--- title: "Single sign-on platforms: Which are searched most?" description: "Compare the platforms teams use to sign in across applications. Share of Search among Okta, Microsoft Entra, OneLogin, Auth0 and JumpCloud, the single sign-on platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/single-sign-on-platforms" publisher: "Brandwave" --- # Single sign-on platforms: Which are searched most? Compare the platforms teams use to sign in across applications. Share of Search among Okta, Microsoft Entra, OneLogin, Auth0 and JumpCloud, the single sign-on platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Single sign-on platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Okta, 55.7% ## Which brand is most popular in search among single sign-on platforms worldwide? - In August 2026, Okta was the most searched among single sign-on platforms worldwide, with an estimated 683K branded searches and 55.7% estimated Share of Search within this set. - Microsoft Entra is in 2nd place, 33.5 percentage points behind at 22.2% Share of Search. - Across the 11 months ending August 2026, Okta’s estimated Share of Search among single sign-on platforms worldwide increased from 53.8% to 55.7%. - Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among single sign-on platforms worldwide increased from 20.6% to 22.2%. - Across the 11 months ending August 2026, OneLogin’s estimated Share of Search among single sign-on platforms worldwide decreased from 13% to 11%. - Across the 11 months ending August 2026, Auth0’s estimated Share of Search among single sign-on platforms worldwide decreased from 8.7% to 6.1%. - Across the 11 months ending August 2026, JumpCloud’s estimated Share of Search among single sign-on platforms worldwide increased from 3.9% to 5%. - Across the 11 months ending August 2026, Okta’s estimated Share of Search among single sign-on platforms worldwide peaked at 59.6% in March 2026 and was lowest at 53.8% in October 2025. - Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among single sign-on platforms worldwide peaked at 23.5% in July 2026 and was lowest at 20.2% in November 2025. - Across the 11 months ending August 2026, OneLogin’s estimated Share of Search among single sign-on platforms worldwide peaked at 13% in October 2025 and was lowest at 9% in July 2026. - Across the 11 months ending August 2026, JumpCloud’s estimated Share of Search among single sign-on platforms worldwide peaked at 5% in June 2026 and was lowest at 3.4% in December 2025. ## Compare search popularity between leading brands - [Okta vs Microsoft Entra: compare search popularity](/demand/global-en/compare/microsoft-entra-vs-okta): 55.7% against 22.2% Share of Search. - [Okta vs OneLogin: compare search popularity](/demand/global-en/compare/okta-vs-onelogin): 55.7% against 11% Share of Search. - [Okta vs Auth0: compare search popularity](/demand/global-en/compare/auth0-vs-okta): 55.7% against 6.1% Share of Search. - [Okta vs JumpCloud: compare search popularity](/demand/global-en/compare/jumpcloud-vs-okta): 55.7% against 5% Share of Search. - [Microsoft Entra vs OneLogin: compare search popularity](/demand/global-en/compare/microsoft-entra-vs-onelogin): 22.2% against 11% Share of Search. - [Microsoft Entra vs Auth0: compare search popularity](/demand/global-en/compare/auth0-vs-microsoft-entra): 22.2% against 6.1% Share of Search. - [Microsoft Entra vs JumpCloud: compare search popularity](/demand/global-en/compare/jumpcloud-vs-microsoft-entra): 22.2% against 5% Share of Search. - [OneLogin vs Auth0: compare search popularity](/demand/global-en/compare/auth0-vs-onelogin): 11% against 6.1% Share of Search. - [OneLogin vs JumpCloud: compare search popularity](/demand/global-en/compare/jumpcloud-vs-onelogin): 11% against 5% Share of Search. - [Auth0 vs JumpCloud: compare search popularity](/demand/global-en/compare/auth0-vs-jumpcloud): 6.1% against 5% Share of Search. ## How did search popularity change for single sign-on platforms worldwide in August 2026? - In August 2026, OneLogin gained estimated Share of Search among single sign-on platforms worldwide, from 9% to 11%. - In August 2026, Microsoft Entra lost estimated Share of Search among single sign-on platforms worldwide, from 23.5% to 22.2%. - In August 2026, Okta lost estimated Share of Search among single sign-on platforms worldwide, from 56.2% to 55.7%. - Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026. - Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Okta | 55.7% | 683K | -0.0% | Okta | | 2 | Microsoft Entra | 22.2% | 273K | -4.7% | Microsoft | | 3 | OneLogin | 11% | 135K | +22.7% | OneLogin | | 4 | Auth0 | 6.1% | 75.3K | +0.3% | Okta | | 5 | JumpCloud | 5% | 60.9K | -0.4% | JumpCloud | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Okta | 684K | 53.8% | 1 | | Oct 2025 | Microsoft Entra | 261K | 20.6% | 2 | | Oct 2025 | OneLogin | 165K | 13% | 3 | | Oct 2025 | Auth0 | 111K | 8.7% | 4 | | Oct 2025 | JumpCloud | 49.8K | 3.9% | 5 | | Nov 2025 | Okta | 683K | 57.3% | 1 | | Nov 2025 | Microsoft Entra | 241K | 20.2% | 2 | | Nov 2025 | OneLogin | 135K | 11.3% | 3 | | Nov 2025 | Auth0 | 91.5K | 7.7% | 4 | | Nov 2025 | JumpCloud | 40.8K | 3.4% | 5 | | Dec 2025 | Okta | 682K | 57.2% | 1 | | Dec 2025 | Microsoft Entra | 261K | 21.8% | 2 | | Dec 2025 | OneLogin | 135K | 11.3% | 3 | | Dec 2025 | Auth0 | 74.8K | 6.3% | 4 | | Dec 2025 | JumpCloud | 40.8K | 3.4% | 5 | | Jan 2026 | Okta | 685K | 55.6% | 1 | | Jan 2026 | Microsoft Entra | 270K | 21.9% | 2 | | Jan 2026 | OneLogin | 135K | 11% | 3 | | Jan 2026 | Auth0 | 91.7K | 7.4% | 4 | | Jan 2026 | JumpCloud | 49.8K | 4% | 5 | | Feb 2026 | Okta | 684K | 57.2% | 1 | | Feb 2026 | Microsoft Entra | 261K | 21.8% | 2 | | Feb 2026 | OneLogin | 110K | 9.2% | 3 | | Feb 2026 | Auth0 | 91.5K | 7.6% | 4 | | Feb 2026 | JumpCloud | 49.8K | 4.2% | 5 | | Mar 2026 | Okta | 843K | 59.6% | 1 | | Mar 2026 | Microsoft Entra | 294K | 20.8% | 2 | | Mar 2026 | OneLogin | 135K | 9.6% | 3 | | Mar 2026 | Auth0 | 91.5K | 6.5% | 4 | | Mar 2026 | JumpCloud | 49.8K | 3.5% | 5 | | Apr 2026 | Okta | 686K | 56.1% | 1 | | Apr 2026 | Microsoft Entra | 261K | 21.4% | 2 | | Apr 2026 | OneLogin | 135K | 11% | 3 | | Apr 2026 | Auth0 | 91.4K | 7.5% | 4 | | Apr 2026 | JumpCloud | 49.8K | 4.1% | 5 | | May 2026 | Okta | 686K | 58% | 1 | | May 2026 | Microsoft Entra | 262K | 22.1% | 2 | | May 2026 | OneLogin | 110K | 9.3% | 3 | | May 2026 | Auth0 | 74.8K | 6.3% | 4 | | May 2026 | JumpCloud | 49.8K | 4.2% | 5 | | Jun 2026 | Okta | 685K | 56.5% | 1 | | Jun 2026 | Microsoft Entra | 281K | 23.2% | 2 | | Jun 2026 | OneLogin | 110K | 9.1% | 3 | | Jun 2026 | Auth0 | 74.9K | 6.2% | 4 | | Jun 2026 | JumpCloud | 61.1K | 5% | 5 | | Jul 2026 | Okta | 683K | 56.2% | 1 | | Jul 2026 | Microsoft Entra | 286K | 23.5% | 2 | | Jul 2026 | OneLogin | 110K | 9% | 3 | | Jul 2026 | Auth0 | 75.1K | 6.2% | 4 | | Jul 2026 | JumpCloud | 61.2K | 5% | 5 | | Aug 2026 | Okta | 683K | 55.7% | 1 | | Aug 2026 | Microsoft Entra | 273K | 22.2% | 2 | | Aug 2026 | OneLogin | 135K | 11% | 3 | | Aug 2026 | Auth0 | 75.3K | 6.1% | 4 | | Aug 2026 | JumpCloud | 60.9K | 5% | 5 | | Sep 2026 | Auth0 | — | — | — | | Sep 2026 | JumpCloud | — | — | — | | Sep 2026 | Microsoft Entra | — | — | — | | Sep 2026 | Okta | — | — | — | | Sep 2026 | OneLogin | — | — | — | ## What is being compared - **Auth0**: Measured on the search terms “auth0”, “auth0 app”, “auth0 authentication” and “auth0 com”, summed into one figure. - **JumpCloud**: Measured on the search terms “jumpcloud”, “jumpcloud app”, “jumpcloud com”, “jumpcloud identity” and “jumpcloud software”, summed into one figure. - **Microsoft Entra**: Measured on the search terms “azure active directory”, “entra id”, “microsoft entra”, “microsoft entra app”, “microsoft entra id” and “microsoftentra”, summed into one figure. - **Okta**: Measured on the search terms “identity okta”, “okta”, “okta app”, “okta com”, “okta identity”, “okta online” and “okta software”, summed into one figure. - **OneLogin**: Measured on the search term “onelogin”. - [Auth0](/demand/global-en/brands/auth0) - [JumpCloud](/demand/global-en/brands/jumpcloud) - [Microsoft Entra](/demand/global-en/brands/microsoft-entra) - [Okta](/demand/global-en/brands/okta) - [OneLogin](/demand/global-en/brands/onelogin) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among single sign-on platforms worldwide? In August 2026, Okta was the most searched among single sign-on platforms worldwide, with an estimated 683K branded searches and 55.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Single sign-on platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/single-sign-on-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/single-sign-on-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.