---
title: "Skid steer brands: Which brands are most popular in search?"
description: "Compare the skid steer brands drivers choose between. Share of Search among Case, Kubota, Bobcat, Gehl, Caterpillar and John Deere, the skid steer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/skid-steer-brands"
publisher: "Brandwave"
---

# Skid steer brands: Which brands are most popular in search?

Compare the skid steer brands drivers choose between. Share of Search among Case, Kubota, Bobcat, Gehl, Caterpillar and John Deere, the skid steer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Skid steer brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Case, 67.9%

## Which brand is most popular in search among skid steer brands worldwide?

- In August 2026, Case was the most searched among skid steer brands worldwide, with an estimated 823K branded searches and 67.9% estimated Share of Search within this set.
- Kubota is in 2nd place, 37.5 percentage points behind at 30.4% Share of Search.
- Across the 11 months ending August 2026, Case’s estimated Share of Search among skid steer brands worldwide increased from 63.4% to 67.9%.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among skid steer brands worldwide decreased from 34.6% to 30.4%.
- Across the 11 months ending August 2026, Case’s estimated Share of Search among skid steer brands worldwide peaked at 67.9% in August 2026 and was lowest at 58.6% in March 2026.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among skid steer brands worldwide peaked at 39.2% in June 2026 and was lowest at 30.4% in August 2026.
- Across the 11 months ending August 2026, Bobcat, Gehl, Caterpillar and John Deere held steady: their estimated Share of Search among skid steer brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Case vs Kubota: compare search popularity](/demand/global-en/compare/case-construction-vs-kubota): 67.9% against 30.4% Share of Search.

## How did search popularity change for skid steer brands worldwide in August 2026?

- In August 2026, Case gained estimated Share of Search among skid steer brands worldwide, from 63.3% to 67.9%.
- In August 2026, Kubota lost estimated Share of Search among skid steer brands worldwide, from 34.6% to 30.4%.
- Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
- Estimated monthly branded searches for Gehl worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
- Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Case | 67.9% | 823K | +22.3% | Case |
| 2 | Kubota | 30.4% | 368K | 0.0% | Kubota |
| 3 | Bobcat | 0.82% | 9.9K | 0.0% | Bobcat Company |
| 4 | Gehl | 0.67% | 8.1K | 0.0% | Gehl |
| 5 | Caterpillar | 0.2% | 2.4K | 0.0% | Caterpillar Inc. |
| 6 | John Deere | 0.08% | 1K | 0.0% | John Deere |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Case | 823K | 63.4% | 1 |
| Oct 2025 | Kubota | 450K | 34.6% | 2 |
| Oct 2025 | Bobcat | 12.1K | 0.93% | 3 |
| Oct 2025 | Gehl | 9.9K | 0.76% | 4 |
| Oct 2025 | Caterpillar | 2.9K | 0.22% | 5 |
| Oct 2025 | John Deere | 1K | 0.08% | 6 |
| Nov 2025 | Case | 673K | 63.1% | 1 |
| Nov 2025 | Kubota | 368K | 34.5% | 2 |
| Nov 2025 | Bobcat | 12.1K | 1.1% | 3 |
| Nov 2025 | Gehl | 9.9K | 0.93% | 4 |
| Nov 2025 | Caterpillar | 2.9K | 0.27% | 5 |
| Nov 2025 | John Deere | 1K | 0.09% | 6 |
| Dec 2025 | Case | 673K | 62.9% | 1 |
| Dec 2025 | Kubota | 368K | 34.4% | 2 |
| Dec 2025 | Bobcat | 18.1K | 1.7% | 3 |
| Dec 2025 | Gehl | 8.1K | 0.76% | 4 |
| Dec 2025 | Caterpillar | 2.4K | 0.22% | 5 |
| Dec 2025 | John Deere | 880 | 0.08% | 6 |
| Jan 2026 | Case | 673K | 62.8% | 1 |
| Jan 2026 | Kubota | 368K | 34.3% | 2 |
| Jan 2026 | Bobcat | 18.1K | 1.7% | 3 |
| Jan 2026 | Gehl | 9.9K | 0.92% | 4 |
| Jan 2026 | Caterpillar | 2.4K | 0.22% | 5 |
| Jan 2026 | John Deere | 880 | 0.08% | 6 |
| Feb 2026 | Case | 673K | 63.1% | 1 |
| Feb 2026 | Kubota | 368K | 34.5% | 2 |
| Feb 2026 | Bobcat | 12.1K | 1.1% | 3 |
| Feb 2026 | Gehl | 9.9K | 0.93% | 4 |
| Feb 2026 | Caterpillar | 2.4K | 0.23% | 5 |
| Feb 2026 | John Deere | 1K | 0.09% | 6 |
| Mar 2026 | Case | 673K | 58.6% | 1 |
| Mar 2026 | Kubota | 450K | 39.2% | 2 |
| Mar 2026 | Bobcat | 12.1K | 1.1% | 3 |
| Mar 2026 | Gehl | 9.9K | 0.86% | 4 |
| Mar 2026 | Caterpillar | 2.9K | 0.25% | 5 |
| Mar 2026 | John Deere | 1.3K | 0.11% | 6 |
| Apr 2026 | Case | 823K | 63.4% | 1 |
| Apr 2026 | Kubota | 450K | 34.7% | 2 |
| Apr 2026 | Bobcat | 12.1K | 0.93% | 3 |
| Apr 2026 | Gehl | 9.9K | 0.76% | 4 |
| Apr 2026 | Caterpillar | 2.4K | 0.18% | 5 |
| Apr 2026 | John Deere | 1K | 0.08% | 6 |
| May 2026 | Case | 673K | 58.6% | 1 |
| May 2026 | Kubota | 450K | 39.2% | 2 |
| May 2026 | Bobcat | 12.1K | 1.1% | 3 |
| May 2026 | Gehl | 9.9K | 0.86% | 4 |
| May 2026 | Caterpillar | 2.4K | 0.21% | 5 |
| May 2026 | John Deere | 1K | 0.09% | 6 |
| Jun 2026 | Case | 673K | 58.7% | 1 |
| Jun 2026 | Kubota | 450K | 39.2% | 2 |
| Jun 2026 | Bobcat | 9.9K | 0.86% | 3 |
| Jun 2026 | Gehl | 9.9K | 0.86% | 4 |
| Jun 2026 | Caterpillar | 2.4K | 0.21% | 5 |
| Jun 2026 | John Deere | 1.3K | 0.11% | 6 |
| Jul 2026 | Case | 673K | 63.3% | 1 |
| Jul 2026 | Kubota | 368K | 34.6% | 2 |
| Jul 2026 | Bobcat | 9.9K | 0.93% | 3 |
| Jul 2026 | Gehl | 8.1K | 0.76% | 4 |
| Jul 2026 | Caterpillar | 2.4K | 0.23% | 5 |
| Jul 2026 | John Deere | 1K | 0.09% | 6 |
| Aug 2026 | Case | 823K | 67.9% | 1 |
| Aug 2026 | Kubota | 368K | 30.4% | 2 |
| Aug 2026 | Bobcat | 9.9K | 0.82% | 3 |
| Aug 2026 | Gehl | 8.1K | 0.67% | 4 |
| Aug 2026 | Caterpillar | 2.4K | 0.2% | 5 |
| Aug 2026 | John Deere | 1K | 0.08% | 6 |
| Sep 2026 | Bobcat | — | — | — |
| Sep 2026 | Case | — | — | — |
| Sep 2026 | Caterpillar | — | — | — |
| Sep 2026 | Gehl | — | — | — |
| Sep 2026 | John Deere | — | — | — |
| Sep 2026 | Kubota | — | — | — |

## What is being compared

- **Bobcat**: Measured on the search term “bobcat digger”.
- **Case**: Measured on the search term “case”.
- **Caterpillar**: Measured on the search term “cat digger”.
- **Gehl**: Measured on the search term “gehl”.
- **John Deere**: Measured on the search term “deere com”.
- **Kubota**: Measured on the search term “kubota”.

- [Bobcat](/demand/global-en/brands/bobcat)
- [Case](/demand/global-en/brands/case-construction)
- [Caterpillar](/demand/global-en/brands/caterpillar)
- [Gehl](/demand/global-en/brands/gehl)
- [John Deere](/demand/global-en/brands/john-deere)
- [Kubota](/demand/global-en/brands/kubota)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among skid steer brands worldwide?

In August 2026, Case was the most searched among skid steer brands worldwide, with an estimated 823K branded searches and 67.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Skid steer brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/skid-steer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/skid-steer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.