--- title: "Exped vs Nemo: Which is searched more?" description: "Is Exped or Nemo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sleeping-pad-brands/compare/exped-vs-nemo" publisher: "Brandwave" --- # Exped vs Nemo: Which is searched more? Is Exped or Nemo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Exped and Nemo - **Competitive set**: Sleeping pad brands - **Market**: Global - **Month measured**: Sep 2026 - **Exped Share of Search**: 20.1% - **Nemo Share of Search**: 11.2% ## Is Exped or Nemo more popular in search? - In September 2026, Exped had more branded searches than Nemo among sleeping pad brands worldwide. Exped had about 40,500 branded searches, while Nemo had 22,600. Exped made up 20.1% of all sleeping pad brand searches we track, and Nemo accounted for 11.2%. - Exped was ahead of Nemo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands worldwide moved from 22.2% to 20.1%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Nemo’s share of searches among sleeping pad brands worldwide moved from 9.3% to 11.2%, and its estimated monthly branded searches moved from 16.9K to 22.6K. ## Top sleeping pad brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Exped and Nemo showed up in all five answers. Nemo was listed before Exped in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Therm-a-Rest | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nemo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Exped | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Sea to Summit | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Klymit | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Big Agnes | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about sleeping pad brands - Asked ChatGPT "Which sleeping pad brand should I buy?": 1. Therm-a-Rest, 2. Nemo, 3. Exped - Asked ChatGPT "What are the best sleeping pad brands?": 1. Therm-a-Rest, 2. Nemo, 3. Sea to Summit, 4. Exped, 5. Big Agnes, 6. Klymit - Asked ChatGPT "What's the best sleeping pad brand for camping comfort?": 1. Therm-a-Rest, 2. Exped, 3. Nemo, 4. Sea to Summit - Searched Google, AI Overview "best sleeping pad": 1. Nemo, 2. Exped, 3. Therm-a-Rest, 4. Klymit - Searched Google, AI Overview "camping sleeping pad": 1. Therm-a-Rest, 2. Sea to Summit, 3. Klymit, 4. Nemo, 5. Exped Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sleeping pad brands worldwide in September 2026? - In September 2026, Exped gained share of searches among sleeping pad brands worldwide, from 17.5% to 20.1%. - In September 2026, Nemo gained share of searches among sleeping pad brands worldwide, from 9.9% to 11.2%. ## Month by month | Month | Exped estimated searches | Exped Share of Search | Exped rank | Nemo estimated searches | Nemo Share of Search | Nemo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 22.2% | 2 | 16.9K | 9.3% | 5 | | Nov 2025 | 40.5K | 19.9% | 2 | 17.2K | 8.5% | 5 | | Dec 2025 | 33.1K | 19.5% | 2 | 16.3K | 9.6% | 5 | | Jan 2026 | 40.5K | 19.9% | 2 | 17.2K | 8.5% | 5 | | Feb 2026 | 40.5K | 22.4% | 2 | 16.1K | 8.9% | 5 | | Mar 2026 | 49.5K | 22.3% | 2 | 21K | 9.4% | 5 | | Apr 2026 | 40.5K | 19% | 2 | 20.9K | 9.8% | 5 | | May 2026 | 49.5K | 18.8% | 2 | 27.6K | 10.5% | 5 | | Jun 2026 | 49.5K | 19.5% | 2 | 25.6K | 10.1% | 5 | | Jul 2026 | 49.5K | 17.5% | 2 | 27.4K | 9.7% | 5 | | Aug 2026 | 49.5K | 17.5% | 2 | 27.9K | 9.9% | 5 | | Sep 2026 | 40.5K | 20.1% | 2 | 22.6K | 11.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Exped’s and Nemo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Exped**: Measured on the search term “exped”. - **Nemo**: Measured on the search terms “nemo backpacking tent”, “nemo pad”, “nemo sleeping mat”, “nemo sleeping pad” and “nemo tent”, summed into one figure. - [Exped profile](/demand/global-en/brands/exped) - [Nemo profile](/demand/global-en/brands/nemo) - [All sleeping pad brands worldwide](/demand/global-en/categories/sleeping-pad-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Exped or Nemo more popular in search? In September 2026, Exped had more branded searches than Nemo among sleeping pad brands worldwide. Exped had about 40,500 branded searches, while Nemo had 22,600. Exped made up 20.1% of all sleeping pad brand searches we track, and Nemo accounted for 11.2%. ## Cite this page Brandwave. "Exped vs Nemo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sleeping-pad-brands/compare/exped-vs-nemo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sleeping-pad-brands/compare/exped-vs-nemo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.