---
title: "Ski jackets: Which are searched most?"
description: "Compare the ski jackets people buy. Share of Search among Arc'teryx, Patagonia, The North Face, Helly Hansen, Salomon and Spyder, the ski jackets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ski-jackets"
publisher: "Brandwave"
---

# Ski jackets: Which are searched most?

Compare the ski jackets people buy. Share of Search among Arc'teryx, Patagonia, The North Face, Helly Hansen, Salomon and Spyder, the ski jackets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ski jackets
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Arc'teryx, 39.4%

## Which brand is most popular in search among ski jackets worldwide?

- In August 2026, Arc'teryx was the most searched among ski jackets worldwide, with an estimated 3.7M branded searches and 39.4% estimated Share of Search within this set.
- Patagonia is in 2nd place, 9.9 percentage points behind at 29.5% Share of Search.
- Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among ski jackets worldwide increased from 37.3% to 39.4%.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among ski jackets worldwide increased from 27.9% to 29.5%.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among ski jackets worldwide decreased from 22.8% to 19.7%.
- Across the 11 months ending August 2026, Helly Hansen’s estimated Share of Search among ski jackets worldwide decreased from 11.2% to 9.7%.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski jackets worldwide increased from 0.64% to 1.5%.
- Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among ski jackets worldwide peaked at 44.3% in December 2025 and was lowest at 34.9% in May 2026.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among ski jackets worldwide peaked at 33.9% in April 2026 and was lowest at 22.1% in December 2025.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among ski jackets worldwide peaked at 24.1% in November 2025 and was lowest at 18.5% in June 2026.
- Across the 11 months ending August 2026, Helly Hansen’s estimated Share of Search among ski jackets worldwide peaked at 11.8% in November 2025 and was lowest at 8.7% in July 2026.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski jackets worldwide peaked at 1.6% in June 2026 and was lowest at 0.45% in November 2025.
- Across the 11 months ending August 2026, Spyder held steady: its estimated Share of Search among ski jackets worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Arc'teryx vs Patagonia: compare search popularity](/demand/global-en/compare/arcteryx-vs-patagonia): 39.4% against 29.5% Share of Search.
- [Arc'teryx vs The North Face: compare search popularity](/demand/global-en/compare/arcteryx-vs-the-north-face): 39.4% against 19.7% Share of Search.
- [Arc'teryx vs Helly Hansen: compare search popularity](/demand/global-en/compare/arcteryx-vs-helly-hansen): 39.4% against 9.7% Share of Search.
- [Patagonia vs The North Face: compare search popularity](/demand/global-en/compare/patagonia-vs-the-north-face): 29.5% against 19.7% Share of Search.
- [Patagonia vs Helly Hansen: compare search popularity](/demand/global-en/compare/helly-hansen-vs-patagonia): 29.5% against 9.7% Share of Search.
- [The North Face vs Helly Hansen: compare search popularity](/demand/global-en/compare/helly-hansen-vs-the-north-face): 19.7% against 9.7% Share of Search.

## How did search popularity change for ski jackets worldwide in August 2026?

- In August 2026, Arc'teryx gained estimated Share of Search among ski jackets worldwide, from 35.5% to 39.4%.
- In August 2026, Helly Hansen gained estimated Share of Search among ski jackets worldwide, from 8.7% to 9.7%.
- In August 2026, Patagonia lost estimated Share of Search among ski jackets worldwide, from 32.4% to 29.5%.
- In August 2026, The North Face lost estimated Share of Search among ski jackets worldwide, from 21.7% to 19.7%.
- Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.
- Estimated monthly branded searches for Spyder worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Arc'teryx | 39.4% | 3.7M | +22.0% | Arc'teryx |
| 2 | Patagonia | 29.5% | 2.7M | 0.0% | Patagonia |
| 3 | The North Face | 19.7% | 1.8M | 0.0% | The North Face |
| 4 | Helly Hansen | 9.7% | 900K | +22.3% | Helly Hansen |
| 5 | Salomon | 1.5% | 137K | +5.0% | Salomon |
| 6 | Spyder | 0.13% | 12.1K | +22.2% | Spyder |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Arc'teryx | 5.5M | 37.3% | 1 |
| Oct 2025 | Patagonia | 4.1M | 27.9% | 2 |
| Oct 2025 | The North Face | 3.4M | 22.8% | 3 |
| Oct 2025 | Helly Hansen | 1.6M | 11.2% | 4 |
| Oct 2025 | Salomon | 93.4K | 0.64% | 5 |
| Oct 2025 | Spyder | 18.1K | 0.12% | 6 |
| Nov 2025 | Arc'teryx | 8.2M | 39.4% | 1 |
| Nov 2025 | Patagonia | 5M | 24.1% | 2 |
| Nov 2025 | The North Face | 5M | 24.1% | 3 |
| Nov 2025 | Helly Hansen | 2.4M | 11.8% | 4 |
| Nov 2025 | Salomon | 93.4K | 0.45% | 5 |
| Nov 2025 | Spyder | 22.2K | 0.11% | 6 |
| Dec 2025 | Arc'teryx | 8.2M | 44.3% | 1 |
| Dec 2025 | Patagonia | 4.1M | 22.1% | 2 |
| Dec 2025 | The North Face | 4.1M | 22.1% | 3 |
| Dec 2025 | Helly Hansen | 2M | 10.8% | 4 |
| Dec 2025 | Salomon | 93.4K | 0.51% | 5 |
| Dec 2025 | Spyder | 27.1K | 0.15% | 6 |
| Jan 2026 | Arc'teryx | 6.7M | 39.3% | 1 |
| Jan 2026 | Patagonia | 4.1M | 24% | 2 |
| Jan 2026 | The North Face | 4.1M | 24% | 3 |
| Jan 2026 | Helly Hansen | 2M | 11.7% | 4 |
| Jan 2026 | Salomon | 114K | 0.67% | 5 |
| Jan 2026 | Spyder | 33.1K | 0.19% | 6 |
| Feb 2026 | Arc'teryx | 4.5M | 37.3% | 1 |
| Feb 2026 | Patagonia | 3.4M | 27.9% | 2 |
| Feb 2026 | The North Face | 2.7M | 22.8% | 3 |
| Feb 2026 | Helly Hansen | 1.3M | 11.2% | 4 |
| Feb 2026 | Salomon | 87.8K | 0.73% | 5 |
| Feb 2026 | Spyder | 18.1K | 0.15% | 6 |
| Mar 2026 | Arc'teryx | 3.7M | 35.6% | 1 |
| Mar 2026 | Patagonia | 3.4M | 32.6% | 2 |
| Mar 2026 | The North Face | 2.2M | 21.8% | 3 |
| Mar 2026 | Helly Hansen | 900K | 8.8% | 4 |
| Mar 2026 | Salomon | 107K | 1% | 5 |
| Mar 2026 | Spyder | 14.8K | 0.14% | 6 |
| Apr 2026 | Arc'teryx | 3M | 37.1% | 1 |
| Apr 2026 | Patagonia | 2.7M | 33.9% | 2 |
| Apr 2026 | The North Face | 1.5M | 18.5% | 3 |
| Apr 2026 | Helly Hansen | 736K | 9.1% | 4 |
| Apr 2026 | Salomon | 102K | 1.3% | 5 |
| Apr 2026 | Spyder | 12.1K | 0.15% | 6 |
| May 2026 | Arc'teryx | 3M | 34.9% | 1 |
| May 2026 | Patagonia | 2.7M | 31.9% | 2 |
| May 2026 | The North Face | 1.8M | 21.3% | 3 |
| May 2026 | Helly Hansen | 900K | 10.5% | 4 |
| May 2026 | Salomon | 118K | 1.4% | 5 |
| May 2026 | Spyder | 9.9K | 0.12% | 6 |
| Jun 2026 | Arc'teryx | 3M | 37% | 1 |
| Jun 2026 | Patagonia | 2.7M | 33.8% | 2 |
| Jun 2026 | The North Face | 1.5M | 18.5% | 3 |
| Jun 2026 | Helly Hansen | 736K | 9.1% | 4 |
| Jun 2026 | Salomon | 131K | 1.6% | 5 |
| Jun 2026 | Spyder | 8.1K | 0.1% | 6 |
| Jul 2026 | Arc'teryx | 3M | 35.5% | 1 |
| Jul 2026 | Patagonia | 2.7M | 32.4% | 2 |
| Jul 2026 | The North Face | 1.8M | 21.7% | 3 |
| Jul 2026 | Helly Hansen | 736K | 8.7% | 4 |
| Jul 2026 | Salomon | 131K | 1.5% | 5 |
| Jul 2026 | Spyder | 9.9K | 0.12% | 6 |
| Aug 2026 | Arc'teryx | 3.7M | 39.4% | 1 |
| Aug 2026 | Patagonia | 2.7M | 29.5% | 2 |
| Aug 2026 | The North Face | 1.8M | 19.7% | 3 |
| Aug 2026 | Helly Hansen | 900K | 9.7% | 4 |
| Aug 2026 | Salomon | 137K | 1.5% | 5 |
| Aug 2026 | Spyder | 12.1K | 0.13% | 6 |
| Sep 2026 | Arc'teryx | — | — | — |
| Sep 2026 | Helly Hansen | — | — | — |
| Sep 2026 | Patagonia | — | — | — |
| Sep 2026 | Salomon | — | — | — |
| Sep 2026 | Spyder | — | — | — |
| Sep 2026 | The North Face | — | — | — |

## What is being compared

- **Arc'teryx**: Measured on the search terms “arc teryx” and “arcteryx”, summed into one figure.
- **Helly Hansen**: Measured on the search terms “helly hansen” and “hellyhansen”, summed into one figure.
- **Patagonia**: Measured on the search term “patagonia”.
- **Salomon**: Measured on the search terms “hiking boots salomon”, “salomon com”, “salomon hiking shoes” and “salomon x ultra”, summed into one figure.
- **Spyder**: Measured on the search term “spyder ski”.
- **The North Face**: Measured on the search term “the north face”.

- [Arc'teryx](/demand/global-en/brands/arcteryx)
- [Helly Hansen](/demand/global-en/brands/helly-hansen)
- [Patagonia](/demand/global-en/brands/patagonia)
- [Salomon](/demand/global-en/brands/salomon)
- [Spyder](/demand/global-en/brands/spyder)
- [The North Face](/demand/global-en/brands/the-north-face)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ski jackets worldwide?

In August 2026, Arc'teryx was the most searched among ski jackets worldwide, with an estimated 3.7M branded searches and 39.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Ski jackets: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ski-jackets

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ski-jackets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.