--- title: "Shredders: Which brands are most popular in search?" description: "Compare the shredders operations teams choose between. Share of Search among Rexel, Fellowes, Swingline, Aurora, GoECOlife and Intimus, the shredders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/shredders" publisher: "Brandwave" --- # Shredders: Which brands are most popular in search? Compare the shredders operations teams choose between. Share of Search among Rexel, Fellowes, Swingline, Aurora, GoECOlife and Intimus, the shredders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Shredders - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Rexel, 92.8% ## Which brand is most popular in search among shredders worldwide? - In August 2026, Rexel was the most searched among shredders worldwide, with an estimated 368K branded searches and 92.8% estimated Share of Search within this set. - Fellowes is in 2nd place, 88.3 percentage points behind at 4.6% Share of Search. - Across the 11 months ending August 2026, Rexel’s estimated Share of Search among shredders worldwide decreased from 94.1% to 92.8%. - Across the 11 months ending August 2026, Fellowes’ estimated Share of Search among shredders worldwide increased from 3.8% to 4.6%. - Across the 11 months ending August 2026, Rexel’s estimated Share of Search among shredders worldwide peaked at 94.4% in November 2025 and was lowest at 92.8% in August 2026. - Across the 11 months ending August 2026, GoECOlife rose from 6th to 5th among shredders worldwide. - Across the 11 months ending August 2026, Intimus fell from 5th to 6th among shredders worldwide. - Across the 11 months ending August 2026, Swingline and Aurora held steady: their estimated Share of Search among shredders worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Rexel vs Fellowes: compare search popularity](/demand/global-en/compare/fellowes-vs-rexel): 92.8% against 4.6% Share of Search. - [Rexel vs Swingline: compare search popularity](/demand/global-en/compare/rexel-vs-swingline): 92.8% against 2% Share of Search. - [Fellowes vs Swingline: compare search popularity](/demand/global-en/compare/fellowes-vs-swingline): 4.6% against 2% Share of Search. ## How did search popularity change for shredders worldwide in August 2026? - In August 2026, Fellowes gained estimated Share of Search among shredders worldwide, from 3.8% to 4.6%. - In August 2026, Rexel lost estimated Share of Search among shredders worldwide, from 94.1% to 92.8%. - Estimated monthly branded searches for GoECOlife worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026. - Estimated monthly branded searches for Swingline worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. - Estimated monthly branded searches for Aurora worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Rexel | 92.8% | 368K | -18.2% | Rexel | | 2 | Fellowes | 4.6% | 18.1K | 0.0% | Fellowes | | 3 | Swingline | 2% | 8.1K | 0.0% | Swingline | | 4 | Aurora | 0.4% | 1.6K | 0.0% | Aurora | | 5 | GoECOlife | 0.08% | 320 | +23.1% | GoECOlife | | 6 | Intimus | 0.07% | 260 | 0.0% | Intimus | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rexel | 550K | 94.1% | 1 | | Oct 2025 | Fellowes | 22.2K | 3.8% | 2 | | Oct 2025 | Swingline | 9.9K | 1.7% | 3 | | Oct 2025 | Aurora | 1.9K | 0.33% | 4 | | Oct 2025 | Intimus | 260 | 0.04% | 5 | | Oct 2025 | GoECOlife | 210 | 0.04% | 6 | | Nov 2025 | Rexel | 550K | 94.4% | 1 | | Nov 2025 | Fellowes | 22.2K | 3.8% | 2 | | Nov 2025 | Swingline | 8.1K | 1.4% | 3 | | Nov 2025 | Aurora | 1.9K | 0.33% | 4 | | Nov 2025 | Intimus | 260 | 0.04% | 5 | | Nov 2025 | GoECOlife | 210 | 0.04% | 6 | | Dec 2025 | Rexel | 450K | 94% | 1 | | Dec 2025 | Fellowes | 18.1K | 3.8% | 2 | | Dec 2025 | Swingline | 8.1K | 1.7% | 3 | | Dec 2025 | Aurora | 1.9K | 0.4% | 4 | | Dec 2025 | Intimus | 260 | 0.05% | 5 | | Dec 2025 | GoECOlife | 210 | 0.04% | 6 | | Jan 2026 | Rexel | 550K | 93.8% | 1 | | Jan 2026 | Fellowes | 22.2K | 3.8% | 2 | | Jan 2026 | Swingline | 9.9K | 1.7% | 3 | | Jan 2026 | Aurora | 3.6K | 0.61% | 4 | | Jan 2026 | Intimus | 390 | 0.07% | 5 | | Jan 2026 | GoECOlife | 320 | 0.05% | 6 | | Feb 2026 | Rexel | 450K | 93.1% | 1 | | Feb 2026 | Fellowes | 22.2K | 4.6% | 2 | | Feb 2026 | Swingline | 8.1K | 1.7% | 3 | | Feb 2026 | Aurora | 2.4K | 0.5% | 4 | | Feb 2026 | Intimus | 320 | 0.07% | 5 | | Feb 2026 | GoECOlife | 260 | 0.05% | 6 | | Mar 2026 | Rexel | 550K | 94.3% | 1 | | Mar 2026 | Fellowes | 22.2K | 3.8% | 2 | | Mar 2026 | Swingline | 8.1K | 1.4% | 3 | | Mar 2026 | Aurora | 2.4K | 0.41% | 4 | | Mar 2026 | Intimus | 390 | 0.07% | 5 | | Mar 2026 | GoECOlife | 320 | 0.05% | 6 | | Apr 2026 | Rexel | 450K | 93.9% | 1 | | Apr 2026 | Fellowes | 18.1K | 3.8% | 2 | | Apr 2026 | Swingline | 8.1K | 1.7% | 3 | | Apr 2026 | Aurora | 2.4K | 0.5% | 4 | | Apr 2026 | GoECOlife | 260 | 0.05% | 5 | | Apr 2026 | Intimus | 260 | 0.05% | 6 | | May 2026 | Rexel | 450K | 94% | 1 | | May 2026 | Fellowes | 18.1K | 3.8% | 2 | | May 2026 | Swingline | 8.1K | 1.7% | 3 | | May 2026 | Aurora | 1.9K | 0.4% | 4 | | May 2026 | Intimus | 260 | 0.05% | 5 | | May 2026 | GoECOlife | 210 | 0.04% | 6 | | Jun 2026 | Rexel | 450K | 94.4% | 1 | | Jun 2026 | Fellowes | 18.1K | 3.8% | 2 | | Jun 2026 | Swingline | 6.6K | 1.4% | 3 | | Jun 2026 | Aurora | 1.6K | 0.34% | 4 | | Jun 2026 | Intimus | 260 | 0.05% | 5 | | Jun 2026 | GoECOlife | 210 | 0.04% | 6 | | Jul 2026 | Rexel | 450K | 94.1% | 1 | | Jul 2026 | Fellowes | 18.1K | 3.8% | 2 | | Jul 2026 | Swingline | 8.1K | 1.7% | 3 | | Jul 2026 | Aurora | 1.6K | 0.33% | 4 | | Jul 2026 | GoECOlife | 260 | 0.05% | 5 | | Jul 2026 | Intimus | 260 | 0.05% | 6 | | Aug 2026 | Rexel | 368K | 92.8% | 1 | | Aug 2026 | Fellowes | 18.1K | 4.6% | 2 | | Aug 2026 | Swingline | 8.1K | 2% | 3 | | Aug 2026 | Aurora | 1.6K | 0.4% | 4 | | Aug 2026 | GoECOlife | 320 | 0.08% | 5 | | Aug 2026 | Intimus | 260 | 0.07% | 6 | | Sep 2026 | Aurora | — | — | — | | Sep 2026 | Fellowes | — | — | — | | Sep 2026 | GoECOlife | — | — | — | | Sep 2026 | Intimus | — | — | — | | Sep 2026 | Rexel | — | — | — | | Sep 2026 | Swingline | — | — | — | ## What is being compared - **Aurora**: Measured on the search term “aurora shredder”. - **Fellowes**: Measured on the search term “fellowes”. - **GoECOlife**: Measured on the search term “goecolife shredder”. - **Intimus**: Measured on the search term “intimus shredder”. - **Rexel**: Measured on the search term “rexel”. - **Swingline**: Measured on the search term “swingline stapler”. - [Aurora](/demand/global-en/brands/aurora) - [Fellowes](/demand/global-en/brands/fellowes) - [GoECOlife](/demand/global-en/brands/goecolife) - [Intimus](/demand/global-en/brands/intimus) - [Rexel](/demand/global-en/brands/rexel) - [Swingline](/demand/global-en/brands/swingline) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among shredders worldwide? In August 2026, Rexel was the most searched among shredders worldwide, with an estimated 368K branded searches and 92.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Shredders: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/shredders This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/shredders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.