--- title: "Sim racing brands: Which are searched most?" description: "Compare the wheels, pedals and cockpits people buy for sim racing. Share of Search among Logitech, Fanatec, Moza, Playseat, Simagic, Thrustmaster, Next Level Racing, Simucube, Trak Racer, Sim-Lab, Heusinkveld and Asetek SimSports, the sim racing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sim-racing-brands" publisher: "Brandwave" --- # Sim racing brands: Which are searched most? Compare the wheels, pedals and cockpits people buy for sim racing. Share of Search among Logitech, Fanatec, Moza, Playseat, Simagic, Thrustmaster, Next Level Racing, Simucube, Trak Racer, Sim-Lab, Heusinkveld and Asetek SimSports, the sim racing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sim racing brands - **Market**: Global - **Brands compared**: 12 - **Month measured**: Sep 2026 - **Highest Share of Search**: Logitech, 39.8% ## Which brand is most popular in search among sim racing brands worldwide? - In September 2026, Logitech was the most searched among sim racing brands worldwide, with an estimated 396K branded searches, 39.8% of all searches for the 12 we track. - Fanatec is in 2nd place, 19.6 percentage points behind at 20.2%. - Across the 12 months ending September 2026, Logitech’s share of searches among sim racing brands worldwide increased from 36% to 39.8%. - Across the 12 months ending September 2026, Fanatec’s share of searches among sim racing brands worldwide decreased from 25.8% to 20.2%. - Across the 12 months ending September 2026, Moza’s share of searches among sim racing brands worldwide increased from 6.5% to 10.9%. - Across the 12 months ending September 2026, Thrustmaster’s share of searches among sim racing brands worldwide decreased from 5.7% to 4.6%. - Across the 12 months ending September 2026, Simucube’s share of searches among sim racing brands worldwide decreased from 4.2% to 2.7%. - Across the 12 months ending September 2026, Logitech’s share of searches among sim racing brands worldwide peaked at 41% in July 2026 and was lowest at 35.1% in November 2025. - Across the 12 months ending September 2026, Fanatec’s share of searches among sim racing brands worldwide peaked at 29.1% in November 2025 and was lowest at 19.8% in July 2026. - Across the 12 months ending September 2026, Moza’s share of searches among sim racing brands worldwide peaked at 10.9% in September 2026 and was lowest at 6.4% in December 2025. - Across the 12 months ending September 2026, Playseat’s share of searches among sim racing brands worldwide peaked at 7.7% in December 2025 and was lowest at 4.9% in July 2026. - Across the 12 months ending September 2026, Simagic’s share of searches among sim racing brands worldwide peaked at 7.4% in June 2026 and was lowest at 5.1% in February 2026. - Across the 12 months ending September 2026, Thrustmaster’s share of searches among sim racing brands worldwide peaked at 5.7% in January 2026 and was lowest at 4.6% in August 2026. - Across the 12 months ending September 2026, Next Level Racing’s share of searches among sim racing brands worldwide peaked at 5.1% in March 2026 and was lowest at 3.9% in November 2025. - Across the 12 months ending September 2026, Simucube’s share of searches among sim racing brands worldwide peaked at 4.2% in October 2025 and was lowest at 2.7% in July 2026. - Across the 12 months ending September 2026, Trak Racer’s share of searches among sim racing brands worldwide peaked at 4% in August 2026 and was lowest at 2.2% in May 2026. - Across the 12 months ending September 2026, Playseat, Simagic, Next Level Racing, Trak Racer, Sim-Lab, Heusinkveld and Asetek SimSports held steady: their share of searches among sim racing brands worldwide each moved less than 0.5 percentage points. ## Top sim racing brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Moza appeared every time. Moza was recommended most often, coming first in one out of three answers that gave a list. Logitech was second, and Fanatec was third. Playseat, which ranked fourth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moza | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Logitech | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Fanatec | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Simagic | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Thrustmaster | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Simucube | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Playseat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Next Level Racing | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Trak Racer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sim-Lab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Heusinkveld | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Asetek SimSports | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sim racing brands - Asked ChatGPT "What's the best sim racing wheel for beginners?": 1. Logitech, 2. Moza, 3. Thrustmaster - Asked ChatGPT "Which sim racing brand should I buy from?": 1. Moza, 2. Fanatec, 3. Simagic, 4. Logitech - Asked ChatGPT "What's the best direct drive wheel for sim racing?": 1. Logitech, 2. Moza, 3. Fanatec, 4. Simucube - Searched Google, AI Overview "sim racing wheel": 1. Moza, 2. Thrustmaster Not named in any answer: Playseat, Next Level Racing, Trak Racer, Sim-Lab, Heusinkveld and Asetek SimSports. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## Compare search popularity between leading brands - [Logitech vs Fanatec: compare search popularity](/demand/global-en/compare/fanatec-vs-logitech): 39.8% against 20.2% Share of Search. - [Logitech vs Moza: compare search popularity](/demand/global-en/compare/logitech-vs-moza): 39.8% against 10.9% Share of Search. - [Logitech vs Playseat: compare search popularity](/demand/global-en/compare/logitech-vs-playseat): 39.8% against 6.1% Share of Search. - [Logitech vs Simagic: compare search popularity](/demand/global-en/compare/logitech-vs-simagic): 39.8% against 6.1% Share of Search. - [Fanatec vs Moza: compare search popularity](/demand/global-en/compare/fanatec-vs-moza): 20.2% against 10.9% Share of Search. - [Fanatec vs Playseat: compare search popularity](/demand/global-en/compare/fanatec-vs-playseat): 20.2% against 6.1% Share of Search. - [Fanatec vs Simagic: compare search popularity](/demand/global-en/compare/fanatec-vs-simagic): 20.2% against 6.1% Share of Search. - [Moza vs Playseat: compare search popularity](/demand/global-en/compare/moza-vs-playseat): 10.9% against 6.1% Share of Search. - [Moza vs Simagic: compare search popularity](/demand/global-en/compare/moza-vs-simagic): 10.9% against 6.1% Share of Search. - [Playseat vs Simagic: compare search popularity](/demand/global-en/compare/playseat-vs-simagic): 6.1% Share of Search each. ## How did search popularity change for sim racing brands worldwide in September 2026? - In September 2026, Playseat overtook Simagic and Next Level Racing to rank 4th among sim racing brands worldwide, with 6.1% of the searches. - In September 2026, Trak Racer lost share of searches among sim racing brands worldwide, from 4% to 2.7%. - In September 2026, Next Level Racing lost share of searches among sim racing brands worldwide, from 4.9% to 4.1%. - Moza’s share of searches among sim racing brands worldwide has gained ground for 3 months in a row, from 8.3% to 10.9% in September 2026. - In September 2026, Simucube rose from 9th to 8th among sim racing brands worldwide. - In September 2026, Thrustmaster rose from 7th to 6th among sim racing brands worldwide. - Estimated monthly branded searches for Asetek SimSports worldwide fell 58.2% over 12 measured months, from 5.5K to 2.3K in September 2026. - Estimated monthly branded searches for Fanatec worldwide fell 45.4% over 12 measured months, from 368K to 201K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Logitech | 39.8% | 396K | 0.0% | Logitech | | 2 | Fanatec | 20.2% | 201K | 0.0% | Corsair | | 3 | Moza | 10.9% | 109K | 0.0% | Moza | | 4 | Playseat | 6.1% | 60.5K | +22.2% | Playseat | | 5 | Simagic | 6.1% | 60.5K | 0.0% | Simagic | | 6 | Thrustmaster | 4.6% | 45.9K | 0.0% | Guillemot | | 7 | Next Level Racing | 4.1% | 40.5K | -18.2% | Next Level Racing | | 8 | Simucube | 2.7% | 27.1K | 0.0% | Simucube | | 9 | Trak Racer | 2.7% | 27.1K | -33.1% | Trak Racer | | 10 | Sim-Lab | 1.8% | 18.1K | 0.0% | Sim-Lab | | 11 | Heusinkveld | 0.81% | 8.1K | 0.0% | Heusinkveld | | 12 | Asetek SimSports | 0.23% | 2.3K | -11.5% | Asetek | Logitech sells other things too, so only its searches that name this product count here, like “logitech g29”. ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Logitech | 513K | 36% | 1 | | Oct 2025 | Fanatec | 368K | 25.8% | 2 | | Oct 2025 | Moza | 92.1K | 6.5% | 3 | | Oct 2025 | Playseat | 90.5K | 6.3% | 4 | | Oct 2025 | Simagic | 90.5K | 6.3% | 5 | | Oct 2025 | Thrustmaster | 80.6K | 5.7% | 6 | | Oct 2025 | Next Level Racing | 60.5K | 4.2% | 7 | | Oct 2025 | Simucube | 60.5K | 4.2% | 8 | | Oct 2025 | Trak Racer | 33.1K | 2.3% | 9 | | Oct 2025 | Sim-Lab | 22.2K | 1.6% | 10 | | Oct 2025 | Heusinkveld | 9.9K | 0.69% | 11 | | Oct 2025 | Asetek SimSports | 5.5K | 0.39% | 12 | | Nov 2025 | Logitech | 663K | 35.1% | 1 | | Nov 2025 | Fanatec | 550K | 29.1% | 2 | | Nov 2025 | Moza | 132K | 7% | 3 | | Nov 2025 | Playseat | 110K | 5.8% | 4 | | Nov 2025 | Simagic | 110K | 5.8% | 5 | | Nov 2025 | Thrustmaster | 98.6K | 5.2% | 6 | | Nov 2025 | Next Level Racing | 74K | 3.9% | 7 | | Nov 2025 | Simucube | 60.5K | 3.2% | 8 | | Nov 2025 | Trak Racer | 49.5K | 2.6% | 9 | | Nov 2025 | Sim-Lab | 22.2K | 1.2% | 10 | | Nov 2025 | Heusinkveld | 12.1K | 0.64% | 11 | | Nov 2025 | Asetek SimSports | 6.8K | 0.36% | 12 | | Dec 2025 | Logitech | 808K | 37.9% | 1 | | Dec 2025 | Fanatec | 550K | 25.8% | 2 | | Dec 2025 | Playseat | 165K | 7.7% | 3 | | Dec 2025 | Moza | 137K | 6.4% | 4 | | Dec 2025 | Thrustmaster | 120K | 5.6% | 5 | | Dec 2025 | Simagic | 110K | 5.2% | 6 | | Dec 2025 | Next Level Racing | 90.5K | 4.2% | 7 | | Dec 2025 | Simucube | 60.5K | 2.8% | 8 | | Dec 2025 | Trak Racer | 49.5K | 2.3% | 9 | | Dec 2025 | Sim-Lab | 22.2K | 1% | 10 | | Dec 2025 | Heusinkveld | 12.1K | 0.57% | 11 | | Dec 2025 | Asetek SimSports | 4.8K | 0.23% | 12 | | Jan 2026 | Logitech | 625K | 36.4% | 1 | | Jan 2026 | Fanatec | 450K | 26.2% | 2 | | Jan 2026 | Moza | 137K | 8% | 3 | | Jan 2026 | Playseat | 110K | 6.4% | 4 | | Jan 2026 | Thrustmaster | 98.6K | 5.7% | 5 | | Jan 2026 | Simagic | 90.5K | 5.3% | 6 | | Jan 2026 | Next Level Racing | 74K | 4.3% | 7 | | Jan 2026 | Simucube | 49.5K | 2.9% | 8 | | Jan 2026 | Trak Racer | 40.5K | 2.4% | 9 | | Jan 2026 | Sim-Lab | 22.2K | 1.3% | 10 | | Jan 2026 | Heusinkveld | 14.8K | 0.86% | 11 | | Jan 2026 | Asetek SimSports | 4.8K | 0.28% | 12 | | Feb 2026 | Logitech | 444K | 37.1% | 1 | | Feb 2026 | Fanatec | 301K | 25.2% | 2 | | Feb 2026 | Moza | 92.1K | 7.7% | 3 | | Feb 2026 | Playseat | 74K | 6.2% | 4 | | Feb 2026 | Thrustmaster | 67.1K | 5.6% | 5 | | Feb 2026 | Next Level Racing | 60.5K | 5.1% | 6 | | Feb 2026 | Simagic | 60.5K | 5.1% | 7 | | Feb 2026 | Simucube | 33.1K | 2.8% | 8 | | Feb 2026 | Trak Racer | 33.1K | 2.8% | 9 | | Feb 2026 | Sim-Lab | 18.1K | 1.5% | 10 | | Feb 2026 | Heusinkveld | 9.9K | 0.83% | 11 | | Feb 2026 | Asetek SimSports | 3.2K | 0.27% | 12 | | Mar 2026 | Logitech | 418K | 35.3% | 1 | | Mar 2026 | Fanatec | 301K | 25.4% | 2 | | Mar 2026 | Moza | 92.1K | 7.8% | 3 | | Mar 2026 | Playseat | 74K | 6.3% | 4 | | Mar 2026 | Simagic | 74K | 6.3% | 5 | | Mar 2026 | Thrustmaster | 67.1K | 5.7% | 6 | | Mar 2026 | Next Level Racing | 60.5K | 5.1% | 7 | | Mar 2026 | Simucube | 33.1K | 2.8% | 8 | | Mar 2026 | Trak Racer | 33.1K | 2.8% | 9 | | Mar 2026 | Sim-Lab | 18.1K | 1.5% | 10 | | Mar 2026 | Heusinkveld | 9.9K | 0.84% | 11 | | Mar 2026 | Asetek SimSports | 3.5K | 0.3% | 12 | | Apr 2026 | Logitech | 418K | 37% | 1 | | Apr 2026 | Fanatec | 301K | 26.7% | 2 | | Apr 2026 | Moza | 92.1K | 8.2% | 3 | | Apr 2026 | Playseat | 60.5K | 5.4% | 4 | | Apr 2026 | Simagic | 60.5K | 5.4% | 5 | | Apr 2026 | Thrustmaster | 54.9K | 4.9% | 6 | | Apr 2026 | Next Level Racing | 49.5K | 4.4% | 7 | | Apr 2026 | Simucube | 33.1K | 2.9% | 8 | | Apr 2026 | Trak Racer | 27.1K | 2.4% | 9 | | Apr 2026 | Sim-Lab | 18.1K | 1.6% | 10 | | Apr 2026 | Heusinkveld | 9.9K | 0.88% | 11 | | Apr 2026 | Asetek SimSports | 3.2K | 0.28% | 12 | | May 2026 | Logitech | 579K | 38.8% | 1 | | May 2026 | Fanatec | 368K | 24.7% | 2 | | May 2026 | Moza | 131K | 8.8% | 3 | | May 2026 | Simagic | 90.5K | 6.1% | 4 | | May 2026 | Thrustmaster | 83.9K | 5.6% | 5 | | May 2026 | Playseat | 74K | 5% | 6 | | May 2026 | Next Level Racing | 60.5K | 4.1% | 7 | | May 2026 | Simucube | 40.5K | 2.7% | 8 | | May 2026 | Trak Racer | 33.1K | 2.2% | 9 | | May 2026 | Sim-Lab | 18.1K | 1.2% | 10 | | May 2026 | Heusinkveld | 9.9K | 0.66% | 11 | | May 2026 | Asetek SimSports | 4K | 0.27% | 12 | | Jun 2026 | Logitech | 444K | 36.5% | 1 | | Jun 2026 | Fanatec | 301K | 24.7% | 2 | | Jun 2026 | Moza | 101K | 8.3% | 3 | | Jun 2026 | Simagic | 90.5K | 7.4% | 4 | | Jun 2026 | Thrustmaster | 68.6K | 5.6% | 5 | | Jun 2026 | Playseat | 60.5K | 5% | 6 | | Jun 2026 | Next Level Racing | 49.5K | 4.1% | 7 | | Jun 2026 | Trak Racer | 40.5K | 3.3% | 8 | | Jun 2026 | Simucube | 33.1K | 2.7% | 9 | | Jun 2026 | Sim-Lab | 18.1K | 1.5% | 10 | | Jun 2026 | Heusinkveld | 8.1K | 0.66% | 11 | | Jun 2026 | Asetek SimSports | 3.2K | 0.26% | 12 | | Jul 2026 | Logitech | 416K | 41% | 1 | | Jul 2026 | Fanatec | 201K | 19.8% | 2 | | Jul 2026 | Moza | 92.1K | 9.1% | 3 | | Jul 2026 | Simagic | 74K | 7.3% | 4 | | Jul 2026 | Thrustmaster | 54.9K | 5.4% | 5 | | Jul 2026 | Playseat | 49.5K | 4.9% | 6 | | Jul 2026 | Next Level Racing | 40.5K | 4% | 7 | | Jul 2026 | Trak Racer | 33.1K | 3.3% | 8 | | Jul 2026 | Simucube | 27.1K | 2.7% | 9 | | Jul 2026 | Sim-Lab | 14.8K | 1.5% | 10 | | Jul 2026 | Heusinkveld | 8.1K | 0.8% | 11 | | Jul 2026 | Asetek SimSports | 2.9K | 0.29% | 12 | | Aug 2026 | Logitech | 396K | 39.3% | 1 | | Aug 2026 | Fanatec | 201K | 20% | 2 | | Aug 2026 | Moza | 109K | 10.8% | 3 | | Aug 2026 | Simagic | 60.5K | 6% | 4 | | Aug 2026 | Next Level Racing | 49.5K | 4.9% | 5 | | Aug 2026 | Playseat | 49.5K | 4.9% | 6 | | Aug 2026 | Thrustmaster | 45.9K | 4.6% | 7 | | Aug 2026 | Trak Racer | 40.5K | 4% | 8 | | Aug 2026 | Simucube | 27.1K | 2.7% | 9 | | Aug 2026 | Sim-Lab | 18.1K | 1.8% | 10 | | Aug 2026 | Heusinkveld | 8.1K | 0.8% | 11 | | Aug 2026 | Asetek SimSports | 2.6K | 0.26% | 12 | | Sep 2026 | Logitech | 396K | 39.8% | 1 | | Sep 2026 | Fanatec | 201K | 20.2% | 2 | | Sep 2026 | Moza | 109K | 10.9% | 3 | | Sep 2026 | Playseat | 60.5K | 6.1% | 4 | | Sep 2026 | Simagic | 60.5K | 6.1% | 5 | | Sep 2026 | Thrustmaster | 45.9K | 4.6% | 6 | | Sep 2026 | Next Level Racing | 40.5K | 4.1% | 7 | | Sep 2026 | Simucube | 27.1K | 2.7% | 8 | | Sep 2026 | Trak Racer | 27.1K | 2.7% | 9 | | Sep 2026 | Sim-Lab | 18.1K | 1.8% | 10 | | Sep 2026 | Heusinkveld | 8.1K | 0.81% | 11 | | Sep 2026 | Asetek SimSports | 2.3K | 0.23% | 12 | ## What is being compared - **Asetek SimSports**: Measured on the search terms “asetek invicta” and “asetek simsports”, summed into one figure. - **Fanatec**: Measured on the search term “fanatec”. - **Heusinkveld**: Measured on the search term “heusinkveld”. - **Logitech**: Measured on the search terms “logitech g pro wheel”, “logitech g29” and “logitech g923”, summed into one figure. - **Moza**: Measured on the search terms “moza racing” and “moza wheel”, summed into one figure. - **Next Level Racing**: Measured on the search term “next level racing”. - **Playseat**: Measured on the search term “playseat”. - **Sim-Lab**: Measured on the search term “sim-lab”. - **Simagic**: Measured on the search term “simagic”. - **Simucube**: Measured on the search term “simucube”. - **Thrustmaster**: Measured on the search terms “thrustmaster t300” and “thrustmaster wheel”, summed into one figure. - **Trak Racer**: Measured on the search term “trak racer”. - [Asetek SimSports](/demand/global-en/brands/asetek-simsports) - [Fanatec](/demand/global-en/brands/fanatec) - [Heusinkveld](/demand/global-en/brands/heusinkveld) - [Logitech](/demand/global-en/brands/logitech) - [Moza](/demand/global-en/brands/moza) - [Next Level Racing](/demand/global-en/brands/next-level-racing) - [Playseat](/demand/global-en/brands/playseat) - [Sim-Lab](/demand/global-en/brands/sim-lab) - [Simagic](/demand/global-en/brands/simagic) - [Simucube](/demand/global-en/brands/simucube) - [Thrustmaster](/demand/global-en/brands/thrustmaster) - [Trak Racer](/demand/global-en/brands/trak-racer) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sim racing brands worldwide? In September 2026, Logitech was the most searched among sim racing brands worldwide, with an estimated 396K branded searches, 39.8% of all searches for the 12 we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sim racing brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sim-racing-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sim-racing-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.