---
title: "Adidas vs New Balance: Which is searched more?"
description: "Which is more popular in search, Adidas or New Balance? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/skate-shoes-brands/compare/adidas-vs-new-balance"
publisher: "Brandwave"
---

# Adidas vs New Balance: Which is searched more?

Which is more popular in search, Adidas or New Balance? Compare estimated monthly branded-search demand and Share of Search inside the Skate shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adidas and New Balance
- **Competitive set**: Skate shoes brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Adidas Share of Search**: 32.7%
- **New Balance Share of Search**: 16.6%

## Which is more popular in search, Adidas or New Balance?

- In September 2026, Adidas had more branded searches than New Balance among skate shoes brands worldwide. Adidas was estimated to have 21.8M branded searches compared to New Balance’s 11.1M, and held a 32.7% Share of Search versus New Balance’s 16.6%.
- Adidas was ahead of New Balance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among skate shoes brands worldwide moved from 32.8% to 32.7%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among skate shoes brands worldwide moved from 19.2% to 16.6%, and its estimated monthly branded searches moved from 13.6M to 11.1M.

## How did search popularity change for skate shoes brands worldwide in September 2026?

- In September 2026, Nike overtook Adidas to become the leader among skate shoes brands worldwide, with 36.4% estimated Share of Search.
- In September 2026, Adidas lost estimated Share of Search among skate shoes brands worldwide, from 34.6% to 32.7%.
- In September 2026, New Balance lost estimated Share of Search among skate shoes brands worldwide, from 17.8% to 16.6%.

## Month by month

| Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | New Balance estimated searches | New Balance Share of Search | New Balance rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 23.3M | 32.8% | 2 | 13.6M | 19.2% | 3 |
| Nov 2025 | 32.6M | 34% | 2 | 16.6M | 17.3% | 3 |
| Dec 2025 | 27.4M | 33.6% | 2 | 13.6M | 16.7% | 3 |
| Jan 2026 | 22.1M | 30.8% | 2 | 11.1M | 15.5% | 3 |
| Feb 2026 | 21.8M | 33% | 2 | 11.1M | 16.8% | 3 |
| Mar 2026 | 27.5M | 33.4% | 2 | 13.6M | 16.5% | 3 |
| Apr 2026 | 23M | 31.8% | 2 | 13.6M | 18.8% | 3 |
| May 2026 | 26.6M | 34.2% | 1 | 11.1M | 14.3% | 4 |
| Jun 2026 | 25.2M | 36% | 1 | 11.1M | 15.9% | 3 |
| Jul 2026 | 26M | 36.5% | 1 | 11.1M | 15.6% | 3 |
| Aug 2026 | 26.5M | 34.6% | 1 | 13.6M | 17.8% | 3 |
| Sep 2026 | 21.8M | 32.7% | 2 | 11.1M | 16.6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Adidas’ and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adidas**: Measured on the search terms “adidas”, “adidas campus”, “adidas samba” and “adidas spezial”, summed into one figure.
- **New Balance**: Measured on the search term “new balance”.

- [Adidas profile](/demand/global-en/brands/adidas)
- [New Balance profile](/demand/global-en/brands/new-balance)
- [All skate shoes brands worldwide](/demand/global-en/categories/skate-shoes-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adidas or New Balance?

In September 2026, Adidas had more branded searches than New Balance among skate shoes brands worldwide. Adidas was estimated to have 21.8M branded searches compared to New Balance’s 11.1M, and held a 32.7% Share of Search versus New Balance’s 16.6%.

## Cite this page

Brandwave. "Adidas vs New Balance: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/skate-shoes-brands/compare/adidas-vs-new-balance

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/skate-shoes-brands/compare/adidas-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.