--- title: "Sleep tracker brands: Which are searched most?" description: "Compare the sleep tracker brands people buy. Share of Search among WHOOP, Fitbit and Samsung, the sleep tracker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sleep-tracker-brands" publisher: "Brandwave" --- # Sleep tracker brands: Which are searched most? Compare the sleep tracker brands people buy. Share of Search among WHOOP, Fitbit and Samsung, the sleep tracker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sleep tracker brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: WHOOP, 60% ## Which brand is most popular in search among sleep tracker brands worldwide? - In September 2026, WHOOP was the most searched among sleep tracker brands worldwide, with an estimated 2.5M branded searches and 60% estimated Share of Search within this set. - Fitbit is in 2nd place, 28.5 percentage points behind at 31.6% Share of Search. - Across the 12 months ending September 2026, WHOOP’s estimated Share of Search among sleep tracker brands worldwide increased from 52.7% to 60%. - Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among sleep tracker brands worldwide decreased from 33.7% to 31.6%. - Across the 12 months ending September 2026, Samsung’s estimated Share of Search among sleep tracker brands worldwide decreased from 13.6% to 8.4%. - Across the 12 months ending September 2026, WHOOP’s estimated Share of Search among sleep tracker brands worldwide peaked at 61.5% in March 2026 and was lowest at 49.8% in November 2025. - Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among sleep tracker brands worldwide peaked at 40.1% in May 2026 and was lowest at 27.5% in March 2026. - Across the 12 months ending September 2026, Samsung’s estimated Share of Search among sleep tracker brands worldwide peaked at 13.6% in October 2025 and was lowest at 7.2% in May 2026. ## Compare search popularity between leading brands - [WHOOP vs Fitbit: compare search popularity](/demand/global-en/compare/fitbit-vs-whoop): 60% against 31.6% Share of Search. - [WHOOP vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-whoop): 60% against 8.4% Share of Search. - [Fitbit vs Samsung: compare search popularity](/demand/global-en/compare/fitbit-vs-samsung): 31.6% against 8.4% Share of Search. ## How did search popularity change for sleep tracker brands worldwide in September 2026? - In September 2026, WHOOP gained estimated Share of Search among sleep tracker brands worldwide, from 59.2% to 60%. - In September 2026, Fitbit gained estimated Share of Search among sleep tracker brands worldwide, from 31% to 31.6%. - In September 2026, Samsung lost estimated Share of Search among sleep tracker brands worldwide, from 9.8% to 8.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | WHOOP | 60% | 2.5M | -1.0% | WHOOP | | 2 | Fitbit | 31.6% | 1.3M | -0.5% | Google | | 3 | Samsung | 8.4% | 352K | -16.6% | Samsung | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | WHOOP | 1.7M | 52.7% | 1 | | Oct 2025 | Fitbit | 1.1M | 33.7% | 2 | | Oct 2025 | Samsung | 452K | 13.6% | 3 | | Nov 2025 | WHOOP | 1.8M | 49.8% | 1 | | Nov 2025 | Fitbit | 1.4M | 38.1% | 2 | | Nov 2025 | Samsung | 431K | 12.1% | 3 | | Dec 2025 | WHOOP | 1.8M | 53.7% | 1 | | Dec 2025 | Fitbit | 1.1M | 34.3% | 2 | | Dec 2025 | Samsung | 397K | 12% | 3 | | Jan 2026 | WHOOP | 2.2M | 58.8% | 1 | | Jan 2026 | Fitbit | 1.1M | 30.4% | 2 | | Jan 2026 | Samsung | 397K | 10.8% | 3 | | Feb 2026 | WHOOP | 1.7M | 57% | 1 | | Feb 2026 | Fitbit | 922K | 30.5% | 2 | | Feb 2026 | Samsung | 377K | 12.5% | 3 | | Mar 2026 | WHOOP | 2.1M | 61.5% | 1 | | Mar 2026 | Fitbit | 940K | 27.5% | 2 | | Mar 2026 | Samsung | 377K | 11% | 3 | | Apr 2026 | WHOOP | 2.1M | 59.4% | 1 | | Apr 2026 | Fitbit | 1.1M | 30.8% | 2 | | Apr 2026 | Samsung | 352K | 9.8% | 3 | | May 2026 | WHOOP | 2.6M | 52.7% | 1 | | May 2026 | Fitbit | 2M | 40.1% | 2 | | May 2026 | Samsung | 352K | 7.2% | 3 | | Jun 2026 | WHOOP | 2.2M | 52.3% | 1 | | Jun 2026 | Fitbit | 1.6M | 39.2% | 2 | | Jun 2026 | Samsung | 352K | 8.5% | 3 | | Jul 2026 | WHOOP | 2.6M | 60.1% | 1 | | Jul 2026 | Fitbit | 1.3M | 31.1% | 2 | | Jul 2026 | Samsung | 377K | 8.8% | 3 | | Aug 2026 | WHOOP | 2.5M | 59.2% | 1 | | Aug 2026 | Fitbit | 1.3M | 31% | 2 | | Aug 2026 | Samsung | 422K | 9.8% | 3 | | Sep 2026 | WHOOP | 2.5M | 60% | 1 | | Sep 2026 | Fitbit | 1.3M | 31.6% | 2 | | Sep 2026 | Samsung | 352K | 8.4% | 3 | ## What is being compared - **Fitbit**: Measured on the search terms “fitbit”, “fitbit charge”, “fitbit fitness watch”, “fitbit sense”, “fitbit smartwatch”, “fitbit versa” and “smartwatch fitbit”, summed into one figure. - **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure. - **WHOOP**: Measured on the search terms “whoop”, “whoop 5” and “whoop watch”, summed into one figure. - [Fitbit](/demand/global-en/brands/fitbit) - [Samsung](/demand/global-en/brands/samsung) - [WHOOP](/demand/global-en/brands/whoop) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sleep tracker brands worldwide? In September 2026, WHOOP was the most searched among sleep tracker brands worldwide, with an estimated 2.5M branded searches and 60% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sleep tracker brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sleep-tracker-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sleep-tracker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.