--- title: "Nemo vs Therm-a-Rest: Which is searched more?" description: "Is Nemo or Therm-a-Rest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sleeping-pad-brands/compare/nemo-vs-therm-a-rest" publisher: "Brandwave" --- # Nemo vs Therm-a-Rest: Which is searched more? Is Nemo or Therm-a-Rest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nemo and Therm-a-Rest - **Competitive set**: Sleeping pad brands - **Market**: Global - **Month measured**: Sep 2026 - **Nemo Share of Search**: 11.2% - **Therm-a-Rest Share of Search**: 16.4% ## Is Nemo or Therm-a-Rest more popular in search? - In September 2026, Therm-a-Rest had more branded searches than Nemo among sleeping pad brands worldwide. Therm-a-Rest had about 33,100 branded searches, while Nemo had 22,600. Therm-a-Rest made up 16.4% of all sleeping pad brand searches we track, and Nemo accounted for 11.2%. - Therm-a-Rest was ahead of Nemo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nemo’s share of searches among sleeping pad brands worldwide moved from 9.3% to 11.2%, and its estimated monthly branded searches moved from 16.9K to 22.6K. - Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping pad brands worldwide moved from 18.1% to 16.4%, and its estimated monthly branded searches held steady at 33.1K. ## Top sleeping pad brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Nemo and Therm-a-Rest showed up in all five answers. Therm-a-Rest was listed before Nemo in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Therm-a-Rest | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nemo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Exped | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Sea to Summit | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Klymit | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Big Agnes | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about sleeping pad brands - Asked ChatGPT "Which sleeping pad brand should I buy?": 1. Therm-a-Rest, 2. Nemo, 3. Exped - Asked ChatGPT "What are the best sleeping pad brands?": 1. Therm-a-Rest, 2. Nemo, 3. Sea to Summit, 4. Exped, 5. Big Agnes, 6. Klymit - Asked ChatGPT "What's the best sleeping pad brand for camping comfort?": 1. Therm-a-Rest, 2. Exped, 3. Nemo, 4. Sea to Summit - Searched Google, AI Overview "best sleeping pad": 1. Nemo, 2. Exped, 3. Therm-a-Rest, 4. Klymit - Searched Google, AI Overview "camping sleeping pad": 1. Therm-a-Rest, 2. Sea to Summit, 3. Klymit, 4. Nemo, 5. Exped Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sleeping pad brands worldwide in September 2026? - In September 2026, Nemo gained share of searches among sleeping pad brands worldwide, from 9.9% to 11.2%. - In September 2026, Therm-a-Rest lost share of searches among sleeping pad brands worldwide, from 17.5% to 16.4%. ## Month by month | Month | Nemo estimated searches | Nemo Share of Search | Nemo rank | Therm-a-Rest estimated searches | Therm-a-Rest Share of Search | Therm-a-Rest rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.9K | 9.3% | 5 | 33.1K | 18.1% | 3 | | Nov 2025 | 17.2K | 8.5% | 5 | 40.5K | 19.9% | 3 | | Dec 2025 | 16.3K | 9.6% | 5 | 33.1K | 19.5% | 3 | | Jan 2026 | 17.2K | 8.5% | 5 | 40.5K | 19.9% | 3 | | Feb 2026 | 16.1K | 8.9% | 5 | 33.1K | 18.3% | 3 | | Mar 2026 | 21K | 9.4% | 5 | 40.5K | 18.2% | 3 | | Apr 2026 | 20.9K | 9.8% | 5 | 40.5K | 19% | 3 | | May 2026 | 27.6K | 10.5% | 5 | 49.5K | 18.8% | 3 | | Jun 2026 | 25.6K | 10.1% | 5 | 49.5K | 19.5% | 3 | | Jul 2026 | 27.4K | 9.7% | 5 | 49.5K | 17.5% | 3 | | Aug 2026 | 27.9K | 9.9% | 5 | 49.5K | 17.5% | 3 | | Sep 2026 | 22.6K | 11.2% | 5 | 33.1K | 16.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Nemo’s and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nemo**: Measured on the search terms “nemo backpacking tent”, “nemo pad”, “nemo sleeping mat”, “nemo sleeping pad” and “nemo tent”, summed into one figure. - **Therm-a-Rest**: Measured on the search term “therm-a-rest”. - [Nemo profile](/demand/global-en/brands/nemo) - [Therm-a-Rest profile](/demand/global-en/brands/therm-a-rest) - [All sleeping pad brands worldwide](/demand/global-en/categories/sleeping-pad-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nemo or Therm-a-Rest more popular in search? In September 2026, Therm-a-Rest had more branded searches than Nemo among sleeping pad brands worldwide. Therm-a-Rest had about 33,100 branded searches, while Nemo had 22,600. Therm-a-Rest made up 16.4% of all sleeping pad brand searches we track, and Nemo accounted for 11.2%. ## Cite this page Brandwave. "Nemo vs Therm-a-Rest: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sleeping-pad-brands/compare/nemo-vs-therm-a-rest This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sleeping-pad-brands/compare/nemo-vs-therm-a-rest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.