--- title: "Brooklinen vs Quince: Which is searched more?" description: "Is Brooklinen or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Silk pillowcase brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/silk-pillowcases/compare/brooklinen-vs-quince" publisher: "Brandwave" --- # Brooklinen vs Quince: Which is searched more? Is Brooklinen or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Silk pillowcase brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brooklinen and Quince - **Competitive set**: Silk pillowcase brands - **Market**: Global - **Month measured**: Sep 2026 - **Brooklinen Share of Search**: 0.6% - **Quince Share of Search**: 3.7% ## Is Brooklinen or Quince more popular in search? - In September 2026, Quince had more branded searches than Brooklinen among silk pillowcase brands worldwide. Quince had about 2,400 branded searches, while Brooklinen had 390. Quince made up 3.7% of all silk pillowcase brand searches we track, and Brooklinen accounted for 0.6%. - Quince was ahead of Brooklinen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brooklinen’s share of searches among silk pillowcase brands worldwide moved from 0.76% to 0.6%, and its estimated monthly branded searches moved from 590 to 390. - Across the 12 months ending September 2026, Quince’s share of searches among silk pillowcase brands worldwide moved from 2.1% to 3.7%, and its estimated monthly branded searches moved from 1.6K to 2.4K. ## Top silk pillowcase brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Brooklinen was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Quince was listed before Brooklinen in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fishers Finery | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Quince | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Slip | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Blissy | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Brooklinen | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | LilySilk | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mulberry Park Silks | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kitsch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZimaSilk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Alaska Bear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about silk pillowcase brands - Asked ChatGPT "Which silk pillowcase brand should I buy?": 1. Fishers Finery, 2. Quince, 3. Blissy - Asked ChatGPT "What are the best silk pillowcase brands?": 1. Slip, 2. Fishers Finery, 3. Quince, 4. Blissy, 5. LilySilk, 6. Mulberry Park Silks - Asked ChatGPT "What's the best silk pillowcase brand for hair and skin?": 1. Fishers Finery, 2. Blissy, 3. Slip - Searched Google, AI Overview "silk pillowcase": 1. Quince, 2. Fishers Finery, 3. Brooklinen, 4. Slip, 5. Blissy - Searched Google, AI Overview "best silk pillowcase": 1. Slip, 2. Quince, 3. Blissy, 4. Fishers Finery Not named in any answer: Kitsch, ZimaSilk and Alaska Bear. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for silk pillowcase brands worldwide in September 2026? - In September 2026, Slip overtook Kitsch and Quince to rank 2nd among silk pillowcase brands worldwide, with 10.1% of the searches. - In September 2026, Quince lost share of searches among silk pillowcase brands worldwide, from 8.5% to 3.7%. - Estimated monthly branded searches for Brooklinen worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026. ## Month by month | Month | Brooklinen estimated searches | Brooklinen Share of Search | Brooklinen rank | Quince estimated searches | Quince Share of Search | Quince rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 0.76% | 9 | 1.6K | 2.1% | 5 | | Nov 2025 | 1.9K | 1.2% | 6 | 5.4K | 3.3% | 5 | | Dec 2025 | 2.4K | 1.3% | 7 | 4.4K | 2.3% | 5 | | Jan 2026 | 1K | 1.1% | 9 | 4.4K | 4.9% | 4 | | Feb 2026 | 1.9K | 2.5% | 6 | 2.4K | 3.1% | 5 | | Mar 2026 | 590 | 0.78% | 9 | 2.4K | 3.2% | 5 | | Apr 2026 | 480 | 0.74% | 9 | 2.4K | 3.7% | 5 | | May 2026 | 590 | 0.83% | 9 | 2.9K | 4.1% | 4 | | Jun 2026 | 590 | 0.88% | 9 | 3.6K | 5.4% | 4 | | Jul 2026 | 720 | 0.85% | 9 | 8.1K | 9.6% | 4 | | Aug 2026 | 480 | 0.62% | 9 | 6.6K | 8.5% | 3 | | Sep 2026 | 390 | 0.6% | 9 | 2.4K | 3.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Brooklinen’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brooklinen**: Measured on the search term “brooklinen silk pillowcase”. - **Quince**: Measured on the search term “quince silk pillowcase”. - [Brooklinen profile](/demand/global-en/brands/brooklinen) - [Quince profile](/demand/global-en/brands/quince) - [All silk pillowcase brands worldwide](/demand/global-en/categories/silk-pillowcases): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brooklinen or Quince more popular in search? In September 2026, Quince had more branded searches than Brooklinen among silk pillowcase brands worldwide. Quince had about 2,400 branded searches, while Brooklinen had 390. Quince made up 3.7% of all silk pillowcase brand searches we track, and Brooklinen accounted for 0.6%. ## Cite this page Brandwave. "Brooklinen vs Quince: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/silk-pillowcases/compare/brooklinen-vs-quince This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/silk-pillowcases/compare/brooklinen-vs-quince. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.