--- title: "Exped vs REI Co-op: Which is searched more?" description: "Is Exped or REI Co-op more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping mat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sleeping-mat-brands/compare/exped-vs-rei-coop" publisher: "Brandwave" --- # Exped vs REI Co-op: Which is searched more? Is Exped or REI Co-op more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping mat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Exped and REI Co-op - **Competitive set**: Sleeping mat brands - **Market**: Global - **Month measured**: Sep 2026 - **Exped Share of Search**: 17.2% - **REI Co-op Share of Search**: 31.3% ## Is Exped or REI Co-op more popular in search? - In September 2026, REI Co-op had more branded searches than Exped among sleeping mat brands worldwide. REI Co-op had about 74,000 branded searches, while Exped had 40,500. REI Co-op made up 31.3% of all sleeping mat brand searches we track, and Exped accounted for 17.2%. - REI Co-op was ahead of Exped in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Exped’s share of searches among sleeping mat brands worldwide moved from 18.5% to 17.2%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, REI Co-op’s share of searches among sleeping mat brands worldwide moved from 33.8% to 31.3%, and its estimated monthly branded searches held steady at 74K. ## Top sleeping mat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Exped appeared in all five answers. REI Co-op was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Exped was listed before REI Co-op in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Therm-a-Rest | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nemo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Exped | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Sea to Summit | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Klymit | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | REI Co-op | 6th | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about sleeping mat brands - Asked ChatGPT "Which sleeping mat brand should I buy?": 1. Nemo, 2. Therm-a-Rest, 3. Exped, 4. REI Co-op - Asked ChatGPT "What are the best sleeping mat brands?": 1. Therm-a-Rest, 2. Sea to Summit, 3. Exped, 4. Nemo, 5. REI Co-op, 6. Klymit - Asked ChatGPT "What's the best sleeping mat brand for camping comfort?": 1. Therm-a-Rest, 2. Exped, 3. Sea to Summit, 4. Nemo, 5. REI Co-op - Searched Google, AI Overview "best sleeping mat": 1. Nemo, 2. Exped, 3. Therm-a-Rest, 4. Klymit - Searched Google, AI Overview "camping sleeping mat": 1. Therm-a-Rest, 2. Sea to Summit, 3. Klymit, 4. Nemo, 5. Exped Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sleeping mat brands worldwide in September 2026? - In September 2026, REI Co-op overtook Sea to Summit to become the leader among sleeping mat brands worldwide, with 31.3% of the searches. - In September 2026, Exped gained share of searches among sleeping mat brands worldwide, from 15.6% to 17.2%. ## Month by month | Month | Exped estimated searches | Exped Share of Search | Exped rank | REI Co-op estimated searches | REI Co-op Share of Search | REI Co-op rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 18.5% | 3 | 74K | 33.8% | 1 | | Nov 2025 | 40.5K | 14.7% | 3 | 110K | 39.8% | 1 | | Dec 2025 | 33.1K | 13.4% | 3 | 110K | 44.5% | 1 | | Jan 2026 | 40.5K | 15.8% | 3 | 90.5K | 35.2% | 1 | | Feb 2026 | 40.5K | 18.6% | 3 | 74K | 34% | 1 | | Mar 2026 | 49.5K | 18.5% | 3 | 90.5K | 33.8% | 1 | | Apr 2026 | 40.5K | 16.7% | 3 | 74K | 30.6% | 1 | | May 2026 | 49.5K | 16.6% | 3 | 90.5K | 30.4% | 1 | | Jun 2026 | 49.5K | 17.7% | 3 | 74K | 26.5% | 2 | | Jul 2026 | 49.5K | 16.5% | 3 | 74K | 24.6% | 2 | | Aug 2026 | 49.5K | 15.6% | 3 | 90.5K | 28.5% | 2 | | Sep 2026 | 40.5K | 17.2% | 3 | 74K | 31.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Exped’s and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Exped**: Measured on the search term “exped”. - **REI Co-op**: Measured on the search term “rei co-op”. - [Exped profile](/demand/global-en/brands/exped) - [REI Co-op profile](/demand/global-en/brands/rei-coop) - [All sleeping mat brands worldwide](/demand/global-en/categories/sleeping-mat-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Exped or REI Co-op more popular in search? In September 2026, REI Co-op had more branded searches than Exped among sleeping mat brands worldwide. REI Co-op had about 74,000 branded searches, while Exped had 40,500. REI Co-op made up 31.3% of all sleeping mat brand searches we track, and Exped accounted for 17.2%. ## Cite this page Brandwave. "Exped vs REI Co-op: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sleeping-mat-brands/compare/exped-vs-rei-coop This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sleeping-mat-brands/compare/exped-vs-rei-coop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.