--- title: "Skin and coat brands: Which are searched most?" description: "Compare the skin and coat brands people buy. Share of Search among Royal Canin, Purina and Greenies, the skin and coat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/skin-and-coat-brands" publisher: "Brandwave" --- # Skin and coat brands: Which are searched most? Compare the skin and coat brands people buy. Share of Search among Royal Canin, Purina and Greenies, the skin and coat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Skin and coat brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Royal Canin, 72.8% ## Which brand is most popular in search among skin and coat brands worldwide? - In September 2026, Royal Canin was the most searched among skin and coat brands worldwide, with an estimated 550K branded searches and 72.8% estimated Share of Search within this set. - Purina is in 2nd place, 51 percentage points behind at 21.8% Share of Search. - Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among skin and coat brands worldwide decreased from 73.6% to 72.8%. - Across the 12 months ending September 2026, Greenies’ estimated Share of Search among skin and coat brands worldwide increased from 4.4% to 5.4%. - Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among skin and coat brands worldwide peaked at 80% in March 2026 and was lowest at 72.8% in December 2025. - Across the 12 months ending September 2026, Purina’s estimated Share of Search among skin and coat brands worldwide peaked at 22.1% in June 2026 and was lowest at 16% in March 2026. - Across the 12 months ending September 2026, Greenies’ estimated Share of Search among skin and coat brands worldwide peaked at 5.4% in December 2025 and was lowest at 3.9% in March 2026. - Across the 12 months ending September 2026, Purina held steady: its estimated Share of Search among skin and coat brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Royal Canin vs Purina: compare search popularity](/demand/global-en/compare/purina-vs-royal-canin): 72.8% against 21.8% Share of Search. - [Royal Canin vs Greenies: compare search popularity](/demand/global-en/compare/greenies-vs-royal-canin): 72.8% against 5.4% Share of Search. - [Purina vs Greenies: compare search popularity](/demand/global-en/compare/greenies-vs-purina): 21.8% against 5.4% Share of Search. ## How did search popularity change for skin and coat brands worldwide in September 2026? - In September 2026, Purina gained estimated Share of Search among skin and coat brands worldwide, from 18.8% to 21.8%. - In September 2026, Greenies gained estimated Share of Search among skin and coat brands worldwide, from 4.6% to 5.4%. - In September 2026, Royal Canin lost estimated Share of Search among skin and coat brands worldwide, from 76.6% to 72.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Royal Canin | 72.8% | 550K | -18.3% | Mars | | 2 | Purina | 21.8% | 165K | 0.0% | Nestlé | | 3 | Greenies | 5.4% | 40.5K | 0.0% | Greenies | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Royal Canin | 673K | 73.6% | 1 | | Oct 2025 | Purina | 201K | 22% | 2 | | Oct 2025 | Greenies | 40.5K | 4.4% | 3 | | Nov 2025 | Royal Canin | 673K | 76.6% | 1 | | Nov 2025 | Purina | 165K | 18.8% | 2 | | Nov 2025 | Greenies | 40.5K | 4.6% | 3 | | Dec 2025 | Royal Canin | 550K | 72.8% | 1 | | Dec 2025 | Purina | 165K | 21.8% | 2 | | Dec 2025 | Greenies | 40.5K | 5.4% | 3 | | Jan 2026 | Royal Canin | 673K | 76.6% | 1 | | Jan 2026 | Purina | 165K | 18.8% | 2 | | Jan 2026 | Greenies | 40.5K | 4.6% | 3 | | Feb 2026 | Royal Canin | 550K | 72.8% | 1 | | Feb 2026 | Purina | 165K | 21.8% | 2 | | Feb 2026 | Greenies | 40.5K | 5.4% | 3 | | Mar 2026 | Royal Canin | 823K | 80% | 1 | | Mar 2026 | Purina | 165K | 16% | 2 | | Mar 2026 | Greenies | 40.5K | 3.9% | 3 | | Apr 2026 | Royal Canin | 550K | 72.8% | 1 | | Apr 2026 | Purina | 165K | 21.8% | 2 | | Apr 2026 | Greenies | 40.5K | 5.4% | 3 | | May 2026 | Royal Canin | 550K | 72.8% | 1 | | May 2026 | Purina | 165K | 21.8% | 2 | | May 2026 | Greenies | 40.5K | 5.4% | 3 | | Jun 2026 | Royal Canin | 550K | 73.5% | 1 | | Jun 2026 | Purina | 165K | 22.1% | 2 | | Jun 2026 | Greenies | 33.1K | 4.4% | 3 | | Jul 2026 | Royal Canin | 550K | 72.8% | 1 | | Jul 2026 | Purina | 165K | 21.8% | 2 | | Jul 2026 | Greenies | 40.5K | 5.4% | 3 | | Aug 2026 | Royal Canin | 673K | 76.6% | 1 | | Aug 2026 | Purina | 165K | 18.8% | 2 | | Aug 2026 | Greenies | 40.5K | 4.6% | 3 | | Sep 2026 | Royal Canin | 550K | 72.8% | 1 | | Sep 2026 | Purina | 165K | 21.8% | 2 | | Sep 2026 | Greenies | 40.5K | 5.4% | 3 | ## What is being compared - **Greenies**: Measured on the search term “greenies”. - **Purina**: Measured on the search term “purina”. - **Royal Canin**: Measured on the search term “royal canin”. - [Greenies](/demand/global-en/brands/greenies) - [Purina](/demand/global-en/brands/purina) - [Royal Canin](/demand/global-en/brands/royal-canin) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among skin and coat brands worldwide? In September 2026, Royal Canin was the most searched among skin and coat brands worldwide, with an estimated 550K branded searches and 72.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Skin and coat brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/skin-and-coat-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/skin-and-coat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.