---
title: "Skate shoes brands: Which are searched most?"
description: "Compare the skate shoes brands people buy. Share of Search among Nike, Adidas, New Balance, Puma and DVS, the skate shoes brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/skate-shoes-brands"
publisher: "Brandwave"
---

# Skate shoes brands: Which are searched most?

Compare the skate shoes brands people buy. Share of Search among Nike, Adidas, New Balance, Puma and DVS, the skate shoes brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Skate shoes brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Nike, 36.4%

## Which brand is most popular in search among skate shoes brands worldwide?

- In September 2026, Nike was the most searched among skate shoes brands worldwide, with an estimated 24.3M branded searches and 36.4% estimated Share of Search within this set.
- Adidas is in 2nd place, 3.7 percentage points behind at 32.7% Share of Search.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among skate shoes brands worldwide increased from 35.2% to 36.4%.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among skate shoes brands worldwide decreased from 19.2% to 16.6%.
- Across the 12 months ending September 2026, Puma’s estimated Share of Search among skate shoes brands worldwide increased from 12.7% to 14%.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among skate shoes brands worldwide peaked at 40.7% in January 2026 and was lowest at 31.6% in May 2026.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among skate shoes brands worldwide peaked at 36.5% in July 2026 and was lowest at 30.8% in January 2026.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among skate shoes brands worldwide peaked at 19.2% in October 2025 and was lowest at 14.3% in May 2026.
- Across the 12 months ending September 2026, Puma’s estimated Share of Search among skate shoes brands worldwide peaked at 19.8% in May 2026 and was lowest at 11.2% in November 2025.
- Across the 12 months ending September 2026, Adidas and DVS held steady: their estimated Share of Search among skate shoes brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Nike vs Adidas: compare search popularity](/demand/global-en/compare/adidas-vs-nike): 36.4% against 32.7% Share of Search.
- [Nike vs New Balance: compare search popularity](/demand/global-en/compare/new-balance-vs-nike): 36.4% against 16.6% Share of Search.
- [Nike vs Puma: compare search popularity](/demand/global-en/compare/nike-vs-puma): 36.4% against 14% Share of Search.
- [Adidas vs New Balance: compare search popularity](/demand/global-en/compare/adidas-vs-new-balance): 32.7% against 16.6% Share of Search.
- [Adidas vs Puma: compare search popularity](/demand/global-en/compare/adidas-vs-puma): 32.7% against 14% Share of Search.
- [New Balance vs Puma: compare search popularity](/demand/global-en/compare/new-balance-vs-puma): 16.6% against 14% Share of Search.

## How did search popularity change for skate shoes brands worldwide in September 2026?

- In September 2026, Nike overtook Adidas to become the leader among skate shoes brands worldwide, with 36.4% estimated Share of Search.
- In September 2026, Adidas lost estimated Share of Search among skate shoes brands worldwide, from 34.6% to 32.7%.
- In September 2026, New Balance lost estimated Share of Search among skate shoes brands worldwide, from 17.8% to 16.6%.
- In September 2026, Puma lost estimated Share of Search among skate shoes brands worldwide, from 14.8% to 14%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nike | 36.4% | 24.3M | -2.4% | Nike |
| 2 | Adidas | 32.7% | 21.8M | -17.5% | Adidas |
| 3 | New Balance | 16.6% | 11.1M | -18.4% | New Balance |
| 4 | Puma | 14% | 9.4M | -17.1% | Puma |
| 5 | DVS | 0.2% | 135K | 0.0% | DVS |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nike | 24.9M | 35.2% | 1 |
| Oct 2025 | Adidas | 23.3M | 32.8% | 2 |
| Oct 2025 | New Balance | 13.6M | 19.2% | 3 |
| Oct 2025 | Puma | 9M | 12.7% | 4 |
| Oct 2025 | DVS | 135K | 0.19% | 5 |
| Nov 2025 | Nike | 36M | 37.4% | 1 |
| Nov 2025 | Adidas | 32.6M | 34% | 2 |
| Nov 2025 | New Balance | 16.6M | 17.3% | 3 |
| Nov 2025 | Puma | 10.8M | 11.2% | 4 |
| Nov 2025 | DVS | 135K | 0.14% | 5 |
| Dec 2025 | Nike | 30.8M | 37.8% | 1 |
| Dec 2025 | Adidas | 27.4M | 33.6% | 2 |
| Dec 2025 | New Balance | 13.6M | 16.7% | 3 |
| Dec 2025 | Puma | 9.5M | 11.7% | 4 |
| Dec 2025 | DVS | 135K | 0.17% | 5 |
| Jan 2026 | Nike | 29.2M | 40.7% | 1 |
| Jan 2026 | Adidas | 22.1M | 30.8% | 2 |
| Jan 2026 | New Balance | 11.1M | 15.5% | 3 |
| Jan 2026 | Puma | 9.2M | 12.8% | 4 |
| Jan 2026 | DVS | 135K | 0.19% | 5 |
| Feb 2026 | Nike | 24.3M | 36.7% | 1 |
| Feb 2026 | Adidas | 21.8M | 33% | 2 |
| Feb 2026 | New Balance | 11.1M | 16.8% | 3 |
| Feb 2026 | Puma | 8.9M | 13.4% | 4 |
| Feb 2026 | DVS | 135K | 0.2% | 5 |
| Mar 2026 | Nike | 30.1M | 36.5% | 1 |
| Mar 2026 | Adidas | 27.5M | 33.4% | 2 |
| Mar 2026 | New Balance | 13.6M | 16.5% | 3 |
| Mar 2026 | Puma | 11M | 13.4% | 4 |
| Mar 2026 | DVS | 135K | 0.16% | 5 |
| Apr 2026 | Nike | 24.6M | 34.1% | 1 |
| Apr 2026 | Adidas | 23M | 31.8% | 2 |
| Apr 2026 | New Balance | 13.6M | 18.8% | 3 |
| Apr 2026 | Puma | 10.9M | 15.1% | 4 |
| Apr 2026 | DVS | 135K | 0.19% | 5 |
| May 2026 | Adidas | 26.6M | 34.2% | 1 |
| May 2026 | Nike | 24.6M | 31.6% | 2 |
| May 2026 | Puma | 15.4M | 19.8% | 3 |
| May 2026 | New Balance | 11.1M | 14.3% | 4 |
| May 2026 | DVS | 135K | 0.17% | 5 |
| Jun 2026 | Adidas | 25.2M | 36% | 1 |
| Jun 2026 | Nike | 24.3M | 34.8% | 2 |
| Jun 2026 | New Balance | 11.1M | 15.9% | 3 |
| Jun 2026 | Puma | 9.2M | 13.1% | 4 |
| Jun 2026 | DVS | 135K | 0.19% | 5 |
| Jul 2026 | Adidas | 26M | 36.5% | 1 |
| Jul 2026 | Nike | 24.7M | 34.6% | 2 |
| Jul 2026 | New Balance | 11.1M | 15.6% | 3 |
| Jul 2026 | Puma | 9.4M | 13.2% | 4 |
| Jul 2026 | DVS | 135K | 0.19% | 5 |
| Aug 2026 | Adidas | 26.5M | 34.6% | 1 |
| Aug 2026 | Nike | 24.9M | 32.6% | 2 |
| Aug 2026 | New Balance | 13.6M | 17.8% | 3 |
| Aug 2026 | Puma | 11.3M | 14.8% | 4 |
| Aug 2026 | DVS | 135K | 0.18% | 5 |
| Sep 2026 | Nike | 24.3M | 36.4% | 1 |
| Sep 2026 | Adidas | 21.8M | 32.7% | 2 |
| Sep 2026 | New Balance | 11.1M | 16.6% | 3 |
| Sep 2026 | Puma | 9.4M | 14% | 4 |
| Sep 2026 | DVS | 135K | 0.2% | 5 |

## What is being compared

- **Adidas**: Measured on the search terms “adidas”, “adidas campus”, “adidas samba” and “adidas spezial”, summed into one figure.
- **DVS**: Measured on the search term “dvs”.
- **New Balance**: Measured on the search term “new balance”.
- **Nike**: Measured on the search terms “nike”, “nike air max”, “nike shoes” and “nike shox”, summed into one figure.
- **Puma**: Measured on the search terms “puma”, “puma shoes” and “puma speedcat”, summed into one figure.

- [Adidas](/demand/global-en/brands/adidas)
- [DVS](/demand/global-en/brands/dvs)
- [New Balance](/demand/global-en/brands/new-balance)
- [Nike](/demand/global-en/brands/nike)
- [Puma](/demand/global-en/brands/puma)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among skate shoes brands worldwide?

In September 2026, Nike was the most searched among skate shoes brands worldwide, with an estimated 24.3M branded searches and 36.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Skate shoes brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/skate-shoes-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/skate-shoes-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.