---
title: "Fitbit vs WHOOP: Which is searched more?"
description: "Which is more popular in search, Fitbit or WHOOP? Compare estimated monthly branded-search demand and Share of Search inside the Sleep tracker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sleep-tracker-brands/compare/fitbit-vs-whoop"
publisher: "Brandwave"
---

# Fitbit vs WHOOP: Which is searched more?

Which is more popular in search, Fitbit or WHOOP? Compare estimated monthly branded-search demand and Share of Search inside the Sleep tracker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fitbit and WHOOP
- **Competitive set**: Sleep tracker brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fitbit Share of Search**: 31.7%
- **WHOOP Share of Search**: 65.4%

## Which is more popular in search, Fitbit or WHOOP?

- In September 2026, WHOOP had more branded searches than Fitbit among sleep tracker brands worldwide. WHOOP was estimated to have 2.5M branded searches compared to Fitbit’s 1.2M, and held a 65.4% Share of Search versus Fitbit’s 31.7%.
- WHOOP was ahead of Fitbit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among sleep tracker brands worldwide moved from 35% to 31.7%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, WHOOP’s estimated Share of Search among sleep tracker brands worldwide moved from 61.1% to 65.4%, and its estimated monthly branded searches moved from 1.7M to 2.5M.

## How did search popularity change for sleep tracker brands worldwide in September 2026?

- Estimated monthly branded searches for WHOOP worldwide rose 44.1% over 12 measured months, from 1.7M to 2.5M in September 2026.
- Estimated monthly branded searches for Fitbit worldwide rose 22% over 12 measured months, from 1M to 1.2M in September 2026.

## Month by month

| Month | Fitbit estimated searches | Fitbit Share of Search | Fitbit rank | WHOOP estimated searches | WHOOP Share of Search | WHOOP rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 35% | 2 | 1.7M | 61.1% | 1 |
| Nov 2025 | 1.2M | 39% | 2 | 1.8M | 56.6% | 1 |
| Dec 2025 | 1M | 34.7% | 2 | 1.8M | 61.5% | 1 |
| Jan 2026 | 1M | 30.5% | 2 | 2.2M | 66.1% | 1 |
| Feb 2026 | 823K | 30.7% | 2 | 1.7M | 64.2% | 1 |
| Mar 2026 | 823K | 26.9% | 2 | 2.1M | 68.7% | 1 |
| Apr 2026 | 1M | 30.9% | 2 | 2.1M | 65.7% | 1 |
| May 2026 | 1.8M | 40.6% | 2 | 2.6M | 57% | 1 |
| Jun 2026 | 1.5M | 39.8% | 2 | 2.2M | 57.3% | 1 |
| Jul 2026 | 1.2M | 31.1% | 2 | 2.6M | 65.5% | 1 |
| Aug 2026 | 1.2M | 31.3% | 2 | 2.5M | 65.2% | 1 |
| Sep 2026 | 1.2M | 31.7% | 2 | 2.5M | 65.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fitbit’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fitbit**: Measured on the search term “fitbit”.
- **WHOOP**: Measured on the search terms “whoop”, “whoop 5” and “whoop watch”, summed into one figure.

- [Fitbit profile](/demand/global-en/brands/fitbit)
- [WHOOP profile](/demand/global-en/brands/whoop)
- [All sleep tracker brands worldwide](/demand/global-en/categories/sleep-tracker-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fitbit or WHOOP?

In September 2026, WHOOP had more branded searches than Fitbit among sleep tracker brands worldwide. WHOOP was estimated to have 2.5M branded searches compared to Fitbit’s 1.2M, and held a 65.4% Share of Search versus Fitbit’s 31.7%.

## Cite this page

Brandwave. "Fitbit vs WHOOP: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sleep-tracker-brands/compare/fitbit-vs-whoop

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sleep-tracker-brands/compare/fitbit-vs-whoop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.