---
title: "Short link management platforms: Which brands are most popular in search?"
description: "Compare services and tools used to create, manage, and measure shortened links. Share of Search among Bitly, TinyURL, Rebrandly, Short.io and BL.INK, the short link management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/short-link-management-platforms"
publisher: "Brandwave"
---

# Short link management platforms: Which brands are most popular in search?

Compare services and tools used to create, manage, and measure shortened links. Share of Search among Bitly, TinyURL, Rebrandly, Short.io and BL.INK, the short link management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Short link management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bitly, 58%

## Which brand is most popular in search among short link management platforms worldwide?

- In August 2026, Bitly was the most searched among short link management platforms worldwide, with an estimated 1.2M branded searches and 58% estimated Share of Search within this set.
- TinyURL is in 2nd place, 21.2 percentage points behind at 36.8% Share of Search.
- Across the 11 months ending August 2026, Bitly’s estimated Share of Search among short link management platforms worldwide decreased from 58.9% to 58%.
- Across the 11 months ending August 2026, TinyURL’s estimated Share of Search among short link management platforms worldwide increased from 35.8% to 36.8%.
- Across the 11 months ending August 2026, Bitly’s estimated Share of Search among short link management platforms worldwide peaked at 65% in May 2026 and was lowest at 53.7% in December 2025.
- Across the 11 months ending August 2026, TinyURL’s estimated Share of Search among short link management platforms worldwide peaked at 40.3% in December 2025 and was lowest at 29.7% in May 2026.
- Across the 11 months ending August 2026, Rebrandly’s estimated Share of Search among short link management platforms worldwide peaked at 5.5% in March 2026 and was lowest at 3.9% in June 2026.
- Across the 11 months ending August 2026, Rebrandly, Short.io and BL.INK held steady: their estimated Share of Search among short link management platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bitly vs TinyURL: compare search popularity](/demand/global-en/compare/bitly-vs-tinyurl): 58% against 36.8% Share of Search.
- [Bitly vs Rebrandly: compare search popularity](/demand/global-en/compare/bitly-vs-rebrandly): 58% against 4.5% Share of Search.
- [TinyURL vs Rebrandly: compare search popularity](/demand/global-en/compare/rebrandly-vs-tinyurl): 36.8% against 4.5% Share of Search.

## How did search popularity change for short link management platforms worldwide in August 2026?

- In August 2026, TinyURL gained estimated Share of Search among short link management platforms worldwide, from 33.8% to 36.8%.
- In August 2026, Bitly lost estimated Share of Search among short link management platforms worldwide, from 60.1% to 58%.
- In August 2026, Rebrandly lost estimated Share of Search among short link management platforms worldwide, from 5.4% to 4.5%.
- Estimated monthly branded searches for Short.io worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.
- Estimated monthly branded searches for BL.INK worldwide fell 50% over 11 measured months, from 140 to 70 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bitly | 58% | 1.2M | -4.2% | Bitly |
| 2 | TinyURL | 36.8% | 767K | +7.9% | TinyURL |
| 3 | Rebrandly | 4.5% | 93.2K | -17.7% | Rebrandly |
| 4 | Short.io | 0.71% | 14.8K | +0.1% | Short.io |
| 5 | BL.INK | <0.01% | 70 | -22.2% | BL.INK |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bitly | 1.4M | 58.9% | 1 |
| Oct 2025 | TinyURL | 835K | 35.8% | 2 |
| Oct 2025 | Rebrandly | 113K | 4.9% | 3 |
| Oct 2025 | Short.io | 9.9K | 0.43% | 4 |
| Oct 2025 | BL.INK | 140 | <0.01% | 5 |
| Nov 2025 | Bitly | 1.2M | 54.9% | 1 |
| Nov 2025 | TinyURL | 828K | 39.1% | 2 |
| Nov 2025 | Rebrandly | 113K | 5.4% | 3 |
| Nov 2025 | Short.io | 12.1K | 0.57% | 4 |
| Nov 2025 | BL.INK | 110 | <0.01% | 5 |
| Dec 2025 | Bitly | 918K | 53.7% | 1 |
| Dec 2025 | TinyURL | 689K | 40.3% | 2 |
| Dec 2025 | Rebrandly | 93.2K | 5.5% | 3 |
| Dec 2025 | Short.io | 9.9K | 0.58% | 4 |
| Dec 2025 | BL.INK | 90 | <0.01% | 5 |
| Jan 2026 | Bitly | 1.3M | 61% | 1 |
| Jan 2026 | TinyURL | 735K | 33.4% | 2 |
| Jan 2026 | Rebrandly | 113K | 5.1% | 3 |
| Jan 2026 | Short.io | 12.1K | 0.55% | 4 |
| Jan 2026 | BL.INK | 90 | <0.01% | 5 |
| Feb 2026 | Bitly | 1.4M | 61.9% | 1 |
| Feb 2026 | TinyURL | 728K | 32.6% | 2 |
| Feb 2026 | Rebrandly | 113K | 5.1% | 3 |
| Feb 2026 | Short.io | 9.9K | 0.44% | 4 |
| Feb 2026 | BL.INK | 110 | <0.01% | 5 |
| Mar 2026 | Bitly | 1.5M | 60.9% | 1 |
| Mar 2026 | TinyURL | 835K | 33.1% | 2 |
| Mar 2026 | Rebrandly | 138K | 5.5% | 3 |
| Mar 2026 | Short.io | 14.8K | 0.59% | 4 |
| Mar 2026 | BL.INK | 140 | <0.01% | 5 |
| Apr 2026 | Bitly | 1.6M | 64.8% | 1 |
| Apr 2026 | TinyURL | 734K | 30% | 2 |
| Apr 2026 | Rebrandly | 115K | 4.7% | 3 |
| Apr 2026 | Short.io | 12.1K | 0.5% | 4 |
| Apr 2026 | BL.INK | 140 | <0.01% | 5 |
| May 2026 | Bitly | 1.5M | 65% | 1 |
| May 2026 | TinyURL | 692K | 29.7% | 2 |
| May 2026 | Rebrandly | 113K | 4.8% | 3 |
| May 2026 | Short.io | 9.9K | 0.43% | 4 |
| May 2026 | BL.INK | 70 | <0.01% | 5 |
| Jun 2026 | Bitly | 1.5M | 64% | 1 |
| Jun 2026 | TinyURL | 752K | 31.5% | 2 |
| Jun 2026 | Rebrandly | 93.2K | 3.9% | 3 |
| Jun 2026 | Short.io | 14.8K | 0.62% | 4 |
| Jun 2026 | BL.INK | 70 | <0.01% | 5 |
| Jul 2026 | Bitly | 1.3M | 60.1% | 1 |
| Jul 2026 | TinyURL | 711K | 33.8% | 2 |
| Jul 2026 | Rebrandly | 113K | 5.4% | 3 |
| Jul 2026 | Short.io | 14.8K | 0.71% | 4 |
| Jul 2026 | BL.INK | 90 | <0.01% | 5 |
| Aug 2026 | Bitly | 1.2M | 58% | 1 |
| Aug 2026 | TinyURL | 767K | 36.8% | 2 |
| Aug 2026 | Rebrandly | 93.2K | 4.5% | 3 |
| Aug 2026 | Short.io | 14.8K | 0.71% | 4 |
| Aug 2026 | BL.INK | 70 | <0.01% | 5 |
| Sep 2026 | Bitly | — | — | — |
| Sep 2026 | BL.INK | — | — | — |
| Sep 2026 | Rebrandly | — | — | — |
| Sep 2026 | Short.io | — | — | — |
| Sep 2026 | TinyURL | — | — | — |

## What is being compared

- **Bitly**: Measured on the search terms “bitly”, “bitly app”, “bitly com”, “bitly link shortener”, “bitly links”, “bitly online”, “bitly shortener”, “bitly software” and “bitly url shortener”, summed into one figure.
- **BL.INK**: Measured on the search term “bl ink url shortener”.
- **Rebrandly**: Measured on the search terms “rebrandly”, “rebrandly app”, “rebrandly com” and “rebrandly links”, summed into one figure.
- **Short.io**: Measured on the search terms “short.io” and “short.io app”, summed into one figure.
- **TinyURL**: Measured on the search terms “link shortener tinyurl”, “shortener tinyurl”, “tiny url”, “tinyurl”, “tinyurl app”, “tinyurl com”, “tinyurl link shortener”, “tinyurl links”, “tinyurl online”, “tinyurl software”, “tinyurl url shortener” and “url shortener tinyurl”, summed into one figure.

- [Bitly](/demand/global-en/brands/bitly)
- [BL.INK](/demand/global-en/brands/bl-ink)
- [Rebrandly](/demand/global-en/brands/rebrandly)
- [Short.io](/demand/global-en/brands/short-io)
- [TinyURL](/demand/global-en/brands/tinyurl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among short link management platforms worldwide?

In August 2026, Bitly was the most searched among short link management platforms worldwide, with an estimated 1.2M branded searches and 58% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Short link management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/short-link-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/short-link-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.