--- title: "Big Agnes vs Exped: Which is searched more?" description: "Is Big Agnes or Exped more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sleeping-pad-brands/compare/big-agnes-vs-exped" publisher: "Brandwave" --- # Big Agnes vs Exped: Which is searched more? Is Big Agnes or Exped more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Big Agnes and Exped - **Competitive set**: Sleeping pad brands - **Market**: Global - **Month measured**: Sep 2026 - **Big Agnes Share of Search**: 13.4% - **Exped Share of Search**: 20.1% ## Is Big Agnes or Exped more popular in search? - In September 2026, Exped had more branded searches than Big Agnes among sleeping pad brands worldwide. Exped had about 40,500 branded searches, while Big Agnes had 27,100. Exped made up 20.1% of all sleeping pad brand searches we track, and Big Agnes accounted for 13.4%. - Exped was ahead of Big Agnes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Big Agnes’ share of searches among sleeping pad brands worldwide moved from 14.8% to 13.4%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands worldwide moved from 22.2% to 20.1%, and its estimated monthly branded searches held steady at 40.5K. ## Top sleeping pad brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Exped appeared in all five answers. Big Agnes was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Exped was listed before Big Agnes in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Therm-a-Rest | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nemo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Exped | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Sea to Summit | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Klymit | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Big Agnes | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about sleeping pad brands - Asked ChatGPT "Which sleeping pad brand should I buy?": 1. Therm-a-Rest, 2. Nemo, 3. Exped - Asked ChatGPT "What are the best sleeping pad brands?": 1. Therm-a-Rest, 2. Nemo, 3. Sea to Summit, 4. Exped, 5. Big Agnes, 6. Klymit - Asked ChatGPT "What's the best sleeping pad brand for camping comfort?": 1. Therm-a-Rest, 2. Exped, 3. Nemo, 4. Sea to Summit - Searched Google, AI Overview "best sleeping pad": 1. Nemo, 2. Exped, 3. Therm-a-Rest, 4. Klymit - Searched Google, AI Overview "camping sleeping pad": 1. Therm-a-Rest, 2. Sea to Summit, 3. Klymit, 4. Nemo, 5. Exped Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sleeping pad brands worldwide in September 2026? - In September 2026, Exped gained share of searches among sleeping pad brands worldwide, from 17.5% to 20.1%. - In September 2026, Big Agnes lost share of searches among sleeping pad brands worldwide, from 14.3% to 13.4%. ## Month by month | Month | Big Agnes estimated searches | Big Agnes Share of Search | Big Agnes rank | Exped estimated searches | Exped Share of Search | Exped rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 14.8% | 4 | 40.5K | 22.2% | 2 | | Nov 2025 | 27.1K | 13.3% | 4 | 40.5K | 19.9% | 2 | | Dec 2025 | 22.2K | 13.1% | 4 | 33.1K | 19.5% | 2 | | Jan 2026 | 27.1K | 13.3% | 4 | 40.5K | 19.9% | 2 | | Feb 2026 | 27.1K | 15% | 4 | 40.5K | 22.4% | 2 | | Mar 2026 | 33.1K | 14.9% | 4 | 49.5K | 22.3% | 2 | | Apr 2026 | 33.1K | 15.5% | 4 | 40.5K | 19% | 2 | | May 2026 | 40.5K | 15.4% | 4 | 49.5K | 18.8% | 2 | | Jun 2026 | 33.1K | 13.1% | 4 | 49.5K | 19.5% | 2 | | Jul 2026 | 40.5K | 14.3% | 4 | 49.5K | 17.5% | 2 | | Aug 2026 | 40.5K | 14.3% | 4 | 49.5K | 17.5% | 2 | | Sep 2026 | 27.1K | 13.4% | 4 | 40.5K | 20.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Big Agnes’ and Exped’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Big Agnes**: Measured on the search term “big agnes”. - **Exped**: Measured on the search term “exped”. - [Big Agnes profile](/demand/global-en/brands/big-agnes) - [Exped profile](/demand/global-en/brands/exped) - [All sleeping pad brands worldwide](/demand/global-en/categories/sleeping-pad-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Big Agnes or Exped more popular in search? In September 2026, Exped had more branded searches than Big Agnes among sleeping pad brands worldwide. Exped had about 40,500 branded searches, while Big Agnes had 27,100. Exped made up 20.1% of all sleeping pad brand searches we track, and Big Agnes accounted for 13.4%. ## Cite this page Brandwave. "Big Agnes vs Exped: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sleeping-pad-brands/compare/big-agnes-vs-exped This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sleeping-pad-brands/compare/big-agnes-vs-exped. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.