---
title: "Arc'teryx vs The North Face: Which is searched more?"
description: "Which is more popular in search, Arc'teryx or The North Face? Compare estimated monthly branded-search demand and Share of Search inside the Ski jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ski-jackets/compare/arcteryx-vs-the-north-face"
publisher: "Brandwave"
---

# Arc'teryx vs The North Face: Which is searched more?

Which is more popular in search, Arc'teryx or The North Face? Compare estimated monthly branded-search demand and Share of Search inside the Ski jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arc'teryx and The North Face
- **Competitive set**: Ski jackets
- **Market**: Global
- **Month measured**: Aug 2026
- **Arc'teryx Share of Search**: 39.4%
- **The North Face Share of Search**: 19.7%

## Which is more popular in search, Arc'teryx or The North Face?

- In August 2026, Arc'teryx had more branded searches than The North Face among ski jackets worldwide. Arc'teryx was estimated to have 3.7M branded searches compared to The North Face’s 1.8M, and held a 39.4% Share of Search versus The North Face’s 19.7%.
- Arc'teryx was ahead of The North Face in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among ski jackets worldwide moved from 37.3% to 39.4%, and its estimated monthly branded searches moved from 5.5M to 3.7M.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among ski jackets worldwide moved from 22.8% to 19.7%, and its estimated monthly branded searches moved from 3.4M to 1.8M.

## How did search popularity change for ski jackets worldwide in August 2026?

- In August 2026, Arc'teryx gained estimated Share of Search among ski jackets worldwide, from 35.5% to 39.4%.
- In August 2026, The North Face lost estimated Share of Search among ski jackets worldwide, from 21.7% to 19.7%.

## Month by month

| Month | Arc'teryx estimated searches | Arc'teryx Share of Search | Arc'teryx rank | The North Face estimated searches | The North Face Share of Search | The North Face rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.5M | 37.3% | 1 | 3.4M | 22.8% | 3 |
| Nov 2025 | 8.2M | 39.4% | 1 | 5M | 24.1% | 3 |
| Dec 2025 | 8.2M | 44.3% | 1 | 4.1M | 22.1% | 3 |
| Jan 2026 | 6.7M | 39.3% | 1 | 4.1M | 24% | 3 |
| Feb 2026 | 4.5M | 37.3% | 1 | 2.7M | 22.8% | 3 |
| Mar 2026 | 3.7M | 35.6% | 1 | 2.2M | 21.8% | 3 |
| Apr 2026 | 3M | 37.1% | 1 | 1.5M | 18.5% | 3 |
| May 2026 | 3M | 34.9% | 1 | 1.8M | 21.3% | 3 |
| Jun 2026 | 3M | 37% | 1 | 1.5M | 18.5% | 3 |
| Jul 2026 | 3M | 35.5% | 1 | 1.8M | 21.7% | 3 |
| Aug 2026 | 3.7M | 39.4% | 1 | 1.8M | 19.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Arc'teryx’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arc'teryx**: Measured on the search terms “arc teryx” and “arcteryx”, summed into one figure.
- **The North Face**: Measured on the search term “the north face”.

- [Arc'teryx profile](/demand/global-en/brands/arcteryx)
- [The North Face profile](/demand/global-en/brands/the-north-face)
- [All ski jackets worldwide](/demand/global-en/categories/ski-jackets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Arc'teryx or The North Face?

In August 2026, Arc'teryx had more branded searches than The North Face among ski jackets worldwide. Arc'teryx was estimated to have 3.7M branded searches compared to The North Face’s 1.8M, and held a 39.4% Share of Search versus The North Face’s 19.7%.

## Cite this page

Brandwave. "Arc'teryx vs The North Face: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ski-jackets/compare/arcteryx-vs-the-north-face

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ski-jackets/compare/arcteryx-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.