---
title: "Sketchbook brands: Which are most popular?"
description: "Compare the sketchbook brands artists draw and paint in. Share of Search among Moleskine, Canson, Strathmore, Stillman & Birn, Leuchtturm1917, Hahnemühle and Pentalic, the sketchbook brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sketchbook-brands"
publisher: "Brandwave"
---

# Sketchbook brands: Which are most popular?

Compare the sketchbook brands artists draw and paint in. Share of Search among Moleskine, Canson, Strathmore, Stillman & Birn, Leuchtturm1917, Hahnemühle and Pentalic, the sketchbook brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sketchbook brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Oct 2026
- **Highest Share of Search**: Moleskine, 32.3%

## Which brand is most popular in search among sketchbook brands worldwide?

- In October 2026, Moleskine was the most searched among sketchbook brands worldwide, with an estimated 6.6K branded searches, 32.3% of all searches for the seven tracked by the Brandwave Brand Demand Index.
- Canson is in 2nd place, 5.9 percentage points behind at 26.4%.
- Across the 12 months ending October 2026, Moleskine’s share of searches among sketchbook brands worldwide decreased from 54.6% to 32.3%.
- Across the 12 months ending October 2026, Canson’s share of searches among sketchbook brands worldwide increased from 19.9% to 26.4%.
- Across the 12 months ending October 2026, Strathmore’s share of searches among sketchbook brands worldwide increased from 10.9% to 14.2%.
- Across the 12 months ending October 2026, Stillman & Birn’s share of searches among sketchbook brands worldwide increased from 5.7% to 11.7%.
- Across the 12 months ending October 2026, Leuchtturm1917’s share of searches among sketchbook brands worldwide increased from 4.8% to 7.8%.
- Across the 12 months ending October 2026, Hahnemühle’s share of searches among sketchbook brands worldwide increased from 3% to 6.4%.
- Across the 12 months ending October 2026, Moleskine’s share of searches among sketchbook brands worldwide peaked at 54.6% in November 2025 and was lowest at 26.8% in September 2026.
- Across the 12 months ending October 2026, Canson’s share of searches among sketchbook brands worldwide peaked at 32.8% in September 2026 and was lowest at 19.9% in November 2025.
- Across the 12 months ending October 2026, Strathmore’s share of searches among sketchbook brands worldwide peaked at 27% in June 2026 and was lowest at 10.9% in November 2025.
- Across the 12 months ending October 2026, Stillman & Birn’s share of searches among sketchbook brands worldwide peaked at 11.8% in September 2026 and was lowest at 5.7% in November 2025.
- Across the 12 months ending October 2026, Leuchtturm1917’s share of searches among sketchbook brands worldwide peaked at 9.6% in February 2026 and was lowest at 4.8% in November 2025.
- Across the 12 months ending October 2026, Hahnemühle’s share of searches among sketchbook brands worldwide peaked at 6.8% in August 2026 and was lowest at 3% in November 2025.
- Across the 12 months ending October 2026, Pentalic held steady: its share of searches among sketchbook brands worldwide moved less than 0.5 percentage points.

## Top sketchbook brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Stillman & Birn appeared every time. Stillman & Birn was recommended most often, coming first in two out of five answers. Strathmore was second, and Canson was third. Leuchtturm1917, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stillman & Birn | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Strathmore | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Canson | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Moleskine | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Pentalic | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Leuchtturm1917 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hahnemühle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sketchbook brands

- Asked ChatGPT "What's the best sketchbook for drawing?": 1. Stillman & Birn, 2. Canson, 3. Strathmore, 4. Moleskine
- Asked ChatGPT "Which sketchbook brand is best for mixed media?": 1. Strathmore, 2. Canson, 3. Stillman & Birn
- Asked ChatGPT "What sketchbook should I buy for watercolour?": 1. Strathmore, 2. Stillman & Birn, 3. Pentalic
- Searched Google, AI Overview "sketchbook for drawing": 1. Canson, 2. Moleskine, 3. Stillman & Birn
- Searched Google, AI Overview "best sketchbook": 1. Stillman & Birn, 2. Moleskine, 3. Strathmore, 4. Canson

Not named in any answer: Leuchtturm1917 and Hahnemühle.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Moleskine vs Canson: compare search popularity](/demand/global-en/compare/canson-vs-moleskine): 32.3% against 26.4% Share of Search.
- [Moleskine vs Strathmore: compare search popularity](/demand/global-en/compare/moleskine-vs-strathmore): 32.3% against 14.2% Share of Search.
- [Moleskine vs Stillman & Birn: compare search popularity](/demand/global-en/compare/moleskine-vs-stillman-and-birn): 32.3% against 11.7% Share of Search.
- [Moleskine vs Leuchtturm1917: compare search popularity](/demand/global-en/compare/leuchtturm1917-vs-moleskine): 32.3% against 7.8% Share of Search.
- [Canson vs Strathmore: compare search popularity](/demand/global-en/compare/canson-vs-strathmore): 26.4% against 14.2% Share of Search.
- [Canson vs Stillman & Birn: compare search popularity](/demand/global-en/compare/canson-vs-stillman-and-birn): 26.4% against 11.7% Share of Search.
- [Canson vs Leuchtturm1917: compare search popularity](/demand/global-en/compare/canson-vs-leuchtturm1917): 26.4% against 7.8% Share of Search.
- [Strathmore vs Stillman & Birn: compare search popularity](/demand/global-en/compare/stillman-and-birn-vs-strathmore): 14.2% against 11.7% Share of Search.
- [Strathmore vs Leuchtturm1917: compare search popularity](/demand/global-en/compare/leuchtturm1917-vs-strathmore): 14.2% against 7.8% Share of Search.
- [Stillman & Birn vs Leuchtturm1917: compare search popularity](/demand/global-en/compare/leuchtturm1917-vs-stillman-and-birn): 11.7% against 7.8% Share of Search.

## How did search popularity change for sketchbook brands worldwide in October 2026?

- In October 2026, Moleskine overtook Canson to become the leader among sketchbook brands worldwide, with 32.3% of the searches.
- In October 2026, Leuchtturm1917 overtook Hahnemühle to rank 5th among sketchbook brands worldwide, with 7.8% of the searches.
- In October 2026, Canson lost share of searches among sketchbook brands worldwide, from 32.8% to 26.4%.
- Estimated monthly branded searches for Hahnemühle worldwide rose 30% over 12 measured months, from 1K to 1.3K in October 2026.
- Estimated monthly branded searches for Stillman & Birn worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in October 2026.
- Estimated monthly branded searches for Strathmore worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026.
- Estimated monthly branded searches for Pentalic worldwide fell 18.8% over 12 measured months, from 320 to 260 in October 2026.

## Which sketchbook brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Moleskine | 32.3% | 6.6K | 0.0% | Moleskine |
| 2 | Canson | 26.4% | 5.4K | -33.3% | Canson |
| 3 | Strathmore | 14.2% | 2.9K | -19.4% | Strathmore |
| 4 | Stillman & Birn | 11.7% | 2.4K | -17.2% | Stillman & Birn |
| 5 | Leuchtturm1917 | 7.8% | 1.6K | 0.0% | Leuchtturm1917 |
| 6 | Hahnemühle | 6.4% | 1.3K | -18.8% | Hahnemühle |
| 7 | Pentalic | 1.3% | 260 | 0.0% | Pentalic |

Moleskine and Leuchtturm1917 sell other things too, so only their searches that name this product count here, like “moleskine sketchbook”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Moleskine | 18.1K | 54.6% | 1 |
| Nov 2025 | Canson | 6.6K | 19.9% | 2 |
| Nov 2025 | Strathmore | 3.6K | 10.9% | 3 |
| Nov 2025 | Stillman & Birn | 1.9K | 5.7% | 4 |
| Nov 2025 | Leuchtturm1917 | 1.6K | 4.8% | 5 |
| Nov 2025 | Hahnemühle | 1K | 3% | 6 |
| Nov 2025 | Pentalic | 320 | 0.97% | 7 |
| Dec 2025 | Moleskine | 9.9K | 37.6% | 1 |
| Dec 2025 | Canson | 6.6K | 25.1% | 2 |
| Dec 2025 | Strathmore | 4.4K | 16.7% | 3 |
| Dec 2025 | Leuchtturm1917 | 1.9K | 7.2% | 4 |
| Dec 2025 | Stillman & Birn | 1.9K | 7.2% | 5 |
| Dec 2025 | Hahnemühle | 1.3K | 4.9% | 6 |
| Dec 2025 | Pentalic | 320 | 1.2% | 7 |
| Jan 2026 | Moleskine | 12.1K | 41.5% | 1 |
| Jan 2026 | Canson | 6.6K | 22.6% | 2 |
| Jan 2026 | Strathmore | 4.4K | 15.1% | 3 |
| Jan 2026 | Stillman & Birn | 2.4K | 8.2% | 4 |
| Jan 2026 | Leuchtturm1917 | 1.9K | 6.5% | 5 |
| Jan 2026 | Hahnemühle | 1.3K | 4.5% | 6 |
| Jan 2026 | Pentalic | 480 | 1.6% | 7 |
| Feb 2026 | Moleskine | 9.9K | 39.6% | 1 |
| Feb 2026 | Canson | 6.6K | 26.4% | 2 |
| Feb 2026 | Strathmore | 2.9K | 11.6% | 3 |
| Feb 2026 | Leuchtturm1917 | 2.4K | 9.6% | 4 |
| Feb 2026 | Stillman & Birn | 1.9K | 7.6% | 5 |
| Feb 2026 | Hahnemühle | 1K | 4% | 6 |
| Feb 2026 | Pentalic | 320 | 1.3% | 7 |
| Mar 2026 | Moleskine | 8.1K | 35.7% | 1 |
| Mar 2026 | Canson | 6.6K | 29% | 2 |
| Mar 2026 | Strathmore | 2.9K | 12.8% | 3 |
| Mar 2026 | Stillman & Birn | 1.9K | 8.4% | 4 |
| Mar 2026 | Leuchtturm1917 | 1.6K | 7% | 5 |
| Mar 2026 | Hahnemühle | 1.3K | 5.7% | 6 |
| Mar 2026 | Pentalic | 320 | 1.4% | 7 |
| Apr 2026 | Moleskine | 8.1K | 36% | 1 |
| Apr 2026 | Canson | 6.6K | 29.3% | 2 |
| Apr 2026 | Strathmore | 2.9K | 12.9% | 3 |
| Apr 2026 | Stillman & Birn | 1.9K | 8.4% | 4 |
| Apr 2026 | Hahnemühle | 1.3K | 5.8% | 5 |
| Apr 2026 | Leuchtturm1917 | 1.3K | 5.8% | 6 |
| Apr 2026 | Pentalic | 390 | 1.7% | 7 |
| May 2026 | Moleskine | 6.6K | 31.5% | 1 |
| May 2026 | Canson | 5.4K | 25.8% | 2 |
| May 2026 | Strathmore | 3.6K | 17.2% | 3 |
| May 2026 | Stillman & Birn | 2.4K | 11.5% | 4 |
| May 2026 | Hahnemühle | 1.3K | 6.2% | 5 |
| May 2026 | Leuchtturm1917 | 1.3K | 6.2% | 6 |
| May 2026 | Pentalic | 320 | 1.5% | 7 |
| Jun 2026 | Moleskine | 6.6K | 27% | 1 |
| Jun 2026 | Strathmore | 6.6K | 27% | 2 |
| Jun 2026 | Canson | 5.4K | 22.1% | 3 |
| Jun 2026 | Stillman & Birn | 2.4K | 9.8% | 4 |
| Jun 2026 | Hahnemühle | 1.6K | 6.5% | 5 |
| Jun 2026 | Leuchtturm1917 | 1.6K | 6.5% | 6 |
| Jun 2026 | Pentalic | 260 | 1.1% | 7 |
| Jul 2026 | Moleskine | 8.1K | 34.1% | 1 |
| Jul 2026 | Canson | 5.4K | 22.7% | 2 |
| Jul 2026 | Strathmore | 4.4K | 18.5% | 3 |
| Jul 2026 | Stillman & Birn | 2.4K | 10.1% | 4 |
| Jul 2026 | Hahnemühle | 1.6K | 6.7% | 5 |
| Jul 2026 | Leuchtturm1917 | 1.6K | 6.7% | 6 |
| Jul 2026 | Pentalic | 260 | 1.1% | 7 |
| Aug 2026 | Canson | 8.1K | 28.8% | 1 |
| Aug 2026 | Moleskine | 8.1K | 28.8% | 2 |
| Aug 2026 | Strathmore | 5.4K | 19.2% | 3 |
| Aug 2026 | Stillman & Birn | 2.4K | 8.5% | 4 |
| Aug 2026 | Hahnemühle | 1.9K | 6.8% | 5 |
| Aug 2026 | Leuchtturm1917 | 1.9K | 6.8% | 6 |
| Aug 2026 | Pentalic | 320 | 1.1% | 7 |
| Sep 2026 | Canson | 8.1K | 32.8% | 1 |
| Sep 2026 | Moleskine | 6.6K | 26.8% | 2 |
| Sep 2026 | Strathmore | 3.6K | 14.6% | 3 |
| Sep 2026 | Stillman & Birn | 2.9K | 11.8% | 4 |
| Sep 2026 | Hahnemühle | 1.6K | 6.5% | 5 |
| Sep 2026 | Leuchtturm1917 | 1.6K | 6.5% | 6 |
| Sep 2026 | Pentalic | 260 | 1.1% | 7 |
| Oct 2026 | Moleskine | 6.6K | 32.3% | 1 |
| Oct 2026 | Canson | 5.4K | 26.4% | 2 |
| Oct 2026 | Strathmore | 2.9K | 14.2% | 3 |
| Oct 2026 | Stillman & Birn | 2.4K | 11.7% | 4 |
| Oct 2026 | Leuchtturm1917 | 1.6K | 7.8% | 5 |
| Oct 2026 | Hahnemühle | 1.3K | 6.4% | 6 |
| Oct 2026 | Pentalic | 260 | 1.3% | 7 |

## How are branded searches counted for sketchbook brands?

- **Canson**: Measured on the search term “canson sketchbook”.
- **Hahnemühle**: Measured on the search term “hahnemuhle sketchbook”.
- **Leuchtturm1917**: Measured on the search term “leuchtturm sketchbook”.
- **Moleskine**: Measured on the search term “moleskine sketchbook”.
- **Pentalic**: Measured on the search term “pentalic”.
- **Stillman & Birn**: Measured on the search term “stillman and birn”.
- **Strathmore**: Measured on the search term “strathmore sketchbook”.

- [Canson](/demand/global-en/brands/canson)
- [Hahnemühle](/demand/global-en/brands/hahnemuhle)
- [Leuchtturm1917](/demand/global-en/brands/leuchtturm1917)
- [Moleskine](/demand/global-en/brands/moleskine)
- [Pentalic](/demand/global-en/brands/pentalic)
- [Stillman & Birn](/demand/global-en/brands/stillman-and-birn)
- [Strathmore](/demand/global-en/brands/strathmore)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sketchbook brands worldwide?

In October 2026, Moleskine was the most searched among sketchbook brands worldwide, with an estimated 6.6K branded searches, 32.3% of all searches for the seven tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sketchbook brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/sketchbook-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sketchbook-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.