--- title: "Short fins brands: Which are searched most?" description: "Compare the short fins brands people buy. Share of Search among Speedo, Arena, Cressi and TYR, the short fins brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/short-fins-brands" publisher: "Brandwave" --- # Short fins brands: Which are searched most? Compare the short fins brands people buy. Share of Search among Speedo, Arena, Cressi and TYR, the short fins brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Short fins brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Speedo, 78.9% ## Which brand is most popular in search among short fins brands worldwide? - In September 2026, Speedo was the most searched among short fins brands worldwide, with an estimated 429K branded searches and 78.9% estimated Share of Search within this set. - Arena is in 2nd place, 64.2 percentage points behind at 14.6% Share of Search. - Across the 12 months ending September 2026, Speedo’s estimated Share of Search among short fins brands worldwide decreased from 82.5% to 78.9%. - Across the 12 months ending September 2026, Arena’s estimated Share of Search among short fins brands worldwide increased from 12.7% to 14.6%. - Across the 12 months ending September 2026, Cressi’s estimated Share of Search among short fins brands worldwide increased from 4.4% to 6.1%. - Across the 12 months ending September 2026, Speedo’s estimated Share of Search among short fins brands worldwide peaked at 84.1% in December 2025 and was lowest at 78.9% in September 2026. - Across the 12 months ending September 2026, Arena’s estimated Share of Search among short fins brands worldwide peaked at 14.6% in September 2026 and was lowest at 10.7% in June 2026. - Across the 12 months ending September 2026, Cressi’s estimated Share of Search among short fins brands worldwide peaked at 7.5% in August 2026 and was lowest at 3.6% in February 2026. - Across the 12 months ending September 2026, TYR held steady: its estimated Share of Search among short fins brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Speedo vs Arena: compare search popularity](/demand/global-en/compare/arena-vs-speedo): 78.9% against 14.6% Share of Search. - [Speedo vs Cressi: compare search popularity](/demand/global-en/compare/cressi-vs-speedo): 78.9% against 6.1% Share of Search. - [Arena vs Cressi: compare search popularity](/demand/global-en/compare/arena-vs-cressi): 14.6% against 6.1% Share of Search. ## How did search popularity change for short fins brands worldwide in September 2026? - In September 2026, Arena gained estimated Share of Search among short fins brands worldwide, from 12.2% to 14.6%. - In September 2026, Cressi lost estimated Share of Search among short fins brands worldwide, from 7.5% to 6.1%. - In September 2026, Speedo lost estimated Share of Search among short fins brands worldwide, from 79.8% to 78.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Speedo | 78.9% | 429K | -18.2% | Speedo | | 2 | Arena | 14.6% | 79.4K | -0.9% | Arena | | 3 | Cressi | 6.1% | 33.1K | -33.1% | Cressi | | 4 | TYR | 0.44% | 2.4K | -17.2% | TYR | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Speedo | 511K | 82.5% | 1 | | Oct 2025 | Arena | 78.6K | 12.7% | 2 | | Oct 2025 | Cressi | 27.1K | 4.4% | 3 | | Oct 2025 | TYR | 2.4K | 0.39% | 4 | | Nov 2025 | Speedo | 511K | 82% | 1 | | Nov 2025 | Arena | 82.2K | 13.2% | 2 | | Nov 2025 | Cressi | 27.1K | 4.4% | 3 | | Nov 2025 | TYR | 2.9K | 0.47% | 4 | | Dec 2025 | Speedo | 511K | 84.1% | 1 | | Dec 2025 | Arena | 66.9K | 11% | 2 | | Dec 2025 | Cressi | 27.1K | 4.5% | 3 | | Dec 2025 | TYR | 2.4K | 0.4% | 4 | | Jan 2026 | Speedo | 524K | 82.8% | 1 | | Jan 2026 | Arena | 78.6K | 12.4% | 2 | | Jan 2026 | Cressi | 27.1K | 4.3% | 3 | | Jan 2026 | TYR | 2.9K | 0.46% | 4 | | Feb 2026 | Speedo | 524K | 84% | 1 | | Feb 2026 | Arena | 75.3K | 12.1% | 2 | | Feb 2026 | Cressi | 22.2K | 3.6% | 3 | | Feb 2026 | TYR | 2.4K | 0.38% | 4 | | Mar 2026 | Speedo | 524K | 82.3% | 1 | | Mar 2026 | Arena | 81.9K | 12.9% | 2 | | Mar 2026 | Cressi | 27.1K | 4.3% | 3 | | Mar 2026 | TYR | 3.6K | 0.57% | 4 | | Apr 2026 | Speedo | 524K | 83.4% | 1 | | Apr 2026 | Arena | 75K | 11.9% | 2 | | Apr 2026 | Cressi | 27.1K | 4.3% | 3 | | Apr 2026 | TYR | 2.4K | 0.38% | 4 | | May 2026 | Speedo | 624K | 84% | 1 | | May 2026 | Arena | 82.7K | 11.1% | 2 | | May 2026 | Cressi | 33.1K | 4.5% | 3 | | May 2026 | TYR | 2.9K | 0.39% | 4 | | Jun 2026 | Speedo | 641K | 82.6% | 1 | | Jun 2026 | Arena | 82.7K | 10.7% | 2 | | Jun 2026 | Cressi | 49.5K | 6.4% | 3 | | Jun 2026 | TYR | 2.9K | 0.37% | 4 | | Jul 2026 | Speedo | 641K | 82% | 1 | | Jul 2026 | Arena | 87.8K | 11.2% | 2 | | Jul 2026 | Cressi | 49.5K | 6.3% | 3 | | Jul 2026 | TYR | 2.9K | 0.37% | 4 | | Aug 2026 | Speedo | 524K | 79.8% | 1 | | Aug 2026 | Arena | 80.1K | 12.2% | 2 | | Aug 2026 | Cressi | 49.5K | 7.5% | 3 | | Aug 2026 | TYR | 2.9K | 0.44% | 4 | | Sep 2026 | Speedo | 429K | 78.9% | 1 | | Sep 2026 | Arena | 79.4K | 14.6% | 2 | | Sep 2026 | Cressi | 33.1K | 6.1% | 3 | | Sep 2026 | TYR | 2.4K | 0.44% | 4 | ## What is being compared - **Arena**: Measured on the search terms “arena goggle”, “arena swim”, “arena swimming goggle”, “arena swimwear” and “arena togs”, summed into one figure. - **Cressi**: Measured on the search term “cressi”. - **Speedo**: Measured on the search terms “speedo” and “speedo swimwear”, summed into one figure. - **TYR**: Measured on the search term “tyr swim”. - [Arena](/demand/global-en/brands/arena) - [Cressi](/demand/global-en/brands/cressi) - [Speedo](/demand/global-en/brands/speedo) - [TYR](/demand/global-en/brands/tyr) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among short fins brands worldwide? In September 2026, Speedo was the most searched among short fins brands worldwide, with an estimated 429K branded searches and 78.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Short fins brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/short-fins-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/short-fins-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.