--- title: "Grohe vs Kohler: Which is searched more?" description: "Is Grohe or Kohler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shower brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/shower-brands/compare/grohe-vs-kohler" publisher: "Brandwave" --- # Grohe vs Kohler: Which is searched more? Is Grohe or Kohler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shower brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Grohe and Kohler - **Competitive set**: Shower brands - **Market**: Global - **Month measured**: Sep 2026 - **Grohe Share of Search**: 20.9% - **Kohler Share of Search**: 38.2% ## Is Grohe or Kohler more popular in search? - In September 2026, Kohler had more branded searches than Grohe among shower brands worldwide. Kohler had about 368,000 branded searches, while Grohe had 201,000. Kohler made up 38.2% of all shower brand searches we track, and Grohe accounted for 20.9%. - Kohler was ahead of Grohe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Grohe’s share of searches among shower brands worldwide moved from 23.3% to 20.9%, and its estimated monthly branded searches moved from 246K to 201K. - Across the 12 months ending September 2026, Kohler’s share of searches among shower brands worldwide moved from 34.8% to 38.2%, and its estimated monthly branded searches held steady at 368K. ## Top shower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kohler was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Grohe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kohler was listed before Grohe in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moen | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Delta Faucet | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kohler | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hansgrohe | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Grohe | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Caroma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Methven | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shower brands - Asked ChatGPT "Which shower brand should I buy?": 1. Moen, 2. Delta Faucet, 3. Kohler, 4. Hansgrohe - Asked ChatGPT "What are the best shower brands?": 1. Kohler, 2. Moen, 3. Delta Faucet, 4. Hansgrohe, 5. Grohe - Asked ChatGPT "What's the best shower brand for a bathroom update?": 1. Moen, 2. Kohler, 3. Delta Faucet, 4. Grohe, 5. Hansgrohe - Searched Google, AI Overview "shower brands": 1. Delta Faucet, 2. Moen, 3. Kohler, 4. Hansgrohe, 5. Grohe - Searched Google, AI Overview "shower for bathroom": named none of the brands we track Not named in any answer: Caroma and Methven. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for shower brands worldwide in September 2026? - Estimated monthly branded searches for Grohe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## Month by month | Month | Grohe estimated searches | Grohe Share of Search | Grohe rank | Kohler estimated searches | Kohler Share of Search | Kohler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 23.3% | 2 | 368K | 34.8% | 1 | | Nov 2025 | 246K | 23.7% | 2 | 368K | 35.4% | 1 | | Dec 2025 | 201K | 23.2% | 2 | 301K | 34.7% | 1 | | Jan 2026 | 246K | 22.3% | 2 | 368K | 33.4% | 1 | | Feb 2026 | 246K | 24.8% | 2 | 301K | 30.4% | 1 | | Mar 2026 | 246K | 23.3% | 2 | 368K | 34.8% | 1 | | Apr 2026 | 201K | 20.2% | 2 | 368K | 37% | 1 | | May 2026 | 201K | 21.6% | 2 | 301K | 32.3% | 1 | | Jun 2026 | 201K | 22.6% | 2 | 301K | 33.8% | 1 | | Jul 2026 | 201K | 21.7% | 2 | 301K | 32.5% | 1 | | Aug 2026 | 201K | 20.9% | 2 | 368K | 38.2% | 1 | | Sep 2026 | 201K | 20.9% | 2 | 368K | 38.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Grohe’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Grohe**: Measured on the search term “grohe”. - **Kohler**: Measured on the search term “kohler”. - [Grohe profile](/demand/global-en/brands/grohe) - [Kohler profile](/demand/global-en/brands/kohler) - [All shower brands worldwide](/demand/global-en/categories/shower-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Grohe or Kohler more popular in search? In September 2026, Kohler had more branded searches than Grohe among shower brands worldwide. Kohler had about 368,000 branded searches, while Grohe had 201,000. Kohler made up 38.2% of all shower brand searches we track, and Grohe accounted for 20.9%. ## Cite this page Brandwave. "Grohe vs Kohler: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/shower-brands/compare/grohe-vs-kohler This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/shower-brands/compare/grohe-vs-kohler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.