---
title: "Brunswick vs Imperial: Which is searched more?"
description: "Which is more popular in search, Brunswick or Imperial? Compare estimated monthly branded-search demand and Share of Search inside the Shuffleboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/shuffleboard-brands/compare/brunswick-vs-imperial-billiards"
publisher: "Brandwave"
---

# Brunswick vs Imperial: Which is searched more?

Which is more popular in search, Brunswick or Imperial? Compare estimated monthly branded-search demand and Share of Search inside the Shuffleboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brunswick and Imperial
- **Competitive set**: Shuffleboard brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Brunswick Share of Search**: 2.5%
- **Imperial Share of Search**: 19.1%

## Which is more popular in search, Brunswick or Imperial?

- In September 2026, Imperial had more branded searches than Brunswick among shuffleboard brands worldwide. Imperial was estimated to have 390 branded searches compared to Brunswick’s 50, and held a 19.1% Share of Search versus Brunswick’s 2.5%.
- Imperial was ahead of Brunswick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brunswick’s estimated Share of Search among shuffleboard brands worldwide moved from 2% to 2.5%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 12 months ending September 2026, Imperial’s estimated Share of Search among shuffleboard brands worldwide moved from 19.2% to 19.1%, and its estimated monthly branded searches held steady at 390.

## How did search popularity change for shuffleboard brands worldwide in September 2026?

- Estimated monthly branded searches for Brunswick worldwide rose 25% over 12 measured months, from 40 to 50 in September 2026.

## Month by month

| Month | Brunswick estimated searches | Brunswick Share of Search | Brunswick rank | Imperial estimated searches | Imperial Share of Search | Imperial rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 2% | 3 | 390 | 19.2% | 2 |
| Nov 2025 | 40 | 2% | 3 | 390 | 19.2% | 2 |
| Dec 2025 | 30 | 1.3% | 3 | 390 | 16.8% | 2 |
| Jan 2026 | 40 | 1.7% | 3 | 480 | 19.8% | 2 |
| Feb 2026 | 30 | 1.5% | 3 | 390 | 19.3% | 2 |
| Mar 2026 | 50 | 2.3% | 3 | 480 | 22.5% | 2 |
| Apr 2026 | 50 | 2.3% | 3 | 480 | 22.5% | 2 |
| May 2026 | 40 | 2.4% | 3 | 320 | 19.3% | 2 |
| Jun 2026 | 40 | 2.1% | 3 | 260 | 13.7% | 2 |
| Jul 2026 | 70 | 3.5% | 3 | 320 | 16.1% | 2 |
| Aug 2026 | 40 | 2% | 3 | 390 | 19.2% | 2 |
| Sep 2026 | 50 | 2.5% | 3 | 390 | 19.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Brunswick’s and Imperial’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brunswick**: Measured on the search term “brunswick salmon”.
- **Imperial**: Measured on the search term “imperial billiards”.

- [Brunswick profile](/demand/global-en/brands/brunswick)
- [Imperial profile](/demand/global-en/brands/imperial-billiards)
- [All shuffleboard brands worldwide](/demand/global-en/categories/shuffleboard-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brunswick or Imperial?

In September 2026, Imperial had more branded searches than Brunswick among shuffleboard brands worldwide. Imperial was estimated to have 390 branded searches compared to Brunswick’s 50, and held a 19.1% Share of Search versus Brunswick’s 2.5%.

## Cite this page

Brandwave. "Brunswick vs Imperial: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/shuffleboard-brands/compare/brunswick-vs-imperial-billiards

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/shuffleboard-brands/compare/brunswick-vs-imperial-billiards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.