--- title: "Shoe insole brands: Which are searched most?" description: "Compare the shoe insole and orthotic brands people buy. Share of Search among Scholl, Superfeet and Spenco, the shoe insole brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/shoe-insole-brands" publisher: "Brandwave" --- # Shoe insole brands: Which are searched most? Compare the shoe insole and orthotic brands people buy. Share of Search among Scholl, Superfeet and Spenco, the shoe insole brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Shoe insole brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Scholl, 70.2% ## Which brand is most popular in search among shoe insole brands worldwide? - In September 2026, Scholl was the most searched among shoe insole brands worldwide, with an estimated 90.5K branded searches and 70.2% estimated Share of Search within this set. - Superfeet is in 2nd place, 44.5 percentage points behind at 25.7% Share of Search. - Across the 12 months ending September 2026, Scholl’s estimated Share of Search among shoe insole brands worldwide increased from 69.5% to 70.2%. - Across the 12 months ending September 2026, Spenco’s estimated Share of Search among shoe insole brands worldwide decreased from 5.1% to 4.2%. - Across the 12 months ending September 2026, Scholl’s estimated Share of Search among shoe insole brands worldwide peaked at 77.3% in June 2026 and was lowest at 61.7% in December 2025. - Across the 12 months ending September 2026, Superfeet’s estimated Share of Search among shoe insole brands worldwide peaked at 33.8% in December 2025 and was lowest at 18.9% in June 2026. - Across the 12 months ending September 2026, Spenco’s estimated Share of Search among shoe insole brands worldwide peaked at 5.1% in October 2025 and was lowest at 3.8% in June 2026. - Across the 12 months ending September 2026, Superfeet held steady: its estimated Share of Search among shoe insole brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Scholl vs Superfeet: compare search popularity](/demand/global-en/compare/scholl-vs-superfeet): 70.2% against 25.7% Share of Search. - [Scholl vs Spenco: compare search popularity](/demand/global-en/compare/scholl-vs-spenco): 70.2% against 4.2% Share of Search. - [Superfeet vs Spenco: compare search popularity](/demand/global-en/compare/spenco-vs-superfeet): 25.7% against 4.2% Share of Search. ## How did search popularity change for shoe insole brands worldwide in September 2026? - In September 2026, Superfeet gained estimated Share of Search among shoe insole brands worldwide, from 22.1% to 25.7%. - In September 2026, Scholl lost estimated Share of Search among shoe insole brands worldwide, from 73.5% to 70.2%. - Estimated monthly branded searches for Spenco worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Scholl | 70.2% | 90.5K | -17.7% | Scholl | | 2 | Superfeet | 25.7% | 33.1K | 0.0% | Superfeet | | 3 | Spenco | 4.2% | 5.4K | -18.2% | Spenco | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Scholl | 90.5K | 69.5% | 1 | | Oct 2025 | Superfeet | 33.1K | 25.4% | 2 | | Oct 2025 | Spenco | 6.6K | 5.1% | 3 | | Nov 2025 | Scholl | 90.5K | 65.8% | 1 | | Nov 2025 | Superfeet | 40.5K | 29.4% | 2 | | Nov 2025 | Spenco | 6.6K | 4.8% | 3 | | Dec 2025 | Scholl | 74K | 61.7% | 1 | | Dec 2025 | Superfeet | 40.5K | 33.8% | 2 | | Dec 2025 | Spenco | 5.4K | 4.5% | 3 | | Jan 2026 | Scholl | 90.5K | 65.8% | 1 | | Jan 2026 | Superfeet | 40.5K | 29.4% | 2 | | Jan 2026 | Spenco | 6.6K | 4.8% | 3 | | Feb 2026 | Scholl | 74K | 65.8% | 1 | | Feb 2026 | Superfeet | 33.1K | 29.4% | 2 | | Feb 2026 | Spenco | 5.4K | 4.8% | 3 | | Mar 2026 | Scholl | 90.5K | 65.8% | 1 | | Mar 2026 | Superfeet | 40.5K | 29.4% | 2 | | Mar 2026 | Spenco | 6.6K | 4.8% | 3 | | Apr 2026 | Scholl | 90.5K | 65.8% | 1 | | Apr 2026 | Superfeet | 40.5K | 29.4% | 2 | | Apr 2026 | Spenco | 6.6K | 4.8% | 3 | | May 2026 | Scholl | 110K | 70% | 1 | | May 2026 | Superfeet | 40.5K | 25.8% | 2 | | May 2026 | Spenco | 6.6K | 4.2% | 3 | | Jun 2026 | Scholl | 135K | 77.3% | 1 | | Jun 2026 | Superfeet | 33.1K | 18.9% | 2 | | Jun 2026 | Spenco | 6.6K | 3.8% | 3 | | Jul 2026 | Scholl | 110K | 73.5% | 1 | | Jul 2026 | Superfeet | 33.1K | 22.1% | 2 | | Jul 2026 | Spenco | 6.6K | 4.4% | 3 | | Aug 2026 | Scholl | 110K | 73.5% | 1 | | Aug 2026 | Superfeet | 33.1K | 22.1% | 2 | | Aug 2026 | Spenco | 6.6K | 4.4% | 3 | | Sep 2026 | Scholl | 90.5K | 70.2% | 1 | | Sep 2026 | Superfeet | 33.1K | 25.7% | 2 | | Sep 2026 | Spenco | 5.4K | 4.2% | 3 | ## What is being compared - **Scholl**: Measured on the search term “scholl”. - **Spenco**: Measured on the search term “spenco”. - **Superfeet**: Measured on the search term “superfeet”. - [Scholl](/demand/global-en/brands/scholl) - [Spenco](/demand/global-en/brands/spenco) - [Superfeet](/demand/global-en/brands/superfeet) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among shoe insole brands worldwide? In September 2026, Scholl was the most searched among shoe insole brands worldwide, with an estimated 90.5K branded searches and 70.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Shoe insole brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/shoe-insole-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/shoe-insole-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.