--- title: "Ski brands: Which brands are most popular in search?" description: "Compare the ski brands people buy. Share of Search among Salomon, Rossignol, Atomic, K2 and Head, the ski brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ski-brands" publisher: "Brandwave" --- # Ski brands: Which brands are most popular in search? Compare the ski brands people buy. Share of Search among Salomon, Rossignol, Atomic, K2 and Head, the ski brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ski brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Salomon, 52.7% ## Which brand is most popular in search among ski brands worldwide? - In August 2026, Salomon was the most searched among ski brands worldwide, with an estimated 137K branded searches and 52.7% estimated Share of Search within this set. - Rossignol is in 2nd place, 24.3 percentage points behind at 28.4% Share of Search. - Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski brands worldwide increased from 26.3% to 52.7%. - Across the 11 months ending August 2026, Rossignol’s estimated Share of Search among ski brands worldwide decreased from 46.4% to 28.4%. - Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski brands worldwide decreased from 13.9% to 8.5%. - Across the 11 months ending August 2026, K2’s estimated Share of Search among ski brands worldwide decreased from 9.3% to 5.7%. - Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski brands worldwide peaked at 56.5% in June 2026 and was lowest at 16.1% in February 2026. - Across the 11 months ending August 2026, Rossignol’s estimated Share of Search among ski brands worldwide peaked at 52.1% in January 2026 and was lowest at 28.4% in August 2026. - Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski brands worldwide peaked at 24.8% in February 2026 and was lowest at 3.8% in May 2026. - Across the 11 months ending August 2026, K2’s estimated Share of Search among ski brands worldwide peaked at 11.5% in December 2025 and was lowest at 2.9% in June 2026. - Across the 11 months ending August 2026, Head’s estimated Share of Search among ski brands worldwide peaked at 5.7% in April 2026 and was lowest at 2.1% in January 2026. - Across the 11 months ending August 2026, Salomon rose from 2nd to 1st among ski brands worldwide. - Across the 11 months ending August 2026, Rossignol fell from 1st to 2nd among ski brands worldwide. - Across the 11 months ending August 2026, Head held steady: its estimated Share of Search among ski brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Salomon vs Rossignol: compare search popularity](/demand/global-en/compare/rossignol-vs-salomon): 52.7% against 28.4% Share of Search. - [Salomon vs Atomic: compare search popularity](/demand/global-en/compare/atomic-vs-salomon): 52.7% against 8.5% Share of Search. - [Salomon vs K2: compare search popularity](/demand/global-en/compare/k2-vs-salomon): 52.7% against 5.7% Share of Search. - [Salomon vs Head: compare search popularity](/demand/global-en/compare/head-vs-salomon): 52.7% against 4.7% Share of Search. - [Rossignol vs Atomic: compare search popularity](/demand/global-en/compare/atomic-vs-rossignol): 28.4% against 8.5% Share of Search. - [Rossignol vs K2: compare search popularity](/demand/global-en/compare/k2-vs-rossignol): 28.4% against 5.7% Share of Search. - [Rossignol vs Head: compare search popularity](/demand/global-en/compare/head-vs-rossignol): 28.4% against 4.7% Share of Search. - [Atomic vs K2: compare search popularity](/demand/global-en/compare/atomic-vs-k2): 8.5% against 5.7% Share of Search. - [Atomic vs Head: compare search popularity](/demand/global-en/compare/atomic-vs-head): 8.5% against 4.7% Share of Search. - [K2 vs Head: compare search popularity](/demand/global-en/compare/head-vs-k2): 5.7% against 4.7% Share of Search. ## How did search popularity change for ski brands worldwide in August 2026? - In August 2026, K2 overtook Head to rank 4th among ski brands worldwide, at 5.7%. - In August 2026, Atomic gained estimated Share of Search among ski brands worldwide, from 5.2% to 8.5%. - In August 2026, Rossignol lost estimated Share of Search among ski brands worldwide, from 31.5% to 28.4%. - In August 2026, Salomon lost estimated Share of Search among ski brands worldwide, from 55.6% to 52.7%. - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Salomon | 52.7% | 137K | +5.0% | Salomon | | 2 | Rossignol | 28.4% | 74K | 0.0% | Rossignol | | 3 | Atomic | 8.5% | 22.2K | +83.5% | Atomic | | 4 | K2 | 5.7% | 14.8K | +82.7% | K2 | | 5 | Head | 4.7% | 12.1K | +22.2% | Head | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rossignol | 165K | 46.4% | 1 | | Oct 2025 | Salomon | 93.4K | 26.3% | 2 | | Oct 2025 | Atomic | 49.5K | 13.9% | 3 | | Oct 2025 | K2 | 33.1K | 9.3% | 4 | | Oct 2025 | Head | 14.8K | 4.2% | 5 | | Nov 2025 | Rossignol | 246K | 49.8% | 1 | | Nov 2025 | Salomon | 93.4K | 18.9% | 2 | | Nov 2025 | Atomic | 90.5K | 18.3% | 3 | | Nov 2025 | K2 | 49.5K | 10% | 4 | | Nov 2025 | Head | 14.8K | 3% | 5 | | Dec 2025 | Rossignol | 246K | 46.9% | 1 | | Dec 2025 | Atomic | 110K | 21% | 2 | | Dec 2025 | Salomon | 93.4K | 17.8% | 3 | | Dec 2025 | K2 | 60.5K | 11.5% | 4 | | Dec 2025 | Head | 14.8K | 2.8% | 5 | | Jan 2026 | Rossignol | 368K | 52.1% | 1 | | Jan 2026 | Atomic | 135K | 19.1% | 2 | | Jan 2026 | Salomon | 114K | 16.2% | 3 | | Jan 2026 | K2 | 74K | 10.5% | 4 | | Jan 2026 | Head | 14.8K | 2.1% | 5 | | Feb 2026 | Rossignol | 246K | 45.2% | 1 | | Feb 2026 | Atomic | 135K | 24.8% | 2 | | Feb 2026 | Salomon | 87.8K | 16.1% | 3 | | Feb 2026 | K2 | 60.5K | 11.1% | 4 | | Feb 2026 | Head | 14.8K | 2.7% | 5 | | Mar 2026 | Rossignol | 165K | 43.4% | 1 | | Mar 2026 | Salomon | 107K | 28.1% | 2 | | Mar 2026 | Atomic | 60.5K | 15.9% | 3 | | Mar 2026 | K2 | 33.1K | 8.7% | 4 | | Mar 2026 | Head | 14.8K | 3.9% | 5 | | Apr 2026 | Rossignol | 110K | 42.2% | 1 | | Apr 2026 | Salomon | 102K | 39% | 2 | | Apr 2026 | Atomic | 22.2K | 8.5% | 3 | | Apr 2026 | Head | 14.8K | 5.7% | 4 | | Apr 2026 | K2 | 12.1K | 4.6% | 5 | | May 2026 | Salomon | 118K | 45.6% | 1 | | May 2026 | Rossignol | 110K | 42.7% | 2 | | May 2026 | Head | 12.1K | 4.7% | 3 | | May 2026 | Atomic | 9.9K | 3.8% | 4 | | May 2026 | K2 | 8.1K | 3.1% | 5 | | Jun 2026 | Salomon | 131K | 56.5% | 1 | | Jun 2026 | Rossignol | 74K | 32% | 2 | | Jun 2026 | Atomic | 9.9K | 4.3% | 3 | | Jun 2026 | Head | 9.9K | 4.3% | 4 | | Jun 2026 | K2 | 6.6K | 2.9% | 5 | | Jul 2026 | Salomon | 131K | 55.6% | 1 | | Jul 2026 | Rossignol | 74K | 31.5% | 2 | | Jul 2026 | Atomic | 12.1K | 5.2% | 3 | | Jul 2026 | Head | 9.9K | 4.2% | 4 | | Jul 2026 | K2 | 8.1K | 3.5% | 5 | | Aug 2026 | Salomon | 137K | 52.7% | 1 | | Aug 2026 | Rossignol | 74K | 28.4% | 2 | | Aug 2026 | Atomic | 22.2K | 8.5% | 3 | | Aug 2026 | K2 | 14.8K | 5.7% | 4 | | Aug 2026 | Head | 12.1K | 4.7% | 5 | | Sep 2026 | Atomic | — | — | — | | Sep 2026 | Head | — | — | — | | Sep 2026 | K2 | — | — | — | | Sep 2026 | Rossignol | — | — | — | | Sep 2026 | Salomon | — | — | — | ## What is being compared - **Atomic**: Measured on the search term “atomic ski”. - **Head**: Measured on the search term “head padel”. - **K2**: Measured on the search term “k2 ski”. - **Rossignol**: Measured on the search term “rossignol”. - **Salomon**: Measured on the search terms “hiking boots salomon”, “salomon com”, “salomon hiking shoes” and “salomon x ultra”, summed into one figure. - [Atomic](/demand/global-en/brands/atomic) - [Head](/demand/global-en/brands/head) - [K2](/demand/global-en/brands/k2) - [Rossignol](/demand/global-en/brands/rossignol) - [Salomon](/demand/global-en/brands/salomon) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ski brands worldwide? In August 2026, Salomon was the most searched among ski brands worldwide, with an estimated 137K branded searches and 52.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Ski brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ski-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ski-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.