--- title: "Auth0 vs Microsoft Entra: Which is searched more?" description: "Which is more popular in search, Auth0 or Microsoft Entra? Compare estimated monthly branded-search demand and Share of Search inside the Single sign-on platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/single-sign-on-platforms/compare/auth0-vs-microsoft-entra" publisher: "Brandwave" --- # Auth0 vs Microsoft Entra: Which is searched more? Which is more popular in search, Auth0 or Microsoft Entra? Compare estimated monthly branded-search demand and Share of Search inside the Single sign-on platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Auth0 and Microsoft Entra - **Competitive set**: Single sign-on platforms - **Market**: Global - **Month measured**: Aug 2026 - **Auth0 Share of Search**: 6.1% - **Microsoft Entra Share of Search**: 22.2% ## Which is more popular in search, Auth0 or Microsoft Entra? - In August 2026, Microsoft Entra had more branded searches than Auth0 among single sign-on platforms worldwide. Microsoft Entra was estimated to have 273K branded searches compared to Auth0’s 75.3K, and held a 22.2% Share of Search versus Auth0’s 6.1%. - Microsoft Entra was ahead of Auth0 in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Auth0’s estimated Share of Search among single sign-on platforms worldwide moved from 8.7% to 6.1%, and its estimated monthly branded searches moved from 111K to 75.3K. - Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among single sign-on platforms worldwide moved from 20.6% to 22.2%, and its estimated monthly branded searches moved from 261K to 273K. ## How did search popularity change for single sign-on platforms worldwide in August 2026? - In August 2026, Microsoft Entra lost estimated Share of Search among single sign-on platforms worldwide, from 23.5% to 22.2%. - Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026. ## Month by month | Month | Auth0 estimated searches | Auth0 Share of Search | Auth0 rank | Microsoft Entra estimated searches | Microsoft Entra Share of Search | Microsoft Entra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 111K | 8.7% | 4 | 261K | 20.6% | 2 | | Nov 2025 | 91.5K | 7.7% | 4 | 241K | 20.2% | 2 | | Dec 2025 | 74.8K | 6.3% | 4 | 261K | 21.8% | 2 | | Jan 2026 | 91.7K | 7.4% | 4 | 270K | 21.9% | 2 | | Feb 2026 | 91.5K | 7.6% | 4 | 261K | 21.8% | 2 | | Mar 2026 | 91.5K | 6.5% | 4 | 294K | 20.8% | 2 | | Apr 2026 | 91.4K | 7.5% | 4 | 261K | 21.4% | 2 | | May 2026 | 74.8K | 6.3% | 4 | 262K | 22.1% | 2 | | Jun 2026 | 74.9K | 6.2% | 4 | 281K | 23.2% | 2 | | Jul 2026 | 75.1K | 6.2% | 4 | 286K | 23.5% | 2 | | Aug 2026 | 75.3K | 6.1% | 4 | 273K | 22.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Auth0’s and Microsoft Entra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Auth0**: Measured on the search terms “auth0”, “auth0 app”, “auth0 authentication” and “auth0 com”, summed into one figure. - **Microsoft Entra**: Measured on the search terms “azure active directory”, “entra id”, “microsoft entra”, “microsoft entra app”, “microsoft entra id” and “microsoftentra”, summed into one figure. - [Auth0 profile](/demand/global-en/brands/auth0) - [Microsoft Entra profile](/demand/global-en/brands/microsoft-entra) - [All single sign-on platforms worldwide](/demand/global-en/categories/single-sign-on-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Auth0 or Microsoft Entra? In August 2026, Microsoft Entra had more branded searches than Auth0 among single sign-on platforms worldwide. Microsoft Entra was estimated to have 273K branded searches compared to Auth0’s 75.3K, and held a 22.2% Share of Search versus Auth0’s 6.1%. ## Cite this page Brandwave. "Auth0 vs Microsoft Entra: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/single-sign-on-platforms/compare/auth0-vs-microsoft-entra This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/single-sign-on-platforms/compare/auth0-vs-microsoft-entra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.