--- title: "Microsoft Entra vs Ping Identity: Which is searched more?" description: "Is Microsoft Entra or Ping Identity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Single sign-on platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/single-sign-on-platforms/compare/microsoft-entra-vs-ping-identity" publisher: "Brandwave" --- # Microsoft Entra vs Ping Identity: Which is searched more? Is Microsoft Entra or Ping Identity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Single sign-on platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Entra and Ping Identity - **Competitive set**: Single sign-on platforms - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft Entra Share of Search**: 7.2% - **Ping Identity Share of Search**: 0.35% ## Is Microsoft Entra or Ping Identity more popular in search? - In September 2026, Microsoft Entra had more branded searches than Ping Identity among single sign-on platforms worldwide. Microsoft Entra had about 74,000 branded searches, while Ping Identity had 3,600. Microsoft Entra made up 7.2% of all single sign-on platform searches we track, and Ping Identity accounted for 0.35%. - Microsoft Entra was ahead of Ping Identity in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Entra’s share of searches among single sign-on platforms worldwide moved from 5.8% to 7.2%, and its estimated monthly branded searches moved from 60.5K to 74K. - Across the 12 months ending September 2026, Ping Identity’s share of searches among single sign-on platforms worldwide moved from 0.34% to 0.35%, and its estimated monthly branded searches held steady at 3.6K. ## Top single sign-on platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Entra appeared in all five answers. Ping Identity was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Microsoft Entra was listed before Ping Identity in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Entra | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Okta | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | JumpCloud | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ping Identity | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Google Cloud Identity | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Auth0 | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | OneLogin | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about single sign-on platforms - Asked ChatGPT "Which single sign-on platform should I use?": 1. Microsoft Entra, 2. Okta, 3. JumpCloud, 4. Google Cloud Identity - Asked ChatGPT "What are the best single sign-on platforms?": 1. Microsoft Entra, 2. Okta, 3. Google Cloud Identity, 4. JumpCloud, 5. Ping Identity, 6. OneLogin - Asked ChatGPT "What's the best single sign-on platform for a small IT team?": 1. Microsoft Entra, 2. JumpCloud, 3. Okta - Searched Google, AI Overview "single sign-on platforms": 1. Okta, 2. Microsoft Entra, 3. Ping Identity, 4. JumpCloud, 5. Auth0 - Searched Google, AI Overview "sso software": 1. Okta, 2. Microsoft Entra, 3. Ping Identity Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for single sign-on platforms worldwide in September 2026? - In September 2026, Microsoft Entra overtook JumpCloud to rank 4th among single sign-on platforms worldwide, with 7.2% of the searches. ## Month by month | Month | Microsoft Entra estimated searches | Microsoft Entra Share of Search | Microsoft Entra rank | Ping Identity estimated searches | Ping Identity Share of Search | Ping Identity rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 5.8% | 4 | 3.6K | 0.34% | 7 | | Nov 2025 | 49.5K | 5% | 4 | 2.9K | 0.29% | 7 | | Dec 2025 | 40.5K | 4.2% | 5 | 2.9K | 0.3% | 7 | | Jan 2026 | 49.5K | 4.9% | 5 | 3.6K | 0.36% | 7 | | Feb 2026 | 49.5K | 5.1% | 5 | 2.9K | 0.3% | 7 | | Mar 2026 | 49.5K | 4.3% | 5 | 3.6K | 0.31% | 7 | | Apr 2026 | 49.5K | 4.9% | 5 | 2.9K | 0.29% | 7 | | May 2026 | 49.5K | 5.1% | 5 | 2.9K | 0.3% | 7 | | Jun 2026 | 49.5K | 5.1% | 5 | 2.9K | 0.3% | 7 | | Jul 2026 | 60.5K | 6.1% | 5 | 2.9K | 0.29% | 7 | | Aug 2026 | 60.5K | 6% | 5 | 3.6K | 0.36% | 7 | | Sep 2026 | 74K | 7.2% | 4 | 3.6K | 0.35% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Entra’s and Ping Identity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Entra**: Measured on the search term “microsoft entra”. - **Ping Identity**: Measured on the search term “pingidentity”. - [Microsoft Entra profile](/demand/global-en/brands/microsoft-entra) - [Ping Identity profile](/demand/global-en/brands/ping-identity) - [All single sign-on platforms worldwide](/demand/global-en/categories/single-sign-on-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Entra or Ping Identity more popular in search? In September 2026, Microsoft Entra had more branded searches than Ping Identity among single sign-on platforms worldwide. Microsoft Entra had about 74,000 branded searches, while Ping Identity had 3,600. Microsoft Entra made up 7.2% of all single sign-on platform searches we track, and Ping Identity accounted for 0.35%. ## Cite this page Brandwave. "Microsoft Entra vs Ping Identity: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/single-sign-on-platforms/compare/microsoft-entra-vs-ping-identity This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/single-sign-on-platforms/compare/microsoft-entra-vs-ping-identity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.