--- title: "Sleep apps: Which brands are most popular in search?" description: "Compare the apps used to track and improve sleep. Share of Search among Sleep Cycle, Calm, Pillow, Headspace, SleepWatch and Pzizz, the sleep apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sleep-apps" publisher: "Brandwave" --- # Sleep apps: Which brands are most popular in search? Compare the apps used to track and improve sleep. Share of Search among Sleep Cycle, Calm, Pillow, Headspace, SleepWatch and Pzizz, the sleep apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sleep apps - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Sleep Cycle, 34.3% ## Which brand is most popular in search among sleep apps worldwide? - In August 2026, Sleep Cycle was the most searched among sleep apps worldwide, with an estimated 60.5K branded searches and 34.3% estimated Share of Search within this set. - Calm is in 2nd place, 6.5 percentage points behind at 27.8% Share of Search. - Across the 11 months ending August 2026, Sleep Cycle’s estimated Share of Search among sleep apps worldwide decreased from 43.2% to 34.3%. - Across the 11 months ending August 2026, Calm’s estimated Share of Search among sleep apps worldwide increased from 26.8% to 27.8%. - Across the 11 months ending August 2026, Pillow’s estimated Share of Search among sleep apps worldwide increased from 12.9% to 23%. - Across the 11 months ending August 2026, Headspace’s estimated Share of Search among sleep apps worldwide decreased from 14.9% to 13%. - Across the 11 months ending August 2026, Sleep Cycle’s estimated Share of Search among sleep apps worldwide peaked at 43.2% in October 2025 and was lowest at 33.1% in March 2026. - Across the 11 months ending August 2026, Calm’s estimated Share of Search among sleep apps worldwide peaked at 41.2% in March 2026 and was lowest at 24.5% in May 2026. - Across the 11 months ending August 2026, Pillow’s estimated Share of Search among sleep apps worldwide peaked at 23% in August 2026 and was lowest at 11.5% in January 2026. - Across the 11 months ending August 2026, Headspace’s estimated Share of Search among sleep apps worldwide peaked at 18% in May 2026 and was lowest at 11.2% in January 2026. - Across the 11 months ending August 2026, Pillow rose from 4th to 3rd among sleep apps worldwide. - Across the 11 months ending August 2026, Headspace fell from 3rd to 4th among sleep apps worldwide. - Across the 11 months ending August 2026, SleepWatch and Pzizz held steady: their estimated Share of Search among sleep apps worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Sleep Cycle vs Calm: compare search popularity](/demand/global-en/compare/calm-vs-sleep-cycle): 34.3% against 27.8% Share of Search. - [Sleep Cycle vs Pillow: compare search popularity](/demand/global-en/compare/pillow-vs-sleep-cycle): 34.3% against 23% Share of Search. - [Sleep Cycle vs Headspace: compare search popularity](/demand/global-en/compare/headspace-vs-sleep-cycle): 34.3% against 13% Share of Search. - [Calm vs Pillow: compare search popularity](/demand/global-en/compare/calm-vs-pillow): 27.8% against 23% Share of Search. - [Calm vs Headspace: compare search popularity](/demand/global-en/compare/calm-vs-headspace): 27.8% against 13% Share of Search. - [Pillow vs Headspace: compare search popularity](/demand/global-en/compare/headspace-vs-pillow): 23% against 13% Share of Search. ## How did search popularity change for sleep apps worldwide in August 2026? - In August 2026, Pillow gained estimated Share of Search among sleep apps worldwide, from 20.3% to 23%. - In August 2026, Calm gained estimated Share of Search among sleep apps worldwide, from 26% to 27.8%. - In August 2026, Sleep Cycle lost estimated Share of Search among sleep apps worldwide, from 37% to 34.3%. - In August 2026, Headspace lost estimated Share of Search among sleep apps worldwide, from 14.6% to 13%. - Estimated monthly branded searches for Pzizz worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026. - Estimated monthly branded searches for SleepWatch worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sleep Cycle | 34.3% | 60.5K | 0.0% | Sleep Cycle | | 2 | Calm | 27.8% | 49K | +15.3% | Calm | | 3 | Pillow | 23% | 40.5K | +22.4% | Pillow | | 4 | Headspace | 13% | 22.9K | -4.2% | Headspace | | 5 | SleepWatch | 1.6% | 2.9K | 0.0% | SleepWatch | | 6 | Pzizz | 0.27% | 480 | 0.0% | Pzizz | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sleep Cycle | 90.5K | 43.2% | 1 | | Oct 2025 | Calm | 56.1K | 26.8% | 2 | | Oct 2025 | Headspace | 31.2K | 14.9% | 3 | | Oct 2025 | Pillow | 27.1K | 12.9% | 4 | | Oct 2025 | SleepWatch | 3.6K | 1.7% | 5 | | Oct 2025 | Pzizz | 1K | 0.48% | 6 | | Nov 2025 | Sleep Cycle | 90.5K | 43% | 1 | | Nov 2025 | Calm | 56.1K | 26.7% | 2 | | Nov 2025 | Pillow | 33.1K | 15.7% | 3 | | Nov 2025 | Headspace | 26.3K | 12.5% | 4 | | Nov 2025 | SleepWatch | 3.6K | 1.7% | 5 | | Nov 2025 | Pzizz | 880 | 0.42% | 6 | | Dec 2025 | Sleep Cycle | 90.5K | 42.2% | 1 | | Dec 2025 | Calm | 66.9K | 31.2% | 2 | | Dec 2025 | Pillow | 27.1K | 12.6% | 3 | | Dec 2025 | Headspace | 25.6K | 11.9% | 4 | | Dec 2025 | SleepWatch | 3.6K | 1.7% | 5 | | Dec 2025 | Pzizz | 880 | 0.41% | 6 | | Jan 2026 | Sleep Cycle | 90.5K | 38.3% | 1 | | Jan 2026 | Calm | 86.8K | 36.8% | 2 | | Jan 2026 | Pillow | 27.1K | 11.5% | 3 | | Jan 2026 | Headspace | 26.4K | 11.2% | 4 | | Jan 2026 | SleepWatch | 4.4K | 1.9% | 5 | | Jan 2026 | Pzizz | 880 | 0.37% | 6 | | Feb 2026 | Calm | 86.4K | 39.7% | 1 | | Feb 2026 | Sleep Cycle | 74K | 34% | 2 | | Feb 2026 | Pillow | 27.1K | 12.5% | 3 | | Feb 2026 | Headspace | 26.3K | 12.1% | 4 | | Feb 2026 | SleepWatch | 2.9K | 1.3% | 5 | | Feb 2026 | Pzizz | 880 | 0.4% | 6 | | Mar 2026 | Calm | 92.1K | 41.2% | 1 | | Mar 2026 | Sleep Cycle | 74K | 33.1% | 2 | | Mar 2026 | Pillow | 27.1K | 12.1% | 3 | | Mar 2026 | Headspace | 26.5K | 11.9% | 4 | | Mar 2026 | SleepWatch | 2.9K | 1.3% | 5 | | Mar 2026 | Pzizz | 880 | 0.39% | 6 | | Apr 2026 | Sleep Cycle | 74K | 41.7% | 1 | | Apr 2026 | Calm | 50.8K | 28.6% | 2 | | Apr 2026 | Headspace | 27K | 15.2% | 3 | | Apr 2026 | Pillow | 22.2K | 12.5% | 4 | | Apr 2026 | SleepWatch | 2.9K | 1.6% | 5 | | Apr 2026 | Pzizz | 720 | 0.41% | 6 | | May 2026 | Sleep Cycle | 74K | 40.9% | 1 | | May 2026 | Calm | 44.3K | 24.5% | 2 | | May 2026 | Headspace | 32.6K | 18% | 3 | | May 2026 | Pillow | 27.1K | 15% | 4 | | May 2026 | SleepWatch | 2.4K | 1.3% | 5 | | May 2026 | Pzizz | 590 | 0.33% | 6 | | Jun 2026 | Sleep Cycle | 60.5K | 36.7% | 1 | | Jun 2026 | Calm | 45.8K | 27.8% | 2 | | Jun 2026 | Headspace | 28.4K | 17.2% | 3 | | Jun 2026 | Pillow | 27.1K | 16.4% | 4 | | Jun 2026 | SleepWatch | 2.4K | 1.5% | 5 | | Jun 2026 | Pzizz | 590 | 0.36% | 6 | | Jul 2026 | Sleep Cycle | 60.5K | 37% | 1 | | Jul 2026 | Calm | 42.5K | 26% | 2 | | Jul 2026 | Pillow | 33.1K | 20.3% | 3 | | Jul 2026 | Headspace | 23.9K | 14.6% | 4 | | Jul 2026 | SleepWatch | 2.9K | 1.8% | 5 | | Jul 2026 | Pzizz | 480 | 0.29% | 6 | | Aug 2026 | Sleep Cycle | 60.5K | 34.3% | 1 | | Aug 2026 | Calm | 49K | 27.8% | 2 | | Aug 2026 | Pillow | 40.5K | 23% | 3 | | Aug 2026 | Headspace | 22.9K | 13% | 4 | | Aug 2026 | SleepWatch | 2.9K | 1.6% | 5 | | Aug 2026 | Pzizz | 480 | 0.27% | 6 | | Sep 2026 | Calm | — | — | — | | Sep 2026 | Headspace | — | — | — | | Sep 2026 | Pillow | — | — | — | | Sep 2026 | Pzizz | — | — | — | | Sep 2026 | Sleep Cycle | — | — | — | | Sep 2026 | SleepWatch | — | — | — | ## What is being compared - **Calm**: Measured on the search terms “calm app”, “calm com”, “calm meditation” and “calm meditation app”, summed into one figure. - **Headspace**: Measured on the search terms “headspace app”, “headspace com” and “headspace meditation”, summed into one figure. - **Pillow**: Measured on the search term “pillow sleep”. - **Pzizz**: Measured on the search term “pzizz”. - **Sleep Cycle**: Measured on the search term “sleep cycle”. - **SleepWatch**: Measured on the search term “sleepwatch”. - [Calm](/demand/global-en/brands/calm) - [Headspace](/demand/global-en/brands/headspace) - [Pillow](/demand/global-en/brands/pillow) - [Pzizz](/demand/global-en/brands/pzizz) - [Sleep Cycle](/demand/global-en/brands/sleep-cycle) - [SleepWatch](/demand/global-en/brands/sleepwatch) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sleep apps worldwide? In August 2026, Sleep Cycle was the most searched among sleep apps worldwide, with an estimated 60.5K branded searches and 34.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sleep apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sleep-apps This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sleep-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.