---
title: "John Deere vs Kubota: Which is searched more?"
description: "Which is more popular in search, John Deere or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Skid steer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/skid-steer-brands/compare/john-deere-vs-kubota"
publisher: "Brandwave"
---

# John Deere vs Kubota: Which is searched more?

Which is more popular in search, John Deere or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Skid steer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: John Deere and Kubota
- **Competitive set**: Skid steer brands
- **Market**: Global
- **Month measured**: Aug 2026
- **John Deere Share of Search**: 45.2%
- **Kubota Share of Search**: 16.6%

## Which is more popular in search, John Deere or Kubota?

- In August 2026, John Deere had more branded searches than Kubota among skid steer brands worldwide. John Deere was estimated to have 1M branded searches compared to Kubota’s 368K, and held a 45.2% Share of Search versus Kubota’s 16.6%.
- John Deere was ahead of Kubota in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among skid steer brands worldwide moved from 43.5% to 45.2%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among skid steer brands worldwide moved from 19.6% to 16.6%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for skid steer brands worldwide in August 2026?

- In August 2026, John Deere lost estimated Share of Search among skid steer brands worldwide, from 48.5% to 45.2%.
- In August 2026, Kubota lost estimated Share of Search among skid steer brands worldwide, from 17.8% to 16.6%.

## Month by month

| Month | John Deere estimated searches | John Deere Share of Search | John Deere rank | Kubota estimated searches | Kubota Share of Search | Kubota rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 43.5% | 1 | 450K | 19.6% | 3 |
| Nov 2025 | 1M | 48.4% | 1 | 368K | 17.8% | 3 |
| Dec 2025 | 1M | 48.3% | 1 | 368K | 17.8% | 3 |
| Jan 2026 | 1M | 48.3% | 1 | 368K | 17.8% | 3 |
| Feb 2026 | 1M | 48.4% | 1 | 368K | 17.8% | 3 |
| Mar 2026 | 1M | 46.6% | 1 | 450K | 20.9% | 3 |
| Apr 2026 | 1M | 43.6% | 1 | 450K | 19.6% | 3 |
| May 2026 | 1M | 46.6% | 1 | 450K | 20.9% | 3 |
| Jun 2026 | 1M | 46.6% | 1 | 450K | 21% | 3 |
| Jul 2026 | 1M | 48.5% | 1 | 368K | 17.8% | 3 |
| Aug 2026 | 1M | 45.2% | 1 | 368K | 16.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using John Deere’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **John Deere**: Measured on the search terms “deere com” and “john deere”, summed into one figure.
- **Kubota**: Measured on the search term “kubota”.

- [John Deere profile](/demand/global-en/brands/john-deere)
- [Kubota profile](/demand/global-en/brands/kubota)
- [All skid steer brands worldwide](/demand/global-en/categories/skid-steer-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, John Deere or Kubota?

In August 2026, John Deere had more branded searches than Kubota among skid steer brands worldwide. John Deere was estimated to have 1M branded searches compared to Kubota’s 368K, and held a 45.2% Share of Search versus Kubota’s 16.6%.

## Cite this page

Brandwave. "John Deere vs Kubota: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/skid-steer-brands/compare/john-deere-vs-kubota

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/skid-steer-brands/compare/john-deere-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.