--- title: "Calm vs Headspace: Which is searched more?" description: "Is Calm or Headspace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sleep-apps/compare/calm-vs-headspace" publisher: "Brandwave" --- # Calm vs Headspace: Which is searched more? Is Calm or Headspace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Calm and Headspace - **Competitive set**: Sleep apps - **Market**: Global - **Month measured**: Sep 2026 - **Calm Share of Search**: 28.3% - **Headspace Share of Search**: 6.9% ## Is Calm or Headspace more popular in search? - In September 2026, Calm had more branded searches than Headspace among sleep apps worldwide. Calm had about 74,000 branded searches, while Headspace had 18,100. Calm made up 28.3% of all sleep app searches we track, and Headspace accounted for 6.9%. - Calm was ahead of Headspace in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Calm’s share of searches among sleep apps worldwide moved from 17.6% to 28.3%, and its estimated monthly branded searches moved from 40.5K to 74K. - Across the 12 months ending September 2026, Headspace’s share of searches among sleep apps worldwide moved from 11.8% to 6.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## Top sleep apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Calm was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Headspace was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Calm was listed before Headspace in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calm | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sleep Cycle | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | BetterSleep | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Headspace | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | CBT-i Coach | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | SleepScore | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Pillow | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | SleepWatch | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Pzizz | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about sleep apps - Asked ChatGPT "Which sleep app should I use?": 1. Calm, 2. Sleep Cycle, 3. BetterSleep, 4. CBT-i Coach - Asked ChatGPT "What are the best sleep apps?": 1. Calm, 2. Headspace, 3. Sleep Cycle, 4. BetterSleep, 5. Pzizz - Asked ChatGPT "What's the best sleep app for better sleep?": 1. Calm, 2. CBT-i Coach, 3. Sleep Cycle, 4. BetterSleep - Searched Google, AI Overview "sleep apps": 1. BetterSleep, 2. Calm, 3. Headspace, 4. Sleep Cycle, 5. Pillow, 6. SleepWatch, 7. SleepScore - Searched Google, AI Overview "sleep tracker app": 1. Sleep Cycle, 2. SleepScore, 3. Pillow Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sleep apps worldwide in September 2026? - In September 2026, Calm overtook Sleep Cycle and Pillow to become the leader among sleep apps worldwide, with 28.3% of the searches. - In September 2026, Headspace lost share of searches among sleep apps worldwide, from 9% to 6.9%. ## Month by month | Month | Calm estimated searches | Calm Share of Search | Calm rank | Headspace estimated searches | Headspace Share of Search | Headspace rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 17.6% | 2 | 27.1K | 11.8% | 4 | | Nov 2025 | 40.5K | 17.9% | 2 | 22.2K | 9.8% | 4 | | Dec 2025 | 40.5K | 16.7% | 2 | 22.2K | 9.1% | 6 | | Jan 2026 | 49.5K | 18.3% | 2 | 22.2K | 8.2% | 6 | | Feb 2026 | 33.1K | 15.4% | 2 | 22.2K | 10.4% | 5 | | Mar 2026 | 33.1K | 16.2% | 2 | 22.2K | 10.9% | 4 | | Apr 2026 | 33.1K | 17% | 2 | 22.2K | 11.4% | 3 | | May 2026 | 27.1K | 14.5% | 2 | 22.2K | 11.9% | 4 | | Jun 2026 | 33.1K | 18.4% | 2 | 18.1K | 10.1% | 5 | | Jul 2026 | 27.1K | 15.1% | 3 | 18.1K | 10.1% | 5 | | Aug 2026 | 33.1K | 16.5% | 3 | 18.1K | 9% | 5 | | Sep 2026 | 74K | 28.3% | 1 | 18.1K | 6.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Calm’s and Headspace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Calm**: Measured on the search term “calm app”. - **Headspace**: Measured on the search term “headspace app”. - [Calm profile](/demand/global-en/brands/calm) - [Headspace profile](/demand/global-en/brands/headspace) - [All sleep apps worldwide](/demand/global-en/categories/sleep-apps): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Calm or Headspace more popular in search? In September 2026, Calm had more branded searches than Headspace among sleep apps worldwide. Calm had about 74,000 branded searches, while Headspace had 18,100. Calm made up 28.3% of all sleep app searches we track, and Headspace accounted for 6.9%. ## Cite this page Brandwave. "Calm vs Headspace: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sleep-apps/compare/calm-vs-headspace This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sleep-apps/compare/calm-vs-headspace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.