---
title: "SIEM platforms: Which brands are most popular in search?"
description: "Compare the platforms that collect and analyse security events. Share of Search among Datadog, Splunk, Elastic, Microsoft Sentinel and Sumo Logic, the SIEM platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/siem-platforms"
publisher: "Brandwave"
---

# SIEM platforms: Which brands are most popular in search?

Compare the platforms that collect and analyse security events. Share of Search among Datadog, Splunk, Elastic, Microsoft Sentinel and Sumo Logic, the SIEM platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: SIEM platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Datadog, 49.3%

## Which brand is most popular in search among SIEM platforms worldwide?

- In August 2026, Datadog was the most searched among SIEM platforms worldwide, with an estimated 254K branded searches and 49.3% estimated Share of Search within this set.
- Splunk is in 2nd place, 23.1 percentage points behind at 26.1% Share of Search.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among SIEM platforms worldwide increased from 38.6% to 49.3%.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among SIEM platforms worldwide decreased from 30.1% to 26.1%.
- Across the 11 months ending August 2026, Elastic’s estimated Share of Search among SIEM platforms worldwide decreased from 25.7% to 18.4%.
- Across the 11 months ending August 2026, Microsoft Sentinel’s estimated Share of Search among SIEM platforms worldwide increased from 3.3% to 4.3%.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among SIEM platforms worldwide peaked at 49.3% in August 2026 and was lowest at 38.4% in December 2025.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among SIEM platforms worldwide peaked at 30.2% in December 2025 and was lowest at 24.8% in May 2026.
- Across the 11 months ending August 2026, Elastic’s estimated Share of Search among SIEM platforms worldwide peaked at 25.8% in December 2025 and was lowest at 18.3% in June 2026.
- Across the 11 months ending August 2026, Sumo Logic held steady: its estimated Share of Search among SIEM platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Datadog vs Splunk: compare search popularity](/demand/global-en/compare/datadog-vs-splunk): 49.3% against 26.1% Share of Search.
- [Datadog vs Elastic: compare search popularity](/demand/global-en/compare/datadog-vs-elastic-search): 49.3% against 18.4% Share of Search.
- [Datadog vs Microsoft Sentinel: compare search popularity](/demand/global-en/compare/datadog-vs-microsoft-sentinel): 49.3% against 4.3% Share of Search.
- [Splunk vs Elastic: compare search popularity](/demand/global-en/compare/elastic-search-vs-splunk): 26.1% against 18.4% Share of Search.
- [Splunk vs Microsoft Sentinel: compare search popularity](/demand/global-en/compare/microsoft-sentinel-vs-splunk): 26.1% against 4.3% Share of Search.
- [Elastic vs Microsoft Sentinel: compare search popularity](/demand/global-en/compare/elastic-search-vs-microsoft-sentinel): 18.4% against 4.3% Share of Search.

## How did search popularity change for SIEM platforms worldwide in August 2026?

- In August 2026, Elastic lost estimated Share of Search among SIEM platforms worldwide, from 19.3% to 18.4%.
- Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
- Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Datadog | 49.3% | 254K | -0.8% | Datadog |
| 2 | Splunk | 26.1% | 135K | 0.0% | Splunk |
| 3 | Elastic | 18.4% | 95K | -6.0% | Elastic |
| 4 | Microsoft Sentinel | 4.3% | 22.2K | 0.0% | Microsoft Sentinel |
| 5 | Sumo Logic | 1.9% | 9.9K | 0.0% | Sumo Logic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Datadog | 257K | 38.6% | 1 |
| Oct 2025 | Splunk | 201K | 30.1% | 2 |
| Oct 2025 | Elastic | 172K | 25.7% | 3 |
| Oct 2025 | Microsoft Sentinel | 22.2K | 3.3% | 4 |
| Oct 2025 | Sumo Logic | 14.8K | 2.2% | 5 |
| Nov 2025 | Datadog | 255K | 42.6% | 1 |
| Nov 2025 | Splunk | 165K | 27.6% | 2 |
| Nov 2025 | Elastic | 142K | 23.7% | 3 |
| Nov 2025 | Microsoft Sentinel | 22.2K | 3.7% | 4 |
| Nov 2025 | Sumo Logic | 14.8K | 2.5% | 5 |
| Dec 2025 | Datadog | 210K | 38.4% | 1 |
| Dec 2025 | Splunk | 165K | 30.2% | 2 |
| Dec 2025 | Elastic | 141K | 25.8% | 3 |
| Dec 2025 | Microsoft Sentinel | 18.1K | 3.3% | 4 |
| Dec 2025 | Sumo Logic | 12.1K | 2.2% | 5 |
| Jan 2026 | Datadog | 255K | 42.7% | 1 |
| Jan 2026 | Splunk | 165K | 27.6% | 2 |
| Jan 2026 | Elastic | 141K | 23.5% | 3 |
| Jan 2026 | Microsoft Sentinel | 22.2K | 3.7% | 4 |
| Jan 2026 | Sumo Logic | 14.8K | 2.5% | 5 |
| Feb 2026 | Datadog | 256K | 42.9% | 1 |
| Feb 2026 | Splunk | 165K | 27.6% | 2 |
| Feb 2026 | Elastic | 142K | 23.8% | 3 |
| Feb 2026 | Microsoft Sentinel | 22.2K | 3.7% | 4 |
| Feb 2026 | Sumo Logic | 12.1K | 2% | 5 |
| Mar 2026 | Datadog | 258K | 42.8% | 1 |
| Mar 2026 | Splunk | 165K | 27.4% | 2 |
| Mar 2026 | Elastic | 143K | 23.7% | 3 |
| Mar 2026 | Microsoft Sentinel | 22.2K | 3.7% | 4 |
| Mar 2026 | Sumo Logic | 14.8K | 2.5% | 5 |
| Apr 2026 | Datadog | 257K | 44.2% | 1 |
| Apr 2026 | Splunk | 165K | 28.3% | 2 |
| Apr 2026 | Elastic | 126K | 21.6% | 3 |
| Apr 2026 | Microsoft Sentinel | 22.2K | 3.8% | 4 |
| Apr 2026 | Sumo Logic | 12.1K | 2.1% | 5 |
| May 2026 | Datadog | 256K | 47% | 1 |
| May 2026 | Splunk | 135K | 24.8% | 2 |
| May 2026 | Elastic | 116K | 21.4% | 3 |
| May 2026 | Microsoft Sentinel | 22.2K | 4.1% | 4 |
| May 2026 | Sumo Logic | 14.8K | 2.7% | 5 |
| Jun 2026 | Datadog | 260K | 46.3% | 1 |
| Jun 2026 | Splunk | 165K | 29.3% | 2 |
| Jun 2026 | Elastic | 103K | 18.3% | 3 |
| Jun 2026 | Microsoft Sentinel | 22.2K | 3.9% | 4 |
| Jun 2026 | Sumo Logic | 12.1K | 2.2% | 5 |
| Jul 2026 | Datadog | 257K | 48.9% | 1 |
| Jul 2026 | Splunk | 135K | 25.7% | 2 |
| Jul 2026 | Elastic | 101K | 19.3% | 3 |
| Jul 2026 | Microsoft Sentinel | 22.2K | 4.2% | 4 |
| Jul 2026 | Sumo Logic | 9.9K | 1.9% | 5 |
| Aug 2026 | Datadog | 254K | 49.3% | 1 |
| Aug 2026 | Splunk | 135K | 26.1% | 2 |
| Aug 2026 | Elastic | 95K | 18.4% | 3 |
| Aug 2026 | Microsoft Sentinel | 22.2K | 4.3% | 4 |
| Aug 2026 | Sumo Logic | 9.9K | 1.9% | 5 |
| Sep 2026 | Datadog | — | — | — |
| Sep 2026 | Elastic | — | — | — |
| Sep 2026 | Microsoft Sentinel | — | — | — |
| Sep 2026 | Splunk | — | — | — |
| Sep 2026 | Sumo Logic | — | — | — |

## What is being compared

- **Datadog**: Measured on the search terms “apm datadog”, “datadog”, “datadog app”, “datadog monitoring”, “datadog observability”, “datadog software”, “datadoghq com”, “monitoring datadog” and “observability datadog”, summed into one figure.
- **Elastic**: Measured on the search terms “elastic cloud”, “elastic co”, “elastic enterprise search”, “elastic search”, “elasticsearch” and “enterprise search elastic”, summed into one figure.
- **Microsoft Sentinel**: Measured on the search term “microsoft sentinel”.
- **Splunk**: Measured on the search term “splunk”.
- **Sumo Logic**: Measured on the search term “sumo logic”.

- [Datadog](/demand/global-en/brands/datadog)
- [Elastic](/demand/global-en/brands/elastic-search)
- [Microsoft Sentinel](/demand/global-en/brands/microsoft-sentinel)
- [Splunk](/demand/global-en/brands/splunk)
- [Sumo Logic](/demand/global-en/brands/sumo-logic)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among SIEM platforms worldwide?

In August 2026, Datadog was the most searched among SIEM platforms worldwide, with an estimated 254K branded searches and 49.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "SIEM platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/siem-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/siem-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.