--- title: "Columbia vs Helly Hansen: Which is searched more?" description: "Is Columbia or Helly Hansen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ski-jackets/compare/columbia-vs-helly-hansen" publisher: "Brandwave" --- # Columbia vs Helly Hansen: Which is searched more? Is Columbia or Helly Hansen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Columbia and Helly Hansen - **Competitive set**: Ski jackets - **Market**: Global - **Month measured**: Sep 2026 - **Columbia Share of Search**: 1.3% - **Helly Hansen Share of Search**: 5.4% ## Is Columbia or Helly Hansen more popular in search? - In September 2026, Helly Hansen had more branded searches than Columbia among ski jackets worldwide. Helly Hansen had about 550,000 branded searches, while Columbia had 135,000. Helly Hansen made up 5.4% of all ski jacket searches we track, and Columbia accounted for 1.3%. - Helly Hansen was ahead of Columbia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Columbia’s share of searches among ski jackets worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, Helly Hansen’s share of searches among ski jackets worldwide moved from 5.5% to 5.4%, and its estimated monthly branded searches moved from 823K to 550K. ## Top ski jackets in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Helly Hansen appeared in all five answers. Columbia was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Helly Hansen was listed before Columbia in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arc'teryx | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Helly Hansen | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Columbia | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Patagonia | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Norrøna | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | The North Face | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Outdoor Research | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Spyder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salomon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ski jackets - Asked ChatGPT "Which ski jacket brand should I buy?": 1. Patagonia, 2. Arc'teryx, 3. Helly Hansen, 4. Columbia, 5. Outdoor Research - Asked ChatGPT "What are the best ski jacket brands?": 1. The North Face, 2. Norrøna, 3. Columbia, 4. Arc'teryx, 5. Patagonia, 6. Helly Hansen - Asked ChatGPT "What's the best ski jacket brand for cold snowy conditions?": 1. Arc'teryx, 2. Patagonia, 3. Helly Hansen, 4. Norrøna, 5. Outdoor Research, 6. The North Face - Searched Google, AI Overview "best ski jacket": 1. Arc'teryx, 2. Helly Hansen, 3. Columbia, 4. Outdoor Research, 5. Norrøna, 6. The North Face - Searched Google, AI Overview "waterproof ski jacket": 1. Columbia, 2. Helly Hansen Not named in any answer: Spyder and Salomon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for ski jackets worldwide in September 2026? - In September 2026, Helly Hansen gained share of searches among ski jackets worldwide, from 4.9% to 5.4%. - Estimated monthly branded searches for Columbia worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Columbia estimated searches | Columbia Share of Search | Columbia rank | Helly Hansen estimated searches | Helly Hansen Share of Search | Helly Hansen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 1.1% | 6 | 823K | 5.5% | 4 | | Nov 2025 | 301K | 1.3% | 5 | 1.2M | 5.5% | 4 | | Dec 2025 | 246K | 1.3% | 5 | 1M | 5.2% | 4 | | Jan 2026 | 165K | 0.99% | 7 | 1M | 6% | 4 | | Feb 2026 | 135K | 1.1% | 7 | 673K | 5.6% | 4 | | Mar 2026 | 110K | 1.1% | 7 | 450K | 4.5% | 4 | | Apr 2026 | 110K | 1.4% | 7 | 368K | 4.7% | 4 | | May 2026 | 110K | 1.3% | 6 | 450K | 5.3% | 4 | | Jun 2026 | 110K | 1.4% | 6 | 368K | 4.7% | 4 | | Jul 2026 | 110K | 1.3% | 6 | 368K | 4.4% | 4 | | Aug 2026 | 135K | 1.5% | 7 | 450K | 4.9% | 4 | | Sep 2026 | 135K | 1.3% | 7 | 550K | 5.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Columbia’s and Helly Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Columbia**: Measured on the search term “columbia sportswear”. - **Helly Hansen**: Measured on the search term “hellyhansen”. - [Columbia profile](/demand/global-en/brands/columbia) - [Helly Hansen profile](/demand/global-en/brands/helly-hansen) - [All ski jackets worldwide](/demand/global-en/categories/ski-jackets): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Columbia or Helly Hansen more popular in search? In September 2026, Helly Hansen had more branded searches than Columbia among ski jackets worldwide. Helly Hansen had about 550,000 branded searches, while Columbia had 135,000. Helly Hansen made up 5.4% of all ski jacket searches we track, and Columbia accounted for 1.3%. ## Cite this page Brandwave. "Columbia vs Helly Hansen: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ski-jackets/compare/columbia-vs-helly-hansen This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ski-jackets/compare/columbia-vs-helly-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.