---
title: "Sleep supplements: Which brands are most popular in search?"
description: "Compare the sleep supplements shoppers choose between. Share of Search among ZzzQuil, Now Foods, Nature Made, Olly, Beam and Som Sleep, the sleep supplements Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sleep-supplements"
publisher: "Brandwave"
---

# Sleep supplements: Which brands are most popular in search?

Compare the sleep supplements shoppers choose between. Share of Search among ZzzQuil, Now Foods, Nature Made, Olly, Beam and Som Sleep, the sleep supplements Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sleep supplements
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: ZzzQuil, 62.1%

## Which brand is most popular in search among sleep supplements worldwide?

- In August 2026, ZzzQuil was the most searched among sleep supplements worldwide, with an estimated 246K branded searches and 62.1% estimated Share of Search within this set.
- Now Foods is in 2nd place, 43.4 percentage points behind at 18.7% Share of Search.
- Across the 11 months ending August 2026, ZzzQuil’s estimated Share of Search among sleep supplements worldwide increased from 61.4% to 62.1%.
- Across the 11 months ending August 2026, Olly’s estimated Share of Search among sleep supplements worldwide decreased from 6.8% to 5.6%.
- Across the 11 months ending August 2026, ZzzQuil’s estimated Share of Search among sleep supplements worldwide peaked at 62.1% in August 2026 and was lowest at 55.7% in January 2026.
- Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among sleep supplements worldwide peaked at 21.6% in July 2026 and was lowest at 18.2% in February 2026.
- Across the 11 months ending August 2026, Nature Made’s estimated Share of Search among sleep supplements worldwide peaked at 13.9% in November 2025 and was lowest at 11.8% in June 2026.
- Across the 11 months ending August 2026, Olly’s estimated Share of Search among sleep supplements worldwide peaked at 9.2% in January 2026 and was lowest at 5.6% in August 2026.
- Across the 11 months ending August 2026, Now Foods, Nature Made, Beam and Som Sleep held steady: their estimated Share of Search among sleep supplements worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ZzzQuil vs Now Foods: compare search popularity](/demand/global-en/compare/now-foods-vs-zzzquil): 62.1% against 18.7% Share of Search.
- [ZzzQuil vs Nature Made: compare search popularity](/demand/global-en/compare/nature-made-vs-zzzquil): 62.1% against 12.5% Share of Search.
- [ZzzQuil vs Olly: compare search popularity](/demand/global-en/compare/olly-vs-zzzquil): 62.1% against 5.6% Share of Search.
- [Now Foods vs Nature Made: compare search popularity](/demand/global-en/compare/nature-made-vs-now-foods): 18.7% against 12.5% Share of Search.
- [Now Foods vs Olly: compare search popularity](/demand/global-en/compare/now-foods-vs-olly): 18.7% against 5.6% Share of Search.
- [Nature Made vs Olly: compare search popularity](/demand/global-en/compare/nature-made-vs-olly): 12.5% against 5.6% Share of Search.

## How did search popularity change for sleep supplements worldwide in August 2026?

- In August 2026, ZzzQuil gained estimated Share of Search among sleep supplements worldwide, from 58.8% to 62.1%.
- In August 2026, Nature Made gained estimated Share of Search among sleep supplements worldwide, from 11.8% to 12.5%.
- In August 2026, Now Foods lost estimated Share of Search among sleep supplements worldwide, from 21.6% to 18.7%.
- In August 2026, Olly lost estimated Share of Search among sleep supplements worldwide, from 6.5% to 5.6%.
- Estimated monthly branded searches for Beam worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ZzzQuil | 62.1% | 246K | +22.4% | ZzzQuil |
| 2 | Now Foods | 18.7% | 74K | 0.0% | Now Foods |
| 3 | Nature Made | 12.5% | 49.5K | +22.2% | Nature Made |
| 4 | Olly | 5.6% | 22.2K | 0.0% | Olly |
| 5 | Beam | 0.73% | 2.9K | 0.0% | Beam |
| 6 | Som Sleep | 0.4% | 1.6K | +23.1% | Som Sleep |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ZzzQuil | 246K | 61.4% | 1 |
| Oct 2025 | Now Foods | 74K | 18.5% | 2 |
| Oct 2025 | Nature Made | 49.5K | 12.4% | 3 |
| Oct 2025 | Olly | 27.1K | 6.8% | 4 |
| Oct 2025 | Beam | 2.4K | 0.6% | 5 |
| Oct 2025 | Som Sleep | 1.6K | 0.4% | 6 |
| Nov 2025 | ZzzQuil | 201K | 56.6% | 1 |
| Nov 2025 | Now Foods | 74K | 20.8% | 2 |
| Nov 2025 | Nature Made | 49.5K | 13.9% | 3 |
| Nov 2025 | Olly | 27.1K | 7.6% | 4 |
| Nov 2025 | Beam | 1.9K | 0.54% | 5 |
| Nov 2025 | Som Sleep | 1.6K | 0.45% | 6 |
| Dec 2025 | ZzzQuil | 246K | 61.5% | 1 |
| Dec 2025 | Now Foods | 74K | 18.5% | 2 |
| Dec 2025 | Nature Made | 49.5K | 12.4% | 3 |
| Dec 2025 | Olly | 27.1K | 6.8% | 4 |
| Dec 2025 | Beam | 1.9K | 0.47% | 5 |
| Dec 2025 | Som Sleep | 1.6K | 0.4% | 6 |
| Jan 2026 | ZzzQuil | 246K | 55.7% | 1 |
| Jan 2026 | Now Foods | 90.5K | 20.5% | 2 |
| Jan 2026 | Nature Made | 60.5K | 13.7% | 3 |
| Jan 2026 | Olly | 40.5K | 9.2% | 4 |
| Jan 2026 | Beam | 2.4K | 0.54% | 5 |
| Jan 2026 | Som Sleep | 1.6K | 0.36% | 6 |
| Feb 2026 | ZzzQuil | 246K | 60.6% | 1 |
| Feb 2026 | Now Foods | 74K | 18.2% | 2 |
| Feb 2026 | Nature Made | 49.5K | 12.2% | 3 |
| Feb 2026 | Olly | 33.1K | 8.2% | 4 |
| Feb 2026 | Beam | 1.9K | 0.47% | 5 |
| Feb 2026 | Som Sleep | 1.3K | 0.32% | 6 |
| Mar 2026 | ZzzQuil | 246K | 56.2% | 1 |
| Mar 2026 | Now Foods | 90.5K | 20.7% | 2 |
| Mar 2026 | Nature Made | 60.5K | 13.8% | 3 |
| Mar 2026 | Olly | 33.1K | 7.6% | 4 |
| Mar 2026 | Beam | 4.4K | 1% | 5 |
| Mar 2026 | Som Sleep | 3.6K | 0.82% | 6 |
| Apr 2026 | ZzzQuil | 246K | 58.8% | 1 |
| Apr 2026 | Now Foods | 90.5K | 21.6% | 2 |
| Apr 2026 | Nature Made | 49.5K | 11.8% | 3 |
| Apr 2026 | Olly | 27.1K | 6.5% | 4 |
| Apr 2026 | Beam | 2.9K | 0.69% | 5 |
| Apr 2026 | Som Sleep | 2.4K | 0.57% | 6 |
| May 2026 | ZzzQuil | 201K | 58.7% | 1 |
| May 2026 | Now Foods | 74K | 21.6% | 2 |
| May 2026 | Nature Made | 40.5K | 11.8% | 3 |
| May 2026 | Olly | 22.2K | 6.5% | 4 |
| May 2026 | Beam | 2.9K | 0.85% | 5 |
| May 2026 | Som Sleep | 1.9K | 0.55% | 6 |
| Jun 2026 | ZzzQuil | 201K | 58.6% | 1 |
| Jun 2026 | Now Foods | 74K | 21.6% | 2 |
| Jun 2026 | Nature Made | 40.5K | 11.8% | 3 |
| Jun 2026 | Olly | 22.2K | 6.5% | 4 |
| Jun 2026 | Beam | 3.6K | 1% | 5 |
| Jun 2026 | Som Sleep | 1.6K | 0.47% | 6 |
| Jul 2026 | ZzzQuil | 201K | 58.8% | 1 |
| Jul 2026 | Now Foods | 74K | 21.6% | 2 |
| Jul 2026 | Nature Made | 40.5K | 11.8% | 3 |
| Jul 2026 | Olly | 22.2K | 6.5% | 4 |
| Jul 2026 | Beam | 2.9K | 0.85% | 5 |
| Jul 2026 | Som Sleep | 1.3K | 0.38% | 6 |
| Aug 2026 | ZzzQuil | 246K | 62.1% | 1 |
| Aug 2026 | Now Foods | 74K | 18.7% | 2 |
| Aug 2026 | Nature Made | 49.5K | 12.5% | 3 |
| Aug 2026 | Olly | 22.2K | 5.6% | 4 |
| Aug 2026 | Beam | 2.9K | 0.73% | 5 |
| Aug 2026 | Som Sleep | 1.6K | 0.4% | 6 |
| Sep 2026 | Beam | — | — | — |
| Sep 2026 | Nature Made | — | — | — |
| Sep 2026 | Now Foods | — | — | — |
| Sep 2026 | Olly | — | — | — |
| Sep 2026 | Som Sleep | — | — | — |
| Sep 2026 | ZzzQuil | — | — | — |

## What is being compared

- **Beam**: Measured on the search term “beam app”.
- **Nature Made**: Measured on the search term “nature made”.
- **Now Foods**: Measured on the search term “now foods”.
- **Olly**: Measured on the search term “olly vitamins”.
- **Som Sleep**: Measured on the search term “som sleep”.
- **ZzzQuil**: Measured on the search term “zzzquil”.

- [Beam](/demand/global-en/brands/beam)
- [Nature Made](/demand/global-en/brands/nature-made)
- [Now Foods](/demand/global-en/brands/now-foods)
- [Olly](/demand/global-en/brands/olly)
- [Som Sleep](/demand/global-en/brands/som-sleep)
- [ZzzQuil](/demand/global-en/brands/zzzquil)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sleep supplements worldwide?

In August 2026, ZzzQuil was the most searched among sleep supplements worldwide, with an estimated 246K branded searches and 62.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sleep supplements: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sleep-supplements

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sleep-supplements. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.