | 2.8% | 12 |
| Aug 2026 | BedHead Pajamas | 9.9K | 2.3% | 13 |
| Aug 2026 | Quince | 5.5K | 1.3% | 14 |
| Sep 2026 | Lake Pajamas | 74K | 16.9% | 1 |
| Sep 2026 | Peter Alexander | 55.3K | 12.6% | 2 |
| Sep 2026 | Eberjey | 49.5K | 11.3% | 3 |
| Sep 2026 | Petite Plume | 49.5K | 11.3% | 4 |
| Sep 2026 | Printfresh | 49.5K | 11.3% | 5 |
| Sep 2026 | SKIMS | 40.5K | 9.3% | 6 |
| Sep 2026 | Derek Rose | 27.1K | 6.2% | 7 |
| Sep 2026 | Cozy Earth | 18.1K | 4.1% | 8 |
| Sep 2026 | Lunya | 18.1K | 4.1% | 9 |
| Sep 2026 | Papinelle | 14.8K | 3.4% | 10 |
| Sep 2026 | PJ Salvage | 14.8K | 3.4% | 11 |
| Sep 2026 | BedHead Pajamas | 12.1K | 2.8% | 12 |
| Sep 2026 | Desmond & Dempsey | 9.9K | 2.3% | 13 |
| Sep 2026 | Quince | 4.5K | 1% | 14 |

## What is being compared

- **BedHead Pajamas**: Measured on the search term “bedhead pajamas”.
- **Cozy Earth**: Measured on the search term “cozy earth pajamas”.
- **Derek Rose**: Measured on the search term “derek rose”.
- **Desmond & Dempsey**: Measured on the search term “desmond and dempsey”.
- **Eberjey**: Measured on the search term “eberjey”.
- **Lake Pajamas**: Measured on the search term “lake pajamas”.
- **Lunya**: Measured on the search term “lunya”.
- **Papinelle**: Measured on the search term “papinelle”.
- **Peter Alexander**: Measured on the search terms “peter alexander pjs” and “peter alexander pyjamas”, summed into one figure.
- **Petite Plume**: Measured on the search term “petite plume”.
- **PJ Salvage**: Measured on the search term “pj salvage”.
- **Printfresh**: Measured on the search term “printfresh”.
- **Quince**: Measured on the search terms “quince pajamas” and “quince silk pajamas”, summed into one figure.
- **SKIMS**: Measured on the search term “skims pajamas”.

- [BedHead Pajamas](/demand/global-en/brands/bedhead-pajamas)
- [Cozy Earth](/demand/global-en/brands/cozy-earth)
- [Derek Rose](/demand/global-en/brands/derek-rose)
- [Desmond & Dempsey](/demand/global-en/brands/desmond-and-dempsey)
- [Eberjey](/demand/global-en/brands/eberjey)
- [Lake Pajamas](/demand/global-en/brands/lake-pajamas)
- [Lunya](/demand/global-en/brands/lunya)
- [Papinelle](/demand/global-en/brands/papinelle)
- [Peter Alexander](/demand/global-en/brands/peter-alexander)
- [Petite Plume](/demand/global-en/brands/petite-plume)
- [PJ Salvage](/demand/global-en/brands/pj-salvage)
- [Printfresh](/demand/global-en/brands/printfresh)
- [Quince](/demand/global-en/brands/quince)
- [SKIMS](/demand/global-en/brands/skims)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sleepwear brands worldwide?

In September 2026, Lake Pajamas was the most searched among sleepwear brands worldwide, with an estimated 74K branded searches, 16.9% of all searches for the 14 we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sleepwear brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sleepwear-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sleepwear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.