---
title: "Skincare brands: Which are searched most?"
description: "Compare the skincare brands people buy. Share of Search among La Roche-Posay, CeraVe, The Ordinary, Cetaphil, Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, SkinCeuticals, Medik8, COSRX, Dermalogica, SKIN1004, Trilogy, Drunk Elephant, Antipodes, The INKEY List and Paula's Choice, the skincare brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/skincare-brands"
publisher: "Brandwave"
---

# Skincare brands: Which are searched most?

Compare the skincare brands people buy. Share of Search among La Roche-Posay, CeraVe, The Ordinary, Cetaphil, Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, SkinCeuticals, Medik8, COSRX, Dermalogica, SKIN1004, Trilogy, Drunk Elephant, Antipodes, The INKEY List and Paula's Choice, the skincare brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Skincare brands
- **Market**: Global
- **Brands compared**: 20
- **Month measured**: Sep 2026
- **Highest Share of Search**: La Roche-Posay, 16.2%

## Which brand is most popular in search among skincare brands worldwide?

- In September 2026, La Roche-Posay was the most searched among skincare brands worldwide, with an estimated 1.8M branded searches and 16.2% estimated Share of Search within this set.
- CeraVe is in 2nd place, 2.9 percentage points behind at 13.2% Share of Search.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among skincare brands worldwide increased from 15.4% to 16.2%.
- Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among skincare brands worldwide decreased from 15.4% to 13.2%.
- Across the 12 months ending September 2026, The Ordinary’s estimated Share of Search among skincare brands worldwide increased from 8.4% to 10.8%.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among skincare brands worldwide increased from 4.6% to 5.9%.
- Across the 12 months ending September 2026, Clinique’s estimated Share of Search among skincare brands worldwide decreased from 6.9% to 5.9%.
- Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among skincare brands worldwide decreased from 5.7% to 4.9%.
- Across the 12 months ending September 2026, Laneige’s estimated Share of Search among skincare brands worldwide decreased from 4.6% to 4%.
- Across the 12 months ending September 2026, Medik8’s estimated Share of Search among skincare brands worldwide increased from 2.5% to 3.2%.
- Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among skincare brands worldwide decreased from 1.7% to 0.97%.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among skincare brands worldwide peaked at 20.6% in May 2026 and was lowest at 14.4% in November 2025.
- Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among skincare brands worldwide peaked at 15.4% in October 2025 and was lowest at 11.8% in November 2025.
- Across the 12 months ending September 2026, The Ordinary’s estimated Share of Search among skincare brands worldwide peaked at 11.8% in November 2025 and was lowest at 8.3% in February 2026.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among skincare brands worldwide peaked at 9% in January 2026 and was lowest at 7.5% in December 2025.
- Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among skincare brands worldwide peaked at 9.5% in August 2026 and was lowest at 6.5% in November 2025.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among skincare brands worldwide peaked at 6.8% in June 2026 and was lowest at 4.6% in October 2025.
- Across the 12 months ending September 2026, Clinique’s estimated Share of Search among skincare brands worldwide peaked at 7.8% in November 2025 and was lowest at 5.4% in August 2026.
- Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among skincare brands worldwide peaked at 7.8% in November 2025 and was lowest at 3.8% in July 2026.
- Across the 12 months ending September 2026, Laneige’s estimated Share of Search among skincare brands worldwide peaked at 6.1% in December 2025 and was lowest at 3% in June 2026.
- Across the 12 months ending September 2026, Medik8’s estimated Share of Search among skincare brands worldwide peaked at 3.2% in September 2026 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among skincare brands worldwide peaked at 1.9% in November 2025 and was lowest at 0.92% in July 2026.
- Across the 12 months ending September 2026, La Roche-Posay rose from 2nd to 1st among skincare brands worldwide.
- Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among skincare brands worldwide.
- Across the 12 months ending September 2026, The Ordinary rose from 5th to 3rd among skincare brands worldwide.
- Across the 12 months ending September 2026, Neutrogena fell from 3rd to 5th among skincare brands worldwide.
- Across the 12 months ending September 2026, Beauty of Joseon rose from 8th to 6th among skincare brands worldwide.
- Across the 12 months ending September 2026, Clinique fell from 6th to 7th among skincare brands worldwide.
- Across the 12 months ending September 2026, Bioderma rose from 9th to 8th among skincare brands worldwide.
- Across the 12 months ending September 2026, Kiehl's fell from 7th to 9th among skincare brands worldwide.
- Across the 12 months ending September 2026, Medik8 rose from 13th to 12th among skincare brands worldwide.
- Across the 12 months ending September 2026, COSRX fell from 12th to 13th among skincare brands worldwide.
- Across the 12 months ending September 2026, SKIN1004 rose from 16th to 15th among skincare brands worldwide.
- Across the 12 months ending September 2026, Trilogy rose from 17th to 16th among skincare brands worldwide.
- Across the 12 months ending September 2026, Drunk Elephant fell from 15th to 17th among skincare brands worldwide.
- Across the 12 months ending September 2026, Cetaphil, SkinCeuticals, Dermalogica, Antipodes, The INKEY List and Paula's Choice held steady: their estimated Share of Search among skincare brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [La Roche-Posay vs CeraVe: compare search popularity](/demand/global-en/compare/cerave-vs-la-roche-posay): 16.2% against 13.2% Share of Search.
- [La Roche-Posay vs The Ordinary: compare search popularity](/demand/global-en/compare/la-roche-posay-vs-the-ordinary-skincare): 16.2% against 10.8% Share of Search.
- [La Roche-Posay vs Cetaphil: compare search popularity](/demand/global-en/compare/cetaphil-vs-la-roche-posay): 16.2% against 8.8% Share of Search.
- [La Roche-Posay vs Neutrogena: compare search popularity](/demand/global-en/compare/la-roche-posay-vs-neutrogena): 16.2% against 8.3% Share of Search.
- [CeraVe vs The Ordinary: compare search popularity](/demand/global-en/compare/cerave-vs-the-ordinary-skincare): 13.2% against 10.8% Share of Search.
- [CeraVe vs Cetaphil: compare search popularity](/demand/global-en/compare/cerave-vs-cetaphil): 13.2% against 8.8% Share of Search.
- [CeraVe vs Neutrogena: compare search popularity](/demand/global-en/compare/cerave-vs-neutrogena): 13.2% against 8.3% Share of Search.
- [The Ordinary vs Cetaphil: compare search popularity](/demand/global-en/compare/cetaphil-vs-the-ordinary-skincare): 10.8% against 8.8% Share of Search.
- [The Ordinary vs Neutrogena: compare search popularity](/demand/global-en/compare/neutrogena-vs-the-ordinary-skincare): 10.8% against 8.3% Share of Search.
- [Cetaphil vs Neutrogena: compare search popularity](/demand/global-en/compare/cetaphil-vs-neutrogena): 8.8% against 8.3% Share of Search.

## How did search popularity change for skincare brands worldwide in September 2026?

- In September 2026, Cetaphil overtook Neutrogena to rank 4th among skincare brands worldwide, with 8.8% estimated Share of Search.
- In September 2026, The Ordinary gained estimated Share of Search among skincare brands worldwide, from 9.9% to 10.8%.
- In September 2026, Beauty of Joseon gained estimated Share of Search among skincare brands worldwide, from 5.4% to 5.9%.
- In September 2026, Clinique gained estimated Share of Search among skincare brands worldwide, from 5.4% to 5.9%.
- In September 2026, La Roche-Posay lost estimated Share of Search among skincare brands worldwide, from 18.1% to 16.2%.
- In September 2026, CeraVe lost estimated Share of Search among skincare brands worldwide, from 14.8% to 13.2%.
- In September 2026, Neutrogena lost estimated Share of Search among skincare brands worldwide, from 9.5% to 8.3%.
- In September 2026, Trilogy rose from 17th to 16th among skincare brands worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | La Roche-Posay | 16.2% | 1.8M | -18.3% | La Roche-Posay |
| 2 | CeraVe | 13.2% | 1.5M | -18.0% | CeraVe |
| 3 | The Ordinary | 10.8% | 1.2M | 0.0% | The Ordinary |
| 4 | Cetaphil | 8.8% | 1M | 0.0% | Cetaphil |
| 5 | Neutrogena | 8.3% | 935K | -20.4% | Neutrogena |
| 6 | Beauty of Joseon | 5.9% | 673K | 0.0% | Beauty of Joseon |
| 7 | Clinique | 5.9% | 673K | 0.0% | Clinique |
| 8 | Bioderma | 4.9% | 550K | 0.0% | Bioderma |
| 9 | Kiehl's | 4.9% | 550K | 0.0% | Kiehl's |
| 10 | Laneige | 4% | 450K | 0.0% | Laneige |
| 11 | SkinCeuticals | 4% | 450K | 0.0% | SkinCeuticals |
| 12 | Medik8 | 3.2% | 368K | 0.0% | Medik8 |
| 13 | COSRX | 2.7% | 301K | 0.0% | COSRX |
| 14 | Dermalogica | 2.2% | 246K | 0.0% | Dermalogica |
| 15 | SKIN1004 | 1.8% | 201K | -18.3% | SKIN1004 |
| 16 | Trilogy | 1.2% | 135K | 0.0% | Trilogy |
| 17 | Drunk Elephant | 0.97% | 110K | -18.5% | Drunk Elephant |
| 18 | Antipodes | 0.8% | 90.5K | 0.0% | Antipodes |
| 19 | The INKEY List | 0.36% | 40.5K | 0.0% | The INKEY List |
| 20 | Paula's Choice | 0.02% | 1.9K | -20.8% | Paula's Choice |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CeraVe | 1.8M | 15.4% | 1 |
| Oct 2025 | La Roche-Posay | 1.8M | 15.4% | 2 |
| Oct 2025 | Neutrogena | 1M | 8.7% | 3 |
| Oct 2025 | Cetaphil | 1M | 8.4% | 4 |
| Oct 2025 | The Ordinary | 1M | 8.4% | 5 |
| Oct 2025 | Clinique | 823K | 6.9% | 6 |
| Oct 2025 | Kiehl's | 673K | 5.7% | 7 |
| Oct 2025 | Beauty of Joseon | 550K | 4.6% | 8 |
| Oct 2025 | Bioderma | 550K | 4.6% | 9 |
| Oct 2025 | Laneige | 550K | 4.6% | 10 |
| Oct 2025 | SkinCeuticals | 450K | 3.8% | 11 |
| Oct 2025 | COSRX | 301K | 2.5% | 12 |
| Oct 2025 | Medik8 | 301K | 2.5% | 13 |
| Oct 2025 | Dermalogica | 246K | 2.1% | 14 |
| Oct 2025 | Drunk Elephant | 201K | 1.7% | 15 |
| Oct 2025 | SKIN1004 | 201K | 1.7% | 16 |
| Oct 2025 | Trilogy | 165K | 1.4% | 17 |
| Oct 2025 | Antipodes | 110K | 0.93% | 18 |
| Oct 2025 | The INKEY List | 49.5K | 0.42% | 19 |
| Oct 2025 | Paula's Choice | 2.9K | 0.02% | 20 |
| Nov 2025 | La Roche-Posay | 2.2M | 14.4% | 1 |
| Nov 2025 | CeraVe | 1.8M | 11.8% | 2 |
| Nov 2025 | The Ordinary | 1.8M | 11.8% | 3 |
| Nov 2025 | Cetaphil | 1.2M | 7.8% | 4 |
| Nov 2025 | Clinique | 1.2M | 7.8% | 5 |
| Nov 2025 | Kiehl's | 1.2M | 7.8% | 6 |
| Nov 2025 | Neutrogena | 1M | 6.5% | 7 |
| Nov 2025 | Beauty of Joseon | 823K | 5.3% | 8 |
| Nov 2025 | Laneige | 823K | 5.3% | 9 |
| Nov 2025 | Bioderma | 673K | 4.3% | 10 |
| Nov 2025 | SkinCeuticals | 550K | 3.5% | 11 |
| Nov 2025 | Medik8 | 450K | 2.9% | 12 |
| Nov 2025 | COSRX | 368K | 2.4% | 13 |
| Nov 2025 | Dermalogica | 368K | 2.4% | 14 |
| Nov 2025 | Drunk Elephant | 301K | 1.9% | 15 |
| Nov 2025 | SKIN1004 | 301K | 1.9% | 16 |
| Nov 2025 | Trilogy | 135K | 0.87% | 17 |
| Nov 2025 | Antipodes | 110K | 0.71% | 18 |
| Nov 2025 | The INKEY List | 90.5K | 0.58% | 19 |
| Nov 2025 | Paula's Choice | 3.6K | 0.02% | 20 |
| Dec 2025 | La Roche-Posay | 2.2M | 16.7% | 1 |
| Dec 2025 | CeraVe | 1.8M | 13.7% | 2 |
| Dec 2025 | The Ordinary | 1.2M | 9.1% | 3 |
| Dec 2025 | Neutrogena | 1.1M | 8.1% | 4 |
| Dec 2025 | Cetaphil | 1M | 7.5% | 5 |
| Dec 2025 | Clinique | 1M | 7.5% | 6 |
| Dec 2025 | Kiehl's | 823K | 6.1% | 7 |
| Dec 2025 | Laneige | 823K | 6.1% | 8 |
| Dec 2025 | Beauty of Joseon | 673K | 5% | 9 |
| Dec 2025 | Bioderma | 550K | 4.1% | 10 |
| Dec 2025 | SkinCeuticals | 450K | 3.4% | 11 |
| Dec 2025 | COSRX | 368K | 2.7% | 12 |
| Dec 2025 | Medik8 | 301K | 2.2% | 13 |
| Dec 2025 | Dermalogica | 246K | 1.8% | 14 |
| Dec 2025 | Drunk Elephant | 246K | 1.8% | 15 |
| Dec 2025 | SKIN1004 | 246K | 1.8% | 16 |
| Dec 2025 | Trilogy | 135K | 1% | 17 |
| Dec 2025 | Antipodes | 90.5K | 0.68% | 18 |
| Dec 2025 | The INKEY List | 60.5K | 0.45% | 19 |
| Dec 2025 | Paula's Choice | 2.9K | 0.02% | 20 |
| Jan 2026 | La Roche-Posay | 2.2M | 16.6% | 1 |
| Jan 2026 | CeraVe | 1.8M | 13.5% | 2 |
| Jan 2026 | Cetaphil | 1.2M | 9% | 3 |
| Jan 2026 | The Ordinary | 1.2M | 9% | 4 |
| Jan 2026 | Neutrogena | 1.1M | 8% | 5 |
| Jan 2026 | Beauty of Joseon | 823K | 6.1% | 6 |
| Jan 2026 | Clinique | 823K | 6.1% | 7 |
| Jan 2026 | Bioderma | 673K | 5% | 8 |
| Jan 2026 | Kiehl's | 673K | 5% | 9 |
| Jan 2026 | Laneige | 673K | 5% | 10 |
| Jan 2026 | SkinCeuticals | 450K | 3.3% | 11 |
| Jan 2026 | COSRX | 368K | 2.7% | 12 |
| Jan 2026 | Medik8 | 368K | 2.7% | 13 |
| Jan 2026 | Dermalogica | 301K | 2.2% | 14 |
| Jan 2026 | SKIN1004 | 246K | 1.8% | 15 |
| Jan 2026 | Drunk Elephant | 201K | 1.5% | 16 |
| Jan 2026 | Trilogy | 165K | 1.2% | 17 |
| Jan 2026 | Antipodes | 90.5K | 0.67% | 18 |
| Jan 2026 | The INKEY List | 60.5K | 0.45% | 19 |
| Jan 2026 | Paula's Choice | 2.9K | 0.02% | 20 |
| Feb 2026 | La Roche-Posay | 2.2M | 18.6% | 1 |
| Feb 2026 | CeraVe | 1.8M | 15.2% | 2 |
| Feb 2026 | Neutrogena | 1M | 8.6% | 3 |
| Feb 2026 | Cetaphil | 1M | 8.3% | 4 |
| Feb 2026 | The Ordinary | 1M | 8.3% | 5 |
| Feb 2026 | Beauty of Joseon | 673K | 5.6% | 6 |
| Feb 2026 | Clinique | 673K | 5.6% | 7 |
| Feb 2026 | Bioderma | 550K | 4.6% | 8 |
| Feb 2026 | Kiehl's | 550K | 4.6% | 9 |
| Feb 2026 | Laneige | 550K | 4.6% | 10 |
| Feb 2026 | SkinCeuticals | 450K | 3.7% | 11 |
| Feb 2026 | COSRX | 301K | 2.5% | 12 |
| Feb 2026 | Medik8 | 301K | 2.5% | 13 |
| Feb 2026 | Dermalogica | 246K | 2% | 14 |
| Feb 2026 | SKIN1004 | 201K | 1.7% | 15 |
| Feb 2026 | Drunk Elephant | 165K | 1.4% | 16 |
| Feb 2026 | Trilogy | 135K | 1.1% | 17 |
| Feb 2026 | Antipodes | 90.5K | 0.75% | 18 |
| Feb 2026 | The INKEY List | 49.5K | 0.41% | 19 |
| Feb 2026 | Paula's Choice | 2.4K | 0.02% | 20 |
| Mar 2026 | La Roche-Posay | 2.7M | 19.5% | 1 |
| Mar 2026 | CeraVe | 1.8M | 13% | 2 |
| Mar 2026 | Cetaphil | 1.2M | 8.7% | 3 |
| Mar 2026 | The Ordinary | 1.2M | 8.7% | 4 |
| Mar 2026 | Neutrogena | 1.2M | 8.4% | 5 |
| Mar 2026 | Beauty of Joseon | 823K | 5.9% | 6 |
| Mar 2026 | Clinique | 823K | 5.9% | 7 |
| Mar 2026 | Bioderma | 673K | 4.8% | 8 |
| Mar 2026 | Kiehl's | 673K | 4.8% | 9 |
| Mar 2026 | Laneige | 550K | 3.9% | 10 |
| Mar 2026 | SkinCeuticals | 550K | 3.9% | 11 |
| Mar 2026 | COSRX | 368K | 2.6% | 12 |
| Mar 2026 | Medik8 | 368K | 2.6% | 13 |
| Mar 2026 | Dermalogica | 301K | 2.1% | 14 |
| Mar 2026 | SKIN1004 | 246K | 1.8% | 15 |
| Mar 2026 | Drunk Elephant | 165K | 1.2% | 16 |
| Mar 2026 | Trilogy | 135K | 0.96% | 17 |
| Mar 2026 | Antipodes | 110K | 0.78% | 18 |
| Mar 2026 | The INKEY List | 60.5K | 0.43% | 19 |
| Mar 2026 | Paula's Choice | 2.4K | 0.02% | 20 |
| Apr 2026 | La Roche-Posay | 2.7M | 19.7% | 1 |
| Apr 2026 | CeraVe | 1.8M | 13.2% | 2 |
| Apr 2026 | The Ordinary | 1.5M | 10.8% | 3 |
| Apr 2026 | Cetaphil | 1.2M | 8.8% | 4 |
| Apr 2026 | Neutrogena | 1.2M | 8.3% | 5 |
| Apr 2026 | Beauty of Joseon | 823K | 5.9% | 6 |
| Apr 2026 | Clinique | 823K | 5.9% | 7 |
| Apr 2026 | Bioderma | 673K | 4.8% | 8 |
| Apr 2026 | Kiehl's | 550K | 4% | 9 |
| Apr 2026 | Laneige | 450K | 3.2% | 10 |
| Apr 2026 | SkinCeuticals | 450K | 3.2% | 11 |
| Apr 2026 | COSRX | 368K | 2.6% | 12 |
| Apr 2026 | Medik8 | 368K | 2.6% | 13 |
| Apr 2026 | Dermalogica | 246K | 1.8% | 14 |
| Apr 2026 | SKIN1004 | 246K | 1.8% | 15 |
| Apr 2026 | Drunk Elephant | 165K | 1.2% | 16 |
| Apr 2026 | Trilogy | 135K | 0.97% | 17 |
| Apr 2026 | Antipodes | 90.5K | 0.65% | 18 |
| Apr 2026 | The INKEY List | 60.5K | 0.44% | 19 |
| Apr 2026 | Paula's Choice | 2.9K | 0.02% | 20 |
| May 2026 | La Roche-Posay | 2.7M | 20.6% | 1 |
| May 2026 | CeraVe | 1.8M | 13.8% | 2 |
| May 2026 | The Ordinary | 1.2M | 9.2% | 3 |
| May 2026 | Neutrogena | 1.2M | 8.7% | 4 |
| May 2026 | Cetaphil | 1M | 7.5% | 5 |
| May 2026 | Beauty of Joseon | 823K | 6.2% | 6 |
| May 2026 | Clinique | 823K | 6.2% | 7 |
| May 2026 | Bioderma | 673K | 5.1% | 8 |
| May 2026 | Kiehl's | 550K | 4.1% | 9 |
| May 2026 | Laneige | 450K | 3.4% | 10 |
| May 2026 | SkinCeuticals | 450K | 3.4% | 11 |
| May 2026 | COSRX | 368K | 2.8% | 12 |
| May 2026 | Medik8 | 301K | 2.3% | 13 |
| May 2026 | Dermalogica | 246K | 1.9% | 14 |
| May 2026 | SKIN1004 | 246K | 1.9% | 15 |
| May 2026 | Drunk Elephant | 135K | 1% | 16 |
| May 2026 | Trilogy | 135K | 1% | 17 |
| May 2026 | Antipodes | 90.5K | 0.68% | 18 |
| May 2026 | The INKEY List | 49.5K | 0.37% | 19 |
| May 2026 | Paula's Choice | 2.9K | 0.02% | 20 |
| Jun 2026 | La Roche-Posay | 2.2M | 18.4% | 1 |
| Jun 2026 | CeraVe | 1.8M | 15% | 2 |
| Jun 2026 | The Ordinary | 1.2M | 10% | 3 |
| Jun 2026 | Cetaphil | 1M | 8.2% | 4 |
| Jun 2026 | Neutrogena | 990K | 8.1% | 5 |
| Jun 2026 | Beauty of Joseon | 823K | 6.8% | 6 |
| Jun 2026 | Clinique | 673K | 5.5% | 7 |
| Jun 2026 | Bioderma | 550K | 4.5% | 8 |
| Jun 2026 | Kiehl's | 550K | 4.5% | 9 |
| Jun 2026 | SkinCeuticals | 450K | 3.7% | 10 |
| Jun 2026 | Laneige | 368K | 3% | 11 |
| Jun 2026 | COSRX | 301K | 2.5% | 12 |
| Jun 2026 | Medik8 | 301K | 2.5% | 13 |
| Jun 2026 | Dermalogica | 246K | 2% | 14 |
| Jun 2026 | SKIN1004 | 246K | 2% | 15 |
| Jun 2026 | Drunk Elephant | 135K | 1.1% | 16 |
| Jun 2026 | Trilogy | 135K | 1.1% | 17 |
| Jun 2026 | Antipodes | 90.5K | 0.74% | 18 |
| Jun 2026 | The INKEY List | 40.5K | 0.33% | 19 |
| Jun 2026 | Paula's Choice | 1.9K | 0.02% | 20 |
| Jul 2026 | La Roche-Posay | 2.2M | 18.8% | 1 |
| Jul 2026 | CeraVe | 1.8M | 15.3% | 2 |
| Jul 2026 | The Ordinary | 1.2M | 10.2% | 3 |
| Jul 2026 | Cetaphil | 1M | 8.4% | 4 |
| Jul 2026 | Neutrogena | 960K | 8% | 5 |
| Jul 2026 | Beauty of Joseon | 673K | 5.6% | 6 |
| Jul 2026 | Clinique | 673K | 5.6% | 7 |
| Jul 2026 | Bioderma | 550K | 4.6% | 8 |
| Jul 2026 | Kiehl's | 450K | 3.8% | 9 |
| Jul 2026 | Laneige | 450K | 3.8% | 10 |
| Jul 2026 | SkinCeuticals | 450K | 3.8% | 11 |
| Jul 2026 | Medik8 | 368K | 3.1% | 12 |
| Jul 2026 | COSRX | 301K | 2.5% | 13 |
| Jul 2026 | Dermalogica | 201K | 1.7% | 14 |
| Jul 2026 | SKIN1004 | 201K | 1.7% | 15 |
| Jul 2026 | Trilogy | 135K | 1.1% | 16 |
| Jul 2026 | Drunk Elephant | 110K | 0.92% | 17 |
| Jul 2026 | Antipodes | 90.5K | 0.76% | 18 |
| Jul 2026 | The INKEY List | 40.5K | 0.34% | 19 |
| Jul 2026 | Paula's Choice | 1.9K | 0.02% | 20 |
| Aug 2026 | La Roche-Posay | 2.2M | 18.1% | 1 |
| Aug 2026 | CeraVe | 1.8M | 14.8% | 2 |
| Aug 2026 | The Ordinary | 1.2M | 9.9% | 3 |
| Aug 2026 | Neutrogena | 1.2M | 9.5% | 4 |
| Aug 2026 | Cetaphil | 1M | 8.1% | 5 |
| Aug 2026 | Beauty of Joseon | 673K | 5.4% | 6 |
| Aug 2026 | Clinique | 673K | 5.4% | 7 |
| Aug 2026 | Bioderma | 550K | 4.4% | 8 |
| Aug 2026 | Kiehl's | 550K | 4.4% | 9 |
| Aug 2026 | Laneige | 450K | 3.6% | 10 |
| Aug 2026 | SkinCeuticals | 450K | 3.6% | 11 |
| Aug 2026 | Medik8 | 368K | 3% | 12 |
| Aug 2026 | COSRX | 301K | 2.4% | 13 |
| Aug 2026 | Dermalogica | 246K | 2% | 14 |
| Aug 2026 | SKIN1004 | 246K | 2% | 15 |
| Aug 2026 | Drunk Elephant | 135K | 1.1% | 16 |
| Aug 2026 | Trilogy | 135K | 1.1% | 17 |
| Aug 2026 | Antipodes | 90.5K | 0.73% | 18 |
| Aug 2026 | The INKEY List | 40.5K | 0.33% | 19 |
| Aug 2026 | Paula's Choice | 2.4K | 0.02% | 20 |
| Sep 2026 | La Roche-Posay | 1.8M | 16.2% | 1 |
| Sep 2026 | CeraVe | 1.5M | 13.2% | 2 |
| Sep 2026 | The Ordinary | 1.2M | 10.8% | 3 |
| Sep 2026 | Cetaphil | 1M | 8.8% | 4 |
| Sep 2026 | Neutrogena | 935K | 8.3% | 5 |
| Sep 2026 | Beauty of Joseon | 673K | 5.9% | 6 |
| Sep 2026 | Clinique | 673K | 5.9% | 7 |
| Sep 2026 | Bioderma | 550K | 4.9% | 8 |
| Sep 2026 | Kiehl's | 550K | 4.9% | 9 |
| Sep 2026 | Laneige | 450K | 4% | 10 |
| Sep 2026 | SkinCeuticals | 450K | 4% | 11 |
| Sep 2026 | Medik8 | 368K | 3.2% | 12 |
| Sep 2026 | COSRX | 301K | 2.7% | 13 |
| Sep 2026 | Dermalogica | 246K | 2.2% | 14 |
| Sep 2026 | SKIN1004 | 201K | 1.8% | 15 |
| Sep 2026 | Trilogy | 135K | 1.2% | 16 |
| Sep 2026 | Drunk Elephant | 110K | 0.97% | 17 |
| Sep 2026 | Antipodes | 90.5K | 0.8% | 18 |
| Sep 2026 | The INKEY List | 40.5K | 0.36% | 19 |
| Sep 2026 | Paula's Choice | 1.9K | 0.02% | 20 |

## What is being compared

- **Antipodes**: Measured on the search term “antipodes”.
- **Beauty of Joseon**: Measured on the search term “beauty of joseon”.
- **Bioderma**: Measured on the search term “bioderma”.
- **CeraVe**: Measured on the search term “cerave”.
- **Cetaphil**: Measured on the search term “cetaphil”.
- **Clinique**: Measured on the search term “clinique”.
- **COSRX**: Measured on the search term “cosrx”.
- **Dermalogica**: Measured on the search term “dermalogica”.
- **Drunk Elephant**: Measured on the search term “drunk elephant”.
- **Kiehl's**: Measured on the search terms “kiehl s” and “kiehls”, summed into one figure.
- **La Roche-Posay**: Measured on the search term “la roche posay”.
- **Laneige**: Measured on the search term “laneige”.
- **Medik8**: Measured on the search term “medik8”.
- **Neutrogena**: Measured on the search terms “neutrogena”, “neutrogena facial cleanser”, “neutrogena hydro boost” and “neutrogena suntan lotion”, summed into one figure.
- **Paula's Choice**: Measured on the search term “paula s choice”.
- **SKIN1004**: Measured on the search term “skin1004”.
- **SkinCeuticals**: Measured on the search term “skinceuticals”.
- **The INKEY List**: Measured on the search term “inkey list”.
- **The Ordinary**: Measured on the search term “the ordinary”.
- **Trilogy**: Measured on the search term “trilogy”.

- [Antipodes](/demand/global-en/brands/antipodes)
- [Beauty of Joseon](/demand/global-en/brands/beauty-of-joseon)
- [Bioderma](/demand/global-en/brands/bioderma)
- [CeraVe](/demand/global-en/brands/cerave)
- [Cetaphil](/demand/global-en/brands/cetaphil)
- [Clinique](/demand/global-en/brands/clinique)
- [COSRX](/demand/global-en/brands/cosrx)
- [Dermalogica](/demand/global-en/brands/dermalogica)
- [Drunk Elephant](/demand/global-en/brands/drunk-elephant)
- [Kiehl's](/demand/global-en/brands/kiehl-s)
- [La Roche-Posay](/demand/global-en/brands/la-roche-posay)
- [Laneige](/demand/global-en/brands/laneige)
- [Medik8](/demand/global-en/brands/medik8)
- [Neutrogena](/demand/global-en/brands/neutrogena)
- [Paula's Choice](/demand/global-en/brands/paula-s-choice)
- [SKIN1004](/demand/global-en/brands/skin1004)
- [SkinCeuticals](/demand/global-en/brands/skinceuticals)
- [The INKEY List](/demand/global-en/brands/the-inkey-list)
- [The Ordinary](/demand/global-en/brands/the-ordinary-skincare)
- [Trilogy](/demand/global-en/brands/trilogy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among skincare brands worldwide?

In September 2026, La Roche-Posay was the most searched among skincare brands worldwide, with an estimated 1.8M branded searches and 16.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Skincare brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/skincare-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/skincare-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.