--- title: "Ski and snowboard brands: Which are searched most?" description: "Compare the ski and snowboard brands people take up the mountain. Share of Search among K2, Burton, Rossignol, Atomic, Salomon Ski, Lib Tech and Völkl, the ski and snowboard brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ski-and-snowboard-brands" publisher: "Brandwave" --- # Ski and snowboard brands: Which are searched most? Compare the ski and snowboard brands people take up the mountain. Share of Search among K2, Burton, Rossignol, Atomic, Salomon Ski, Lib Tech and Völkl, the ski and snowboard brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ski and snowboard brands - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: K2, 69.8% ## Which brand is most popular in search among ski and snowboard brands worldwide? - In September 2026, K2 was the most searched among ski and snowboard brands worldwide, with an estimated 691K branded searches and 69.8% estimated Share of Search within this set. - Burton is in 2nd place, 58.5 percentage points behind at 11.3% Share of Search. - Across the 12 months ending September 2026, K2’s estimated Share of Search among ski and snowboard brands worldwide increased from 65.2% to 69.8%. - Across the 12 months ending September 2026, Rossignol’s estimated Share of Search among ski and snowboard brands worldwide decreased from 12.6% to 9.1%. - Across the 12 months ending September 2026, Atomic’s estimated Share of Search among ski and snowboard brands worldwide decreased from 5.1% to 4.5%. - Across the 12 months ending September 2026, K2’s estimated Share of Search among ski and snowboard brands worldwide peaked at 83.7% in June 2026 and was lowest at 41.7% in January 2026. - Across the 12 months ending September 2026, Burton’s estimated Share of Search among ski and snowboard brands worldwide peaked at 25.5% in December 2025 and was lowest at 5.2% in May 2026. - Across the 12 months ending September 2026, Rossignol’s estimated Share of Search among ski and snowboard brands worldwide peaked at 17.1% in January 2026 and was lowest at 5.9% in August 2026. - Across the 12 months ending September 2026, Atomic’s estimated Share of Search among ski and snowboard brands worldwide peaked at 11.3% in February 2026 and was lowest at 1.3% in June 2026. - Across the 12 months ending September 2026, Salomon Ski’s estimated Share of Search among ski and snowboard brands worldwide peaked at 4.3% in February 2026 and was lowest at 0.82% in June 2026. - Across the 12 months ending September 2026, Lib Tech’s estimated Share of Search among ski and snowboard brands worldwide peaked at 1.9% in February 2026 and was lowest at 0.78% in May 2026. - Across the 12 months ending September 2026, Völkl’s estimated Share of Search among ski and snowboard brands worldwide peaked at 3.5% in February 2026 and was lowest at 0.44% in June 2026. - Across the 12 months ending September 2026, Burton rose from 3rd to 2nd among ski and snowboard brands worldwide. - Across the 12 months ending September 2026, Rossignol fell from 2nd to 3rd among ski and snowboard brands worldwide. - Across the 12 months ending September 2026, Lib Tech rose from 7th to 6th among ski and snowboard brands worldwide. - Across the 12 months ending September 2026, Völkl fell from 6th to 7th among ski and snowboard brands worldwide. - Across the 12 months ending September 2026, Salomon Ski held steady: its estimated Share of Search among ski and snowboard brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [K2 vs Burton: compare search popularity](/demand/global-en/compare/burton-vs-k2): 69.8% against 11.3% Share of Search. - [K2 vs Rossignol: compare search popularity](/demand/global-en/compare/k2-vs-rossignol): 69.8% against 9.1% Share of Search. - [K2 vs Atomic: compare search popularity](/demand/global-en/compare/atomic-vs-k2): 69.8% against 4.5% Share of Search. - [K2 vs Salomon Ski: compare search popularity](/demand/global-en/compare/k2-vs-salomon-ski): 69.8% against 2.2% Share of Search. - [Burton vs Rossignol: compare search popularity](/demand/global-en/compare/burton-vs-rossignol): 11.3% against 9.1% Share of Search. - [Burton vs Atomic: compare search popularity](/demand/global-en/compare/atomic-vs-burton): 11.3% against 4.5% Share of Search. - [Burton vs Salomon Ski: compare search popularity](/demand/global-en/compare/burton-vs-salomon-ski): 11.3% against 2.2% Share of Search. - [Rossignol vs Atomic: compare search popularity](/demand/global-en/compare/atomic-vs-rossignol): 9.1% against 4.5% Share of Search. - [Rossignol vs Salomon Ski: compare search popularity](/demand/global-en/compare/rossignol-vs-salomon-ski): 9.1% against 2.2% Share of Search. - [Atomic vs Salomon Ski: compare search popularity](/demand/global-en/compare/atomic-vs-salomon-ski): 4.5% against 2.2% Share of Search. ## How did search popularity change for ski and snowboard brands worldwide in September 2026? - In September 2026, Burton gained estimated Share of Search among ski and snowboard brands worldwide, from 7.2% to 11.3%. - In September 2026, Rossignol gained estimated Share of Search among ski and snowboard brands worldwide, from 5.9% to 9.1%. - In September 2026, Atomic gained estimated Share of Search among ski and snowboard brands worldwide, from 2.4% to 4.5%. - In September 2026, Salomon Ski gained estimated Share of Search among ski and snowboard brands worldwide, from 1.2% to 2.2%. - In September 2026, Völkl gained estimated Share of Search among ski and snowboard brands worldwide, from 0.79% to 1.5%. - In September 2026, Lib Tech gained estimated Share of Search among ski and snowboard brands worldwide, from 0.97% to 1.5%. - In September 2026, K2 lost estimated Share of Search among ski and snowboard brands worldwide, from 81.5% to 69.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | K2 | 69.8% | 691K | -31.9% | K2 | | 2 | Burton | 11.3% | 112K | +24.9% | Burton | | 3 | Rossignol | 9.1% | 90.5K | +22.3% | Rossignol | | 4 | Atomic | 4.5% | 44.6K | +48.8% | Atomic | | 5 | Salomon Ski | 2.2% | 22.2K | +50.0% | Salomon Ski | | 6 | Lib Tech | 1.5% | 14.8K | +22.3% | Lib Tech | | 7 | Völkl | 1.5% | 14.8K | +49.5% | Völkl | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | K2 | 856K | 65.2% | 1 | | Oct 2025 | Rossignol | 165K | 12.6% | 2 | | Oct 2025 | Burton | 151K | 11.5% | 3 | | Oct 2025 | Atomic | 67K | 5.1% | 4 | | Oct 2025 | Salomon Ski | 33.1K | 2.5% | 5 | | Oct 2025 | Völkl | 22.2K | 1.7% | 6 | | Oct 2025 | Lib Tech | 18.1K | 1.4% | 7 | | Nov 2025 | K2 | 873K | 53.3% | 1 | | Nov 2025 | Burton | 291K | 17.8% | 2 | | Nov 2025 | Rossignol | 246K | 15% | 3 | | Nov 2025 | Atomic | 117K | 7.2% | 4 | | Nov 2025 | Salomon Ski | 49.5K | 3% | 5 | | Nov 2025 | Völkl | 33.1K | 2% | 6 | | Nov 2025 | Lib Tech | 27.1K | 1.7% | 7 | | Dec 2025 | K2 | 884K | 46% | 1 | | Dec 2025 | Burton | 489K | 25.5% | 2 | | Dec 2025 | Rossignol | 246K | 12.8% | 3 | | Dec 2025 | Atomic | 150K | 7.8% | 4 | | Dec 2025 | Salomon Ski | 74K | 3.9% | 5 | | Dec 2025 | Völkl | 49.5K | 2.6% | 6 | | Dec 2025 | Lib Tech | 27.1K | 1.4% | 7 | | Jan 2026 | K2 | 897K | 41.7% | 1 | | Jan 2026 | Burton | 495K | 23% | 2 | | Jan 2026 | Rossignol | 368K | 17.1% | 3 | | Jan 2026 | Atomic | 207K | 9.6% | 4 | | Jan 2026 | Salomon Ski | 90.5K | 4.2% | 5 | | Jan 2026 | Völkl | 60.5K | 2.8% | 6 | | Jan 2026 | Lib Tech | 33.1K | 1.5% | 7 | | Feb 2026 | K2 | 734K | 43% | 1 | | Feb 2026 | Burton | 366K | 21.4% | 2 | | Feb 2026 | Rossignol | 246K | 14.4% | 3 | | Feb 2026 | Atomic | 193K | 11.3% | 4 | | Feb 2026 | Salomon Ski | 74K | 4.3% | 5 | | Feb 2026 | Völkl | 60.5K | 3.5% | 6 | | Feb 2026 | Lib Tech | 33.1K | 1.9% | 7 | | Mar 2026 | K2 | 706K | 59.2% | 1 | | Mar 2026 | Rossignol | 165K | 13.8% | 2 | | Mar 2026 | Burton | 149K | 12.5% | 3 | | Mar 2026 | Atomic | 81.9K | 6.9% | 4 | | Mar 2026 | Salomon Ski | 40.5K | 3.4% | 5 | | Mar 2026 | Völkl | 33.1K | 2.8% | 6 | | Mar 2026 | Lib Tech | 18.1K | 1.5% | 7 | | Apr 2026 | K2 | 685K | 74.4% | 1 | | Apr 2026 | Rossignol | 110K | 11.9% | 2 | | Apr 2026 | Burton | 62.8K | 6.8% | 3 | | Apr 2026 | Atomic | 28.6K | 3.1% | 4 | | Apr 2026 | Salomon Ski | 14.8K | 1.6% | 5 | | Apr 2026 | Lib Tech | 9.9K | 1.1% | 6 | | Apr 2026 | Völkl | 9.9K | 1.1% | 7 | | May 2026 | K2 | 831K | 80.5% | 1 | | May 2026 | Rossignol | 110K | 10.7% | 2 | | May 2026 | Burton | 54.2K | 5.2% | 3 | | May 2026 | Atomic | 13.4K | 1.3% | 4 | | May 2026 | Salomon Ski | 9.9K | 0.96% | 5 | | May 2026 | Lib Tech | 8.1K | 0.78% | 6 | | May 2026 | Völkl | 5.4K | 0.52% | 7 | | Jun 2026 | K2 | 830K | 83.7% | 1 | | Jun 2026 | Rossignol | 74K | 7.5% | 2 | | Jun 2026 | Burton | 54.2K | 5.5% | 3 | | Jun 2026 | Atomic | 12.8K | 1.3% | 4 | | Jun 2026 | Lib Tech | 8.1K | 0.82% | 5 | | Jun 2026 | Salomon Ski | 8.1K | 0.82% | 6 | | Jun 2026 | Völkl | 4.4K | 0.44% | 7 | | Jul 2026 | K2 | 681K | 79.3% | 1 | | Jul 2026 | Rossignol | 74K | 8.6% | 2 | | Jul 2026 | Burton | 62.8K | 7.3% | 3 | | Jul 2026 | Atomic | 16.3K | 1.9% | 4 | | Jul 2026 | Salomon Ski | 9.9K | 1.2% | 5 | | Jul 2026 | Lib Tech | 8.1K | 0.94% | 6 | | Jul 2026 | Völkl | 6.6K | 0.77% | 7 | | Aug 2026 | K2 | 1M | 81.5% | 1 | | Aug 2026 | Burton | 89.7K | 7.2% | 2 | | Aug 2026 | Rossignol | 74K | 5.9% | 3 | | Aug 2026 | Atomic | 30K | 2.4% | 4 | | Aug 2026 | Salomon Ski | 14.8K | 1.2% | 5 | | Aug 2026 | Lib Tech | 12.1K | 0.97% | 6 | | Aug 2026 | Völkl | 9.9K | 0.79% | 7 | | Sep 2026 | K2 | 691K | 69.8% | 1 | | Sep 2026 | Burton | 112K | 11.3% | 2 | | Sep 2026 | Rossignol | 90.5K | 9.1% | 3 | | Sep 2026 | Atomic | 44.6K | 4.5% | 4 | | Sep 2026 | Salomon Ski | 22.2K | 2.2% | 5 | | Sep 2026 | Lib Tech | 14.8K | 1.5% | 6 | | Sep 2026 | Völkl | 14.8K | 1.5% | 7 | ## What is being compared - **Atomic**: Measured on the search terms “atomic boot”, “atomic ski”, “atomic ski boot” and “atomic snowboard”, summed into one figure. - **Burton**: Measured on the search terms “burton boot”, “burton jacket”, “burton ski”, “burton snow”, “burton snowboard boot” and “burton snowboard boots”, summed into one figure. - **K2**: Measured on the search terms “k2” and “k2 ski”, summed into one figure. - **Lib Tech**: Measured on the search term “lib tech”. - **Rossignol**: Measured on the search term “rossignol”. - **Salomon Ski**: Measured on the search term “salomon ski”. - **Völkl**: Measured on the search term “volkl skis”. - [Atomic](/demand/global-en/brands/atomic) - [Burton](/demand/global-en/brands/burton) - [K2](/demand/global-en/brands/k2) - [Lib Tech](/demand/global-en/brands/lib-tech) - [Rossignol](/demand/global-en/brands/rossignol) - [Salomon Ski](/demand/global-en/brands/salomon-ski) - [Völkl](/demand/global-en/brands/volkl-skis) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ski and snowboard brands worldwide? In September 2026, K2 was the most searched among ski and snowboard brands worldwide, with an estimated 691K branded searches and 69.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Ski and snowboard brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ski-and-snowboard-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ski-and-snowboard-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.