--- title: "Macpac vs REI Co-op: Which is searched more?" description: "Is Macpac or REI Co-op more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sleeping-bag-brands/compare/macpac-vs-rei-coop" publisher: "Brandwave" --- # Macpac vs REI Co-op: Which is searched more? Is Macpac or REI Co-op more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Macpac and REI Co-op - **Competitive set**: Sleeping bag brands - **Market**: Global - **Month measured**: Sep 2026 - **Macpac Share of Search**: 13.7% - **REI Co-op Share of Search**: 7.5% ## Is Macpac or REI Co-op more popular in search? - In September 2026, Macpac had more branded searches than REI Co-op among sleeping bag brands worldwide. Macpac had about 135,000 branded searches, while REI Co-op had 74,000. Macpac made up 13.7% of all sleeping bag brand searches we track, and REI Co-op accounted for 7.5%. - Macpac was ahead of REI Co-op in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Macpac’s share of searches among sleeping bag brands worldwide moved from 12.1% to 13.7%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, REI Co-op’s share of searches among sleeping bag brands worldwide moved from 6.6% to 7.5%, and its estimated monthly branded searches held steady at 74K. ## Top sleeping bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, REI Co-op was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Macpac did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | REI Co-op | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Marmot | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sea to Summit | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Nemo | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Western Mountaineering | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Forclaz | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Big Agnes | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Therm-a-Rest | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Exped | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Kathmandu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macpac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleeping bag brands - Asked ChatGPT "Which sleeping bag brand should I buy?": 1. REI Co-op, 2. Marmot, 3. Western Mountaineering, 4. Big Agnes - Asked ChatGPT "What are the best sleeping bag brands?": 1. Western Mountaineering, 2. Nemo, 3. Sea to Summit, 4. REI Co-op, 5. Marmot, 6. Forclaz, 7. Therm-a-Rest, 8. Big Agnes, 9. Exped - Asked ChatGPT "What's the best sleeping bag brand for camping trips?": 1. Sea to Summit, 2. Nemo, 3. Marmot, 4. REI Co-op, 5. Forclaz - Searched Google, AI Overview "best sleeping bag": 1. REI Co-op, 2. Western Mountaineering - Searched Google, AI Overview "sleeping bag for camping": 1. Nemo Not named in any answer: Kathmandu and Macpac. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sleeping bag brands worldwide in September 2026? - In September 2026, REI Co-op overtook Sea to Summit to rank 3rd among sleeping bag brands worldwide, with 7.5% of the searches. - In September 2026, Macpac gained share of searches among sleeping bag brands worldwide, from 11.8% to 13.7%. ## Month by month | Month | Macpac estimated searches | Macpac Share of Search | Macpac rank | REI Co-op estimated searches | REI Co-op Share of Search | REI Co-op rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 12.1% | 2 | 74K | 6.6% | 3 | | Nov 2025 | 201K | 14.4% | 2 | 110K | 7.9% | 3 | | Dec 2025 | 201K | 14.8% | 2 | 110K | 8.1% | 3 | | Jan 2026 | 165K | 13.9% | 2 | 90.5K | 7.6% | 3 | | Feb 2026 | 135K | 13.7% | 2 | 74K | 7.5% | 3 | | Mar 2026 | 165K | 12.3% | 2 | 90.5K | 6.8% | 3 | | Apr 2026 | 201K | 14.9% | 2 | 74K | 5.5% | 3 | | May 2026 | 201K | 14.3% | 2 | 90.5K | 6.4% | 3 | | Jun 2026 | 246K | 15.3% | 2 | 74K | 4.6% | 4 | | Jul 2026 | 201K | 14.2% | 2 | 74K | 5.2% | 4 | | Aug 2026 | 165K | 11.8% | 2 | 90.5K | 6.5% | 4 | | Sep 2026 | 135K | 13.7% | 2 | 74K | 7.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Macpac’s and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Macpac**: Measured on the search term “macpac”. - **REI Co-op**: Measured on the search term “rei co-op”. - [Macpac profile](/demand/global-en/brands/macpac) - [REI Co-op profile](/demand/global-en/brands/rei-coop) - [All sleeping bag brands worldwide](/demand/global-en/categories/sleeping-bag-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Macpac or REI Co-op more popular in search? In September 2026, Macpac had more branded searches than REI Co-op among sleeping bag brands worldwide. Macpac had about 135,000 branded searches, while REI Co-op had 74,000. Macpac made up 13.7% of all sleeping bag brand searches we track, and REI Co-op accounted for 7.5%. ## Cite this page Brandwave. "Macpac vs REI Co-op: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sleeping-bag-brands/compare/macpac-vs-rei-coop This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sleeping-bag-brands/compare/macpac-vs-rei-coop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.