---
title: "Silk pillowcase brands: Which are searched most?"
description: "Compare the brands people buy silk pillowcases from. Share of Search among Blissy, Slip, Kitsch, Fishers Finery, Quince, Mulberry Park Silks, LilySilk, ZimaSilk, Brooklinen and Alaska Bear, the silk pillowcase brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/silk-pillowcases"
publisher: "Brandwave"
---

# Silk pillowcase brands: Which are searched most?

Compare the brands people buy silk pillowcases from. Share of Search among Blissy, Slip, Kitsch, Fishers Finery, Quince, Mulberry Park Silks, LilySilk, ZimaSilk, Brooklinen and Alaska Bear, the silk pillowcase brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Silk pillowcase brands
- **Market**: Global
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Blissy, 69.2%

## Which brand is most popular in search among silk pillowcase brands worldwide?

- In September 2026, Blissy was the most searched among silk pillowcase brands worldwide, with an estimated 45.2K branded searches, 69.2% of all searches for the ten we track.
- Slip is in 2nd place, 59.1 percentage points behind at 10.1%.
- Across the 12 months ending September 2026, Blissy’s share of searches among silk pillowcase brands worldwide decreased from 77.6% to 69.2%.
- Across the 12 months ending September 2026, Slip’s share of searches among silk pillowcase brands worldwide increased from 8.5% to 10.1%.
- Across the 12 months ending September 2026, Kitsch’s share of searches among silk pillowcase brands worldwide increased from 3.7% to 8.3%.
- Across the 12 months ending September 2026, Fishers Finery’s share of searches among silk pillowcase brands worldwide increased from 3.1% to 3.7%.
- Across the 12 months ending September 2026, Quince’s share of searches among silk pillowcase brands worldwide increased from 2.1% to 3.7%.
- Across the 12 months ending September 2026, Blissy’s share of searches among silk pillowcase brands worldwide peaked at 77.6% in October 2025 and was lowest at 49.7% in July 2026.
- Across the 12 months ending September 2026, Slip’s share of searches among silk pillowcase brands worldwide peaked at 23.3% in February 2026 and was lowest at 8.5% in October 2025.
- Across the 12 months ending September 2026, Kitsch’s share of searches among silk pillowcase brands worldwide peaked at 21.5% in July 2026 and was lowest at 3.7% in October 2025.
- Across the 12 months ending September 2026, Fishers Finery’s share of searches among silk pillowcase brands worldwide peaked at 4.3% in December 2025 and was lowest at 2.8% in July 2026.
- Across the 12 months ending September 2026, Quince’s share of searches among silk pillowcase brands worldwide peaked at 9.6% in July 2026 and was lowest at 2.1% in October 2025.
- Across the 12 months ending September 2026, Mulberry Park Silks’ share of searches among silk pillowcase brands worldwide peaked at 2.1% in March 2026 and was lowest at 0.99% in November 2025.
- Across the 12 months ending September 2026, Brooklinen’s share of searches among silk pillowcase brands worldwide peaked at 2.5% in February 2026 and was lowest at 0.6% in September 2026.
- Across the 12 months ending September 2026, Mulberry Park Silks rose from 7th to 6th among silk pillowcase brands worldwide.
- Across the 12 months ending September 2026, LilySilk fell from 6th to 7th among silk pillowcase brands worldwide.
- Across the 12 months ending September 2026, ZimaSilk, Brooklinen and Alaska Bear held steady: their share of searches among silk pillowcase brands worldwide each moved less than 0.5 percentage points.

## Top silk pillowcase brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Blissy and Fishers Finery appeared every time. Fishers Finery was recommended most often, coming first in two out of five answers. Quince was second, and Slip was third. Kitsch, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fishers Finery | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Quince | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Slip | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Blissy | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Brooklinen | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| LilySilk | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Mulberry Park Silks | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Kitsch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ZimaSilk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Alaska Bear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about silk pillowcase brands

- Asked ChatGPT "Which silk pillowcase brand should I buy?": 1. Fishers Finery, 2. Quince, 3. Blissy
- Asked ChatGPT "What are the best silk pillowcase brands?": 1. Slip, 2. Fishers Finery, 3. Quince, 4. Blissy, 5. LilySilk, 6. Mulberry Park Silks
- Asked ChatGPT "What's the best silk pillowcase brand for hair and skin?": 1. Fishers Finery, 2. Blissy, 3. Slip
- Searched Google, AI Overview "silk pillowcase": 1. Quince, 2. Fishers Finery, 3. Brooklinen, 4. Slip, 5. Blissy
- Searched Google, AI Overview "best silk pillowcase": 1. Slip, 2. Quince, 3. Blissy, 4. Fishers Finery

Not named in any answer: Kitsch, ZimaSilk and Alaska Bear.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Blissy vs Slip: compare search popularity](/demand/global-en/compare/blissy-vs-slip-silk): 69.2% against 10.1% Share of Search.
- [Blissy vs Kitsch: compare search popularity](/demand/global-en/compare/blissy-vs-kitsch): 69.2% against 8.3% Share of Search.
- [Blissy vs Fishers Finery: compare search popularity](/demand/global-en/compare/blissy-vs-fishers-finery): 69.2% against 3.7% Share of Search.
- [Blissy vs Quince: compare search popularity](/demand/global-en/compare/blissy-vs-quince): 69.2% against 3.7% Share of Search.
- [Slip vs Kitsch: compare search popularity](/demand/global-en/compare/kitsch-vs-slip-silk): 10.1% against 8.3% Share of Search.
- [Slip vs Fishers Finery: compare search popularity](/demand/global-en/compare/fishers-finery-vs-slip-silk): 10.1% against 3.7% Share of Search.
- [Slip vs Quince: compare search popularity](/demand/global-en/compare/quince-vs-slip-silk): 10.1% against 3.7% Share of Search.
- [Kitsch vs Fishers Finery: compare search popularity](/demand/global-en/compare/fishers-finery-vs-kitsch): 8.3% against 3.7% Share of Search.
- [Kitsch vs Quince: compare search popularity](/demand/global-en/compare/kitsch-vs-quince): 8.3% against 3.7% Share of Search.
- [Fishers Finery vs Quince: compare search popularity](/demand/global-en/compare/fishers-finery-vs-quince): 3.7% Share of Search each.

## How did search popularity change for silk pillowcase brands worldwide in September 2026?

- In September 2026, Slip overtook Kitsch and Quince to rank 2nd among silk pillowcase brands worldwide, with 10.1% of the searches.
- In September 2026, Blissy gained share of searches among silk pillowcase brands worldwide, from 58.5% to 69.2%.
- In September 2026, Kitsch lost share of searches among silk pillowcase brands worldwide, from 15.7% to 8.3%.
- In September 2026, Quince lost share of searches among silk pillowcase brands worldwide, from 8.5% to 3.7%.
- In September 2026, Fishers Finery rose from 5th to 4th among silk pillowcase brands worldwide.
- In September 2026, LilySilk rose from 8th to 7th among silk pillowcase brands worldwide.
- In September 2026, ZimaSilk fell from 7th to 8th among silk pillowcase brands worldwide.
- Estimated monthly branded searches for Alaska Bear worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Blissy | 69.2% | 45.2K | 0.0% | Blissy |
| 2 | Slip | 10.1% | 6.6K | 0.0% | Slip |
| 3 | Kitsch | 8.3% | 5.4K | -55.4% | Kitsch |
| 4 | Fishers Finery | 3.7% | 2.4K | -17.2% | Fishers Finery |
| 5 | Quince | 3.7% | 2.4K | -63.6% | Quince |
| 6 | Mulberry Park Silks | 1.5% | 1K | -23.1% | Mulberry Park Silks |
| 7 | LilySilk | 1.3% | 880 | 0.0% | LilySilk |
| 8 | ZimaSilk | 1.3% | 880 | -12.0% | ZimaSilk |
| 9 | Brooklinen | 0.6% | 390 | -18.8% | Brooklinen |
| 10 | Alaska Bear | 0.26% | 170 | -19.0% | Alaska Bear |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Blissy | 60.2K | 77.6% | 1 |
| Oct 2025 | Slip | 6.6K | 8.5% | 2 |
| Oct 2025 | Kitsch | 2.9K | 3.7% | 3 |
| Oct 2025 | Fishers Finery | 2.4K | 3.1% | 4 |
| Oct 2025 | Quince | 1.6K | 2.1% | 5 |
| Oct 2025 | LilySilk | 1K | 1.3% | 6 |
| Oct 2025 | Mulberry Park Silks | 1K | 1.3% | 7 |
| Oct 2025 | ZimaSilk | 1K | 1.3% | 8 |
| Oct 2025 | Brooklinen | 590 | 0.76% | 9 |
| Oct 2025 | Alaska Bear | 260 | 0.34% | 10 |
| Nov 2025 | Blissy | 121K | 75% | 1 |
| Nov 2025 | Slip | 14.8K | 9.2% | 2 |
| Nov 2025 | Kitsch | 8.1K | 5% | 3 |
| Nov 2025 | Fishers Finery | 5.4K | 3.3% | 4 |
| Nov 2025 | Quince | 5.4K | 3.3% | 5 |
| Nov 2025 | Brooklinen | 1.9K | 1.2% | 6 |
| Nov 2025 | LilySilk | 1.6K | 0.99% | 7 |
| Nov 2025 | Mulberry Park Silks | 1.6K | 0.99% | 8 |
| Nov 2025 | ZimaSilk | 1.3K | 0.81% | 9 |
| Nov 2025 | Alaska Bear | 320 | 0.2% | 10 |
| Dec 2025 | Blissy | 135K | 71.7% | 1 |
| Dec 2025 | Slip | 18.1K | 9.6% | 2 |
| Dec 2025 | Kitsch | 12.1K | 6.4% | 3 |
| Dec 2025 | Fishers Finery | 8.1K | 4.3% | 4 |
| Dec 2025 | Quince | 4.4K | 2.3% | 5 |
| Dec 2025 | LilySilk | 3.6K | 1.9% | 6 |
| Dec 2025 | Brooklinen | 2.4K | 1.3% | 7 |
| Dec 2025 | Mulberry Park Silks | 2.4K | 1.3% | 8 |
| Dec 2025 | ZimaSilk | 1.6K | 0.85% | 9 |
| Dec 2025 | Alaska Bear | 480 | 0.26% | 10 |
| Jan 2026 | Blissy | 60.2K | 66.7% | 1 |
| Jan 2026 | Slip | 12.1K | 13.4% | 2 |
| Jan 2026 | Kitsch | 4.4K | 4.9% | 3 |
| Jan 2026 | Quince | 4.4K | 4.9% | 4 |
| Jan 2026 | Fishers Finery | 3.6K | 4% | 5 |
| Jan 2026 | Mulberry Park Silks | 1.6K | 1.8% | 6 |
| Jan 2026 | LilySilk | 1.3K | 1.4% | 7 |
| Jan 2026 | ZimaSilk | 1.3K | 1.4% | 8 |
| Jan 2026 | Brooklinen | 1K | 1.1% | 9 |
| Jan 2026 | Alaska Bear | 320 | 0.35% | 10 |
| Feb 2026 | Blissy | 45.2K | 58.3% | 1 |
| Feb 2026 | Slip | 18.1K | 23.3% | 2 |
| Feb 2026 | Kitsch | 4.4K | 5.7% | 3 |
| Feb 2026 | Fishers Finery | 2.4K | 3.1% | 4 |
| Feb 2026 | Quince | 2.4K | 3.1% | 5 |
| Feb 2026 | Brooklinen | 1.9K | 2.5% | 6 |
| Feb 2026 | Mulberry Park Silks | 1K | 1.3% | 7 |
| Feb 2026 | ZimaSilk | 1K | 1.3% | 8 |
| Feb 2026 | LilySilk | 880 | 1.1% | 9 |
| Feb 2026 | Alaska Bear | 260 | 0.34% | 10 |
| Mar 2026 | Blissy | 51.2K | 67.8% | 1 |
| Mar 2026 | Slip | 9.9K | 13.1% | 2 |
| Mar 2026 | Kitsch | 4.4K | 5.8% | 3 |
| Mar 2026 | Fishers Finery | 2.9K | 3.8% | 4 |
| Mar 2026 | Quince | 2.4K | 3.2% | 5 |
| Mar 2026 | Mulberry Park Silks | 1.6K | 2.1% | 6 |
| Mar 2026 | ZimaSilk | 1.3K | 1.7% | 7 |
| Mar 2026 | LilySilk | 880 | 1.2% | 8 |
| Mar 2026 | Brooklinen | 590 | 0.78% | 9 |
| Mar 2026 | Alaska Bear | 320 | 0.42% | 10 |
| Apr 2026 | Blissy | 41.9K | 64.6% | 1 |
| Apr 2026 | Slip | 9.9K | 15.3% | 2 |
| Apr 2026 | Kitsch | 4.4K | 6.8% | 3 |
| Apr 2026 | Fishers Finery | 2.4K | 3.7% | 4 |
| Apr 2026 | Quince | 2.4K | 3.7% | 5 |
| Apr 2026 | Mulberry Park Silks | 1.3K | 2% | 6 |
| Apr 2026 | ZimaSilk | 1K | 1.5% | 7 |
| Apr 2026 | LilySilk | 880 | 1.4% | 8 |
| Apr 2026 | Brooklinen | 480 | 0.74% | 9 |
| Apr 2026 | Alaska Bear | 210 | 0.32% | 10 |
| May 2026 | Blissy | 41.9K | 58.9% | 1 |
| May 2026 | Kitsch | 9.9K | 13.9% | 2 |
| May 2026 | Slip | 9.9K | 13.9% | 3 |
| May 2026 | Quince | 2.9K | 4.1% | 4 |
| May 2026 | Fishers Finery | 2.4K | 3.4% | 5 |
| May 2026 | Mulberry Park Silks | 1.3K | 1.8% | 6 |
| May 2026 | LilySilk | 1K | 1.4% | 7 |
| May 2026 | ZimaSilk | 1K | 1.4% | 8 |
| May 2026 | Brooklinen | 590 | 0.83% | 9 |
| May 2026 | Alaska Bear | 260 | 0.37% | 10 |
| Jun 2026 | Blissy | 37K | 55.3% | 1 |
| Jun 2026 | Kitsch | 12.1K | 18.1% | 2 |
| Jun 2026 | Slip | 8.1K | 12.1% | 3 |
| Jun 2026 | Quince | 3.6K | 5.4% | 4 |
| Jun 2026 | Fishers Finery | 2.4K | 3.6% | 5 |
| Jun 2026 | Mulberry Park Silks | 1K | 1.5% | 6 |
| Jun 2026 | ZimaSilk | 1K | 1.5% | 7 |
| Jun 2026 | LilySilk | 880 | 1.3% | 8 |
| Jun 2026 | Brooklinen | 590 | 0.88% | 9 |
| Jun 2026 | Alaska Bear | 260 | 0.39% | 10 |
| Jul 2026 | Blissy | 41.9K | 49.7% | 1 |
| Jul 2026 | Kitsch | 18.1K | 21.5% | 2 |
| Jul 2026 | Slip | 9.9K | 11.7% | 3 |
| Jul 2026 | Quince | 8.1K | 9.6% | 4 |
| Jul 2026 | Fishers Finery | 2.4K | 2.8% | 5 |
| Jul 2026 | Mulberry Park Silks | 1K | 1.2% | 6 |
| Jul 2026 | ZimaSilk | 1K | 1.2% | 7 |
| Jul 2026 | LilySilk | 880 | 1% | 8 |
| Jul 2026 | Brooklinen | 720 | 0.85% | 9 |
| Jul 2026 | Alaska Bear | 260 | 0.31% | 10 |
| Aug 2026 | Blissy | 45.2K | 58.5% | 1 |
| Aug 2026 | Kitsch | 12.1K | 15.7% | 2 |
| Aug 2026 | Quince | 6.6K | 8.5% | 3 |
| Aug 2026 | Slip | 6.6K | 8.5% | 4 |
| Aug 2026 | Fishers Finery | 2.9K | 3.8% | 5 |
| Aug 2026 | Mulberry Park Silks | 1.3K | 1.7% | 6 |
| Aug 2026 | ZimaSilk | 1K | 1.3% | 7 |
| Aug 2026 | LilySilk | 880 | 1.1% | 8 |
| Aug 2026 | Brooklinen | 480 | 0.62% | 9 |
| Aug 2026 | Alaska Bear | 210 | 0.27% | 10 |
| Sep 2026 | Blissy | 45.2K | 69.2% | 1 |
| Sep 2026 | Slip | 6.6K | 10.1% | 2 |
| Sep 2026 | Kitsch | 5.4K | 8.3% | 3 |
| Sep 2026 | Fishers Finery | 2.4K | 3.7% | 4 |
| Sep 2026 | Quince | 2.4K | 3.7% | 5 |
| Sep 2026 | Mulberry Park Silks | 1K | 1.5% | 6 |
| Sep 2026 | LilySilk | 880 | 1.3% | 7 |
| Sep 2026 | ZimaSilk | 880 | 1.3% | 8 |
| Sep 2026 | Brooklinen | 390 | 0.6% | 9 |
| Sep 2026 | Alaska Bear | 170 | 0.26% | 10 |

## What is being compared

- **Alaska Bear**: Measured on the search term “alaska bear silk pillowcase”.
- **Blissy**: Measured on the search terms “blissy” and “blissy pillowcase”, summed into one figure.
- **Brooklinen**: Measured on the search term “brooklinen silk pillowcase”.
- **Fishers Finery**: Measured on the search term “fishers finery”.
- **Kitsch**: Measured on the search term “kitsch satin pillowcase”.
- **LilySilk**: Measured on the search term “lilysilk pillowcase”.
- **Mulberry Park Silks**: Measured on the search term “mulberry park silks”.
- **Quince**: Measured on the search term “quince silk pillowcase”.
- **Slip**: Measured on the search term “slip silk pillowcase”.
- **ZimaSilk**: Measured on the search term “zimasilk”.

- [Alaska Bear](/demand/global-en/brands/alaska-bear)
- [Blissy](/demand/global-en/brands/blissy)
- [Brooklinen](/demand/global-en/brands/brooklinen)
- [Fishers Finery](/demand/global-en/brands/fishers-finery)
- [Kitsch](/demand/global-en/brands/kitsch)
- [LilySilk](/demand/global-en/brands/lilysilk)
- [Mulberry Park Silks](/demand/global-en/brands/mulberry-park-silks)
- [Quince](/demand/global-en/brands/quince)
- [Slip](/demand/global-en/brands/slip-silk)
- [ZimaSilk](/demand/global-en/brands/zimasilk)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among silk pillowcase brands worldwide?

In September 2026, Blissy was the most searched among silk pillowcase brands worldwide, with an estimated 45.2K branded searches, 69.2% of all searches for the ten we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Silk pillowcase brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/silk-pillowcases

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/silk-pillowcases. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.