--- title: "Leuchtturm1917 vs Moleskine: Which is more popular?" description: "Is Leuchtturm1917 or Moleskine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sketchbook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sketchbook-brands/compare/leuchtturm1917-vs-moleskine" publisher: "Brandwave" --- # Leuchtturm1917 vs Moleskine: Which is more popular? Is Leuchtturm1917 or Moleskine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sketchbook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Leuchtturm1917 and Moleskine - **Competitive set**: Sketchbook brands - **Market**: Global - **Month measured**: Oct 2026 - **Leuchtturm1917 Share of Search**: 7.8% - **Moleskine Share of Search**: 32.3% ## Is Leuchtturm1917 or Moleskine more popular in search? - In October 2026, Moleskine had more branded searches than Leuchtturm1917 among sketchbook brands worldwide. Moleskine had about 6,600 branded searches, while Leuchtturm1917 had 1,600. Moleskine made up 32.3% of all sketchbook brand searches we track, and Leuchtturm1917 accounted for 7.8%. - Moleskine was ahead of Leuchtturm1917 in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Leuchtturm1917’s share of searches among sketchbook brands worldwide moved from 4.8% to 7.8%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending October 2026, Moleskine’s share of searches among sketchbook brands worldwide moved from 54.6% to 32.3%, and its estimated monthly branded searches moved from 18.1K to 6.6K. ## Top sketchbook brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Moleskine was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Leuchtturm1917 did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stillman & Birn | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Strathmore | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Canson | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Moleskine | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Pentalic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Leuchtturm1917 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hahnemühle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sketchbook brands - Asked ChatGPT "What's the best sketchbook for drawing?": 1. Stillman & Birn, 2. Canson, 3. Strathmore, 4. Moleskine - Asked ChatGPT "Which sketchbook brand is best for mixed media?": 1. Strathmore, 2. Canson, 3. Stillman & Birn - Asked ChatGPT "What sketchbook should I buy for watercolour?": 1. Strathmore, 2. Stillman & Birn, 3. Pentalic - Searched Google, AI Overview "sketchbook for drawing": 1. Canson, 2. Moleskine, 3. Stillman & Birn - Searched Google, AI Overview "best sketchbook": 1. Stillman & Birn, 2. Moleskine, 3. Strathmore, 4. Canson Not named in any answer: Leuchtturm1917 and Hahnemühle. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for sketchbook brands worldwide in October 2026? - In October 2026, Moleskine overtook Canson to become the leader among sketchbook brands worldwide, with 32.3% of the searches. - In October 2026, Leuchtturm1917 overtook Hahnemühle to rank 5th among sketchbook brands worldwide, with 7.8% of the searches. ## How has branded search for Leuchtturm1917 and Moleskine changed worldwide over the last 12 months? | Month | Leuchtturm1917 estimated searches | Leuchtturm1917 Share of Search | Leuchtturm1917 rank | Moleskine estimated searches | Moleskine Share of Search | Moleskine rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.6K | 4.8% | 5 | 18.1K | 54.6% | 1 | | Dec 2025 | 1.9K | 7.2% | 4 | 9.9K | 37.6% | 1 | | Jan 2026 | 1.9K | 6.5% | 5 | 12.1K | 41.5% | 1 | | Feb 2026 | 2.4K | 9.6% | 4 | 9.9K | 39.6% | 1 | | Mar 2026 | 1.6K | 7% | 5 | 8.1K | 35.7% | 1 | | Apr 2026 | 1.3K | 5.8% | 6 | 8.1K | 36% | 1 | | May 2026 | 1.3K | 6.2% | 6 | 6.6K | 31.5% | 1 | | Jun 2026 | 1.6K | 6.5% | 6 | 6.6K | 27% | 1 | | Jul 2026 | 1.6K | 6.7% | 6 | 8.1K | 34.1% | 1 | | Aug 2026 | 1.9K | 6.8% | 6 | 8.1K | 28.8% | 2 | | Sep 2026 | 1.6K | 6.5% | 6 | 6.6K | 26.8% | 2 | | Oct 2026 | 1.6K | 7.8% | 5 | 6.6K | 32.3% | 1 | ## How are Leuchtturm1917’s and Moleskine’s branded searches counted? Brandwave collects information about searches that people make online using Leuchtturm1917’s and Moleskine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Leuchtturm1917**: Measured on the search term “leuchtturm sketchbook”. - **Moleskine**: Measured on the search term “moleskine sketchbook”. - [Leuchtturm1917 profile](/demand/global-en/brands/leuchtturm1917) - [Moleskine profile](/demand/global-en/brands/moleskine) - [All sketchbook brands worldwide](/demand/global-en/categories/sketchbook-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Leuchtturm1917 or Moleskine more popular in search? In October 2026, Moleskine had more branded searches than Leuchtturm1917 among sketchbook brands worldwide. Moleskine had about 6,600 branded searches, while Leuchtturm1917 had 1,600. Moleskine made up 32.3% of all sketchbook brand searches we track, and Leuchtturm1917 accounted for 7.8%. ## Cite this page Brandwave. "Leuchtturm1917 vs Moleskine: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/sketchbook-brands/compare/leuchtturm1917-vs-moleskine This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sketchbook-brands/compare/leuchtturm1917-vs-moleskine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.