---
title: "Sleep tracking devices: Which brands are most popular in search?"
description: "Compare the wearables that track sleep. Share of Search among Garmin, Oura, WHOOP, Eight Sleep and Withings, the sleep tracking devices Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sleep-tracking-devices"
publisher: "Brandwave"
---

# Sleep tracking devices: Which brands are most popular in search?

Compare the wearables that track sleep. Share of Search among Garmin, Oura, WHOOP, Eight Sleep and Withings, the sleep tracking devices Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sleep tracking devices
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Garmin, 46.2%

## Which brand is most popular in search among sleep tracking devices worldwide?

- In August 2026, Garmin was the most searched among sleep tracking devices worldwide, with an estimated 5.4M branded searches and 46.2% estimated Share of Search within this set.
- Oura is in 2nd place, 15.9 percentage points behind at 30.3% Share of Search.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among sleep tracking devices worldwide increased from 40.6% to 46.2%.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among sleep tracking devices worldwide decreased from 38.5% to 30.3%.
- Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among sleep tracking devices worldwide increased from 16.8% to 19.3%.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among sleep tracking devices worldwide peaked at 46.2% in August 2026 and was lowest at 37.9% in June 2026.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among sleep tracking devices worldwide peaked at 45.8% in December 2025 and was lowest at 30.3% in August 2026.
- Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among sleep tracking devices worldwide peaked at 20.4% in May 2026 and was lowest at 13% in November 2025.
- Across the 11 months ending August 2026, Eight Sleep’s estimated Share of Search among sleep tracking devices worldwide peaked at 2.6% in July 2026 and was lowest at 1.1% in April 2026.
- Across the 11 months ending August 2026, Eight Sleep and Withings held steady: their estimated Share of Search among sleep tracking devices worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Garmin vs Oura: compare search popularity](/demand/global-en/compare/garmin-vs-oura): 46.2% against 30.3% Share of Search.
- [Garmin vs WHOOP: compare search popularity](/demand/global-en/compare/garmin-vs-whoop): 46.2% against 19.3% Share of Search.
- [Garmin vs Eight Sleep: compare search popularity](/demand/global-en/compare/eight-sleep-vs-garmin): 46.2% against 2.6% Share of Search.
- [Oura vs WHOOP: compare search popularity](/demand/global-en/compare/oura-vs-whoop): 30.3% against 19.3% Share of Search.
- [Oura vs Eight Sleep: compare search popularity](/demand/global-en/compare/eight-sleep-vs-oura): 30.3% against 2.6% Share of Search.
- [WHOOP vs Eight Sleep: compare search popularity](/demand/global-en/compare/eight-sleep-vs-whoop): 19.3% against 2.6% Share of Search.

## How did search popularity change for sleep tracking devices worldwide in August 2026?

- In August 2026, Garmin gained estimated Share of Search among sleep tracking devices worldwide, from 38.2% to 46.2%.
- In August 2026, Oura lost estimated Share of Search among sleep tracking devices worldwide, from 38.1% to 30.3%.
- Estimated monthly branded searches for Eight Sleep worldwide rose 49.8% over 11 measured months, from 201K to 301K in August 2026.
- Estimated monthly branded searches for WHOOP worldwide rose 49.3% over 11 measured months, from 1.5M to 2.2M in August 2026.
- Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Garmin | 46.2% | 5.4M | +23.2% | Garmin |
| 2 | Oura | 30.3% | 3.5M | -19.2% | Oura |
| 3 | WHOOP | 19.3% | 2.2M | 0.0% | WHOOP |
| 4 | Eight Sleep | 2.6% | 301K | 0.0% | Eight Sleep |
| 5 | Withings | 1.7% | 193K | +18.4% | Withings |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garmin | 3.6M | 40.6% | 1 |
| Oct 2025 | Oura | 3.4M | 38.5% | 2 |
| Oct 2025 | WHOOP | 1.5M | 16.8% | 3 |
| Oct 2025 | Eight Sleep | 201K | 2.2% | 4 |
| Oct 2025 | Withings | 168K | 1.9% | 5 |
| Nov 2025 | Oura | 5M | 43.7% | 1 |
| Nov 2025 | Garmin | 4.6M | 39.5% | 2 |
| Nov 2025 | WHOOP | 1.5M | 13% | 3 |
| Nov 2025 | Withings | 241K | 2.1% | 4 |
| Nov 2025 | Eight Sleep | 201K | 1.7% | 5 |
| Dec 2025 | Oura | 5.3M | 45.8% | 1 |
| Dec 2025 | Garmin | 4.4M | 38.1% | 2 |
| Dec 2025 | WHOOP | 1.5M | 13.1% | 3 |
| Dec 2025 | Withings | 205K | 1.8% | 4 |
| Dec 2025 | Eight Sleep | 135K | 1.2% | 5 |
| Jan 2026 | Garmin | 4.4M | 40.9% | 1 |
| Jan 2026 | Oura | 4.1M | 38.6% | 2 |
| Jan 2026 | WHOOP | 1.8M | 17.1% | 3 |
| Jan 2026 | Withings | 235K | 2.2% | 4 |
| Jan 2026 | Eight Sleep | 135K | 1.3% | 5 |
| Feb 2026 | Garmin | 3.6M | 41% | 1 |
| Feb 2026 | Oura | 3.3M | 38.2% | 2 |
| Feb 2026 | WHOOP | 1.5M | 17.2% | 3 |
| Feb 2026 | Withings | 198K | 2.3% | 4 |
| Feb 2026 | Eight Sleep | 110K | 1.3% | 5 |
| Mar 2026 | Garmin | 4.3M | 43.9% | 1 |
| Mar 2026 | Oura | 3.4M | 34.2% | 2 |
| Mar 2026 | WHOOP | 1.8M | 18.5% | 3 |
| Mar 2026 | Withings | 198K | 2% | 4 |
| Mar 2026 | Eight Sleep | 135K | 1.4% | 5 |
| Apr 2026 | Garmin | 4.4M | 44.5% | 1 |
| Apr 2026 | Oura | 3.3M | 34% | 2 |
| Apr 2026 | WHOOP | 1.8M | 18.7% | 3 |
| Apr 2026 | Withings | 163K | 1.7% | 4 |
| Apr 2026 | Eight Sleep | 110K | 1.1% | 5 |
| May 2026 | Garmin | 4.5M | 41.3% | 1 |
| May 2026 | Oura | 3.9M | 35.4% | 2 |
| May 2026 | WHOOP | 2.2M | 20.4% | 3 |
| May 2026 | Eight Sleep | 165K | 1.5% | 4 |
| May 2026 | Withings | 163K | 1.5% | 5 |
| Jun 2026 | Oura | 5M | 42.9% | 1 |
| Jun 2026 | Garmin | 4.4M | 37.9% | 2 |
| Jun 2026 | WHOOP | 1.8M | 15.8% | 3 |
| Jun 2026 | Eight Sleep | 201K | 1.7% | 4 |
| Jun 2026 | Withings | 193K | 1.7% | 5 |
| Jul 2026 | Garmin | 4.4M | 38.2% | 1 |
| Jul 2026 | Oura | 4.3M | 38.1% | 2 |
| Jul 2026 | WHOOP | 2.2M | 19.6% | 3 |
| Jul 2026 | Eight Sleep | 301K | 2.6% | 4 |
| Jul 2026 | Withings | 163K | 1.4% | 5 |
| Aug 2026 | Garmin | 5.4M | 46.2% | 1 |
| Aug 2026 | Oura | 3.5M | 30.3% | 2 |
| Aug 2026 | WHOOP | 2.2M | 19.3% | 3 |
| Aug 2026 | Eight Sleep | 301K | 2.6% | 4 |
| Aug 2026 | Withings | 193K | 1.7% | 5 |
| Sep 2026 | Eight Sleep | — | — | — |
| Sep 2026 | Garmin | — | — | — |
| Sep 2026 | Oura | — | — | — |
| Sep 2026 | WHOOP | — | — | — |
| Sep 2026 | Withings | — | — | — |

## What is being compared

- **Eight Sleep**: Measured on the search term “eight sleep”.
- **Garmin**: Measured on the search terms “cycling computer garmin”, “fitness watch garmin”, “garmin”, “garmin alpha”, “garmin astro”, “garmin com”, “garmin dog gps”, “garmin dog tracker”, “garmin edge”, “garmin fenix”, “garmin forerunner”, “garmin gps dog collar”, “garmin smartwatch”, “garmin venu” and “smartwatch garmin”, summed into one figure.
- **Oura**: Measured on the search terms “oura”, “oura ring”, “oura ring 4”, “oura ring com”, “oura ring gen 3”, “oura ring heritage”, “oura ring horizon”, “oura smart ring”, “ouraring com” and “smart ring oura”, summed into one figure.
- **WHOOP**: Measured on the search term “whoop”.
- **Withings**: Measured on the search terms “fitness watch withings”, “smartwatch withings”, “withings”, “withings com” and “withings scanwatch”, summed into one figure.

- [Eight Sleep](/demand/global-en/brands/eight-sleep)
- [Garmin](/demand/global-en/brands/garmin)
- [Oura](/demand/global-en/brands/oura)
- [WHOOP](/demand/global-en/brands/whoop)
- [Withings](/demand/global-en/brands/withings)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sleep tracking devices worldwide?

In August 2026, Garmin was the most searched among sleep tracking devices worldwide, with an estimated 5.4M branded searches and 46.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sleep tracking devices: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sleep-tracking-devices

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sleep-tracking-devices. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.