---
title: "Big Agnes vs Nemo: Which is searched more?"
description: "Is Big Agnes or Nemo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sleeping-pad-brands/compare/big-agnes-vs-nemo"
publisher: "Brandwave"
---

# Big Agnes vs Nemo: Which is searched more?

Is Big Agnes or Nemo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Big Agnes and Nemo
- **Competitive set**: Sleeping pad brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Big Agnes Share of Search**: 13.4%
- **Nemo Share of Search**: 11.2%

## Is Big Agnes or Nemo more popular in search?

- In September 2026, Big Agnes had more branded searches than Nemo among sleeping pad brands worldwide. Big Agnes had about 27,100 branded searches, while Nemo had 22,600. Big Agnes made up 13.4% of all sleeping pad brand searches we track, and Nemo accounted for 11.2%.
- Big Agnes was ahead of Nemo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big Agnes’ share of searches among sleeping pad brands worldwide moved from 14.8% to 13.4%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Nemo’s share of searches among sleeping pad brands worldwide moved from 9.3% to 11.2%, and its estimated monthly branded searches moved from 16.9K to 22.6K.

## How did search popularity change for sleeping pad brands worldwide in September 2026?

- In September 2026, Nemo gained share of searches among sleeping pad brands worldwide, from 9.9% to 11.2%.
- In September 2026, Big Agnes lost share of searches among sleeping pad brands worldwide, from 14.3% to 13.4%.

## Month by month

| Month | Big Agnes estimated searches | Big Agnes Share of Search | Big Agnes rank | Nemo estimated searches | Nemo Share of Search | Nemo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 14.8% | 4 | 16.9K | 9.3% | 5 |
| Nov 2025 | 27.1K | 13.3% | 4 | 17.2K | 8.5% | 5 |
| Dec 2025 | 22.2K | 13.1% | 4 | 16.3K | 9.6% | 5 |
| Jan 2026 | 27.1K | 13.3% | 4 | 17.2K | 8.5% | 5 |
| Feb 2026 | 27.1K | 15% | 4 | 16.1K | 8.9% | 5 |
| Mar 2026 | 33.1K | 14.9% | 4 | 21K | 9.4% | 5 |
| Apr 2026 | 33.1K | 15.5% | 4 | 20.9K | 9.8% | 5 |
| May 2026 | 40.5K | 15.4% | 4 | 27.6K | 10.5% | 5 |
| Jun 2026 | 33.1K | 13.1% | 4 | 25.6K | 10.1% | 5 |
| Jul 2026 | 40.5K | 14.3% | 4 | 27.4K | 9.7% | 5 |
| Aug 2026 | 40.5K | 14.3% | 4 | 27.9K | 9.9% | 5 |
| Sep 2026 | 27.1K | 13.4% | 4 | 22.6K | 11.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Big Agnes’ and Nemo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Big Agnes**: Measured on the search term “big agnes”.
- **Nemo**: Measured on the search terms “nemo backpacking tent”, “nemo pad”, “nemo sleeping mat”, “nemo sleeping pad” and “nemo tent”, summed into one figure.

- [Big Agnes profile](/demand/global-en/brands/big-agnes)
- [Nemo profile](/demand/global-en/brands/nemo)
- [All sleeping pad brands worldwide](/demand/global-en/categories/sleeping-pad-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Big Agnes or Nemo more popular in search?

In September 2026, Big Agnes had more branded searches than Nemo among sleeping pad brands worldwide. Big Agnes had about 27,100 branded searches, while Nemo had 22,600. Big Agnes made up 13.4% of all sleeping pad brand searches we track, and Nemo accounted for 11.2%.

## Cite this page

Brandwave. "Big Agnes vs Nemo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sleeping-pad-brands/compare/big-agnes-vs-nemo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sleeping-pad-brands/compare/big-agnes-vs-nemo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.