--- title: "Adidas vs Vans: Which is searched more?" description: "Is Adidas or Vans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/skate-shoes-brands/compare/adidas-vs-vans" publisher: "Brandwave" --- # Adidas vs Vans: Which is searched more? Is Adidas or Vans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Vans - **Competitive set**: Skate shoes brands - **Market**: Global - **Month measured**: Sep 2026 - **Adidas Share of Search**: 30.4% - **Vans Share of Search**: 7% ## Is Adidas or Vans more popular in search? - In September 2026, Adidas had more branded searches than Vans among skate shoes brands worldwide. Adidas had about 21.8 million branded searches, while Vans had 5 million. Adidas made up 30.4% of all skate shoes brand searches we track, and Vans accounted for 7%. - Adidas was ahead of Vans in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among skate shoes brands worldwide moved from 31% to 30.4%, and its estimated monthly branded searches moved from 23.3M to 21.8M. - Across the 12 months ending September 2026, Vans’ share of searches among skate shoes brands worldwide moved from 5.4% to 7%, and its estimated monthly branded searches moved from 4.1M to 5M. ## Top skate shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vans appeared in all five answers. Adidas was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vans was listed before Adidas in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vans | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | etnies | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Puma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DVS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skate shoes brands - Asked ChatGPT "Which skate shoes brand should I buy?": 1. Vans, 2. etnies, 3. Adidas, 4. Nike - Asked ChatGPT "What are the best skate shoes brands?": 1. Vans, 2. Nike, 3. Adidas, 4. New Balance, 5. etnies - Asked ChatGPT "What's the best skate shoes brand for everyday skating?": 1. Nike, 2. Vans, 3. New Balance, 4. etnies, 5. Adidas - Searched Google, AI Overview "skate shoes": 1. Vans, 2. Nike, 3. New Balance, 4. etnies - Searched Google, AI Overview "skateboarding shoes": 1. Nike, 2. Vans, 3. New Balance, 4. etnies Not named in any answer: Puma and DVS. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for skate shoes brands worldwide in September 2026? - In September 2026, Nike overtook Adidas to become the leader among skate shoes brands worldwide, with 33.9% of the searches. - In September 2026, Adidas lost share of searches among skate shoes brands worldwide, from 32% to 30.4%. - Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Vans estimated searches | Vans Share of Search | Vans rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.3M | 31% | 2 | 4.1M | 5.4% | 5 | | Nov 2025 | 32.6M | 31.9% | 2 | 6.1M | 6% | 5 | | Dec 2025 | 27.4M | 31.3% | 2 | 6.1M | 7% | 5 | | Jan 2026 | 22.1M | 29.1% | 2 | 4.1M | 5.4% | 5 | | Feb 2026 | 21.8M | 31% | 2 | 4.1M | 5.8% | 5 | | Mar 2026 | 27.5M | 31.5% | 2 | 5M | 5.7% | 5 | | Apr 2026 | 23M | 30.1% | 2 | 4.1M | 5.4% | 5 | | May 2026 | 26.6M | 32.1% | 1 | 5M | 6% | 5 | | Jun 2026 | 25.2M | 34% | 1 | 4.1M | 5.5% | 5 | | Jul 2026 | 26M | 34% | 1 | 5M | 6.6% | 5 | | Aug 2026 | 26.5M | 32% | 1 | 6.1M | 7.4% | 5 | | Sep 2026 | 21.8M | 30.4% | 2 | 5M | 7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas campus”, “adidas samba” and “adidas spezial”, summed into one figure. - **Vans**: Measured on the search term “vans”. - [Adidas profile](/demand/global-en/brands/adidas) - [Vans profile](/demand/global-en/brands/vans) - [All skate shoes brands worldwide](/demand/global-en/categories/skate-shoes-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Vans more popular in search? In September 2026, Adidas had more branded searches than Vans among skate shoes brands worldwide. Adidas had about 21.8 million branded searches, while Vans had 5 million. Adidas made up 30.4% of all skate shoes brand searches we track, and Vans accounted for 7%. ## Cite this page Brandwave. "Adidas vs Vans: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/skate-shoes-brands/compare/adidas-vs-vans This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/skate-shoes-brands/compare/adidas-vs-vans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.