---
title: "Shoe care brands: Which are searched most?"
description: "Compare the shoe care brands people buy. Share of Search among Crep Protect, Angelus, Jason Markk, Saphir and Tarrago, the shoe care brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/shoe-care-brands"
publisher: "Brandwave"
---

# Shoe care brands: Which are searched most?

Compare the shoe care brands people buy. Share of Search among Crep Protect, Angelus, Jason Markk, Saphir and Tarrago, the shoe care brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Shoe care brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Crep Protect, 48.1%

## Which brand is most popular in search among shoe care brands worldwide?

- In September 2026, Crep Protect was the most searched among shoe care brands worldwide, with an estimated 33.1K branded searches, 48.1% of all searches for the five we track.
- Angelus is in 2nd place, 29.5 percentage points behind at 18.6%.
- Across the 12 months ending September 2026, Crep Protect’s share of searches among shoe care brands worldwide increased from 45% to 48.1%.
- Across the 12 months ending September 2026, Angelus’ share of searches among shoe care brands worldwide increased from 17.3% to 18.6%.
- Across the 12 months ending September 2026, Jason Markk’s share of searches among shoe care brands worldwide increased from 13.5% to 14.4%.
- Across the 12 months ending September 2026, Saphir’s share of searches among shoe care brands worldwide decreased from 16.9% to 12.5%.
- Across the 12 months ending September 2026, Tarrago’s share of searches among shoe care brands worldwide decreased from 7.3% to 6.4%.
- Across the 12 months ending September 2026, Crep Protect’s share of searches among shoe care brands worldwide peaked at 55.4% in December 2025 and was lowest at 41.1% in May 2026.
- Across the 12 months ending September 2026, Angelus’ share of searches among shoe care brands worldwide peaked at 20.6% in July 2026 and was lowest at 14.4% in December 2025.
- Across the 12 months ending September 2026, Jason Markk’s share of searches among shoe care brands worldwide peaked at 16.1% in April 2026 and was lowest at 13% in August 2026.
- Across the 12 months ending September 2026, Saphir’s share of searches among shoe care brands worldwide peaked at 19.4% in March 2026 and was lowest at 11.3% in August 2026.
- Across the 12 months ending September 2026, Tarrago’s share of searches among shoe care brands worldwide peaked at 12.3% in May 2026 and was lowest at 4.9% in December 2025.
- Across the 12 months ending September 2026, Jason Markk rose from 4th to 3rd among shoe care brands worldwide.
- Across the 12 months ending September 2026, Saphir fell from 3rd to 4th among shoe care brands worldwide.

## Top shoe care brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Jason Markk appeared every time. Jason Markk was recommended most often, coming first in one out of three answers that gave a list. Saphir was second, and Angelus was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Jason Markk | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Saphir | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Angelus | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Crep Protect | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Tarrago | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about shoe care brands

- Asked ChatGPT "Which shoe care brand should I buy?": 1. Saphir, 2. Angelus, 3. Jason Markk
- Asked ChatGPT "What are the best shoe care brands?": 1. Saphir, 2. Jason Markk, 3. Tarrago, 4. Angelus, 5. Crep Protect
- Asked ChatGPT "What's the best shoe care brand for sneaker care?": 1. Jason Markk, 2. Crep Protect
- Searched Google, AI Overview "best shoe cleaner": 1. Jason Markk, 2. Angelus
- Searched Google, AI Overview "sneaker cleaning kit": 1. Jason Markk, 2. Crep Protect, 3. Angelus

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## Compare search popularity between leading brands

- [Crep Protect vs Angelus: compare search popularity](/demand/global-en/compare/angelus-vs-crep-protect): 48.1% against 18.6% Share of Search.
- [Crep Protect vs Jason Markk: compare search popularity](/demand/global-en/compare/crep-protect-vs-jason-markk): 48.1% against 14.4% Share of Search.
- [Crep Protect vs Saphir: compare search popularity](/demand/global-en/compare/crep-protect-vs-saphir): 48.1% against 12.5% Share of Search.
- [Crep Protect vs Tarrago: compare search popularity](/demand/global-en/compare/crep-protect-vs-tarrago): 48.1% against 6.4% Share of Search.
- [Angelus vs Jason Markk: compare search popularity](/demand/global-en/compare/angelus-vs-jason-markk): 18.6% against 14.4% Share of Search.
- [Angelus vs Saphir: compare search popularity](/demand/global-en/compare/angelus-vs-saphir): 18.6% against 12.5% Share of Search.
- [Angelus vs Tarrago: compare search popularity](/demand/global-en/compare/angelus-vs-tarrago): 18.6% against 6.4% Share of Search.
- [Jason Markk vs Saphir: compare search popularity](/demand/global-en/compare/jason-markk-vs-saphir): 14.4% against 12.5% Share of Search.
- [Jason Markk vs Tarrago: compare search popularity](/demand/global-en/compare/jason-markk-vs-tarrago): 14.4% against 6.4% Share of Search.
- [Saphir vs Tarrago: compare search popularity](/demand/global-en/compare/saphir-vs-tarrago): 12.5% against 6.4% Share of Search.

## How did search popularity change for shoe care brands worldwide in September 2026?

- In September 2026, Angelus gained share of searches among shoe care brands worldwide, from 16.8% to 18.6%.
- In September 2026, Jason Markk gained share of searches among shoe care brands worldwide, from 13% to 14.4%.
- In September 2026, Saphir gained share of searches among shoe care brands worldwide, from 11.3% to 12.5%.
- In September 2026, Tarrago gained share of searches among shoe care brands worldwide, from 5.8% to 6.4%.
- In September 2026, Crep Protect lost share of searches among shoe care brands worldwide, from 53.1% to 48.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Crep Protect | 48.1% | 33.1K | -18.3% | Crep Protect |
| 2 | Angelus | 18.6% | 12.8K | 0.0% | Angelus |
| 3 | Jason Markk | 14.4% | 9.9K | 0.0% | Jason Markk |
| 4 | Saphir | 12.5% | 8.6K | 0.0% | Saphir |
| 5 | Tarrago | 6.4% | 4.4K | 0.0% | Tarrago |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crep Protect | 40.5K | 45% | 1 |
| Oct 2025 | Angelus | 15.5K | 17.3% | 2 |
| Oct 2025 | Saphir | 15.2K | 16.9% | 3 |
| Oct 2025 | Jason Markk | 12.1K | 13.5% | 4 |
| Oct 2025 | Tarrago | 6.6K | 7.3% | 5 |
| Nov 2025 | Crep Protect | 40.5K | 49.2% | 1 |
| Nov 2025 | Angelus | 12.8K | 15.6% | 2 |
| Nov 2025 | Saphir | 12.6K | 15.3% | 3 |
| Nov 2025 | Jason Markk | 12.1K | 14.7% | 4 |
| Nov 2025 | Tarrago | 4.4K | 5.3% | 5 |
| Dec 2025 | Crep Protect | 49.5K | 55.4% | 1 |
| Dec 2025 | Angelus | 12.8K | 14.4% | 2 |
| Dec 2025 | Jason Markk | 12.1K | 13.5% | 3 |
| Dec 2025 | Saphir | 10.5K | 11.7% | 4 |
| Dec 2025 | Tarrago | 4.4K | 4.9% | 5 |
| Jan 2026 | Crep Protect | 40.5K | 48.3% | 1 |
| Jan 2026 | Angelus | 13K | 15.5% | 2 |
| Jan 2026 | Saphir | 12.8K | 15.3% | 3 |
| Jan 2026 | Jason Markk | 12.1K | 14.4% | 4 |
| Jan 2026 | Tarrago | 5.4K | 6.4% | 5 |
| Feb 2026 | Crep Protect | 33.1K | 47% | 1 |
| Feb 2026 | Angelus | 12.7K | 18% | 2 |
| Feb 2026 | Saphir | 10.4K | 14.7% | 3 |
| Feb 2026 | Jason Markk | 9.9K | 14% | 4 |
| Feb 2026 | Tarrago | 4.4K | 6.2% | 5 |
| Mar 2026 | Crep Protect | 33.1K | 42.1% | 1 |
| Mar 2026 | Saphir | 15.3K | 19.4% | 2 |
| Mar 2026 | Angelus | 12.8K | 16.3% | 3 |
| Mar 2026 | Jason Markk | 12.1K | 15.4% | 4 |
| Mar 2026 | Tarrago | 5.4K | 6.9% | 5 |
| Apr 2026 | Crep Protect | 33.1K | 44% | 1 |
| Apr 2026 | Angelus | 13K | 17.3% | 2 |
| Apr 2026 | Saphir | 12.6K | 16.7% | 3 |
| Apr 2026 | Jason Markk | 12.1K | 16.1% | 4 |
| Apr 2026 | Tarrago | 4.4K | 5.9% | 5 |
| May 2026 | Crep Protect | 33.1K | 41.1% | 1 |
| May 2026 | Angelus | 12.8K | 15.9% | 2 |
| May 2026 | Saphir | 12.6K | 15.6% | 3 |
| May 2026 | Jason Markk | 12.1K | 15% | 4 |
| May 2026 | Tarrago | 9.9K | 12.3% | 5 |
| Jun 2026 | Crep Protect | 27.1K | 42.1% | 1 |
| Jun 2026 | Angelus | 12.7K | 19.7% | 2 |
| Jun 2026 | Saphir | 10.3K | 16% | 3 |
| Jun 2026 | Jason Markk | 9.9K | 15.4% | 4 |
| Jun 2026 | Tarrago | 4.4K | 6.8% | 5 |
| Jul 2026 | Crep Protect | 27.1K | 43.1% | 1 |
| Jul 2026 | Angelus | 13K | 20.6% | 2 |
| Jul 2026 | Jason Markk | 9.9K | 15.7% | 3 |
| Jul 2026 | Saphir | 8.5K | 13.5% | 4 |
| Jul 2026 | Tarrago | 4.4K | 7% | 5 |
| Aug 2026 | Crep Protect | 40.5K | 53.1% | 1 |
| Aug 2026 | Angelus | 12.8K | 16.8% | 2 |
| Aug 2026 | Jason Markk | 9.9K | 13% | 3 |
| Aug 2026 | Saphir | 8.6K | 11.3% | 4 |
| Aug 2026 | Tarrago | 4.4K | 5.8% | 5 |
| Sep 2026 | Crep Protect | 33.1K | 48.1% | 1 |
| Sep 2026 | Angelus | 12.8K | 18.6% | 2 |
| Sep 2026 | Jason Markk | 9.9K | 14.4% | 3 |
| Sep 2026 | Saphir | 8.6K | 12.5% | 4 |
| Sep 2026 | Tarrago | 4.4K | 6.4% | 5 |

## What is being compared

- **Angelus**: Measured on the search terms “angelus paint” and “angelus shoe polish”, summed into one figure.
- **Crep Protect**: Measured on the search term “crep protect”.
- **Jason Markk**: Measured on the search term “jason markk”.
- **Saphir**: Measured on the search terms “saphir shoe care” and “saphir shoe polish”, summed into one figure.
- **Tarrago**: Measured on the search term “tarrago”.

- [Angelus](/demand/global-en/brands/angelus)
- [Crep Protect](/demand/global-en/brands/crep-protect)
- [Jason Markk](/demand/global-en/brands/jason-markk)
- [Saphir](/demand/global-en/brands/saphir)
- [Tarrago](/demand/global-en/brands/tarrago)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among shoe care brands worldwide?

In September 2026, Crep Protect was the most searched among shoe care brands worldwide, with an estimated 33.1K branded searches, 48.1% of all searches for the five we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Shoe care brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/shoe-care-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/shoe-care-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.